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Yext vs SpyFu: Which is a better fit?

Updated on June 2nd, 2024
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Summary
Key features rated by users
Features selected based on 5,971 reviews from SEO users.
% Fit
Missing features
Not enough reviews
Feature ratings
SEO Management
NA
Keyword Rank Tracking
2.7
Keyword Tracking
--
Keyword Research Tools
3.0
Competitive Analysis
4.0
% Fit
Missing features
Feature ratings
SEO Management
NA
Keyword Rank Tracking
4.5
Keyword Tracking
4.3
Keyword Research Tools
4.3
Competitive Analysis
4.4
User satisfaction
4.3
User reviews112
Ease of use
4.3
Functionality
4.2
Value for money
3.9
Customer support
4.0
4.5
User reviews143
Ease of use
4.4
Functionality
4.3
Value for money
4.3
Customer support
4.3
Price starts from
--
Yearly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Global multi-location businesses of all sizes, across all verticals. Yext works with small and medium-sized businesses, enterprise businesses, partner re-sellers, and nonprofit organizations.

Digital marketing agencies, advertisers, and SEO specialists.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-e41ac6d3-f293-4a42-c898-08d92234b995
George P
Agency Development / Information Services
5.0

George P.: Hi, I'm George and I'm the director of systems development. I give Yext five stars. For more reviews like this, click below. Prior to using Yext, it was very complicated for us to go out and try to manage our business listings via manual entry. We actually got a second agency location, and after we got that second location, it became even more difficult to manage our directory listings for all of the sites on the web. Yext allowed us the opportunity to go in and enter our information one time and send that information to all of the directories on the web. It was a time-saver and it helped our search engine optimization by having the correct and accurate data with all directory listings throughout the web. We learned about Yext from one of our carrier partners, and the thing that was so appealing to us about that over some of the other services was that Yext had the most reach with the directory listings on the web. They also had a terrific interface that allowed us to put the most robust information. We could also include photos, videos, social links. With all of that combined into one dashboard and an easy to find place, it was a no-brainer for us to actually choose Yext. The onboarding with Yext was actually quite easy. We had a representative there help us and train us with the dashboard. Once we became acclimated with how the system worked and the information that it provided to these directory listings, it became quite easy for us to be able to go in, make those changes ourselves and get that information that we needed pushed out to those directories as it changed for us. Anytime that we have needed any kind of support or any help with this, Yext has always been there to support us through it. If search engine optimization is important to your company, if you want to get the best results that you can on the web, one of the most critical keys in addition to the other variables that are involved is that your information is correct across all avenues on the web. This can be anything from directories to search engines, to sites such as Yelp. What this will allow you to do is this will allow you to get that information out there in a short period of time where you are not going to have to use your time or your resources doing this manually and ensuring that all the information is the same as what you entered on the last site. You're going to have one convenient dashboard where you can go in, manage one location, two locations, or even three locations, and make sure that the address, the phone number, the URLs, anything about that business is going to be the same regardless of what site that a visitor goes to across the web.

How Capterra sources reviews
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video-a666b827-9289-4c8a-2f4b-08d98f6ec3f9
James R
Director of Demand Generation
5.0

James R.: My name is James. I'm a digital marketing manager. I'd rate SpyFu five out of five. For more reviews like this, click the link below. I switched to SpyFu from Semrush, which is another online traffic and analytics tool. And I tried a few others, but mainly it was Semrush that I came from before I switched over to SpyFu. One of the biggest reasons I chose SpyFu is I feel like they, like other tools, focus heavily on organic research, and I was more interested in getting paid PPC research and data. SpyFu has a much stronger suite of tools I found for the paid side of things for analyzing the paid traffic and paid keywords and that kind of thing, even competitor analysis. So for those reasons, I decided to switch over to SpyFu, and that's what I use day-to-day now. Getting started on SpyFu is very simple. You create an account and enter in your website and the websites that you want to track. You can even plug in who your competitors are and create reports that on a regular basis it will send out to you. So getting set up was very, very easy. If you're considering using SpyFu, I would say create a free account. They have just a free tier that you can create and then basically get access to everything. They have an awesome paid feature as well where you get access to more reports and more information, things like that. But give it a trial. Also, maybe test some of the other competitors to them and see what fits your style, what you're looking for, whether it's organic or paid that you're more interested in. And yeah, give it a test and see if you like it.

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User interface
140176 video thumbnail}
1 Video
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1 Video
140176
5 screenshots
156579
2 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Yext

Top Features
39/50
  • Advertising Management
  • Audit Management
  • Backlink Monitoring
  • Campaign Analytics
  • Campaign Management
  • Email Marketing
  • Link Management
  • Multi-Campaign
  • SEO Management
  • Trend Analysis
  • WYSIWYG Editor
  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Click Tracking
  • Competitive Analysis
  • Content Management
  • Conversion Rate Optimization
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Performance Management
  • Performance Metrics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • Reporting & Statistics
  • ROI Tracking
  • Scheduled/Automated Reports
  • Social Media Integration
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • Website Analytics
  • Website Management
  • Web Traffic Reporting
  • Workflow Management
See All features
Hide SEO Software Features -

SpyFu

9/50
Show SEO Software Features +
Yext
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SpyFu
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Yext
  • By Yext
  • Located in United States
  • Founded in 2006
SpyFu
  • By SpyFu
  • Located in United States
  • Founded in 2006
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