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eFlyerMaker vs Braze: Which is a better fit?

Updated on February 16th, 2025
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Summary
Key features rated by users
Features selected based on 14,653 reviews from Email Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
--
Campaign Scheduling
NA
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
--
% Fit
Missing features
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
--
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
4.5
User satisfaction
4.4
User reviews74
Ease of use
4.4
Functionality
4.4
Value for money
4.2
Customer support
4.2
4.7
User reviews110
Ease of use
4.6
Functionality
4.6
Value for money
4.4
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

eFlyerMaker is the most intuitive and easy to use email marketing software on the market. Create and launch outstanding email marketing campaigns within minutes.

Braze is aimed at companies of various sizes who wish to optimize their customer relationships and strengthen customer loyalty with the help of the platform and its cross-channel campaigns.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Lucien H
VP of GTM
5.0

Lucien H.: Hi, my name is Lucien. My role is the VP of Go-to-Market. The company I work at is Liven. We have over 200 employees globally. And I would rate Braze a five out of five. Prior to Braze, we actually used a tool called Leanplum. We used Leanplum for approximately a year. And we were attracted to the platform initially because of the breadth of features that Leanplum provided. But after using it for some time, we realized that they were brilliant at offering a very wide range of features, but not necessarily providing the depth. That's why we moved to Braze because their mobile marketing communication and canvassing is far superior. We switched over to Braze as soon as we saw the power of the canvassing. So with the canvassing, the really important piece for us was the power of lifecycle. Because we have a consumer app in our business and that requires us to design very complex communications through the life cycle with varying different life cycles. And Braze had a fantastic canvassing capability. Their campaign management was also really good, so it enabled us to easily search for numerous different life cycles and also their reporting and analytics was and is fantastic. Integrating Braze into the company was pretty straightforward. And the reason I would say that is the help documentation and Braze Academy is excellent. They've obviously spent a lot of time focusing on creating resources that will empower employees across the company to upskill quickly and understand how to use the tool. So we have a wide range of employees across our business that use Braze for different use cases. If you are looking into Braze, I would highly recommend looking specifically into the communication capability that they have. They are 100% best in class. You need to ask yourself whether you are looking for a vertically integrated product or a product like Braze, that it's going to do one or two things really well. So depending on whether you're looking for vertical integration or a standalone solution, if the answer is the latter, standalone solution, then Braze is definitely best in class.

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155423 video thumbnail}
1 Video
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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

eFlyerMaker

18/44
  • Activity Dashboard
  • AI Content Creation
  • API
  • Campaign Analytics
  • Campaign Scheduling
  • Click Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Email Sequences
  • Email Tracking
  • Engagement Tracking
  • GDPR Compliance
  • HTML Editor
  • Lead Capture
  • Multi-Channel Marketing
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • Real-Time Analytics
  • ROI Tracking
  • Third-Party Integrations
  • A/B Testing
  • Autoresponders
  • CAN-SPAM Compliance
  • Contact Management
  • Customer Surveys
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Event Triggered Actions
  • Image Library
  • Landing Pages/Web Forms
  • List Management
  • Mobile Optimization
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

Braze

Top Features
26/44
Show Email Marketing Software Features +
eFlyerMaker
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Braze
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
eFlyerMaker
  • By Intema Solutions
  • Located in Canada
  • Founded in 2003
Braze
  • By Braze
  • Located in United States
  • Founded in 2011
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