# Compare Yext vs Brand24 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Yext and Brand24 based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/140176-149054/Yext-vs-Brand24 --- # Yext vs Brand24 Features and Cost Comparison Last updated April 28th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: YextBrand242/4 selected [Yext](https://www.capterra.com/p/140176/Yext/)[4.2 (114)](https://www.capterra.com/p/140176/Yext/reviews/) [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) [## Yext](https://www.capterra.com/p/140176/Yext/)[4.2 (114)](https://www.capterra.com/p/140176/Yext/reviews/) Starting Price $199.00/year Value-for-Money 3.8 Functionality 4.2 Ease of Use 4.3 Customer Service 4 Reviews Sentiment Based on [114 reviews](#user-reviews) Positive 94 Neutral 7 Negative 13 [## Brand24](https://www.capterra.com/p/149054/Brand24/)[4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting Price $199.00/month Value-for-Money 4.5 Functionality 4.4 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment Based on [254 reviews](#user-reviews) Positive 243 Neutral 9 Negative 2 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,137 reviews from reputation management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit High performer Feature ratings Negative Feedback Management 4.0 Review Request 3.5 Review Monitoring 4.3 Response Management 4.0 Reporting/Analytics 2.5 62%Fit Missing features Feature ratings Negative Feedback Management NA Review Request NA Review Monitoring 4.4 Response Management 4.4 Reporting/Analytics 4.4 User satisfaction User satisfaction 4.2 User reviews[114](https://www.capterra.com/p/140176/Yext/reviews/) Ease of use 4.3 Functionality 4.2 Value for money 3.8 Customer support 4.0 User satisfaction 4.7 User reviews[254](https://www.capterra.com/p/149054/Brand24/reviews/) Ease of use 4.7 Functionality 4.4 Value for money 4.5 Customer support 4.8 Price starts from Price starts from $199Other, Per Year - Free version - Free trial Price starts from $199Flat Rate, Per Month - Free version - Free trial Best for Best for Global multi-location businesses of all sizes, across all verticals. Yext works with small and medium-sized businesses, enterprise businesses, partner re-sellers, and nonprofit organizations. Best for Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
 Marketing Managers | Community Specialists | Social Media Managers | PR Specialists. ## User reviews Pros & cons VR Verified Reviewer Senior Software Development Engineer > "this allows us to test pilot software that many times do not go on the market but are necessary experiments within..." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___6322928) VR Verified Reviewer Marketer > "Poor support, refusal to end contracts, billing my credit card after contracts have ended (after emailing me and..." [See full review](https://www.capterra.com/p/140176/Yext/#GetApp___6747885) SF Sandy F. Engineer > "Good for monitoring and analysing customer feedback" [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___6766019) CB Courtney B. Digital Marketing Manager > "It also takes a long time for them to complete design change requests on pages--you have to design everything and..." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___3039773) BT Bill T. Owner and Chief SEO Consultant > "It allows me to help my clients ensure their listings stand out from the run of the mill.," [See full review](https://www.capterra.com/p/140176/Yext/#GetApp___4955593) DP David P. Professor > "Integration with GBP didn't exist, definitely not a Google Partner." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___4299444) JP Jamie P. CEO > "I can see how this software is useful for people who are beginners in local SEO or business owners who want to..." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___4225487) DA Don A. Internet Technology > "You must schedule a 30 minute window for support calls, which usually leave me with more questions than I had in..." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___3291159) CB Courtney B. Digital Marketing Manager > "Having a single "source of truth" knowledge base that is pushed to many sites and search engines along with hosted..." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___3039773) JN Jacob N. Marketing Coordinator > "Prices are not consistent." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___4491203) JW Joe W. Production Manager > "Big time saver!" [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___6241213) DP David P. Professor > "Our first call with support was a joke." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___4299444) JN Jacob N. Marketing Coordinator > "Yext seems to reach more directories than other companies in this industry." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___4491203) VR Verified Reviewer Data Analyst > "Knowing what features are called and under which menu to find things can also be a bit difficult at first." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___3047124) VR Verified Reviewer Data Analyst > "Yext makes local SEO easier by allowing agencies to manage multiple listings for businesses and individuals." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___3047124) VR Verified Reviewer Client Specialist > "Also, they do not do internal transfers if a client switches to our company- you have to cancel them out with the..." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___2323979) VR Verified Reviewer Data Analyst > "Editing these listings across a wide range of networks and publishers can be done all within the platform and..." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___3047124) RW Roger W. Marketing > "Another thing that has always perplexed me about Yext is that it doesn't seem to actually do much in the ay of..." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___2305322) DP David P. Professor > "The sales process was very smooth and the demo they showed was impressive." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___4299444) VR Verified Reviewer Strategy Director > "After a couple of weeks it got pretty frustrating." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___3202109) JP Jamie P. CEO > "I used them because my client had them already and was nice to learn because a lot of people like them." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___4225487) DA Don A. Internet Technology > "Overall, for the money and the net result, YEXT is not worth investing in." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___3291159) DP David P. Professor > "I was very excited, they have an impressive sales team, but unfortunately, that was the end of it." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___4299444) RH Rich H. President > "Poor customer service, especially during the Covid period." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___2178237) VR Verified Reviewer Implementation Manager > "They also allow us to integrate their software with ours." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___2994568) RH Rich H. President > "I reached out to my rep to discuss and he never responded." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___2178237) VR Verified Reviewer Marketing Manager > "It is incredibly easy for me to quickly update my store hours, add holiday information, or open/close a location." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___2789397) Madison P. Marketing Director > "My overall experience was good, but like I said, the cost was was irked me." [See full review](https://www.capterra.com/p/140176/Yext/#Capterra___2418550) [View Reviews](https://www.capterra.com/p/140176/Yext/reviews/) Kuba D. Head of Brand and Marketing > "Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power."" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) MP Marta P. Senior Advisor > "the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7031520) Katarzyna B. Marketing Manager > "The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852709) JB Jennifer B. Senior Social Media Manager, Community > "Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) CL Cezary L. Senior Social Media Specialist > "Its greatest strengths are fast alerts and deep analytics, which offer strong support for brand reputation management, crisis response, and campaign..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854317) VR Verified Reviewer Manager > "I don't know how to use tracking to its fullest potential, often the messages displayed to me are too general, or are about randam posts/users" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MA Miguel A. Executive Data Analyst > "Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853550) MP Mariana P. Account Manager > "Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6854042) KA Khasiba A. Director of Operations > "We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7034623) M Marta Ż. Pr Manager > "The filter sometimes lets incorrect content through, causing confusion or unexpected results." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) Kuba D. Head of Brand and Marketing > "It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7119213) CE Claire E. Research Assistant > "Some of the filters on Brand24 didn’t align with what I was looking for in my research." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6856509) AC Agnieszka C. CEO > "The ability to track key conversations and respond quickly to emerging situations is a real game changer for brand management and reputation monitoring." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853352) M Marta Ż. Pr Manager > "Brand24 has a user-friendly interface and pleasant UX, but the filter sometimes misses bad content :)" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853183) VR Verified Reviewer Manager > "Access to analysis and comparisons with competitors, good charts and the ability to specify reports for your current need." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6853471) MJ Megan J. PR Account Executive > "The platform is not the absolute easiest to navigate, and it is a bit difficult to teach new team members how to use it." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851766) EV Eduardo V. Digital and Marketing Director > "We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6822373) AB Arielle B. Director of Marketing > "Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6413539) LB Leslie B. External Communications Mgr. > "Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6851915) RM Rachel M. AVP of Marketing > "I find that news mentions aren't always picked up and I have to add them manually." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368560) HT Hendra T. Administrator > "One thing I like the most of this app is it has complete features and also the app can give your overall brief score of your brand from 1-100 to..." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6723319) RD Raul D. CEO > "I didn't love the post sale service as I thought it wasn't as warm yet it was effective." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6467633) JB Jennifer B. Senior Social Media Manager, Community > "Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___7022327) ES Ed S. Manager > "Duplicate data, and less data available" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6366916) GB Greg B. CMO > "The platform provides insightful data that helps me track my brand’s presence effectively." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6852838) KZ Katia Z. Project Manager > "It is very difficult to cancel the service." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6373116) LP Lusi P. Social Media Data Analyst > "It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6416882) LR Laura R. Sdr team leader > "Price and some dashboards not that easy to read" [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6408416) CS Cole S. Co-Director > "Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6368585) KB Katie B. Director of Communications > "For some of the search features, it sometimes pulls irrelevant information from Twitter." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3765924) HM Heriberto M. IT > "It has helped our team stay on top of mentions, track performance, and make data-driven decisions." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___6829919) Firoz K. Digital marketing strategist > "I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media." [See full review](https://www.capterra.com/p/149054/Brand24/#Capterra___3593802) [View Reviews](https://www.capterra.com/p/149054/Brand24/reviews/) ## User interface [Yext](https://www.capterra.com/p/140176/Yext/) 4.24 (114) 4.70 (254) ### Features Yext Top features 21/35 - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Automated Responses - Brand Management - Competitive Analysis - CRM Integration - Customer Advocacy - Customer Experience Management - Customizable Fields - Customizable Reports - Employee Advocacy - Engagement Tracking - Generative AI - Hashtag Tracking - Keyword Tracking - Media Monitoring - Multi-Channel Distribution - Negative Feedback Management - Predictive Analytics - Reporting/Analytics - Response Management - Review Monitoring - Review Request - Review Sharing - Scoring - Search/Filter - Sentiment Analysis - SEO Management - Social Media Integration - Template Management - Third-Party Integrations - White Label - Widgets [See all features](https://www.capterra.com/p/140176/Yext/#features) Brand24 16/35 - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Automated Responses - Brand Management - Competitive Analysis - CRM Integration - Customer Advocacy - Customer Experience Management - Customizable Fields - Customizable Reports - Employee Advocacy - Engagement Tracking - Generative AI - Hashtag Tracking - Keyword Tracking - Media Monitoring - Multi-Channel Distribution - Negative Feedback Management - Predictive Analytics - Reporting/Analytics - Response Management - Review Monitoring - Review Request - Review Sharing - Scoring - Search/Filter - Sentiment Analysis - SEO Management - Social Media Integration - Template Management - Third-Party Integrations - White Label - Widgets [See all features](https://www.capterra.com/p/149054/Brand24/#features) ### Recognition No recognitions have been awarded to Yext No recognitions have been awarded to Brand24 ### Deployment & support Yext Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Brand24 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Yext - By Yext - Located in United States - Founded in 2006 Brand24 - By Brand24 - Located in Poland - Founded in 2011 ## 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