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Semrush vs Yext: Which is a better fit?

Updated on February 10th, 2025
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Summary
Key features rated by users
Features selected based on 5,969 reviews from SEO users.
% Fit
High performer
Feature ratings
SEO Management
4.7
Keyword Rank Tracking
4.7
Keyword Tracking
4.7
Keyword Research Tools
4.6
Competitive Analysis
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
SEO Management
NA
Keyword Rank Tracking
2.7
Keyword Tracking
--
Keyword Research Tools
3.0
Competitive Analysis
4.0
User satisfaction
4.7
User reviews2,274
Ease of use
4.3
Functionality
4.6
Value for money
4.3
Customer support
4.4
4.3
User reviews112
Ease of use
4.3
Functionality
4.2
Value for money
3.9
Customer support
4.0
Price starts from
Monthly subscription
Free version
Free trial
--
Yearly subscription
Free version
Free trial
Best for

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

Global multi-location businesses of all sizes, across all verticals. Yext works with small and medium-sized businesses, enterprise businesses, partner re-sellers, and nonprofit organizations.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Sam C
Director
5.0

Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.

How Capterra sources reviews
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video-e41ac6d3-f293-4a42-c898-08d92234b995
George P
Agency Development / Information Services
5.0

George P.: Hi, I'm George and I'm the director of systems development. I give Yext five stars. For more reviews like this, click below. Prior to using Yext, it was very complicated for us to go out and try to manage our business listings via manual entry. We actually got a second agency location, and after we got that second location, it became even more difficult to manage our directory listings for all of the sites on the web. Yext allowed us the opportunity to go in and enter our information one time and send that information to all of the directories on the web. It was a time-saver and it helped our search engine optimization by having the correct and accurate data with all directory listings throughout the web. We learned about Yext from one of our carrier partners, and the thing that was so appealing to us about that over some of the other services was that Yext had the most reach with the directory listings on the web. They also had a terrific interface that allowed us to put the most robust information. We could also include photos, videos, social links. With all of that combined into one dashboard and an easy to find place, it was a no-brainer for us to actually choose Yext. The onboarding with Yext was actually quite easy. We had a representative there help us and train us with the dashboard. Once we became acclimated with how the system worked and the information that it provided to these directory listings, it became quite easy for us to be able to go in, make those changes ourselves and get that information that we needed pushed out to those directories as it changed for us. Anytime that we have needed any kind of support or any help with this, Yext has always been there to support us through it. If search engine optimization is important to your company, if you want to get the best results that you can on the web, one of the most critical keys in addition to the other variables that are involved is that your information is correct across all avenues on the web. This can be anything from directories to search engines, to sites such as Yelp. What this will allow you to do is this will allow you to get that information out there in a short period of time where you are not going to have to use your time or your resources doing this manually and ensuring that all the information is the same as what you entered on the last site. You're going to have one convenient dashboard where you can go in, manage one location, two locations, or even three locations, and make sure that the address, the phone number, the URLs, anything about that business is going to be the same regardless of what site that a visitor goes to across the web.

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User interface
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1 Video
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1 Video
151962
4 screenshots
140176
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Semrush

38/50
  • A/B Testing
  • Click Tracking
  • Conversion Rate Optimization
  • Email Marketing
  • Landing Pages/Web Forms
  • Performance Management
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • User Management
  • Workflow Management
  • WYSIWYG Editor
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • API
  • Audit Management
  • Backlink Monitoring
  • Campaign Analytics
  • Campaign Management
  • Competitive Analysis
  • Content Management
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Language
  • Multi-Location
  • Performance Metrics
  • Reporting & Statistics
  • ROI Tracking
  • Scheduled/Automated Reports
  • SEO Management
  • Social Media Integration
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics
  • Website Management
  • Web Traffic Reporting
See All features
Hide SEO Software Features -

Yext

Top Features
39/50
Show SEO Software Features +
Semrush
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Yext
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Semrush
  • By Semrush
  • Located in United States
  • Founded in 2008
Yext
  • By Yext
  • Located in United States
  • Founded in 2006
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