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Klaviyo serves businesses of all sizes with a DTC presence through seamless integrations with Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and hundreds more.
It is extremely easy to use: when I started, I knew absolutely nothing and I learned so much from them. The service is always reliable and the interface is so fun, which I love.
The templates designs are very poor and customizing a template (colour, layout, etc) is too limited and difficult.
Great tech support, very responsive, although I very rarely need to reach out to them. I teach marketing to others and for those who are just getting into email marketing, I often recommend MadMimi.
There's been ZERO updates that I recall in the past 5 years using Mad Mimi. It seems that Go Daddy bought them out and they have no plans to update the service in any way.
Loved how super easy MadMimi is to set up and use, and how clean and crisp the emails are visually. I used this software for four years and always got compliments on my email designs.
Similarly, if you need "columns," you can fake it by creating a table in a text section, etc.
Unlike many other email marketing companies, they also make it fun and have very quick, friendly, and helpful customer service reps.
Absolutely nothing, as you get what you pay for and we get more.
Klaviyo is a pretty good email automation software. They have a lot of the same functions and abilities as all of the other guys so for me it came down to price when using them.
Pretty soon after that they changed their pricing structure and moved to a different fee base. That's when I lost my $20 and it would no longer be used toward my charges.
Customer service is amazing and so readily available via chat and they do seem to possess a great degree of knowledge about the product and its functionality/capabilities.
It's very hard to find flaws with the software.
The ease of set up and the ability to see results against the campaigns. It was up and running within 24hr and their onboarding was outstanding.
My biggest issue is how rudimentary the software is. API functions are weak and and the server bandwidth isn’t very much.
Email is gold when it comes to making sales, so having a reliable service that offers nice options is critical. I would definitely recommend.
They say that all the plans are the same and there are no hidden fees or add-ons.
Steve: My name's Steve, I'm the marketing manager at Base London footwear company. And I'm giving Klaviyo five stars. Before Klaviyo, we were using Mailchimp. It was okay to begin with, but we found we outgrew it. The functionality that we needed wasn't quite there for the customer data platform perspective. Also, the editing of the templates was a little bit rudimentary. Good platform, but we just needed to scale up. The reasons we went for Klaviyo. It had great integrations with Magento, which we were with at the time. We're now with Shopify, even better integrations with that. It had very flexible pricing model. It had an incredibly easy to use drag and drop editor. And it was especially good at editing for mobile first. But yeah, it just had a lot of features. And like I said, the price, the scaling price, made it easy to get on board with and then grow with as time goes on. It was incredibly easy to onboard Klaviyo. They have very detailed help articles on how to transition from something like Mailchimp, which I think a lot of people do. So importing all the customer data was very simple. Then I believe it was just a bit of code I think to add to Magento. On Shopify, it's even easier. I think that there's a Shopify plugin for it. So there wasn't really any dev work needed. I think it was all done in-house. First of all, Klaviyo is an incredible platform regardless of your business size, whether you are a small, medium business or an enterprise level. The flexible pricing makes it incredibly easy to start. It's very intuitive. There's a huge amount of features, that I don't even use yet. But as far as scheduling campaigns and stuff and building templates, pop-ups, managing your customer data, it's all there. And one of the best things about them is that they continually innovate and they seem to bring new features for no extra cost all the time. One thing I would say be careful of is as they introduce SMS, it is very easy to go over your usage, so be careful of that. But again, if you get bumped up automatically to another pricing level, you can just knock it down again the next month. So it is very flexible, very easy to use and I thoroughly recommend it.
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Mad Mimi
Klaviyo
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