Microsoft SQL Server vs Price Optimization: Which is a better fit?

Lew N.: Hi, my name is Lew, I am the Director of Information Technology for Young's Plant Farm. We're an annual and perennial grower supplier for big box retail stores, and I give Microsoft SQL Server a five out of five review. Okay. We chose SQL Server as we shifted away from some of the more mid-range systems that had built-in databases and we also looked at IBM DB2 and we just were very happy with the interface and how well Microsoft SQL Server ported across all of our different servers and applications. The primary reason the value-added reseller that provides the vertical system for growers uses a SQL Server database as its primary database, so we were familiar with SQL for that. As we were shifting into the data warehousing mode and developing our own internal data warehouse, we chose to use the same platform because we were familiar with it and we liked the way it worked, and we knew it was powerful. As with Microsoft products, the installs and the look and fill of the product are pretty much the same across all of their suite of products. SQL Server was very simple to install, didn't really have any licensing issues or anything like that, so we got it up and running. As far as the installation for our data warehouse, we just started creating tables and setting it up the way we needed and morphed and adjusted and enhanced from there. Just getting started was very simple, and from there, we have launched it into the powerful tool that has become for us. If you're looking at a database platform to do your own in-house data warehouse and your own application development, linking with other Microsoft Power, BI power apps, products like that, SQL Server is definitely the product to go with. It is easy to set up, very secure, and very portable to other platforms, very interfaceable to other platforms.