# Compare Outbrain vs Taboola 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Outbrain and Taboola based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/140446-156009/Outbrain-Amplify-vs-Taboola

---

# Outbrain vs Taboola Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

OutbrainTaboola2/4 selected

[Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)[3.9 (32)](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/)

[Taboola](https://www.capterra.com/p/156009/Taboola/)[4.5 (68)](https://www.capterra.com/p/156009/Taboola/reviews/)

[## Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)[3.9 (32)](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/)

Starting Price

$20.00one time

Value-for-Money

3.6

Functionality

3.9

Ease of Use

4

Customer Service

3.7

Reviews Sentiment

AE

ZH

Based on [32 reviews](#user-reviews)

Positive

22

Neutral

5

Negative

5

[## Taboola](https://www.capterra.com/p/156009/Taboola/)[4.5 (68)](https://www.capterra.com/p/156009/Taboola/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [68 reviews](#user-reviews)

Positive

60

Neutral

4

Negative

4

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## Summary

* * *

Features in Display Advertising Software

Best performer

21 / 50

Only Outbrain

-   Activity Tracking
-   Client Management
-   Data Import/Export

14 / 50

Only Taboola

-   Customizable Templates

User satisfaction

User satisfaction

3.9

User reviews[32](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/)

Ease of use

4.0

Functionality

3.9

Value for money

3.6

Customer support

3.7

User satisfaction

4.5

User reviews[68](https://www.capterra.com/p/156009/Taboola/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.3

Customer support

4.4

Price starts from

Price starts from

$20Per Feature, One Time

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Online marketer

Best for

Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers.

## User reviews

Pros & cons

VR

Verified Reviewer

CEO

> "A good experience but could be better when spending alot of money each month."

[See full review](https://www.capterra.com/p/140446/Outbrain-Amplify/#GetApp___2717890)

ZH

Zeke H.

Owner

> "Very bad they faked clicks, double charged me and are providing no customer service."

[See full review](https://www.capterra.com/p/140446/Outbrain-Amplify/#Capterra___3286666)

[View Reviews](https://www.capterra.com/p/140446/Outbrain-Amplify/reviews/)

ML

Matt L.

Co-Founder

> "Taboola's launch of their Realize platform has provided a fantastic opportunity for our clients and helped change the narrative from a "native"..."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___7109753)

VR

Verified Reviewer

Sr. Digital Media Manager

> "Creative is somewhat limiting for brands with products that are hard to visualize."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___7105372)

FS

Fabien S.

CEO

> "Taboola’s AI-driven optimization and S2S tracking allowed us to significantly enhance campaign performance, doubling our ROAS while reducing CPA..."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6729294)

SB

Scott B.

Owner

> "I lost nearly $700 because of this, and it could’ve been much worse if I hadn’t caught it in time."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6829573)

HL

Harsha L.

Performance Director

> "A consistently positive experience with scalable results, strong account support and clear optimisation opportunities to drive sustained..."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___7105887)

AI

Alexander I.

Digital ad specialist

> "The platform lacks a google ads editor style bulk uploader"

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6731720)

LR

ÀLex R.

Head of programmatic and AdOps

> "Our collaboration with Taboola has been highly positive. Since the beginning of our partnership, we’ve been able to test and roll out new..."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6837282)

SB

Scott B.

Owner

> "This leads to huge financial loss."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6829573)

VR

Verified Reviewer

Sr. Digital Media Manager

> "Targeting offers tons of options for all verticals."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___7105372)

HG

Husain G.

Director

> "Sometimes interface being slow or stuck."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6330551)

JM

Jos M.

Founder and Managing Director

> "By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to..."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6055578)

KK

Koren K.

Campaign manager

> "I didn't like the fact that we can't choose specific website to target."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___4949578)

VR

Verified Reviewer

Head of Content

> "They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page..."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___4982042)

SD

Sungjun D.

Performance Marketing Manager

> "There was a lack of some expected features."

[See full review](https://www.capterra.com/p/156009/Taboola/#Capterra___6198028)

[View Reviews](https://www.capterra.com/p/156009/Taboola/reviews/)

## User interface

[Outbrain](https://www.capterra.com/p/140446/Outbrain-Amplify/)

3.88 (32)

No images or videos  
provided by vendor

### Features

Outbrain

Top features

21/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audience Targeting
-   Behavior Analytics
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Client Management
-   Collaboration Tools
-   Commenting/Notes
-   Cross Channel Attribution
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Deadline Management
-   Display Ad Management
-   Document Management
-   Drag & Drop
-   Dynamic Content
-   Email Management
-   File Management
-   Generative AI
-   Heatmaps
-   Monitoring
-   Performance Metrics
-   Personalization
-   Prioritization
-   Projections
-   Project Management
-   Project Planning
-   Project Time Tracking
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Reminders
-   Reporting & Statistics
-   Retargeting Ads
-   Search/Filter
-   Tagging
-   Task Management
-   Task Planning
-   Task Progress Tracking
-   Task Scheduling

[See all features](https://www.capterra.com/p/140446/Outbrain-Amplify/#features)

Taboola

14/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audience Targeting
-   Behavior Analytics
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Client Management
-   Collaboration Tools
-   Commenting/Notes
-   Cross Channel Attribution
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Deadline Management
-   Display Ad Management
-   Document Management
-   Drag & Drop
-   Dynamic Content
-   Email Management
-   File Management
-   Generative AI
-   Heatmaps
-   Monitoring
-   Performance Metrics
-   Personalization
-   Prioritization
-   Projections
-   Project Management
-   Project Planning
-   Project Time Tracking
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Reminders
-   Reporting & Statistics
-   Retargeting Ads
-   Search/Filter
-   Tagging
-   Task Management
-   Task Planning
-   Task Progress Tracking
-   Task Scheduling

[See all features](https://www.capterra.com/p/156009/Taboola/#features)

### Recognition

No recognitions have been awarded to Outbrain

No recognitions have been awarded to Taboola

### Deployment & support

Outbrain

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Taboola

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Outbrain

-   By Outbrain
-   Located in United States
-   Founded in 2006

Taboola

-   By Taboola
-   Located in United States
-   Founded in