--- title: "Compare SE Ranking vs Semrush 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare SE Ranking and Semrush based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush" page_type: "comparison" language: "en" --- # SE Ranking vs Semrush Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SE RankingSemrush2/4 selected [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) [## SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) Starting Price $103.20/month Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.6 Customer Service 4.7 Reviews Sentiment Based on [297 reviews](#user-reviews) Positive 287 Neutral 5 Negative 5 [## Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $139.95/month Value-for-Money 4.2 Functionality 4.6 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [2,329 reviews](#user-reviews) Positive 2,229 Neutral 66 Negative 34 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 84%Fit High performer Feature ratings Keyword Rank Tracking 4.7 Keyword Tracking 4.6 Keyword Research Tools 4.6 Competitive Analysis 4.6 Dashboard 4.8 91%Fit Feature ratings Keyword Rank Tracking 4.6 Keyword Tracking 4.5 Keyword Research Tools 4.5 Competitive Analysis 4.5 Dashboard 4.3 User satisfaction User satisfaction 4.7 User reviews[297](https://www.capterra.com/p/142169/SE-Ranking/reviews/) Ease of use 4.6 Functionality 4.6 Value for money 4.7 Customer support 4.7 User satisfaction 4.6 User reviews[2,329](https://www.capterra.com/p/151962/SEMrush/reviews/) Ease of use 4.3 Functionality 4.6 Value for money 4.2 Customer support 4.4 Price starts from Price starts from $103.20Other, Per Month - Free version - Free trial Price starts from $139.95Flat Rate, Per Month - Free version - Free trial Best for Best for SEO and marketing leads at mid-market agencies needing cross-channel, contextualized search visibility. Best for From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth. ## User reviews Pros & cons BJ Ben J. SEO Director > "We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040430) JD James D. Owner > "We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405) MH Marcus H. MD > "I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040419) JD James D. Owner > "What sane person would want an extension on a failing service as opposed to cancellation with a refund?" [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405) BJ Ben J. SEO Director > "They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040430) JD James D. Owner > "They are unable to help with most requests, and they are unsure of how their own internal services function." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405) DDD Duc Dat D. Business Man > "I found the keyword rank tracking and competitor analysis tools especially useful." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7035215) AA Angus A. Director > "What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6856036) HH Hanan H. head of seo > "the customer service is good and also the research section give a lot of information and also save me a lot of time" [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7036456) JD James D. Owner > "Our overall experience has been poor. As stated above, their service has been broken/inaccurate multiple times." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405) KS Kooldeep S. Marketing Specialist > "Moreover, the platform has a lot of guides and materials that I can use anytime I have an issue." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7032098) JD James D. Owner > "Their service is broken more often than it should be." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405) NT Nick T. Director > "Great tool and the internal team are super-responsive to questions, recommendations and us flagging things that aren't as..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040899) JR Javi R. SEO > "Sometimes I have the feeling the data is not accurate (80%) , I am talking about rankings traffic and search volume , if you..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3844641) DDD Duc Dat D. Business Man > "It’s a solid solution with a good price-to-value ratio, especially for small to mid-sized projects." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7035215) CI Charles I. CEO > "I signed up for a 3 month subscription and they continued charging my company. When I spoke to the rep a few times they..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#SoftwareAdvice___3852136) NT Nick T. Director > "We recommend them highly and openly tell our clients that we're using it for optimising their website(s)." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040899) NS Nirav S. Manager > "We were using a rank tracking tool named Rank Tracker by SEO Powersuite. But in the recent times Rank Tracker started having a..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3593298) MW Mary W. Owner > "It's an affordable and well-rounded tool for a small business." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7036902) VR Verified Reviewer Field Marketing Specialist > "There may be no backlinks, keywords, or traffic statistics for fresher websites, therefore SE Ranking may not be able to find..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3496747) MW Mary W. Owner > "We appreciate the Local SEO Services options as well." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7036902) GP Gary P. Founder > "Collecting money without proper support is a bad business practice. " [See full review](https://www.capterra.com/p/142169/SE-Ranking/#SoftwareAdvice___4147787) AA Angus A. Director > "The user interface is very clean and better than some of the bigger players in the SEO space." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6856036) NS Nirav S. Manager > "Although, it can help you with the rich results that appear in the SERP but it does not help with the position of each of these..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3593298) MH Marcus H. MD > "Much cheaper than competitors, has all the same tools." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040419) AM Alvaro M. Fundador / CTO > "If there are any drawbacks, it would be that it is not possible to limit the keyword search by city or country." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3188155) LT Luke T. Consultant > "Long time user and even when interface has changed, been easy enough to adapt and use." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7050671) CI Charles I. CEO > "They have zero interest in helping reconcile issues." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#SoftwareAdvice___3852136) Themis D. Head of digital marketing > "Se ranking event in its trial has alot of features that can help you and give a boost to you digital marketing strategy" [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6329206) SM Sandra M. marketing assistant > "Sometimes it does not take into account some limitations of platforms such as wordpress." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3675486) DD Devraj D. CEO > "I am using it, especially for two reasons, (1) it's accurate keyword rand tracking which gives us an idea about keywords for..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3945407) RnI Rubén I. SEO & Inbound Marketing Specialist > "Lack of google search console integration in reports" [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3371636) Sarfaraz K. SEO Manager > "This comprehensive tool has enabled me to gain invaluable insight into the performance of my website on search engines,..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___4484692) MY Marco Y. Consultant > "i could say just the price is problem." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3618773) Sarfaraz K. SEO Manager > "The ability to track keyword rankings across websites, monitor competitors and analyze website metrics provided valuable..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___4484692) VE Vilius E. Founder > "Payment system is fraudulent." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___2872613) AS Apurva S. SEO Executive > "It's scalable, frequently updated to enhance user experience, and offers impressive website optimization tools." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6264317) JD James D. Owner > "We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405) MH Marcus H. MD > "UI is pretty good." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040419) JD James D. Owner > "They are unable to help with most requests, and they are unsure of how their own internal services function." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405) RL Richard L. Owner > "The pricing is great, the results are accurate, it has many tools and functions which make managing SEO on a site much easier..." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6338578) JD James D. Owner > "Our overall experience has been poor. As stated above, their service has been broken/inaccurate multiple times." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405) AB Andrei B. Branch Manager > "Site audit features gave me a big image about the website and the path i have to go." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6264243) JD James D. Owner > "Their service is broken more often than it should be." [See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405) [View Reviews](https://www.capterra.com/p/142169/SE-Ranking/reviews/) DD Devinda D. Digital Marketing Consultant > "Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) MF Michael F. SEO > "I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) VR Verified Reviewer VP Marketing > "For a long time, Semrush offered a comparable alternative to Ahrefs, giving users a clean look at keyword metrics" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7179430) Alp A. Director > "Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) Arsene S. Merketing director > "The platform is comprehensive and includes a wide range of SEO and competitor analysis tools." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) DD Devinda D. Digital Marketing Consultant > "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) CZ Calvin Z. Manager > "I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) AG Allison G. Marketing Strategy Consultant > "They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) OC Owen C. MD > "Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6573261) JP John P. Transport Broker > "It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087577) CZ Calvin Z. Manager > "Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) VR Verified Reviewer Owner > "At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7075022) Arsene S. Merketing director > "My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Alp A. Director > "We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7063450) VM Vikash M. Chief Marketing Executive > "The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6622525) Palash R. Graphic design > "The pricing is quite expensive, especially for individual freelancers or small agencies." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7156698) VR Verified Reviewer Senior Account Manager > "It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6541264) Arsene S. Merketing director > "The biggest issue was not the software itself, but the billing practices." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7122949) Suzanne C. Small Business Owner > "This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) RW Rickilee W. Founder > "The subscription pricing feels expensive, and the free version's severe limitations can pose challenges for smaller businesses or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6648777) Suzanne C. Small Business Owner > "It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) Suzanne C. Small Business Owner > "Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7087333) VR Verified Reviewer Project Manager > "Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7080032) FC Fergus C. Marketing Executive > "Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6858727) DH Daniel H. Community Marketing Manager > "It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6728563) DM Daniel M. Owner > "My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) AM Andrew M. Senior Web Design Manager > "I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6866070) SW Simona W. head of marketing > "Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) VR Verified Reviewer Head of Marketing and PMM > "I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6576758) TS Tyler S. Affiliate marketer > "It can be too expensive for smaller businesses, and sometimes the data isn’t as accurate as you'd hope" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) VR Verified Reviewer Senior Web Developer > "Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6803410) AG Allison G. Marketing Strategy Consultant > "They are refusing to return the money and are using shady practices to give me the run around." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) BE Ben E. Marketing and Communications Executive > "Semrush is a really helpful tool to ensure that you are getting the most out of your websites." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7168833) JA Jazz A. Director > "We used it mainly for social media scheduling and it was expensive for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6714930) DG David G. Web Strategist > "At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) LM Lauren M. Principal Consultant > "the lack of historical data – you can see a year's worth of data, but only on a trendline/ with an index, so it is hard to compare..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165793) MF Michael F. SEO > "The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7170886) CZ Calvin Z. Manager > "Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) TS Tyler S. Affiliate marketer > "Semrush has a ton of features like keyword research, competitive analysis, and site audits." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6663354) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) JB Joe B. CEO > "For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7056981) ES Ellie S. Founder > "There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6784655) IM Isidora M. Founder and Full Stack Marketer > "From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6825468) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) AH Amir H. E-Commerce Manager > "It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) CZ Calvin Z. Manager > "other thing is cost can be high for small businesses and individuals." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6614116) OB Orlando B. Owner > "The tool has a good pricing (lower price is always better) but with one client it pretty much pays for itself" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7171091) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) JI Jennifer I. Content Writer > "As a content writer Semrush is an all-in-one tool that supports my freelancing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) WW William W. Research Analyst > "I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) SB Stephan B. Digital Marketing Manager > "The dashboard provides a wholistic look at your business's marketing and SEO all in one place." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6655097) VR Verified Reviewer Illustrator > "Semrush only gives you up to 10 searches daily and the yearly subscription can be costly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6027539) MJ Maddie J. SEO associate > "The Site Audit and Position Tracking tools are amazing for quick facts on your site." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) JI Jennifer I. Content Writer > "Scaling my content writing business has been boosted by my use of Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) FC Filippo C. E commerce manager > "The fact it cost a lot of money the premium version" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6613563) AH Amir H. E-Commerce Manager > "I rely on this in order to maximize the visibility of our store." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7103112) Naveen P. Manager > "Limited social media scheduling features: The social media scheduling features in SEM Rush are limited compared to other social media..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) MD Matt D. Marketer > "Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6734777) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) DG David G. Web Strategist > "It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6794437) KT Kalin T. Marketing Manager > "The price point is hard." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6781826) DM Daniel M. Owner > "Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) AD Andrew D. Owner > "Ok, probably more on me, just SEO is so dull for some people, I get that it's necessary, but it seems like make work stuff for people who..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6288986) MJ Maddie J. SEO associate > "The Keyword Magic Tool is super helpful for deep research on keywords/queries." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6772750) AT Andrea T. Marketing > "On their site they talk about small and medium-sized enterprises, but with such a high monthly cost and a series of optional packages that..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4679832) Eudys Rafael M. Sales clerk > "From keyword research to auditing my websites, this platform covers all the bases and provides me with accurate and up-to-date data in..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5061373) AkG Ajay kumar G. Full Stack developer > "The backlink analyzer not accurate in Semrush." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6034198) MK Mohit K. SEO Manager > "It helps me understand my website better and plan my work." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7065467) WW William W. Research Analyst > "My only complaint was the poor accuracy of the competitive data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6403632) FO Feraud O. Owner > "The amount of features it has that can help your business with now only SEO but also research for advertising." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6859792) ML Melanie L. Editor-in-Chief > "The cost." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6575667) VR Verified Reviewer Manager > "SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6175858) WA Wasim A. Director > "The only thing about Smerush that i concern is pricing it charge extra for every feature like it charge around $28 to remove its logo from..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3919533) KV Kirsty V. Copywriter > "I use it to find topic ideas and analyze me competitors, which is pretty cool." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6565733) VR Verified Reviewer SEO Copywriter > "Paid KW estimations are quite inaccurate." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5033631) Ana N. Sales associate > "I like everything from keyword research and content optimization to competitor analysis and tracking results is great it gives me all the..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5034141) Liliana A. GED > "If I had to mention one thing I didn't like so much about Semrush, it would be the cost of their subscription. While I understand that..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4852988) GF Gary F. Owner > "Semrush has been a valuable addition to our digital marketing toolkit, offering a wealth of data on keyword rankings, competitor analysis,..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6287086) MB MacKenzie B. Founder > "Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's..." [See full review](https://www.capterra.com/p/151962/SEMrush/#GetApp___4995640) JA Joseph A. Digital Marketing Specialist > "I like how easy it is to navigate the website even when there are so many options and features available." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952) VR Verified Reviewer Marketing Manager > "Platform is not intuitive or particularly user friendly." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6874057) SW Simona W. head of marketing > "Semrush turned out to be a good option for that." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6862797) MS Marwah S. SEO specialist > "The interface is confusing." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6179520) NM Nadine M. Ecommerce Marketing Specialist > "Semrush stands out as a comprehensive and user-friendly toolkit." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6112656) ME Miguel E. ceo > "It is difficult to get all the functionality right in a short time" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4771768) AD Ansh D. Content writer > "The user interface is top notch as every features and functions are on one side.2." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4996397) SD Sujan D. Bolg writer > "It's not very easy to use for a new user. But on time user will get to know its features" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4826751) JA Joseph A. Digital Marketing Specialist > "Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6853952) BH Bryan H. Director of Technical Operations > "Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6479009) JM Jeff M. CTO > "Broad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6165118) MS Manpreet S. CEO > "The integration process was difficult as it works on API Units and this made it difficult for us to position and understand the cost of..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2770609) NH Neil H. Director > "Excellent at shaping organic strategy and analysing the organic competitive landscape." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___5037488) VJ Vinay J. User Experience Manager > "We found it difficult to integrate with Google Adwords" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3403697) Franklin Javier P. Medium Technician > "Also, its seamless integration with Google and other task management platforms makes it easy to use and constantly update my data." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4891661) MA Mary A. Senior Content Engineer > "The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2443872) AG Anna G. Digital Marketing Manager > "I’ve been using it for almost 2 years now and it’s really easy to use." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103) Liam K. Digital Marketing > "Team found it hard to use, there is a lot on the platform." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6313095) BH Bjorn H. Eigenaar > "Good tool and easy to use. Because of the problems i am thinking about looking for another tool." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4951554) Jeffrey T. Marketing Consultant > "Some of the other tools are a little harder to use or not as useful to me." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___3491518) GG Ghada G. Social media specialist > "Very helpful and easy use." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4699012) MV Michael V. Marketing Manager > "Everything has been a frustrating struggle." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___2444480) Majd W. Ecommerce > "It is easy to use and userfriendly, i recommend." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4770841) DD Devinda D. Digital Marketing Consultant > "This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7166728) JI Jennifer I. Content Writer > "Semrush's customer support is also very responsive and super helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7070328) AG Allison G. Marketing Strategy Consultant > "Semrush is absolutely horrendous when it comes to customer service." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7078978) AG Anna G. Digital Marketing Manager > "Their customer support is also quick to respond and helpful." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6872103) HH Humberto H. Marketing Director > "Too many upgrade services, constantly upselling the product!" [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___6851365) Naveen P. Manager > "The SEM Rush team is also highly responsive and knowledgeable, providing excellent customer support and resources to help users get the..." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___4708667) DM Daniel M. Owner > "This is not a customer experience focused business." [See full review](https://www.capterra.com/p/151962/SEMrush/#Capterra___7044693) [View Reviews](https://www.capterra.com/p/151962/SEMrush/reviews/) ## User interface [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) 4.71 (297) [Semrush](https://www.capterra.com/p/151962/SEMrush/) 4.63 (2,329) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important SE Ranking 29/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Advertising Management - AI Copilot - Alerts/Notifications - API - Application Management - Audit Management - Automated Scheduling - Backlink Monitoring - Benchmarking - Budget Control - Budgeting/Forecasting - Campaign Analytics - Campaign Management - Campaign Planning - Categorization/Grouping - Charting - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Conversion Tracking - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Event Scheduling - Generative AI - Geolocation - Goal Setting/Tracking - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Labeling - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management [See all features](https://www.capterra.com/p/142169/SE-Ranking/#features) Semrush Top features 36/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Advertising Management - AI Copilot - Alerts/Notifications - API - Application Management - Audit Management - Automated Scheduling - Backlink Monitoring - Benchmarking - Budget Control - Budgeting/Forecasting - Campaign Analytics - Campaign Management - Campaign Planning - Categorization/Grouping - Charting - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Conversion Tracking - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Event Scheduling - Generative AI - Geolocation - Goal Setting/Tracking - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Labeling - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management [See all features](https://www.capterra.com/p/151962/SEMrush/#features) ### Recognition SE Ranking is recognized as a top-rated tool in 3 Capterra Shortlist reports Semrush is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support SE Ranking Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Semrush Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details SE Ranking - By SE Ranking - Located in United States - Founded in 2012 Semrush - By Adobe - Located in United States - Founded in 1982 ## Popular Comparisons [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) $103.2/month Price $17/month 4.6 Features 4.3 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/142169-169007/SE-Ranking-vs-Wix) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,787)](https://www.capterra.com/p/169007/Wix/reviews/) $139.95/month Price $17/month 4.6 Features 4.3 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-169007/SEMrush-vs-Wix) [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $103.2/month Price $349/year 4.6 Features 4.6 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-142169/SEO-PowerSuite-vs-SE-Ranking) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $139.95/month Price $349/year 4.6 Features 4.6 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-151962/SEO-PowerSuite-vs-SEMrush) [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $103.2/month Price $0 4.6 Features 4.7 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/142169-176340/SE-Ranking-vs-Ahrefs) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) $139.95/month Price $0 4.6 Features 4.7 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $103.2/month Price $109/month 4.6 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/142169-149278/SE-Ranking-vs-AccuRanker) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $139.95/month Price $109/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-151962/AccuRanker-vs-SEMrush) [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $103.2/month Price $5/month 4.6 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/142169-209021/SE-Ranking-vs-Screpy) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $139.95/month Price $5/month 4.6 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/151962-209021/SEMrush-vs-Screpy) [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) vs [BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (283)](https://www.capterra.com/p/182621/BrightLocal/reviews/) $103.2/month Price $39/month 4.6 Features 4.7 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-182621/SE-Ranking-vs-BrightLocal) [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) vs [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (219)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/) $139.95/month Price Contact vendor for pricing 4.6 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/151962-210297/SEMrush-vs-Google-Search-Console)