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Yext vs Similarweb: Which is a better fit?

Updated on February 4th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Key features rated by users
Features selected based on 5,965 reviews from SEO users.
% Fit
Missing features
Not enough reviews
Feature ratings
SEO Management
NA
Keyword Rank Tracking
2.7
Keyword Tracking
--
Keyword Research Tools
3.0
Competitive Analysis
4.0
% Fit
Not enough reviews
Feature ratings
SEO Management
4.5
Keyword Rank Tracking
4.2
Keyword Tracking
4.3
Keyword Research Tools
4.8
Competitive Analysis
4.7
User satisfaction
4.3
User reviews112
Ease of use
4.3
Functionality
4.2
Value for money
3.9
Customer support
4.0
4.6
User reviews214
Ease of use
4.6
Functionality
4.4
Value for money
4.2
Customer support
4.3
Price starts from
--
Yearly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Global multi-location businesses of all sizes, across all verticals. Yext works with small and medium-sized businesses, enterprise businesses, partner re-sellers, and nonprofit organizations.

Serving over 4K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-e41ac6d3-f293-4a42-c898-08d92234b995
George P
Agency Development / Information Services
5.0

George P.: Hi, I'm George and I'm the director of systems development. I give Yext five stars. For more reviews like this, click below. Prior to using Yext, it was very complicated for us to go out and try to manage our business listings via manual entry. We actually got a second agency location, and after we got that second location, it became even more difficult to manage our directory listings for all of the sites on the web. Yext allowed us the opportunity to go in and enter our information one time and send that information to all of the directories on the web. It was a time-saver and it helped our search engine optimization by having the correct and accurate data with all directory listings throughout the web. We learned about Yext from one of our carrier partners, and the thing that was so appealing to us about that over some of the other services was that Yext had the most reach with the directory listings on the web. They also had a terrific interface that allowed us to put the most robust information. We could also include photos, videos, social links. With all of that combined into one dashboard and an easy to find place, it was a no-brainer for us to actually choose Yext. The onboarding with Yext was actually quite easy. We had a representative there help us and train us with the dashboard. Once we became acclimated with how the system worked and the information that it provided to these directory listings, it became quite easy for us to be able to go in, make those changes ourselves and get that information that we needed pushed out to those directories as it changed for us. Anytime that we have needed any kind of support or any help with this, Yext has always been there to support us through it. If search engine optimization is important to your company, if you want to get the best results that you can on the web, one of the most critical keys in addition to the other variables that are involved is that your information is correct across all avenues on the web. This can be anything from directories to search engines, to sites such as Yelp. What this will allow you to do is this will allow you to get that information out there in a short period of time where you are not going to have to use your time or your resources doing this manually and ensuring that all the information is the same as what you entered on the last site. You're going to have one convenient dashboard where you can go in, manage one location, two locations, or even three locations, and make sure that the address, the phone number, the URLs, anything about that business is going to be the same regardless of what site that a visitor goes to across the web.

How Capterra sources reviews
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video-1bd4ed4e-04ff-4c21-50a9-08dcc6f465e4
Giuseppe M
Business Operations Manager
5.0

Speaker 1: My name is Giuseppe. I'm a business operations manager for Taboola. We operate in the field of IT and software solutions for native advertising by offering a platform that allows advertisers to advertise on various publishing entities, among some of the most famous in the world, such as Yahoo, and all the other properties related to Yahoo, and we provide the readers with the content that they are looking for and they're interested in, in order to achieve the moment of the next big thing. When it comes to Similarweb, I score Similarweb five out of five, since after its introduction, we've seen some very interesting results in terms of activities that our account managers and sales managers can do, so that they can improve the relationship with their customers, and be capable of fostering more and more business between us, and their companies. We used other software such as Winmo, we used the Comscore kind of solutions. Similarweb was evaluated among some of the possible alternatives to Comscore, and as also a companion tool to keep aside Winmo, so that we could have a solution that's more dedicated towards our account managers. What we enjoyed, it's definitely the possibilities and capabilities of the tools, alongside the way in which the support received has been really great, and this makes our user's life really easy. It was very easy to integrate Similarweb at our company because we had a lot of support from our CSM. We had a dedicated person within our business operations group that worked towards making sure that everybody could get a license quickly, and be trained on the materials, and on the platform itself. As an advice that I would give for Similarweb, I think it's mainly related to understanding and documenting the case studies and making this ready for the operational teams on the ground, so that they can easily understand how they can deliver value through Similarweb to their customers, so that besides a simple vendor, the account manager can be considered by the customer as a partner, so that we can really deliver value, rather than just trying to get something out of the customer.

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User interface
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1 Video
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1 Video
140176
5 screenshots
148472
4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Yext

Top Features
39/50
  • Advertising Management
  • Audit Management
  • Backlink Monitoring
  • Campaign Analytics
  • Campaign Management
  • Email Marketing
  • Link Management
  • Multi-Campaign
  • SEO Management
  • Trend Analysis
  • WYSIWYG Editor
  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Click Tracking
  • Competitive Analysis
  • Content Management
  • Conversion Rate Optimization
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Performance Management
  • Performance Metrics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • Reporting & Statistics
  • ROI Tracking
  • Scheduled/Automated Reports
  • Social Media Integration
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • Website Analytics
  • Website Management
  • Web Traffic Reporting
  • Workflow Management
See All features
Hide SEO Software Features -

Similarweb

38/50
Show SEO Software Features +
Yext
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Similarweb
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Yext
  • By Yext
  • Located in United States
  • Founded in 2006
Similarweb
  • By Similarweb
  • Located in United Kingdom
  • Founded in 2007
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