# Compare Instapage vs Wix 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Instapage and Wix based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/141695-169007/Instapage-vs-Wix

---

# Instapage vs Wix Features and Cost Comparison

Last updated April 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

InstapageWix2/4 selected

[Instapage](https://www.capterra.com/p/141695/Instapage/)[4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

[## Instapage](https://www.capterra.com/p/141695/Instapage/)[4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/)

Starting Price

$79.00/month

Value-for-Money

4

Functionality

4.2

Ease of Use

4.6

Customer Service

4.3

Reviews Sentiment

Based on [365 reviews](#user-reviews)

Positive

330

Neutral

26

Negative

9

[## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting Price

$17.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.5

Customer Service

4.2

Reviews Sentiment

Based on [10,661 reviews](#user-reviews)

Positive

9,386

Neutral

1,032

Negative

243

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 7,671 reviews from website builder software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Website Management

NA

Website Hosting

NA

Design Management

\--

SSL Security

\--

Customizable Fields

4.0

86%Fit

High performer

Feature ratings

Website Management

4.5

Website Hosting

4.5

Design Management

4.4

SSL Security

4.5

Customizable Fields

4.4

User satisfaction

User satisfaction

4.5

User reviews[365](https://www.capterra.com/p/141695/Instapage/reviews/)

Ease of use

4.6

Functionality

4.2

Value for money

4.0

Customer support

4.3

User satisfaction

4.4

User reviews[10,661](https://www.capterra.com/p/169007/Wix/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.3

Customer support

4.2

Price starts from

Price starts from

$79Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$17Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Digital Marketing Teams and Agencies. Small and mid-sized businesses across the sectors.

Best for

Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers.

## User reviews

Pros & cons

VR

Verified Reviewer

Consultant

> "The AdMap feature is a big plus which help you see a clear view of your ad topics, ad campaigns etc."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___6737649)

Adrian P.

Marketing Director

> "Unfortunately, an changes made to a form will create a duplicate in your assets folder."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___7068537)

MV

Mike V.

Senior Search Marketing Manager

> "Would highly recommend to anyone responsible for the creation and ongoing maintenance of landing page at scale."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___7075497)

KB

Kuo B.

We Marketing Associate

> "Being relatively new to Instapage, I find it difficult at times to handle tasks such as custom domain settings and managing..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___5085410)

VR

Verified Reviewer

Consultant

> "It has numerous features which are extremely helpful to every type of user, and the multiple integrations provide a big..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___6737649)

KB

Kuo B.

We Marketing Associate

> "A few weeks ago, I encountered issues with my landing pages not being live due to the absence of a CNAME record for my..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___5085410)

FP

Federico P.

Graphic designer

> "It has given us the possibility of creating a large number of pages for different products that we work on, courses and..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___5052075)

VR

Verified Reviewer

Consultant

> "It's a bit pricey than the other products on the market."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___6737649)

KB

Kuo B.

We Marketing Associate

> "The platform offers exceptional quality and user-friendly operation, making it an excellent tool for creating landing..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___5085410)

CT

Collin T.

Marketing

> "For instance, adding custom code has less flexibility as you can't edit the page directly in code, you only have the option..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3553039)

KB

Kuo B.

We Marketing Associate

> "Instapage's combination of high-quality features and excellent customer support makes it a standout choice for anyone..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___5085410)

EB

Emily B.

Marketing Manager

> "The only drawback that I would mention is the ability to find leads and revert stats of landing pages already built once..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3552800)

EH

Erin H.

Google Ads Specialist

> "Overall I think Instapage is great for conversion rate optimisation and digital campaigns."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___6765137)

VQ

Valerio Q.

Project Manager

> "The team is not reliable at all."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___6625611)

VR

Verified Reviewer

Consultant

> "AI Content creation helps cut down a lot of time"

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___6737649)

MK

Max K.

Project Manager

> "It takes quite some time to adjust the mobile design and if one adds another element to the web view, it often breaks the..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3588144)

Adrian P.

Marketing Director

> "Easy to use and really great customer support."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___7068537)

JM

Jason M.

VP Product

> "For example, it's not possible to reset your AB testing stats. "

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4905009)

MJ

Mohammed J.

Senior Front-end Developer

> "It provides a comprehensive range of integrations and tools to effectively track and test campaigns."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4906137)

AN

Andreas N.

Teamlead

> "After two years there were hardly any improvements and if they came they were hidden behind a HUGE paywall."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4894711)

MJ

Mohammed J.

Senior Front-end Developer

> "The abundance of templates makes it particularly convenient for new marketers or those lacking experience in web design and..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4906137)

VR

Verified Reviewer

Marketing Manager

> "Glitchy drag and drop builder-"

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4898075)

VR

Verified Reviewer

Consultant

> "Amazing integrations"

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___6737649)

AN

Andreas N.

Teamlead

> "your designer is not userfriendly at all when it comes to popups..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4894711)

OO

Olajide O.

sales person

> "Instapage gave my product more visibility and made my product easy accessible to my customers, the content publisher is my..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4716842)

RS

Rajah S.

CEO

> "Every package has a limit in terms of traffic making it not suitable for agencies."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3564500)

GB

Gina B.

CEO

> "Creating landing pages with the drag and drop editor has made our work go quickly and super easy. "

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4885682)

APL

Ana Paula L.

Director

> "I could not budget Instapage anymore because I had only 2 landingpages."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3579185)

MS

Madhusudan S.

Software Engineer

> "Instapage's usability is straightforward, works well for the most fundamental requirements, and enables us to design pages..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4608453)

BT

Bao T.

Web designer

> "Cannot export all LPs' data at once."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4779228)

KB

Kuo B.

We Marketing Associate

> "I'm thankful for the guidance provided by Instapage's support team, as it enabled me to take the necessary steps to rectify..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___5085410)

JA

Juliano A.

Global Head of Marketing

> "It lacks reporting functionality."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3553853)

Charles A.

Creative Director

> "The staff were very helpful."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___6698393)

AF

Aaron F.

Product Marketing

> "The fact is, the landing pages are slow and they have very poor SEO (meaning you need a different landing page builder for..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3371136)

JM

Jason M.

VP Product

> "I used chat to get immediate help and they worked with me to resolve the issue."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4905009)

JG

Junior G.

Psicólogo

> "What I least liked is that some moments there is a limitation of some resources."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4284103)

OO

Olajide O.

sales person

> "Instapage made it easier for me to market my products to a larger audience and give me opportunity to grow have been using..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4716842)

FC

Francisco C.

Head of Operations

> "Sometimes we need Spanish support, and it's almost never available."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3557192)

EB

Emily B.

Marketing Manager

> "The support is impeccable and to integrate as a landing page builder this solution is one of the top options to use in my..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3552800)

JB

Jason B.

Operations

> "They offered no compensation, barely admitted it was an error and even refused to send the leads in bulk form to us - they..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3162717)

LL

Leah L.

Acquisition Marketing Manager

> "I like how easy it is to learn Instapage and the ready-made assets are really helpful. Once you get the hand of what you..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3536762)

JB

Jason B.

Operations

> "This is just one of the many issues we have had with the product where the leads have not been sent to us."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3162717)

SM

Stephanie M.

Owner

> "Excellent customer service (they always help when needed) and I also love the perk of A/B testing my landing pages to make..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3552769)

AF

Aaron F.

Product Marketing

> "For a company that specializes in apparently easy user experiences, you can infer that they are deliberately making this as..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3371136)

GB

Gina B.

CEO

> "The ability to A/B test is also wonderful and again super easy. "

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4885682)

VR

Verified Reviewer

CTO

> "They deleted all our integrations and leads because we had billing set up on a different workspace."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___2277911)

FC

Francisco C.

Head of Operations

> "We are happy about how it's growing, and allow us to have more control of our marketing campaigns for our clientes."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3557192)

TD

Tiera D.

Personal

> "I don't have a big business to use Instagram for."

[See full review](https://www.capterra.com/p/141695/Instapage/#GetApp___3185738)

AS

Ayesha S.

Reseller

> "I adored the freedom the developer gave us, but how brilliantly we could apply specific components across all presentation..."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3651016)

SH

Shay H.

CEO

> "The Mobile version is ok but not perfect for mobile phones"

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___2482649)

Carlos L.

CEO

> "The integrations work great to track the performance of my campaigns."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3541294)

Vanessa Alejandra R.

Digital Project Manager

> "The less that I like, is the responsive design, for mobile."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___2406578)

CT

Collin T.

Marketing

> "The interface is intuitive and features most of the things I'd want in a landing page tool."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3553039)

AF

Aaron F.

Product Marketing

> "Do not buy this product."

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___3371136)

JM

Jason M.

VP Product

> "Customer support is stellar. "

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___4905009)

SH

Shay H.

CEO

> "Too expensive and prices go up every year"

[See full review](https://www.capterra.com/p/141695/Instapage/#Capterra___2482649)

[View Reviews](https://www.capterra.com/p/141695/Instapage/reviews/)

DE

Danielle E.

Owner

> "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517)

Carson O.

Coordinator

> "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629)

CK

Caroline K.

Owner

> "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

CES

Carmen Elena S.

owner

> "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894)

Nino W.

Founder

> "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

SC

Sarah C.

The Helper

> "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I can't..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071)

RR

Rebecca R.

Production manager

> "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110)

Melissa Z.

Owner

> "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

SB

Satish B.

CEO Founder

> "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343)

Troy D.

Consultant

> "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722)

VR

Verified Reviewer

Founder

> "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137)

Thomas J.

Owner, Senior Designer

> "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547)

CS

Cassidy S.

HR ADMIN

> "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to get me..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998)

JP

Jacob P.

Owner

> "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

RG

Rachelle G.

CEO

> "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061)

GS

Geoffrey S.

NetSuite Integration Engineer

> "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518)

VR

Verified Reviewer

Digital coordinator

> "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942)

SK

Sam K.

Owner and Lead Designer

> "Overall, I think Wix is unmatched when it comes to executing a design idea for a website and having an overall cohesive and professional-looking public presence. While the price is high, it seems worth..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046111)

VR

Verified Reviewer

Law Clerk

> "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375)

KB

Kate B.

Photographer

> "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

Clare A.

Owner

> "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051)

DL

Desmond L.

Owner

> "After an email in my inbox today, \[sensitive content hidden\] managed to respond to my query within a few minutes and fix the issue within 8 minutes."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7049365)

VR

Verified Reviewer

Area Sales Manager

> "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult completely..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979)

DRS

Daniel R. S.

Founder

> "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429)

Kunal S.

Business Boosters

> "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

NH

Nancy H.

Owner

> "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

NH

Nancy H.

Owner

> "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

Luis F.

graphic designer

> "The friendly interface, specially for beginners, it simplifies the hustle of creating an e-commerce site, it has some pretty decent tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

MF

Mark F.

product design and development

> "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100)

AH

Ashley H.

CEO

> "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702)

Alexander G.

Head Photographer

> "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259)

MN

Matthieu N.

Community Manager

> "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437)

VR

Verified Reviewer

Owner

> "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043)

Portia A.

Nutse

> "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic needs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290)

VR

Verified Reviewer

Founder

> "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556)

PP

Patrick P.

Sales President

> "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805)

MJ

Mason J.

Senior Administrative Assistant

> "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089)

Alicia E.

Full stack developer

> "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026)

VR

Verified Reviewer

Web Designer

> "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598)

Shawna S.

Founder, Principal

> "Building and updating pages is fast and stress-free, and the platform keeps improving with new features and automations that save time."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062956)

Marko F.

CTO

> "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312)

Brandon J.

CEO

> "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076)

Kaberi A.

Director

> "Great for a creative person like me and great for personal branding, but the website lags hugely and eats up a lot of RAM when building."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061076)

VR

Verified Reviewer

Owner

> "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180)

Luis F.

graphic designer

> "Although it offers some pretty cool templates, it might seem too generic some times, unless you pay the big bucks for a top notch Template."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

Kunal S.

Business Boosters

> "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

TM

Tristan M.

Software development

> "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238)

CK

Caroline K.

Owner

> "Wix is a top pick for anyone who wants to build a modern, attractive, and functional website quickly—especially if your top priorities are simplicity and creative freedom."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

SD

Sarah D.

Executive Director

> "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past chat bots,..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802)

MD

Maryam D.

Coordinator

> "WIX is a reliable website builder that is easy to use and includes attractive features such as graphic design elements, versatile page layouts, and a variety of business and marketing tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7069570)

Ana Carolina D.

Owner

> "For example, I had to pay for email marketing, so it was an extra 1k I had to pay, but no coupons to help me save some money."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052268)

AP

Amaury P.

IT Manager

> "I’ve been using Wix for a while now—both for my own projects and for clients—and I’ve been pretty happy with it. Whether it’s a simple portfolio or an online store, Wix gives me the flexibility to..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6817764)

MM

Miljenko M.

Construction Worker

> "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928)

AE

Andrea E.

Freelance Graphic Designer and Illustrator

> "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

DA

Dharmpreet A.

Backend Software Developer

> "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956)

CF

Cody F.

Principal Software Engineer

> "The 60 max cms field limit is a complete disaster when you start to build large projects."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838)

Nino W.

Founder

> "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

DI

Doga I.

Director

> "The design flexibility and options for uniqueness aren't great on Wix, making it difficult to create a truly custom and standout website."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6828745)

RZ

Renata Z.

Naturopathic Doctor

> "Wix is a cost effective option to create a website, and I liked the drag and drop options built into the builder."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

AZ

Angelica Z.

Marketing

> "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked behind..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616)

SG

Summer G.

Office Manager

> "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576)

KB

Kate B.

Photographer

> "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

SD

Segun D.

Digital Marketing Manager

> "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7003418)

Kunal S.

Business Boosters

> "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

DD

Doris D.

Human Resources Generalist

> "My overall expertise with Wix has been decent - it makes it super easy to create and design highly responsive landing pages, blogs and websites."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078222)

RZ

Renata Z.

Naturopathic Doctor

> "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

JP

Jacob P.

Owner

> "Overall, Wix provides a smooth and intuitive website‑building experience, especially for small businesses and users who want creative control without technical complexity."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

Jonathan L.

Produc strategist

> "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309)

SW

Seth W.

Research Assistant

> "The inclusion of Velo (Wix's JavaScript) enables further customization and functionality beyond what is available in the native builder, if needed."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684)

MM

Marlon M.

AI Software Engineer

> "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094)

VR

Verified Reviewer

Law Clerk

> "Overall, I’m satisfied with Wix. Despite performance issues, its accessibility and beginner-friendly structure make it a strong option for anyone who wants to build a personal website without prior..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375)

VR

Verified Reviewer

President

> "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490)

DP

Dohee P.

Exhibition Coordinator

> "My overall has been great with Wix across my current two organizations through which it allows me to create landing pages and websites without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7012124)

SW

Seth W.

Research Assistant

> "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684)

LG

Laurent G.

Director

> "The number of templates available for websites is awesome, the AI engine for text suggestions is well trained."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7076746)

KB

Kevin B.

Principal

> "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile device."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475)

Grace Gabriella P.

Freelance Writer and Creative

> "Wix evolves with the times, in other words, there are always new features, and the premium plans are affordable to individuals and freelancers!"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052987)

MG

Mehar G.

Owner of Practice

> "Lack of options regarding branding items, currently they are only offering mugs, totes, and T- shirts with the logo in addition to business cards."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6486768)

[View Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

## User interface

[Instapage](https://www.capterra.com/p/141695/Instapage/)

4.49 (365)

[Wix](https://www.capterra.com/p/169007/Wix/)

4.42 (10,661)

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Activity Tracking

120

Important

Instapage

25/40

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Auto Update
-   Content Management
-   CRM
-   Custom Domains
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Data Import/Export
-   Design Management
-   Drag & Drop
-   eCommerce Management
-   Generative AI
-   Landing Pages/Web Forms
-   Media Library
-   Multi-Language
-   Online Booking Tools
-   Online Store Builder
-   Pre-built Templates
-   Real Time Editing
-   Reporting/Analytics
-   SEO Management
-   Shopping Cart
-   Social Media Integration
-   SSL Security
-   Survey Builder
-   Third-Party Integrations
-   Visitor Tracking
-   Website Analytics
-   Website Hosting
-   Website Integration
-   Website Management
-   Widgets
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/141695/Instapage/#features)

Wix

Top features

37/40

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Auto Update
-   Content Management
-   CRM
-   Custom Domains
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Data Import/Export
-   Design Management
-   Drag & Drop
-   eCommerce Management
-   Generative AI
-   Landing Pages/Web Forms
-   Media Library
-   Multi-Language
-   Online Booking Tools
-   Online Store Builder
-   Pre-built Templates
-   Real Time Editing
-   Reporting/Analytics
-   SEO Management
-   Shopping Cart
-   Social Media Integration
-   SSL Security
-   Survey Builder
-   Third-Party Integrations
-   Visitor Tracking
-   Website Analytics
-   Website Hosting
-   Website Integration
-   Website Management
-   Widgets
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/169007/Wix/#features)

### Recognition

Instapage is recognized as a top-rated tool in 2 Capterra Shortlist reports

Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Instapage

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Wix

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Instapage

-   By airSlate
-   Located in United States
-   Founded in 2008

Wix

-   By Wix
-   Located in Israel
-   Founded in 2006

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