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CRM Analytics vs Google Analytics 360: Which is a better fit?

Updated on January 26th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 2,364 reviews from Dashboard users.
% Fit
Missing features
Not enough reviews
Feature ratings
Real-Time Data
5.0
Multiple Data Sources
5.0
Workflow Management
NA
Reporting/Analytics
4.6
Dashboard Creation
5.0
% Fit
Missing features
Feature ratings
Real-Time Data
4.6
Multiple Data Sources
NA
Workflow Management
NA
Reporting/Analytics
4.7
Dashboard Creation
4.6
User satisfaction
4.3
User reviews78
Ease of use
4.1
Functionality
4.2
Value for money
4.2
Customer support
4.1
4.7
User reviews8,109
Ease of use
4.2
Functionality
4.6
Value for money
4.7
Customer support
4.2
Price starts from
/user
Yearly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Everyday business users.

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Eli B
CEO
5.0

Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Access Controls/Permissions
207
Important
Activity Tracking
388
Important

CRM Analytics

Top Features
30/40
  • Activity Tracking
  • Customizable Reports
  • Data Aggregation
  • Data Synchronization
  • Interactive Elements
  • Natural Language Search
  • Real-Time Notifications
  • Secure Data Storage
  • Single Sign On
  • Workflow Management
  • Access Controls/Permissions
  • Ad hoc Reporting
  • Alerts/Notifications
  • API
  • Collaboration Tools
  • Customizable Branding
  • Customizable Templates
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Forecasting
  • Functions/Calculations
  • KPI Monitoring
  • Mobile Dashboards
  • Multiple Data Sources
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Public Dashboards
  • Real-Time Data
  • Reporting/Analytics
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Single Page View
  • Third-Party Integrations
  • Trend Analysis
  • Widgets
See All features
Hide Dashboard Software Features -

Google Analytics 360

19/40
Show Dashboard Software Features +
CRM Analytics
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Analytics 360
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
CRM Analytics
  • By Salesforce
  • Located in United States
  • Founded in 2003
Google Analytics 360
  • By Google
  • Located in United States
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