# Compare SE Ranking vs Semrush 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Semrush and SE Ranking based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush

---

# Semrush vs SE Ranking Features and Cost Comparison

Last updated May 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SemrushSE Ranking2/4 selected

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

[## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$139.95/month

Value-for-Money

4.2

Functionality

4.6

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [2,317 reviews](#user-reviews)

Positive

2,223

Neutral

65

Negative

29

[## SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

Starting Price

$103.20/month

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.6

Customer Service

4.7

Reviews Sentiment

Based on [297 reviews](#user-reviews)

Positive

287

Neutral

5

Negative

5

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## Summary

* * *

Key features rated by users

Features selected based on 6,862 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

92%Fit

Feature ratings

SEO Management

4.6

Keyword Rank Tracking

4.6

Keyword Tracking

4.5

Keyword Research Tools

4.6

Competitive Analysis

4.5

84%Fit

High performer

Feature ratings

SEO Management

4.7

Keyword Rank Tracking

4.7

Keyword Tracking

4.6

Keyword Research Tools

4.6

Competitive Analysis

4.6

User satisfaction

User satisfaction

4.6

User reviews[2,317](https://www.capterra.com/p/151962/SEMrush/reviews/)

Ease of use

4.3

Functionality

4.6

Value for money

4.2

Customer support

4.4

User satisfaction

4.7

User reviews[297](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.7

Customer support

4.7

Price starts from

Price starts from

$139.95Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$103.20Other, Per Month

-   Free version
-   Free trial

Best for

Best for

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

Best for

SEO and marketing leads at mid-market agencies needing cross-channel, contextualized search visibility.

## User reviews

Pros & cons

Suzanne C.

Small Business Owner

> "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

Alp A.

Director

> "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

Suzanne C.

Small Business Owner

> "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

AG

Allison G.

Marketing Strategy Consultant

> "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

VR

Verified Reviewer

Project Manager

> "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032)

JP

John P.

Transport Broker

> "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577)

AM

Andrew M.

Senior Web Design Manager

> "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070)

VR

Verified Reviewer

Owner

> "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022)

Arsene S.

Merketing director

> "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

Alp A.

Director

> "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450)

CZ

Calvin Z.

Manager

> "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends,..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

Suzanne C.

Small Business Owner

> "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333)

OC

Owen C.

MD

> "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261)

FC

Fergus C.

Marketing Executive

> "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727)

CZ

Calvin Z.

Manager

> "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

DM

Daniel M.

Owner

> "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

Arsene S.

Merketing director

> "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

SW

Simona W.

head of marketing

> "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797)

VM

Vikash M.

Chief Marketing Executive

> "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525)

AG

Allison G.

Marketing Strategy Consultant

> "They are refusing to return the money and are using shady practices to give me the run around."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

JB

Joe B.

CEO

> "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981)

Arsene S.

Merketing director

> "The biggest issue was not the software itself, but the billing practices."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949)

VR

Verified Reviewer

Senior Account Manager

> "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264)

RW

Rickilee W.

Founder

> "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or budget-conscious..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777)

IM

Isidora M.

Founder and Full Stack Marketer

> "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

WW

William W.

Research Analyst

> "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

AH

Amir H.

E-Commerce Manager

> "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

BH

Bryan H.

Director of Technical Operations

> "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009)

JI

Jennifer I.

Content Writer

> "As a content writer Semrush is an all-in-one tool that supports my freelancing."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

AG

Allison G.

Marketing Strategy Consultant

> "Semrush is absolutely horrendous when it comes to customer service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978)

JI

Jennifer I.

Content Writer

> "Scaling my content writing business has been boosted by my use of Semrush."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

HH

Humberto H.

Marketing Director

> "Too many upgrade services, constantly upselling the product!"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365)

DH

Daniel H.

Community Marketing Manager

> "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563)

TS

Tyler S.

Affiliate marketer

> "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

AH

Amir H.

E-Commerce Manager

> "I rely on this in order to maximize the visibility of our store."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112)

DM

Daniel M.

Owner

> "This is not a customer experience focused business."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

VR

Verified Reviewer

Head of Marketing and PMM

> "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758)

JA

Jazz A.

Director

> "We used it mainly for social media scheduling and it was expensive for that."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930)

VR

Verified Reviewer

Senior Web Developer

> "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410)

LM

Lauren M.

Principal Consultant

> "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare keywords with..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793)

DM

Daniel M.

Owner

> "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693)

CZ

Calvin Z.

Manager

> "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

MK

Mohit K.

SEO Manager

> "It helps me understand my website better and plan my work."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467)

WW

William W.

Research Analyst

> "My only complaint was the poor accuracy of the competitive data."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632)

FO

Feraud O.

Owner

> "The amount of features it has that can help your business with now only SEO but also research for advertising."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792)

ES

Ellie S.

Founder

> "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655)

DG

David G.

Web Strategist

> "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

CZ

Calvin Z.

Manager

> "other thing is cost can be high for small businesses and individuals."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116)

TS

Tyler S.

Affiliate marketer

> "Semrush has a ton of features like keyword research, competitive analysis, and site audits."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354)

VR

Verified Reviewer

Marketing Manager

> "Platform is not intuitive or particularly user friendly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057)

JP

John P.

Transport Broker

> "It opens small business opportunities in an effective manner."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577)

Liliana A.

GED

> "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that they offer..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988)

IM

Isidora M.

Founder and Full Stack Marketer

> "What I love most is how it helps me connect the dots between data and action."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

MB

MacKenzie B.

Founder

> "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640)

IM

Isidora M.

Founder and Full Stack Marketer

> "I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468)

ED

Erik D.

owner website designer

> "My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. "

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5012948)

SB

Stephan B.

Digital Marketing Manager

> "The dashboard provides a wholistic look at your business's marketing and SEO all in one place."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097)

VR

Verified Reviewer

Illustrator

> "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539)

MJ

Maddie J.

SEO associate

> "The Site Audit and Position Tracking tools are amazing for quick facts on your site."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

MB

MacKenzie B.

Founder

> "The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates."

[See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640)

RA

Roger A.

Owner

> "I feel secure on my data and in what I do on the app."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065818)

PM

Patty M.

Owner

> "This goes against Semrush's terms of service."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6338268)

JI

Jennifer I.

Content Writer

> "Semrush's customer support is also very responsive and super helpful."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328)

Liam K.

Digital Marketing

> "Team found it hard to use, there is a lot on the platform."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095)

FC

Fergus C.

Marketing Executive

> "Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727)

SS

Sai S.

IT Developer

> "The pricing of the plan is on the higher side, which makes it unaffordable for small enterprises and individuals.2."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4989766)

MD

Matt D.

Marketer

> "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777)

FC

Filippo C.

E commerce manager

> "The fact it cost a lot of money the premium version"

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563)

DG

David G.

Web Strategist

> "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437)

Naveen P.

Manager

> "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media management..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667)

MJ

Maddie J.

SEO associate

> "The Keyword Magic Tool is super helpful for deep research on keywords/queries."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750)

KT

Kalin T.

Marketing Manager

> "The price point is hard."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826)

Domingo Antonio A.

technician

> "I admit that this tool has been a perfect and valuable addition to my digital marketing arsenal because it has been especially useful for..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4799680)

Tanvir M.

Marketing manager

> "Monthey package is overpriced for asian people as usd is not our main currency."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4964714)

Eudys Rafael M.

Sales clerk

> "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in real time."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373)

KK

Karambir K.

CEO, IT Admin, Purchasing Decisions

> "Our budget limits the ability to purchase advanced functionality."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886)

VR

Verified Reviewer

Manager

> "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858)

KK

Karambir K.

CEO, IT Admin, Purchasing Decisions

> "Some of the limits on number of audits are frustrating."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4834886)

Franklin Javier P.

Medium Technician

> "From keyword research, competitor analysis, to tracking online visibility, this platform has everything I need to optimize my digital marketing..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661)

AD

Andrew D.

Owner

> "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who like..."

[See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986)

[View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/)

BJ

Ben J.

SEO Director

> "We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040430)

AA

Angus A.

Director

> "What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6856036)

MH

Marcus H.

MD

> "I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs it..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040419)

JD

James D.

Owner

> "We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

BJ

Ben J.

SEO Director

> "They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040430)

JD

James D.

Owner

> "What sane person would want an extension on a failing service as opposed to cancellation with a refund?"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

DDD

Duc Dat D.

Business Man

> "I found the keyword rank tracking and competitor analysis tools especially useful."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7035215)

JD

James D.

Owner

> "They are unable to help with most requests, and they are unsure of how their own internal services function."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

HH

Hanan H.

head of seo

> "the customer service is good and also the research section give a lot of information and also save me a lot of time"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7036456)

JD

James D.

Owner

> "Our overall experience has been poor. As stated above, their service has been broken/inaccurate multiple times."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

Themis D.

Head of digital marketing

> "Se ranking event in its trial has alot of features that can help you and give a boost to you digital marketing strategy"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6329206)

JD

James D.

Owner

> "Their service is broken more often than it should be."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

KS

Kooldeep S.

Marketing Specialist

> "Moreover, the platform has a lot of guides and materials that I can use anytime I have an issue."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7032098)

NS

Nirav S.

Manager

> "We were using a rank tracking tool named Rank Tracker by SEO Powersuite. But in the recent times Rank Tracker started having a lot..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3593298)

AA

Angus A.

Director

> "The user interface is very clean and better than some of the bigger players in the SEO space."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6856036)

NS

Nirav S.

Manager

> "Although, it can help you with the rich results that appear in the SERP but it does not help with the position of each of these..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3593298)

NT

Nick T.

Director

> "Great tool and the internal team are super-responsive to questions, recommendations and us flagging things that aren't as expected."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040899)

JR

Javi R.

SEO

> "Sometimes I have the feeling the data is not accurate (80%) , I am talking about rankings traffic and search volume , if you are..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3844641)

DDD

Duc Dat D.

Business Man

> "It’s a solid solution with a good price-to-value ratio, especially for small to mid-sized projects."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7035215)

CI

Charles I.

CEO

> "I signed up for a 3 month subscription and they continued charging my company. When I spoke to the rep a few times they declined..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#SoftwareAdvice___3852136)

RL

Richard L.

Owner

> "The pricing is great, the results are accurate, it has many tools and functions which make managing SEO on a site much easier and..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6338578)

SM

Sandra M.

marketing assistant

> "Sometimes it does not take into account some limitations of platforms such as wordpress."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3675486)

LT

Luke T.

Consultant

> "Long time user and even when interface has changed, been easy enough to adapt and use."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7050671)

VR

Verified Reviewer

Field Marketing Specialist

> "There may be no backlinks, keywords, or traffic statistics for fresher websites, therefore SE Ranking may not be able to find them."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3496747)

NT

Nick T.

Director

> "We recommend them highly and openly tell our clients that we're using it for optimising their website(s)."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040899)

GP

Gary P.

Founder

> "Collecting money without proper support is a bad business practice. "

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#SoftwareAdvice___4147787)

MW

Mary W.

Owner

> "It's an affordable and well-rounded tool for a small business."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7036902)

AM

Alvaro M.

Fundador / CTO

> "If there are any drawbacks, it would be that it is not possible to limit the keyword search by city or country."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3188155)

MW

Mary W.

Owner

> "We appreciate the Local SEO Services options as well."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7036902)

CI

Charles I.

CEO

> "They have zero interest in helping reconcile issues."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#SoftwareAdvice___3852136)

MH

Marcus H.

MD

> "Much cheaper than competitors, has all the same tools."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040419)

RnI

Rubén I.

SEO & Inbound Marketing Specialist

> "Lack of google search console integration in reports"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3371636)

DD

Devraj D.

CEO

> "I am using it, especially for two reasons, (1) it's accurate keyword rand tracking which gives us an idea about keywords for our..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3945407)

MY

Marco Y.

Consultant

> "i could say just the price is problem."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3618773)

Sarfaraz K.

SEO Manager

> "This comprehensive tool has enabled me to gain invaluable insight into the performance of my website on search engines, allowing..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___4484692)

VE

Vilius E.

Founder

> "Payment system is fraudulent."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___2872613)

Sarfaraz K.

SEO Manager

> "The ability to track keyword rankings across websites, monitor competitors and analyze website metrics provided valuable insights..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___4484692)

AA

Arezoo A.

SEO Specialist

> "Not much usefull if you wanna know your GMB ranking!"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___2380940)

[View Reviews](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

## User interface

4.64 (2,317)

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)

4.71 (297)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Advertising Management

120

Important

Semrush

37/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/151962/SEMrush/#features)

SE Ranking

Top features

40/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/142169/SE-Ranking/#features)

### Recognition

Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports

SE Ranking is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Semrush

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

SE Ranking

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Semrush

-   By Semrush
-   Located in United States
-   Founded in 2008

SE Ranking

-   By SE Ranking
-   Located in United States
-   Founded in 2012

## Popular Comparisons

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vs

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4.3

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4.3

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[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

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[View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs)

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

vs

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$103.2/month

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4.6

Features

4.6

4.6

Ease of Use

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[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

vs

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$139.95/month

Price

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4.6

Features

4.6

4.3

Ease of Use

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[View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush)

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

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$0

4.6

Features

4.7

4.6

Ease of Use

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Features

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4.3

Ease of Use

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$139.95/month

Price

Contact vendor for pricing

4.6

Features

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4.3

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