Capterra Logo
Helping businesses choose better software since 1999

Copper vs SugarCRM: Which is a better fit?

Updated on January 19th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,166 reviews from CRM users.
% Fit
Missing features
Feature ratings
Data Security
NA
Contact Management
4.4
Lead Management
4.1
Sales Pipeline Management
4.3
Reminders
3.9
% Fit
Missing features
Not enough reviews
Feature ratings
Data Security
NA
Contact Management
4.1
Lead Management
4.1
Sales Pipeline Management
4.0
Reminders
4.0
User satisfaction
4.4
User reviews616
Ease of use
4.5
Functionality
4.1
Value for money
4.1
Customer support
4.3
3.8
User reviews412
Ease of use
3.7
Functionality
3.8
Value for money
3.8
Customer support
3.7
Price starts from
/user
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Small and medium-sized businesses on Google Workspace looking for an easy to use CRM that automates repetitive tasks and integrates with the tools they already use (like Gmail, Mailchimp, and Slack).

Designed for B2B organisations ranging from 50-8,000 employees. We cater to B2B organisations in USA, APAC, Middle East and Europe, including the UK, DACH, Nordics, Benelux, France, Italy and Spain.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-b82105d2-87cb-40be-d4db-08da169745aa
Jo B
CEO
4.0

Jo B.: Hi, I'm Jo. I'm the CEO of a tech company. My rating for Copper is four out of five stars, and you can click below for more reviews. Before Copper, my company was actually using Freshdesk to manage its CRM, but we just didn't find that it was really so user friendly, and we wanted to see what else was on the market. And then we found Copper, and that integrates with Gmail. And that just absolutely was so much better than the system that we were using before. The main reason we chose Copper was the seamless Gmail integration. It really just means that there's so much less admin, and there's a real certainty for the team that everything has been updated. So, that for us was the major ticket item. We also really liked the user interface. We find it very intuitive. When we did the testing, very quickly the whole team was able to understand the system and navigate around it. So, that was also a big plus for us. Because we're a tech company, we also wanted to integrate Copper into our own software and how our clients were logging in. And so we were able to link with Zapier, and the fact that we could set that up in a really smooth way was also very important for us. Our team found getting started with Copper really, really simple. We just exported all of our contacts and all of the data that we had in our previous CRM, put it into the Copper templates, and uploaded it all. So, we were up and running within an hour or so. It was also great because our team didn't need any training. They found the system very intuitive, and before long, we had people setting up templates, creating custom fields, and we'd really customized the whole system to fit exactly for our business. If someone was looking for a CRM and they were considering Copper, I would definitely say you should give it a go. I think the way that it can integrate with other tools, for us with the G suite and with Gmail, but also the fact that we've managed to integrate it with our software as a service subscription system and our own app has really made it just completely essential in our company. And I would highly recommend giving it a go, and checking out how easy it is to use as a user tool.

How Capterra sources reviews
View all video reviews
video-604b6498-dd4b-485f-649d-08dc116f1ea4
Shanie S
Executive Producer
5.0

Shanie: So my name is Shanie and my job title is CEO. I manage multiple companies, Elevation Global Group, Legacy Consulting Firm, and Shanie Salmon Enterprise. And my companies are in media, transportation and entrepreneur academy. And I rate SugarCRM five out of five stars. I tried so many CRMs to the point where I even forget some of the names. But the one that I was using before I migrated was HubSpot. And one of the reasons why I switched was the collaboration. As I grew my team and got in different industries, it was very difficult to manage. And aesthetically, I'm visual. I have to see it in a way that's easy for me to follow and for me to use the software. And it was just so much just black and white. It was not as user-friendly for me using HubSpot. So that's why I switched over to Sugar. It was the ... Not missing anything, the analytics report. And analytics for me is not something that was easy to understand or even follow. I tried Google Analytics and this analytics, that analytics. But they make it so easy for you to track the life cycle of your leads and your contacts and the marketing piece, the sales piece. And I've used Salesforce before in my career before I started my own business, and I really liked it. So Salesforce by itself is a little pricey. But with Sugar, they have a similar feel of using Salesforce. So it was just the overall all-in-one software that you can manage your entire company, as well as you grow your team, they can also be a part of the customer's journey along with you in that software. It wasn't difficult. If you're not someone that's tech-savvy, you'll be fine. Of course, you do want to take the time to look through all the features and see how your company's going to use the software. So it was easy-ish. It wasn't completely easy, but it wasn't difficult. It's a matter of knowing what your company need before actually diving into the software. And once you have a plan, "I'm going to use it for marketing", whatever it is. Once you have that down pack, then onboarding is easy. It's the figuring it out as you go, with what's this, what make it hard. I would use SugarCRM. But first, Sugar don't have a free version. They don't. So I would have a plan for what is it that I want from my business and how am I going to use that CRM to make my workflow better, to scale my business to the next level, and then I will make the investment. But if you are brand new, never used a CRM before, check it out. Go on their website, do the demos. They do have demos. And see how it is that you can implement it into your business. And it is worth the investment. And you can scale your business with the right software. And sugar is definitely one of those softwares that you can use that to scale your business to the next level.

How Capterra sources reviews
View all video reviews
User interface
141642 video thumbnail}
1 Video
231638 video thumbnail}
1 Video
141642
4 screenshots
231638
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

Copper

32/37
  • Customer Journey Mapping
  • Data Security
  • Lead Scoring
  • Marketing Automation
  • Multi-Channel Communication
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Calendar Management
  • Campaign Management
  • Contact Management
  • Customizable Fields
  • Customizable Reports
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Templates
  • Forecasting
  • Interaction Tracking
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Mobile Access
  • Quotes/Estimates
  • Referral Tracking
  • Reminders
  • Reporting/Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Segmentation
  • Task Management
  • Territory Management
  • Third-Party Integrations
  • Workflow Management
See All features
Hide CRM Software Features -

SugarCRM

Top Features
34/37
Show CRM Software Features +
Copper
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SugarCRM
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Copper
  • By Copper
  • Located in United States
  • Founded in 2013
SugarCRM
  • By SugarCRM
  • Located in United States
  • Founded in 2004
Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

Recommendations

Products similar to those you're currently comparing: