Yext vs Salesforce Marketing Cloud: Which is a better fit?

George P.: Hi, I'm George and I'm the director of systems development. I give Yext five stars. For more reviews like this, click below. Prior to using Yext, it was very complicated for us to go out and try to manage our business listings via manual entry. We actually got a second agency location, and after we got that second location, it became even more difficult to manage our directory listings for all of the sites on the web. Yext allowed us the opportunity to go in and enter our information one time and send that information to all of the directories on the web. It was a time-saver and it helped our search engine optimization by having the correct and accurate data with all directory listings throughout the web. We learned about Yext from one of our carrier partners, and the thing that was so appealing to us about that over some of the other services was that Yext had the most reach with the directory listings on the web. They also had a terrific interface that allowed us to put the most robust information. We could also include photos, videos, social links. With all of that combined into one dashboard and an easy to find place, it was a no-brainer for us to actually choose Yext. The onboarding with Yext was actually quite easy. We had a representative there help us and train us with the dashboard. Once we became acclimated with how the system worked and the information that it provided to these directory listings, it became quite easy for us to be able to go in, make those changes ourselves and get that information that we needed pushed out to those directories as it changed for us. Anytime that we have needed any kind of support or any help with this, Yext has always been there to support us through it. If search engine optimization is important to your company, if you want to get the best results that you can on the web, one of the most critical keys in addition to the other variables that are involved is that your information is correct across all avenues on the web. This can be anything from directories to search engines, to sites such as Yelp. What this will allow you to do is this will allow you to get that information out there in a short period of time where you are not going to have to use your time or your resources doing this manually and ensuring that all the information is the same as what you entered on the last site. You're going to have one convenient dashboard where you can go in, manage one location, two locations, or even three locations, and make sure that the address, the phone number, the URLs, anything about that business is going to be the same regardless of what site that a visitor goes to across the web.

Rilwan: Hi, my name is Rilwan. I'm a product designer for ATIV Media Ltd. And on a scale of one to five, I give Salesforce Marketing Cloud, I give them a four out of a five times. So before we started using Salesforce, we were using Google Analytics. We still use Google Analytics, but based on the kind of business we do, we needed to add more in-depth analysis of how our customers actually relates with the platform from the moment they sign up to how they consume content. So using Salesforce, we're able to get in-depth analysis. So that was why we actually made a switch. And right now, we focus mainly on using Salesforce. Sometimes we still use Google Analytics, but the bulk of the CRM for the platform is mainly done on Salesforce. So when you're dealing with platform that's got tens and thousands of platform users, the moment there's an issue, even if it's just 1% that affects thousands of people, so you needed something that actually made sure everything was okay. Using Salesforce, we could get in-depth analysis. We could get updated leads. We can actually have an idea, "Okay, this is how these people are actually interacting with the platform. This is how long they're spending time on this section of the platform," because at the end of the day, we just want them to get to the content without adding to waste time on what they don't need to waste time on. So with Salesforce, unlike other platforms that we were using before, we could actually get a more detailed analysis, so we're able to get more detailed analysis compared to other competitions here. The reason why I gave it 4.5 is actually linked to this, one of the reasons why it's a 4.5 is mainly based on the UI and the UX of the websites. It feels a little bit outdated, so trying to integrate it sometimes can be a little bit stressful compared to using Google Analytics where it's well streamlined. That's one of the issues. But apart from the UX, everything else, once you incorporate it into the platform, once you check up your tutorials and everything is in place, the platform functions well. It does everything you need it to do. The one thing with Salesforce is the fact that it's a little bit pricey, so you need to actually figure out, is this something you actually need? Is it something your business actually needs? If you're spending that much money, what would be the return? So that's something if you've actually asked yourself these questions and you feel like, "Okay, we have the funds to actually get this software to implement into our business, and this can actually scale our business from where we're trying to get to." If you can answer these questions, then I would actually recommend using Salesforce because you would not be disappointed. And before you know what's up, your business is actually... You start seeing differences once you integrate the platform into your business.