# Compare Pabau vs iTRUST 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Pabau and iTRUST based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/140062-181958/Pabau-CRM-vs-iTRUST --- # Pabau vs iTRUST Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: PabauiTRUST2/4 selected [Pabau](https://www.capterra.com/p/140062/Pabau-CRM/)[4.7 (612)](https://www.capterra.com/p/140062/Pabau-CRM/reviews/) [iTRUST](https://www.capterra.com/p/181958/iTRUST/)[5.0 (119)](https://www.capterra.com/p/181958/iTRUST/reviews/) [## Pabau](https://www.capterra.com/p/140062/Pabau-CRM/)[4.7 (612)](https://www.capterra.com/p/140062/Pabau-CRM/reviews/) Starting Price $59.00/month Value-for-Money 4.4 Functionality 4.6 Ease of Use 4.4 Customer Service 4.6 Reviews Sentiment Based on [612 reviews](#user-reviews) Positive 570 Neutral 22 Negative 20 [## iTRUST](https://www.capterra.com/p/181958/iTRUST/)[5.0 (119)](https://www.capterra.com/p/181958/iTRUST/reviews/) Starting Price Contact vendor Value-for-Money 5 Functionality 5 Ease of Use 5 Customer Service 5 Reviews Sentiment Based on [119 reviews](#user-reviews) Positive 118 Neutral 1 Negative 0 ## Not a match? 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Best for Optometrists, Ophthalmologists, Opticians, Eye Care Providers ## User reviews Pros & cons MB Michael B. Registered Nurse > "I can tailor treatment notes, forms, and workflows to match exactly how our clinic practices, which helps keep our documentation consistent..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7046880) ER Elsa R. Owner > "The only downside is the e-prescription feature—I wish it could send prescriptions electronically to the pharmacy instead of via fax or..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7025714) LS Luisa S. Aesthetic Nurse Practitioner > "What I like most about Pabau is how seamlessly it integrates every aspect of my clinic into one system, client records, scheduling,..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7026437) MO Michael O. Cosmetic Physician > "Investigations are not very developed yet in terms of export of tests / import of results, not much for imaging, and no inbuilt scoring..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6313493) SA Syeda A. Director > "All-in-one functionality: Pabau offers tools for appointment scheduling, patient management, EMR, billing, marketing, and analytics." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7030981) VR Verified Reviewer Owner and Medical director > "It's not useful for Medical services like GP clinics as it's not linked to online pharmacies and labs." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7033383) BT Brant T. Medical Director > "The level of customization is outstanding from tailoring forms to adapting workflows, it truly feels like the software adapts to us rather..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7046875) MM Mira M. Doctors > "Sometimes glitchy and doesn’t sent patients the consent forms" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7030888) ER Elsa R. Owner > "Pabau is an amazing all-in-one clinic software that keeps everything organized—patients, bookings, notes, and marketing—all in one place." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7025714) VW Vicky W. Nurse > "Card machine can take a while to confirm payment has been taken" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7038235) MD Monica D. Nurse > "They help me utilise all the tools available in Pabau effectively, which has significantly improved my clinic's operations and helped..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6816345) Karen H. Aesthetic Nurse > "Setting up forms and services very long winded and complicated at times." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7097111) VV Valentina V. ANP > "The automated reminders, form linking, and loyalty tracking make it perfect for a medical aesthetics business like mine." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6865789) CH Carrie H. owner medical practicemedspa > "In the past, our EMR experiences once we went live we couldn't get assistance for days at a time." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7032016) UR Uliana R. Administrator > "The platform assists me with operations and marketing, including CRM and every step I need to complete." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7069480) CM Clara M. pharmacist ip > "Potentially, it could be too sophistication for more basic userr" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7041066) UR Uliana R. Administrator > "The platform assists me with operations and marketing, including CRM and every step I need to complete." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7069480) JR José R. Chief I.T and Legal Officer > "There are reoccurring bugs and glitches that we have identified when using the platform." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6882933) BT Brant T. Medical Director > "We’ve felt supported at every step, and the team has truly empowered us to customize and refine our environment to match our clinic’s needs." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7046875) SQ Sadiq Q. Practice Owner > "The platform has basic bugs that are common in any software platform, indicating a lack of thorough testing before releasing features to..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6316737) Paul W. GP > "The meetings were efficient, and being set up via dedicated Slack channels kept the momentum going and communication seamless. If you're..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7099561) RZ Raisa Z. Clinic Manager > "very slow at times and often comes up with issues." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7090052) VR Verified Reviewer Founder and Nurse Prescriber > "What stood out most was the outstanding customer support - the team was responsive, knowledgeable, and went above and beyond to accommodate..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7035910) EK Eric K. Clinic Owner and Clinical Specialist > "Some features can feel a bit overwhelming at the beginning, especially during the setup." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6850303) AG Agnes G. Founder and Adult Nurse Practitioner > "Since integrating Pabau into my aesthetic and wellness clinic, the transformation in how we manage our day-to-day operations has been..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6849495) SQ Stephanie Q. Managing Operations Partner > "Unable to send control substances with eRX requires a 3rd party option." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6461062) CR Cassi R. Holistic Health Practitioner > "sensitive content hidden\] were all very helpful in account set-up, navigation of the site and explanations on all aspects of learning." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7096737) SQ Sadiq Q. Practice Owner > "System Bugs: There are still multiple bugs present in the system despite it being in the production environment." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6316737) TX Tracy X. Clinical Director > "Pabau integrates with multiple apps well including iCal, stripe, Mailchimp etc, can switch in between companies and clinic locations easily" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6392176) SQ Sadiq Q. Practice Owner > "Customer Success: The Customer Success experience leaves much to be desired mainly because Customer Success staff were not trained on Pabau..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6316737) SV Sarah V. Owner > "My account Manager, \[sensitive content hidden\] has helped me to implement a really professional and organised Clinic management system that..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6858839) GB Galina B. Manager > "I did create service myself 5 times and it still not possible to add it on the invoice." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#SoftwareAdvice___6492454) AS Adam S. Doctor and Director of Dr Alluris Aesthetics > "Pabau has assigned to me a team to support me with every step of the setting up their platform, which has countless integrations and..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6676671) CC Caroline C. Aesthetics Nurse > "Time consuming process from joining to getting log in details." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7004499) AS Adam S. Doctor and Director of Dr Alluris Aesthetics > "That includes everything from princing and advice about it to making vouchers and automating consenting forms and sending out campaigns,..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6676671) AC Amanda C. Reception > "Poor customer service at the start of Pabau 2." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6826433) AM Amelia M. Director > "Pabau 2 has truly elevated the way I run my clinic, allowing me to focus more on my clients and less on admin." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6825945) AS Adrien S. Osteopathic clinics > "it can feel a bit overwhelming at first due to the number of features available." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6681105) RH Robert H. Doctor > "The staff is very helpful and engaged in making Pabau individualised and tailored to specific business needs." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7070347) EC Emma C. clinic manager > "The report name changes are challenging." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6842358) Paul W. GP > "I had originally braced myself for days of solo data entry and setup, but the team took that weight off my shoulders entirely." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7099561) AM Ayesha M. Operations Manager > "Using online chat causes delay in operations" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6487592) NE Nathan E. CEO > "The software is comprehensive and the tutorial videos are beyond helpful. If one takes the time to learn the system, your clinic will save..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6716737) KV Kim V. Nurse > "Sometimes it can be complicated and often get lost when trying to resolve any problems" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6720000) KaR Kelly-ann R. Facial aesthetician > "The customer support is outstanding and being able to provide suggestions for new innovative ideas on the platform" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7083683) HM Heather M. Clinical Director > "Unable to use the prescription function at times." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6552178) AS Adrien S. Osteopathic clinics > "Excellent features such as online booking, appointment reminders, and secure patient record storage." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6681105) PH Pamela H. Marketing Manager > "Having a difficult time in clinic with the pabua2 switch over." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6619550) NA Norman A. Business Development Manager > "I have also used the community topics folder to recommend what is best to help the system and they have taken some great recommendations." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7039015) DB Danielle B. Aesthetic Doctor > "I haven't found it very easy to set up sending automated consent forms." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6312163) TN TuAnh N. Manager > "I especially appreciate the seamless integration between patient records, appointments, and communication tools." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6812566) MA Mohammed A. Medical Director > "Lies about the functionality of the system at sales call, and also the lack of support when contacting regarding problems to becdolved" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___4937383) AM Amelia M. Director > "The transition from alternative software highlighted just how much more efficient and intuitive Pabau 2 is for managing every aspect of my..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6825945) RP Ruth P. Owner > "They took my existing customer data quickly but since then I can't get up and running on a system that I am being charged for." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6226626) OR Osanna R. Assistant Manager > "Not only does it effectively support the services I have already, but is able to integrate other marketing and financial services to..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6689910) JBT Jean-Baptiste T. GP > "Initially a bit difficult to navigate" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6250791) NU Nav U. Beauty Therapist > "Amazing platform that I use for my Laser & Hair Removal clinic!" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7030180) IB Imogen B. Doctor > "It could not be worse, customer service is appalling." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#SoftwareAdvice___6548024) MM Michelle M. Skincare Specialist > "The product is very intuitive and allows you to keep all client records in one place." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6822007) AmS Anne-marie S. Director > "Initially found Pabau very useful but since the latest software update have experienced a plethora of problems and I would not use them..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6049427) SQ Sadiq Q. Practice Owner > "Cloud-Based Platform: The cloud-based nature of Pabau ensures that data is securely stored and accessible from anywhere." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6316737) NR Nick R. Consultant > "There is no customer service number and my in house IT service has spent hours convincing them that they have a problem." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6141986) NU Nav U. Beauty Therapist > "I’ve had fantastic support from \[sensitive content hidden\] — they’ve been incredibly helpful in guiding me through updates and changes,..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7030180) BB Brett B. Office Manager > "We reached out to Pabau and they are unwilling to give us a refund (not even a partial refund)." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6204431) LS Luisa S. Aesthetic Nurse Practitioner > "From managing patients and treatments to marketing and reporting, it’s all in one place and easy to use." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7026437) DH David H. Director > "Its not that easy to use initially, lots of options" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6381821) Paul W. GP > "Exceptional onboarding that exceeded every expectation It’s always a great feeling when a software transition actually feels like a..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7099561) BB Brett B. Office Manager > "Our account manager was not available and rarely responded to emails." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6204431) CM Corina M. Lead Practicioner > "Pabau’s invoicing and payment processing are seamless too, helping us keep our finances organized and professional." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6571924) HT Hillary T. Owner > "The time is based on the UK time and so it screwed up appointment times, employee schedules and a host of other issues." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___4235447) SS Sarah S. Director > "What really stood out was how diligent and responsive the team was, , and every query was met with a friendly, knowledgeable response." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7028312) RC Ran C. Owner > "SMS cost you a lot of money and integration with Credit Card will cost you the processing fee from the merchant and Palau itself" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___3593923) NF Naomi F. Nurse > "The system itself does a lot for you when you utilise its features." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7046312) RC Richard C. IT Manager > "Software is ok but I don't think it's suitable for a serious medical business." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6029788) MA Maziyah A. Doctor > "Customer support, ease of on boarding with regular meetings and multiple sources of information." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7043658) NK Nicola K. MLD Therapist > "I can't understand, why, if someone has already paid in full, they cannot book appointments from the package they have paid for. " [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___3756410) VR Verified Reviewer Founder and Nurse Prescriber > "Pabau is an excellent, user-friendly system that’s incredibly easy to navigate, even for those new to clinic management software." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___7035910) KA Khaldoon A. Director > "Occasional glitches sometimes arise, which may result in a failure to send forms to some clients." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___3689227) DJ Dr J. Doctor > "The virtual consultations and SMS features are particularly valuable, enhancing client communication and making everything run more..." [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___6413845) MM Malti M. Director > "Simple reports do not show the data that it should and staff do not know the reasons" [See full review](https://www.capterra.com/p/140062/Pabau-CRM/#Capterra___3883436) [View Reviews](https://www.capterra.com/p/140062/Pabau-CRM/reviews/) VR Verified Reviewer HR Generalist > "The system is powerful yet intuitive, offering strong security, excellent workflow automation, and seamless..." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___7053651) JW Joe W. Owner > "The platform could be clunky at times and not always easy to navigate, which made using it a bit frustrating." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___7001081) VR Verified Reviewer HR Generalist > "I loved how iTRUST combines a clean, user-friendly interface with powerful AI-driven features that streamline..." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___7053651) Willi V. President > "Doing all these things in a coordinated way, using our old manual method, was a mess." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___6826144) VR Verified Reviewer Project Manager > "iTRUST has improved workflow efficiency, reduced patient wait times, and helped us manage billing more accurately." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___7054044) RM Richard M. Patient Care Coordinator > "Sometimes the automation system makes minor mistakes." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___7000476) Kathleen F. User > "Easy to use EHR system that transitions your practice from paper charting to the digital world." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___7054060) VR Verified Reviewer Operations Director > "The thing that I least like about iTRUST is the price point." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___6852910) Jessica E. Behavioral Health > "The price is extremely hard to beat, and the system offers unified integration that is easy to use in a..." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___7053798) Kathrine K. Planning Tech > "The pricing is a little bit expensive per month." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___6670056) Kathleen F. User > "The software has seamless workflows." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___7054060) VR Verified Reviewer Admin Asst > "It took me a while to get the hang of how it all flows together." [See full review](https://www.capterra.com/p/181958/iTRUST/#Capterra___5057065) [View Reviews](https://www.capterra.com/p/181958/iTRUST/reviews/) ## User interface [Pabau](https://www.capterra.com/p/140062/Pabau-CRM/) 4.65 (612) No images or videos provided by vendor ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Pabau Top features 27/41 - AI Copilot - Alerts/Notifications - API - Approval Process Control - Billing & Invoicing - Broadcast Messaging - Calendar Management - Cancellation Management - Check-in/Check-out - Commenting/Notes - Customizable Branding - Electronic Signature - Email Marketing - EMR/EHR - Faculty/Staff Management - Generative AI - HIPAA Compliant - Insurance Eligibility Verification - Mobile Access - Multi-Location - Multi-Physician - Multiple Appointment Types - No-Show Tracking - Online Scheduling - Patient Communications - Patient Intake - Patient Portal - Patient Questionnaires - Patient Records Management - Payment Processing - Pre-Appointment Screening - Prescription Renewal - Recurring Appointments - Reminders - Reporting/Analytics - Room Scheduling - SMS Messaging - Task Management - Third-Party Integrations - Virtual Meetings - Wait List Management [See all features](https://www.capterra.com/p/140062/Pabau-CRM/#features) iTRUST 15/41 - AI Copilot - Alerts/Notifications - API - Approval Process Control - Billing & Invoicing - Broadcast Messaging - Calendar Management - Cancellation Management - Check-in/Check-out - Commenting/Notes - Customizable Branding - Electronic Signature - Email Marketing - EMR/EHR - Faculty/Staff Management - Generative AI - HIPAA Compliant - Insurance Eligibility Verification - Mobile Access - Multi-Location - Multi-Physician - Multiple Appointment Types - No-Show Tracking - Online Scheduling - Patient Communications - Patient Intake - Patient Portal - Patient Questionnaires - Patient Records Management - Payment Processing - Pre-Appointment Screening - Prescription Renewal - Recurring Appointments - Reminders - Reporting/Analytics - Room Scheduling - SMS Messaging - Task Management - Third-Party Integrations - Virtual Meetings - Wait List Management [See all features](https://www.capterra.com/p/181958/iTRUST/#features) ### Recognition No recognitions have been awarded to Pabau No recognitions have been awarded to iTRUST ### Deployment & support Pabau Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos iTRUST Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Pabau - By Pabau - Located in United Kingdom - Founded in iTRUST - By iTRUST - Located in United States - Founded in ## 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