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Yext vs Ahrefs: Which is a better fit?

Updated on February 9th, 2025
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Summary
Key features rated by users
Features selected based on 5,969 reviews from SEO users.
% Fit
Missing features
Not enough reviews
Feature ratings
SEO Management
NA
Keyword Rank Tracking
2.7
Keyword Tracking
--
Keyword Research Tools
3.0
Competitive Analysis
4.0
% Fit
High performer
Feature ratings
SEO Management
4.6
Keyword Rank Tracking
4.6
Keyword Tracking
4.4
Keyword Research Tools
4.7
Competitive Analysis
4.6
User satisfaction
4.3
User reviews112
Ease of use
4.3
Functionality
4.2
Value for money
3.9
Customer support
4.0
4.7
User reviews573
Ease of use
4.4
Functionality
4.7
Value for money
4.2
Customer support
4.4
Price starts from
--
Yearly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Global multi-location businesses of all sizes, across all verticals. Yext works with small and medium-sized businesses, enterprise businesses, partner re-sellers, and nonprofit organizations.

Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-e41ac6d3-f293-4a42-c898-08d92234b995
George P
Agency Development / Information Services
5.0

George P.: Hi, I'm George and I'm the director of systems development. I give Yext five stars. For more reviews like this, click below. Prior to using Yext, it was very complicated for us to go out and try to manage our business listings via manual entry. We actually got a second agency location, and after we got that second location, it became even more difficult to manage our directory listings for all of the sites on the web. Yext allowed us the opportunity to go in and enter our information one time and send that information to all of the directories on the web. It was a time-saver and it helped our search engine optimization by having the correct and accurate data with all directory listings throughout the web. We learned about Yext from one of our carrier partners, and the thing that was so appealing to us about that over some of the other services was that Yext had the most reach with the directory listings on the web. They also had a terrific interface that allowed us to put the most robust information. We could also include photos, videos, social links. With all of that combined into one dashboard and an easy to find place, it was a no-brainer for us to actually choose Yext. The onboarding with Yext was actually quite easy. We had a representative there help us and train us with the dashboard. Once we became acclimated with how the system worked and the information that it provided to these directory listings, it became quite easy for us to be able to go in, make those changes ourselves and get that information that we needed pushed out to those directories as it changed for us. Anytime that we have needed any kind of support or any help with this, Yext has always been there to support us through it. If search engine optimization is important to your company, if you want to get the best results that you can on the web, one of the most critical keys in addition to the other variables that are involved is that your information is correct across all avenues on the web. This can be anything from directories to search engines, to sites such as Yelp. What this will allow you to do is this will allow you to get that information out there in a short period of time where you are not going to have to use your time or your resources doing this manually and ensuring that all the information is the same as what you entered on the last site. You're going to have one convenient dashboard where you can go in, manage one location, two locations, or even three locations, and make sure that the address, the phone number, the URLs, anything about that business is going to be the same regardless of what site that a visitor goes to across the web.

How Capterra sources reviews
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Max P
Director Of Growth
5.0

Max: My name is Max. I'm the director of growth at Squared Media, and I would rate Ahrefs a five out five. Prior to using Ahrefs, I'd used Semrush, I'd used SpyFu, I'd used Moz Pro, and those were all decent. Semrush being the next best tool. They didn't have quite the tool suite that Ahrefs has. Ahrefs is really a renaissance span tool when it comes to anything and everything that you need for SEO and I found that Semrush or Moz Pro or SpyFu just didn't have quite the product offering or the tool suite that I needed. It was always frustrating to have to navigate from one tool to the other and pay for all these subscriptions, but all of the tools that I needed were in Ahrefs instead of having to pay for all three or sometimes four or five different tools to just do what one tool, Ahrefs, could do. Ahrefs has a massive product suite. There's so much that you can do within that tool. I also chose Ahrefs because of how agile it is. And what I mean by that is navigating the data that's native to Ahrefs is really simple and very robust. It's very easy to narrow down on a keyword research search from three million keywords and specify across numerous filters to get to just that exact goldilocks zone of what you're looking for. In the site audit tool, for example, you can do the same thing to whittle down URLs to extremely specific criteria. And so the tool, between its product offering, how wide it is, and between that and how agile it is, it just makes it a clear winner in the SEO tool community, you could say. Getting started with Ahrefs, super easy. There's no complicated onboarding process. It's pretty much plug and play. Once you've paid for your subscription, you have access to everything that your subscription entails, and there's really nothing special that you need to do to get access to the tools that you need to use. I would tell anyone who's considering Ahrefs that don't be intimidated by the interface. When you get in there, if you've done a free trial, you've seen just how much there is. And I would encourage anyone not to be intimidated by that because once you get some time in there you'll know that it's really just a superior tool to anything else that could be considered an apples-to-apples competitor. And so take your time with it because it really is more powerful than any other tool. The only other tool that slightly rivals it is Semrush. If Ahrefs is 100, I think Semrush is a 90, so just don't be intimidated by the user interface because it really does offer a robust offering that just is unrivaled.

How Capterra sources reviews
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User interface
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1 Video
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1 Video
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5 screenshots
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Yext

Top Features
39/50
  • Advertising Management
  • Audit Management
  • Backlink Monitoring
  • Campaign Analytics
  • Campaign Management
  • Email Marketing
  • Link Management
  • Multi-Campaign
  • SEO Management
  • Trend Analysis
  • WYSIWYG Editor
  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Click Tracking
  • Competitive Analysis
  • Content Management
  • Conversion Rate Optimization
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Visualization
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Performance Management
  • Performance Metrics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Updates
  • Reporting & Statistics
  • ROI Tracking
  • Scheduled/Automated Reports
  • Social Media Integration
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • Website Analytics
  • Website Management
  • Web Traffic Reporting
  • Workflow Management
See All features
Hide SEO Software Features -

Ahrefs

18/50
Show SEO Software Features +
Yext
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Ahrefs
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Yext
  • By Yext
  • Located in United States
  • Founded in 2006
Ahrefs
  • By Ahrefs
  • Located in Singapore
  • Founded in 2010
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