# Compare Outbrain vs Taboola 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Outbrain and Taboola based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/140446-156009/Outbrain-Amplify-vs-Taboola --- # Outbrain vs Taboola Features and Cost Comparison Last updated March 26th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: OutbrainTaboola2/4 selected [Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)[3.9 (32)](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/) [Taboola](https://www.capterra.com/p/156009/Taboola/)[4.5 (68)](https://www.capterra.com/p/156009/Taboola/reviews/) [## Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)[3.9 (32)](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/) Starting Price $20.00one time Value-for-Money 3.6 Functionality 3.9 Ease of Use 4 Customer Service 3.7 Reviews Sentiment AE ZH Based on [32 reviews](#user-reviews) Positive 22 Neutral 5 Negative 5 [## Taboola](https://www.capterra.com/p/156009/Taboola/)[4.5 (68)](https://www.capterra.com/p/156009/Taboola/reviews/) Starting Price Contact vendor Value-for-Money 4.3 Functionality 4.4 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [68 reviews](#user-reviews) Positive 60 Neutral 4 Negative 4 ## Not a match? 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[See full review](https://www.capterra.com/p/140446/Outbrain-Amplify/#GetApp___2717890) ZH Zeke H. Owner > "Very bad they faked clicks, double charged me and are providing no customer service." [See full review](https://www.capterra.com/p/140446/Outbrain-Amplify/#Capterra___3286666) [View Reviews](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/) ML Matt L. Co-Founder > "Taboola's launch of their Realize platform has provided a fantastic opportunity for our clients and helped change the narrative from a "native"..." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___7109753) VR Verified Reviewer Sr. Digital Media Manager > "Creative is somewhat limiting for brands with products that are hard to visualize." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___7105372) FS Fabien S. CEO > "Taboola’s AI-driven optimization and S2S tracking allowed us to significantly enhance campaign performance, doubling our ROAS while reducing CPA..." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6729294) SB Scott B. Owner > "I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6829573) HL Harsha L. Performance Director > "A consistently positive experience with scalable results, strong account support and clear optimisation opportunities to drive sustained..." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___7105887) AI Alexander I. Digital ad specialist > "The platform lacks a google ads editor style bulk uploader" [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6731720) LR ÀLex R. Head of programmatic and AdOps > "Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new..." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6837282) SB Scott B. Owner > "This leads to huge financial loss." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6829573) VR Verified Reviewer Sr. Digital Media Manager > "Targeting offers tons of options for all verticals." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___7105372) KK Koren K. Campaign manager > "I didn't like the fact that we can't choose specific website to target." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___4949578) JM Jos M. Founder and Managing Director > "By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to..." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6055578) HG Husain G. Director > "Sometimes interface being slow or stuck." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6330551) VR Verified Reviewer Head of Content > "They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page..." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___4982042) SD Sungjun D. Performance Marketing Manager > "There was a lack of some expected features." [See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6198028) [View Reviews](https://www.capterra.com/p/156009/Taboola/reviews/) ## User interface [Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/) 3.88 (32) No images or videos provided by vendor ### Features Outbrain Top features 21/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Audience Targeting - Behavior Analytics - Calendar Management - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Cross Channel Attribution - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Deadline Management - Display Ad Management - Document Management - Drag & Drop - Dynamic Content - Email Management - File Management - Generative AI - Heatmaps - Monitoring - Performance Metrics - Personalization - Prioritization - Projections - Project Management - Project Planning - Project Time Tracking - Real-Time Data - Real-Time Reporting - Real-Time Updates - Reminders - Reporting & Statistics - Retargeting Ads - Search/Filter - Tagging - Task Management - Task Planning - Task Progress Tracking - Task Scheduling [See all features](https://www.capterra.com/p/140446/Outbrain-Amplify/#features) Taboola 14/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Audience Targeting - Behavior Analytics - Calendar Management - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Cross Channel Attribution - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Deadline Management - Display Ad Management - Document Management - Drag & Drop - Dynamic Content - Email Management - File Management - Generative AI - Heatmaps - Monitoring - Performance Metrics - Personalization - Prioritization - Projections - Project Management - Project Planning - Project Time Tracking - Real-Time Data - Real-Time Reporting - Real-Time Updates - Reminders - Reporting & Statistics - Retargeting Ads - Search/Filter - Tagging - Task Management - Task Planning - Task Progress Tracking - Task Scheduling [See all features](https://www.capterra.com/p/156009/Taboola/#features) ### Recognition No recognitions have been awarded to Outbrain No recognitions have been awarded to Taboola ### Deployment & support Outbrain Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Taboola Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Outbrain - By Outbrain - Located in United States - Founded in 2006 Taboola - By Taboola - Located in United States - Founded in