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CallRail vs GoTo Connect: Which is a better fit?

Updated on February 2nd, 2025
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What's your intended use case?
Summary
Features in Call Tracking
37
Best performer
46
  • Activity Dashboard
  • Activity Tracking
  • Call Disposition
19
46
  • Campaign Management
  • Contact Management
  • CRM
User satisfaction
4.5
User reviews170
Ease of use
4.4
Functionality
4.3
Value for money
4.3
Customer support
4.3
4.5
User reviews667
Ease of use
4.4
Functionality
4.5
Value for money
4.4
Customer support
4.6
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

CallRail is perfect for marketing agencies, data-driven marketers, multi-location businesses, small business owners, and anyone who relies on quality inbounds calls to grow their business.

Businesses of all sizes and in all industries choose GoTo Connect to help them grow their business and deliver exceptional customer experiences.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Colin J
VP Marketing and Communications
3.0

Colin J.: Hi, I'm Colin, head of marketing for an outpatient clinic, and I give CallRail three out of five stars. Prior to using CallRail, we were not using a call tracking system. We looked at Invoca, we looked at Call Box, and ultimately decided to use CallRail for multiple years. We decided to use CallRail because it seemed to have scalability with what we were looking for. It had some integration with a couple of outside systems that we were already using, so it made the uptake a lot easier than some other platforms. We also liked the dashboarding functionality that CallRail offered and the ability to buy other numbers directly through the platform, to customize those numbers to track them. Then obviously the dynamic number insertion, the DNI, or DNS on the website, was something that was very attractive to us. Getting started with CallRail for us was very easy. Basically, we used WordPress as our CMS, so we were able to use the CallRail integration with WordPress and select a pool of numbers for SEO, select a pool of numbers for paid search, and then use some offline numbers. Effectively, we went in and we created a lot of numbers. Had we switched from another provider, porting numbers is very easy. We've ported several numbers out of CallRail the past year or so, and that process has been very quick and simple. My recommendations for anybody considering CallRail include making sure that you know what your scalability limit is. CallRail really struggles when you have more than 30 or 40 businesses. If you are a franchise model or something of that nature and you expect to grow rapidly, CallRail might not be a good solution for you. It also struggles when phone volume is in excess of 20,000 calls. For us, we're seeing 3,000, 4,000, 5,000 calls a week, which means that we were very limited with the amount of data that we could see when we were using CallRail. We ultimately switched providers. If you're getting 500 phone calls a week now, or 200 phone calls a week, or something of that nature where it's very manageable, CallRail might be a great solution. If you are seeing 10,000, 15,000, 20,000, 30,000 phone calls a month, CallRail is likely not going to be able to scale with you, especially if that's exacerbated by multiple businesses. CallRail doesn't do a great job of looking at specific businesses. That's how it's set up. You have to actually integrate your different businesses, and then that makes reporting a little bit challenging. But if you are a single location with limited call volume, CallRail can be a great solution.

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video-378bcf6a-cf94-495c-4086-08d9fd71ef25
Jordan B
VP
5.0

Jordan B.: Hi, my name is Jordan, vice president of a home furnishings retailer, and I give GoToConnect five out of five stars. For more reviews like this, click below. We wanted to be able to have multi-site communication via the voiceover IP phone system, and also be able to work from home in everything going on with the pandemic and ice storms in our part of the world. We just want to be able to connect all of our locations via one phone system with a shared hold park line and provide the same experience across all the locations, instead of having phone systems, we're having to buy and manage on site. I really like the control. We're able to make dynamic changes and they're updated quickly. So if we have an hours change or inclement weather holiday, or I need to get something changed for the phone system quickly, I'm able to do so, and then push the information to the phone as well as dial plans, being able to have an automated attend and push. We had a scenario recently where one of my stores internet system was down. So we were able to route all the calls to my other location and still be able to take care of those clients. As with everything, It is not cheap. It can be a little spendy and some of the interactions we've had on the front end here, you're dealing with a large company. So if they bill you incorrectly, you've got to work through that a little bit and it can be a little challenging.

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User interface
141829 video thumbnail}
1 Video
163604 video thumbnail}
1 Video
No screenshots provided by vendor
163604
5 screenshots

CallRail

Top Features
37/46
  • Auto-Dialer
  • Call Scoring
  • Call Whispering
  • Campaign Management
  • Contact Management
  • CRM
  • Lead Generation
  • Performance Management
  • Predictive Dialer
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Automatic Call Distribution
  • Call Center Management
  • Call Disposition
  • Caller ID
  • Call List Management
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Scripting
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Campaign Analytics
  • Computer Telephony Integration
  • Conversion Tracking
  • Customizable Reports
  • Data Import/Export
  • IVR
  • Keyword Tracking
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • Monitoring
  • Multi-Campaign
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • ROI Tracking
  • Third-Party Integrations
  • Voice Mail
See All features
Hide Call Tracking Software Features -

GoTo Connect

19/46
Show Call Tracking Software Features +
CallRail
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
GoTo Connect
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
CallRail
  • By CallRail
  • Located in United States
  • Founded in 2011
GoTo Connect
  • By GoTo
  • Located in United States
  • Founded in 2003
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