# Compare Canto vs Airtable 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Canto and Airtable based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/140500-146652/Canto-vs-Airtable --- # Canto vs Airtable Features and Cost Comparison Last updated March 31st, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CantoAirtable2/4 selected [Canto](https://www.capterra.com/p/140500/Canto/)[4.5 (681)](https://www.capterra.com/p/140500/Canto/reviews/) [Airtable](https://www.capterra.com/p/146652/Airtable/)[4.6 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/) [## Canto](https://www.capterra.com/p/140500/Canto/)[4.5 (681)](https://www.capterra.com/p/140500/Canto/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.3 Ease of Use 4.4 Customer Service 4.5 Reviews Sentiment Based on [681 reviews](#user-reviews) Positive 649 Neutral 29 Negative 3 [## Airtable](https://www.capterra.com/p/146652/Airtable/)[4.6 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting Price $20.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.4 Customer Service 4.4 Reviews Sentiment Based on [2,222 reviews](#user-reviews) Positive 2,123 Neutral 87 Negative 12 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 1,941 reviews from digital asset management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 64%Fit Not enough reviews Feature ratings File Management 4.1 API 1.0 Collaboration Tools 4.8 File Transfer \-- Document Storage 4.7 72%Fit Missing features Feature ratings File Management 4.6 API 4.6 Collaboration Tools 4.6 File Transfer NA Document Storage 4.4 User satisfaction User satisfaction 4.5 User reviews[681](https://www.capterra.com/p/140500/Canto/reviews/) Ease of use 4.4 Functionality 4.3 Value for money 4.4 Customer support 4.5 User satisfaction 4.6 User reviews[2,222](https://www.capterra.com/p/146652/Airtable/reviews/) Ease of use 4.4 Functionality 4.5 Value for money 4.5 Customer support 4.4 Price starts from Price starts from \-- - Free version - Free trial Price starts from $20Per User, Per Month - Free version - Free trial Best for Best for Canto's platform, with flexible pricing, serves diverse industries, empowering teams from as small as 50 to teams in their thousands. Best for For companies looking to build scalable, flexible no-code apps with AI to power their business. ## User reviews Pros & cons JS Jonah S. Associate Director - Operations > "From a studio perspective, it’s particularly good at enabling wider teams to self-serve assets without constant oversight from design." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___7079749) EG Erin G. Marketing Specialist > "The only thing I don't like is if I move files to another folder, the files will say I updated them, even though I didn't touch their..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6779627) OR Oliver R. Senior Designer > "Fantastic image management, easy to upload and tag photos so they can be part of specific projects." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___7074999) BS Brion S. Lead Product and Design Manager > "There are times when I will upload larger files to Canto and it seems like it will take an eternity." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___7096739) SA Samantha A. Digital Content Strategist > "We are coming from a very limited system, so the tagging and search capabilities have been a huge time save for my team." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6648549) BS Brion S. Lead Product and Design Manager > "I will begin uploading a file and then I will get frustrated and leave for a while and come back later to find it still uploading." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___7096739) AW Alicia W. Visual Content Executive > "I feel that it has been a significant improvement to the way we've organised our assets in the past as a company and I feel that we are able to access..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6476494) CL Christian L. VP > "Performance can be slow when accessing larger files or when using limited connectivity, which can hinder productivity on the go." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6476897) CL Christian L. VP > "Canto has truly transformed how we manage our assets, increasing efficiency and collaboration within our team." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6476897) SA Samantha A. Digital Content Strategist > "The portals landing pages are a little limited in design capabilities, but nothing that would make me not want to use the system." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6648549) CL Christian L. VP > "Excellent customer support has been the cherry on top, always ready to assist with any queries or issues." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6476897) AW Alicia W. Visual Content Executive > "It also occasionally crashes at the same place of the process (e.g. during upload) and would be ideal to be worked out of the user experience." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6476494) Jessica D. Game Programmer > "It has given us a secure channel through which to disseminate resources like guides and movies to the appropriate parties." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___4864173) NC Neil C. CEO > "It also has numerous bugs, such as not being able to display a greyscale image if it is saved as a .psd." [See full review](https://www.capterra.com/p/140500/Canto/#SoftwareAdvice___6145426) Jose C. bachelor > "No more wasting time searching through endless folders! But that's not all, the ability to share and collaborate in real time with my team is just..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___4895990) NC Neil C. CEO > "The other views show only cropped images of the product if it is beyond a certain size, making it impossible to see what the product actually is." [See full review](https://www.capterra.com/p/140500/Canto/#SoftwareAdvice___6145426) ET Evan T. League Specialist > "Great solution to working collaboratively for one person to upload photos, the editor to grab them off Canto, and then to upload the finished product..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___4474226) GC Grant C. Digital Materials Developer > "I've not been particularly impressed by the adobe connector too, its not been useful at all." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6476472) MMR Md Mohiminur R. Manager > "Canto's tagging images feature is impressed me." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___4943163) JW Julia W. Content manager > "Unfortunately one of the countries my organisation works in is one of those locations." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6476489) PM Pamela M. Project Manager- Design & Construction > "We have made it possible to combine information from all our company departments and combine them to be helpful to anyone needing something." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3555602) NC Neil C. CEO > "We had a half day online training but there is virtually no backup support." [See full review](https://www.capterra.com/p/140500/Canto/#SoftwareAdvice___6145426) PM Pamela M. Project Manager- Design & Construction > "I love the Canto has the ability to upload and view any type of file you may throw at it, CAD/DWG was a big surprise to me but super exciting! " [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3555602) Tara C. Director of Marketing > "The way the app loads on a MacBook Retina makes it look a little low quality / not the highly resolution of software design." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3549252) ET Evan T. League Specialist > "Has a great A.I. smart tagging system to add tags to your photos so you don't have to." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___4474226) KS Katherine S. Comptroller > "We have been a customer of Cantos for years at $10,000/year, when we needed to cancel we were told that we had missed the 30 day advance renewal..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3555208) CG Chantelle G. Marketing Manager > "This saves us time emailing stuff to each other and enables us to get our jobs done more efficiently." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3512816) VR Verified Reviewer Graphic Designer > "The interface tends to feel extremely slow when scrolling through the library. When doing bulk tasks such as adding a few hundred photos to a..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2860065) FP Francisco P. Director, Creative & Design > "We needed a tool that could help us organize all our assets, and make them available for all teams within the company in our offices all around the..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2862852) VR Verified Reviewer Head of Marketing Strategy > "Search is not great, it's very difficult to find what you need" [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___6029461) PM Pamela M. Project Manager- Design & Construction > "I like that you are able to give permissions and restrict certain or specific files and information. " [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3555602) TW Tingting W. Senior Graphic Designer > "Features are non-intuitive, slow and sluggish interface, no AI capabilities to link search results, no recents or often used smart folders." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3203006) SS Samantha S. Marketing Manager > "It helps our organization be able to send each other large files with the links or letting them know which folders they're in rather than trying to..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3141404) Prem P. Freelancer > "It is not available for integration in make.com (Formally Integromat)" [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3989204) MD Matt D. Client Engagement Specialist > "The search ability of Canto is one of its best features. Once you have your files organized and tagged you can easily do a search and find exactly..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2833351) VR Verified Reviewer Director of IT & Digital Marketing > "It's on the expensive side for covering just our basic needs." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3866459) KR Kayla R. HRIS Specialist > "The tagging system works great, file storage is good (once you identify what you would like), upload links are beneficial and the portals are key for..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2835962) MD Matt D. Client Engagement Specialist > "Uploading large amounts of files that are currently in folders can get pretty messy and it still takes a good amount of work to get things organized..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2833351) Tara C. Director of Marketing > "I love the visual layout of the product—another competitor we were considering had a terrible UI / UX and that is really important to my marketing..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3549252) BM Briana M. Marketing Manager > "Our information changes relatively often so needing to reupload documents all the time is time consuming and exhausting." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2855283) MV Malu V. Photographer & Videographer > "Our company loves how easy it is to search for images after our team works on tagging all final images." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3512554) BF Becky F. Franchise Support Specialist > "The simplicity can be missused depending on the user's organizition skills, such as adding too many tags/similar tags/not consistently using tags..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2501005) Prem P. Freelancer > "Accessing files in zapier to use them in no code automation makes workflow easy" [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3989204) CL Chuck L. Creative Specialist > "A couple of issues with the UI (isn't responsive to scale to smaller screens, higher resolution images don't always load) and a poor versioning..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2420725) Tara C. Director of Marketing > "Overall we had a good experience—the sales team was helpful, the onboarding team not-so-much (which we passed that feedback on accordingly and they..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3549252) KR Kayla R. HRIS Specialist > "It is lengthy, the "integration specialists" cannot answer questions that we can figure out ourselves with ease, and it doesn't seem like there is..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2835962) JR Jason R. Graphic Designer > "Outside vendors will be able to search for anything they might need directly from Canto too. As a designer Canto helps me to quickly find appropriate..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2844533) TW Tim W. Project Associate > "Slow speed of loading system and the facial recognition is not accurate" [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2832792) DC Daniel C. Creative Director > "I really like the facial recognition capabilities of Canto, the smart tagging, and all around customization of the tool. " [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3204857) BH Barry H. Graphic Designer > "The inability to work on Adobe files from the server." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2833163) MMR Md Mohiminur R. Manager > "Very easy to setup." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___4943163) KS Kendra S. Communications > "The only con I have found with this software is that at times I want to share multiple albums or photos from different folders with outside users and..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2087293) PM Pamela M. Project Manager- Design & Construction > "It makes it much easier to search for because we all know that different people will describe something a little different each time!" [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3555602) JM Jeff M. CTO > "Their "Portals" area is a nice feature, but it's pointless when you're needing a 3rd party to simply upload their assets (from such as a photo shoot)..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2731438) MV Malu V. Photographer & Videographer > "I would recommend Canto to anyone that has a lot of imagery and video content." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3512554) GF Gina F. Associate Executive Director of University Communications > "The most challenging thing for us was that there were not many use cases of how other universities use Canto to manage large digital assets, and how..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2096189) JE Jay E. Vice President of Technology > "Canto has essentially solved those problems completely internally, with the added benefit of being available to be used to share assets outside of our..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3203054) Leyna S. Freelance Photographer > "Search feature does not always bring up the correct assets." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3216878) JD Jelle D. Software Engineer > "Managing your database becomes way easier too." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3546332) AY Andy Y. CEO > "Interface is terrible." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___4237298) Alex M. Brand Marketing Manager > "Canto is excellent for digital asset management-" [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3536010) KM Kelsey M. Marketing Manager > "Can't update a "live" document, ex." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3217264) JR Jason R. Graphic Designer > "We will also use it to give people in different department easy access to our brand standards and logos." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2844533) Gina W. Marketing Manager > "Not being able to delete within the shared collections section and the time it takes to upload videos." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2409329) JD Jelle D. Software Engineer > "Canto has a very nice looking UI that is easy to use, including for new colleagues." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3546332) EM Emily M. Graphic Designer > "Sometimes the photos will be almost exactly the same (head shots for example) and it doesn’t recognize them as the same person or will misidentify." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2278981) LC Lorenza C. Creative Services Director > "Canto offers a lot of features to further customize and filter your assets." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2855528) AR Anthony R. Assistant Director, Marketing & Design > "We had some issues early on in the setup/implementation phase as we didn't feel like we were provided with adiquate information as to what was needed..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2412295) AR Anthony R. Assistant Director, Marketing & Design > "The three major items that drove us to choose Canto as our DAM were the friendly and effective customer service, their ease of setup and..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2412295) TW Trevor W. Graphic Designer > "I do not like how the search function works." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___3203013) MP Michael P. Studio Director > "One of the features I enjoy is the custom client facing portal that is branded for the specific client, while maintaining a separate branded portal..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2500938) Alena P. Community Manager > "At times there seems to be glitches within the system that cause a bit of a lag time with download speeds." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2502949) AKH Alicia Kalani H. Marketing Manager > "This platform has great features like version control, collections, metadata mapping, metadata import/export, user/admin controls, and much more!" [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2731894) NG Nathaniel G. Content Producer > "I was often looking for photos on-the-go and the mobile version was very clunky and often loaded incorrectly." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2097836) AL Anthony L. Photo Editor > "Canto has been an enormous help to Healthline as a Digital Asset Management tool - organizing thousands of files across our company and allowing..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2087270) VR Verified Reviewer Graphic Designer > "Especially for the templating portion, the creation/upload of templates doesn't feel very intuitive." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2517354) JM Jeff M. CTO > "Canto's biggest strengths are it's core ability to house all of our digital assets in an organized manner and then allow us to keyword tag each one." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2731438) MA Mark A. Senior System Administrator > "Does not support MS PowerPoint, the cost per portal, and consumer licenses." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2421139) SO Shane O. Designer - Lead > "The platform/ service has made it so much easier for our department to get files (Photos, vector files, brand guidelines, logos) to other people in..." [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2311734) JS Janie S. Designer > "Shortcut options aren't available for the most performed actions for individual users (or organizations)" [See full review](https://www.capterra.com/p/140500/Canto/#Capterra___2398339) [View Reviews](https://www.capterra.com/p/140500/Canto/reviews/) VR Verified Reviewer Associate Director, Evaluation > "The fact that it can be used as a no- or low-code tool makes it easily adoptable. And, with the right architecture, automations, and even scripts, it can become a..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7082406) JE Jeffrey E. Software Developer > "There seems to be an ease in over engineering the entire system and subsequently no one will know how to use the system as we’ve created it to be too complex due to the..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7054499) FJ Francesca J. Manager > "It works like a spreadsheet but has the structure of a database, which makes it simple to track and manage different types of data in one place." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7113320) CI Chimdira I. Legal operations Associate > "It has glitches alot, sometimes there are bugs that go unfixed for a while which can be confusing for me that relies on its data to gauge my performance" [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6855475) VR Verified Reviewer Associate Director, Evaluation > "As a relational database, it allows organizations to store large amounts of dynamic data in organized, reliable ways." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7082406) David V. Lead Developer > "Airtable has a lot of flexibility, but for a smaller team like ours, it just didn't fit our use case." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7085458) EC Emanuel C. Author > "Airtable makes it easy for us to stay organized with our production timelines, interviews, and media assets in a way that feels visual and flexible. And I like that I can..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6800144) VR Verified Reviewer Marketing > "Tech team is only available via email and there is a clear language barrier causing issues in communicating programs and finding solutions." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885) AB Andy B. Marketing Consultant > "It allows us to integrate all of our types of data and functions into one place, making it much more powerful." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7102452) David V. Lead Developer > "For about half our team, the learning curve was just too steep and ultimately led us to use other project management tools." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7085458) FJ Francesca J. Manager > "I also like how customizable it is—you can create views, filters, and layouts that make the information easier to understand and work with." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7113320) VR Verified Reviewer Marketing > "They are not proactive and actual blame the client for their lack of skilled account managers. When issues are escalated to senior leadership you are met with blame and..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6865885) CR Clara R. QA Manager > "It is a flexible and visual tool for task and project management, in my QA team it boosts collaboration and helps teams stay organized efficiently." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7018027) KA Kimberly A. Pharmacist > "Gotta switch from one view to another could slow down workflow and unable to show all content at board." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6793144) YC Ying C. Scientist II > "The iOS mobile application enables me to manage tasks and collaborate on projects with colleagues across all departments." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6884784) Sean N. LX and Technology Manager > "It's also pretty expensive, especially when you often have people who need access who aren't on your team." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7066990) Sean N. LX and Technology Manager > "It's extremely feature rich, integrates very well with other software and services, and it can be used as your central hub for all work." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7066990) AS Andrew S. Lawyer > "Also, the guide that displays templates is not very useful if you don't intend to make a page about finance, hiring or managing teams." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6573760) KA Kimberly A. Pharmacist > "Airtable is a breeze software for my stocks trackings and helps me categorize my available products." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6793144) MV Marian V. Community Manager > "It is not the cheapest option, and also is hard to manage a lot of projects, but the pros are more than the cons." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6798170) CI Chimdira I. Legal operations Associate > "It is awesome, i work in a target based job and it updates my performance every ten minutes which is awesome, I can also easily assign myself work" [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6855475) MI Maria I. Managing Director > "access can sometimes be hard to grant- creating collaborative views is not intuitive" [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6777261) EC Emanuel C. Author > "It’s helped us organize our documentary projects so that deadlines, team responsibilities and content pieces are all linked and available to all." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6800144) JN Josh N. Realtor > "Another complaint I have about this is that it has a limitation on the size of the attached files for each base." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435) VR Verified Reviewer Senior Program Manager > "The design was intuitive to use- a coworker was able to show me quickly how to import data from Excel into Airtable and format it, then pull it out as a PDF." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6845995) CL Carissa L. Marketing and sales manager > "I thought there was quite a bit of a learning curve and it was harder for some of our team members to get going than others and I think there is still quite a bit that we..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829313) MS Mercedes S. social operations > "Building robust editorial calendars, content tracking, and publishing." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7092065) JS Justin S. Director > "The interface functionality is very basic with many bugs." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6770092) KA KT A. Librarian > "We use Airtable to keep track of everything from our internal purchases to our vendor contacts tied to those purchases - it makes life 10x easier when everything is all..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6472858) DO Darlington O. Senior Associate > "Exporting data can be cumbersome and not intuitive." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6841805) JN Josh N. Realtor > "The implementation of Airtable in my work environment maintains easy collaboration between work teams, it has allowed me to develop creativity by being able to enforce..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435) Tichaona Redemptor R. Chief information officer > "Scalability: Airtable has some limits on the number of records, fields, views, and attachments per base, which can affect the performance and functionality of large and..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6174090) AH Andrew H. Software Developer > "I have a streamlined system to collect information for people wanting to get a free software consultation with me." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7057941) ES Emilee S. Program Manager > "Creating new tables/labels can be somewhat confusing." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6772590) RG Rafael G. Analyst > "It also allows you to build forms that will populate the data in their version of spreadsheet, which is highly powerful and supports some cool features, such as complex..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6509938) AH Andrew H. Software Developer > "The downside is when I need to pay." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7057941) KK Kelvin K. Web Developer > "Airtable allocates a comprehensive set of capabilities ranging from resource management, project collaboration, file sharing to project management in one central..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6733612) MP Matteo P. Graphic Designer > "Also, the interface can feel a bit overwhelming when setting up more complex workflows." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6557040) JN Josh N. Realtor > "Also, its mobile application is very complete, it is quite useful when at specific times we need to do something in the projects and only have a smartphone available,..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435) Yolanda P. Industrial Internet Software Engineer > "Airtable doesn't outperform when it comes to document length, and maintenance isn't also easy. When copying and pasting data from Excel to Airtable, the data may appear..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4918625) TM Tracy M. BIM Manager > "Personally, I use it to keep track of my tax lien purchases, and in my current job, it helps me keep my projects organized and me on task." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6701123) VR Verified Reviewer PM > "This was a huge problem for us, as our business relies entirely on our Airtable information, which is tied up with all of our websites, day-to-day operations, and..." [See full review](https://www.capterra.com/p/146652/Airtable/#GetApp___4781239) PB Perry B. CEO > "Overall, Airtable has greatly improved my workflow and organization by providing me with customizable databases, filtering and sorting options, real-time collaboration,..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6261262) JS John S. Owner > "Furthermore, the free plan has limitations on the number of records, attachments, and revision history, which may be insufficient for more extensive projects or growing..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4726559) KG Khaled G. Software Engineer > "We use Airtable to track marketing campaigns, manage content calendars, organize customer data, and streamline our onboarding process." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591958) SG Savannah G. Visual Content Strategist > "We didn't like the limits on storage and sometimes the user experience isn't the most intuitive." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6347293) Abdulrahman M. Managing Director > "It combines the power of a database with the simplicity of a spreadsheet, allowing for customized workflows, data organization, and collaboration." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6547747) RH Ryan H. Social Media Manager > "Compared to using a computer, checking something quickly on my phone can be a little painful sometimes." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6740739) JN Josh N. Realtor > "It allows the visualization of projects in different ways, this flexibility helps us to make management easier depending on the preferences of each user in how they want..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435) DH David H. Operations Manager > "User level security permissions on base tables are lacking. " [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6544723) SP Samantha P. Certified Automation Service Provider™ > "It allows me to create beautiful dashboards for clients, quickly see my data and collect information with ease." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6678753) KG Katie G. Quality Manager > "They expect users to be able to solve their own problems via the community discussion boards and less-than-sufficient/often outdated self help articles/pages. If there..." [See full review](https://www.capterra.com/p/146652/Airtable/#SoftwareAdvice___5071019) SG Savannah G. Visual Content Strategist > "We loved the different template options that allowed us to view our projects in Calendar or Table form as we planned for our social media channels." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6347293) RC Rob C. Digital Content Director > "We are a small team that works with outside contractors to collaborate. But it is unfortunate that they charge the same per seat even if they only have minimal..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4793171) GS Gikge S. communication > "I love the advanced tools like the drag and drop features that enable easy customization and working on various projects and many teams enhancing collaboration." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6298692) SL Stephanie L. CEO > "It can be a little confusing for users who are uploading to see their files" [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591171) VS Vikash S. Airtable > "Airtable is a highly valuable tool for organizing data, managing products, and streamlining workflows across various industries and use cases and it 'uses collaboration..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6251774) JT Joel T. Director > "Difficult to build a way for members/customers to sign in and alter records Not willing to sign as HIPAA compliantSometimes difficult and inflexible when integrating..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4744084) HD Harry D. Paid Media Manager > "It's great, part of our day to day and helps to track experimentation and also see clear winners and losers." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7038163) JI Jamar I. Project manager > "I didn't like their concept of work spaces and I found it quite limiting,becuase organisations have to pay per user,per upgraded workspace and this unnecessarily drives..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___5000897) FD FrechieJules D. Data entry > "It can help every day life, flexible apps easy way everything you do in manage inventory data almost anyone can use it your studies, work and etc." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6340319) Babatunde O. SEO Marketer > "Airtable is both pricey and complex to set up." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6792354) CR Colin R. Managing Director > "API-centric with great notes on how to use the APIs, very high uptime, affordable if service accounts are used." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829697) Duncan C. Content Strategist > "Overall, Airtable is an excellent tool. If I was being picky, the two negatives that have stood out to me are the pricing (it gets quite expensive if you have multiple..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6044666) PB Perry B. CEO > "To maximize the potential of Airtable, I would recommend taking advantage of the platform's shared bases feature to collaborate with team members, as well as exploring..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6261262) VR Verified Reviewer Lead Enigineer > "To create grid view is become difficult to understand." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6689361) JE Jessica E. Director of Operations > "I like the flexibility to build out my databases to fit my needs." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7067980) IG Ivy G. Technology Development Field Intern > "At first I had issues with customer support delays, but they fixed that." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6665099) CL Carissa L. Marketing and sales manager > "My boss wanted us to use something that could connect our team and get us better on track with our projects that was how we found air table. " [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6829313) RG Rachelle G. Business Analyst > "Automations can be a little tricky along with interfaces" [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6295754) CR Clara R. QA Manager > "It is great for team collaboration and project tracking, intuitive interface, though pricing and advanced reporting are considerations." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___7018027) DP Denis P. Executive Director > "Then I go through my dashboard, and I have to figure out the difference between Workspaces, Interfaces, Bases. If you create the wrong thing in the wrong place, you get..." [See full review](https://www.capterra.com/p/146652/Airtable/#GetApp___4928905) JN Josh N. Realtor > "It is not necessary to have deep knowledge of this type of platform, despite the fact that it has a learning curve, the interface makes the work much simpler than it..." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6524435) VR Verified Reviewer Paid User Acquisition Specialist > "It limits a lot of the features to PC, and you can't do much more than basic editing on mobile." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___4944250) YC Ying C. Scientist II > "Overall experience with Airtable has been decent - some of the benefits that I relish are such as automating time tracking processes and project coordination." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6884784) RG Ron G. Senior Project Manager > "Initial setup and onboarding is a little confusing without proper training." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6471331) MH Miles H. Product Analyst > "This has helped me to replace messy Excel sheets, to have tables that are easier to filter and share to everyone." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6852125) JM Jenn M. Consultant > "When there is a large data set, X and Y axis headers are condensed in a totally unusable way." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___5065838) KG Khaled G. Software Engineer > "I particularly appreciate the flexibility to customize views, create relationships between tables, and automate workflows." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6591958) MO Meghann O. Customer Success Manager > "I am not overly familiar with the search functionality." [See full review](https://www.capterra.com/p/146652/Airtable/#Capterra___6581065) [View Reviews](https://www.capterra.com/p/146652/Airtable/reviews/) ## User interface [Canto](https://www.capterra.com/p/140500/Canto/) 4.52 (681) 4.65 (2,222) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Canto Top features 32/37 - Access Controls/Permissions - AI Copilot - API - Asset Categorization - Asset Library - Asset Sharing - Automatic Transcription - CMS Integration - Collaboration Tools - Commenting/Notes - Configurable Workflow - Content Management - Customizable Branding - Customizable Templates - Document Management - Document Storage - Drag & Drop - File Conversion - File Management - File Transfer - Full Text Search - Generative AI - Image Library - Image Recognition - Metadata Management - Mobile App - Natural Language Processing - Reporting/Analytics - Rights Management - Search/Filter - Tagging - User Management - Version Control - Video Management - Video Support - Watermarking - Workflow Management [See all features](https://www.capterra.com/p/140500/Canto/#features) Airtable 25/37 - Access Controls/Permissions - AI Copilot - API - Asset Categorization - Asset Library - Asset Sharing - Automatic Transcription - CMS Integration - Collaboration Tools - Commenting/Notes - Configurable Workflow - Content Management - Customizable Branding - Customizable Templates - Document Management - Document Storage - Drag & Drop - File Conversion - File Management - File Transfer - Full Text Search - Generative AI - Image Library - Image Recognition - Metadata Management - Mobile App - Natural Language Processing - Reporting/Analytics - Rights Management - Search/Filter - Tagging - User Management - Version Control - Video Management - Video Support - Watermarking - Workflow Management [See all features](https://www.capterra.com/p/146652/Airtable/#features) ### Recognition No recognitions have been awarded to Canto No recognitions have been awarded to Airtable ### Deployment & support Canto Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Airtable Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Canto - By Canto - Located in United States - Founded in 1990 Airtable - By Airtable - Located in United States - Founded in 2013 ## 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