# Compare AskNicely vs XM for Customer Experience 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare AskNicely and XM for Customer Experience based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/141434-152924/AskNicely-for-NPS-vs-Customer-Frontlines

---

# AskNicely vs XM for Customer Experience Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

AskNicelyXM for Customer Experience2/4 selected

[AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)[4.6 (101)](https://www.capterra.com/p/141434/AskNicely-for-NPS/reviews/)

[XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/)[4.6 (255)](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/)

[## AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)[4.6 (101)](https://www.capterra.com/p/141434/AskNicely-for-NPS/reviews/)

Starting Price

$399.00/month

Value-for-Money

4.3

Functionality

4.1

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

GD

DR

AA

Based on [101 reviews](#user-reviews)

Positive

92

Neutral

8

Negative

1

[## XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/)[4.6 (255)](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/)

Starting Price

$1500.00/year

Value-for-Money

4.5

Functionality

4.6

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [255 reviews](#user-reviews)

Positive

242

Neutral

11

Negative

2

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of reviewers  
rated it above 4 stars

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 2,393 reviews from customer experience software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Negative Feedback Management

1.0

Surveys & Feedback

\--

Real-Time Reporting

\--

Real-Time Notifications

NA

Customizable Forms

NA

78%Fit

High performer

Feature ratings

Negative Feedback Management

4.9

Surveys & Feedback

4.7

Real-Time Reporting

4.5

Real-Time Notifications

3.7

Customizable Forms

3.5

User satisfaction

User satisfaction

4.6

User reviews[101](https://www.capterra.com/p/141434/AskNicely-for-NPS/reviews/)

Ease of use

4.5

Functionality

4.1

Value for money

4.3

Customer support

4.6

User satisfaction

4.6

User reviews[255](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/)

Ease of use

4.4

Functionality

4.6

Value for money

4.5

Customer support

4.6

Price starts from

Price starts from

$399Per Month

-   Free version
-   Free trial

Price starts from

$1500Per Year

-   Free version
-   Free trial

Best for

Best for

AskNicely is for marketing, operations and customer experience leaders who want to increase repeat purchase rates and referrals.

Best for

Businesses of all sizes and industries looking to deliver unrivaled customer experiences at scale. Businesses of all sizes and industries looking to deliver unrivaled customer experience

## User reviews

Pros & cons

Not enough reviews

MA

Mike A.

Sales

> "Very helpful for gathering opinions and reviews of internal processes and company updates."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___7019503)

RC

Ryan C.

Analytics Manager

> "Could be costly and set up is tedious with a lot of customizations required, but i guess with more power comes more responsibility"

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___7036209)

Humaira J.

Analyst - Survey Programmer

> "The support section covers every feature so even if we are stuck we can get help from support."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___6479131)

WS

Weronika S.

Junior Project Manager

> "It's not the easiest to use and sometimes the screens take a long time to load, sometimes also filters don't work as they should"

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___3878807)

NK

Nadia K.

Researcher

> "I have created a lot of surveys and I love the ease with which you could create and disperse the surveys."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___6743146)

CP

Christian P.

web communication specialist

> "Sometimes hard to diagnose problems other users might be having with the program"

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___4328838)

MA

Mike A.

Sales

> "Easy to use. "

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___7019503)

Andrea L.

Process Engineer

> "It also happens to me with metrics, although the formula editor is a bit cumbersome, and the text analysis, although it seems..."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___2389737)

SG

Shelby G.

QA & Environmental Manager

> "The Qualtrics system is well laid out and was easy to use, we were able to collage an employee feedback survey within a few..."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___4912277)

VR

Verified Reviewer

Strategy Manager

> "Not as good value as other tools and products maybe"

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___4328757)

RM

Roberto M.

Marketing Director

> "The fact that it is customizable makes me like it even more since we tailor it to meet our clients needs"

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___6288863)

CG

Ciara G.

Consultant

> "The layout of the software is antiquated and not visually appealing which affects the open rate and completion of forms received."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___2788611)

VR

Verified Reviewer

Researcher

> "It is overall easy to use and setup and can do complex work if you need it to."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___6846059)

SC

Shannon C.

Student

> "Additionally, the dates and times don't always match up to when the individual entered the information (this may be due to..."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___2885337)

VR

Verified Reviewer

Head of Procurement

> "Lots of pre-sets which help new users define their survey needs."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___6056502)

VR

Verified Reviewer

Sales Support

> "I have heard the Europe support team isn't as friendly ..."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___3471641)

VR

Verified Reviewer

Head of Procurement

> "Very flexible tool which can be used both internally and externally."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___6056502)

SR

Sean R.

Professo

> "This is something I have to use on the job because we have an institutional license but it is one of my least favorite software..."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___2897888)

JS

John S.

Manager

> "It's good, but there are certainly more user friendly tools from the perspective of both your team and your customers."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___6351170)

Brendon R.

Digital Marketing

> "On two occasions I've reached out to technical support and waited on hold for 10+ minutes."

[See full review](https://www.capterra.com/p/152924/Customer-Frontlines/#Capterra___2437540)

[View Reviews](https://www.capterra.com/p/152924/Customer-Frontlines/reviews/)

## User interface

[AskNicely](https://www.capterra.com/p/141434/AskNicely-for-NPS/)

4.56 (101)

[XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/)

4.64 (255)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

AskNicely

28/41

-   Access Controls/Permissions
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   CRM
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Drag & Drop
-   Email Management
-   Engagement Tracking
-   Feedback Management
-   Generative AI
-   Knowledge Management
-   Multi-Channel Communication
-   Multi-Channel Data Collection
-   Multi-Language
-   Negative Feedback Management
-   NPS Survey Structure
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Notifications
-   Real-Time Reporting
-   Reporting/Analytics
-   Sentiment Analysis
-   Social Media Integration
-   Survey/Poll Management
-   Surveys & Feedback
-   Tagging
-   Text Analysis
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/141434/AskNicely-for-NPS/#features)

XM for Customer Experience

Top features

39/41

-   Access Controls/Permissions
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   CRM
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Drag & Drop
-   Email Management
-   Engagement Tracking
-   Feedback Management
-   Generative AI
-   Knowledge Management
-   Multi-Channel Communication
-   Multi-Channel Data Collection
-   Multi-Language
-   Negative Feedback Management
-   NPS Survey Structure
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Notifications
-   Real-Time Reporting
-   Reporting/Analytics
-   Sentiment Analysis
-   Social Media Integration
-   Survey/Poll Management
-   Surveys & Feedback
-   Tagging
-   Text Analysis
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/152924/Customer-Frontlines/#features)

### Recognition

No recognitions have been awarded to AskNicely

XM for Customer Experience is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

AskNicely

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

XM for Customer Experience

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

AskNicely

-   By AskNicely
-   Located in United States
-   Founded in 2014

XM for Customer Experience

-   By Qualtrics
-   Located in United States
-   Founded in 2013

## Popular Comparisons

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$1500/year

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4.6

Features

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Ease of Use

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Features

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Ease of Use

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4.6

Features

4.5

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Ease of Use

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