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SE Ranking vs Google Analytics 360: Which is a better fit?

Updated on January 15th, 2025
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Summary
Features in PPC
21
Best performer
43
  • Campaign Management
  • Engagement Tracking
  • For PPC Campaigns
10
43
  • Conversion Tracking
User satisfaction
4.7
User reviews284
Ease of use
4.6
Functionality
4.6
Value for money
4.7
Customer support
4.7
4.7
User reviews8,102
Ease of use
4.2
Functionality
4.6
Value for money
4.7
Customer support
4.2
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

SE Ranking is an intuitive SEO platform that helps SEO professionals turn complex data into SEO insights.

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-4e85aa2c-7610-4df2-0a82-08d8811dc09f
Dele O
SEO Lead
5.0

Dele: Hi, my name is Dele. I'm an SEO Lead. I work in a digital marketing agency, and I give SEO Ranking a five out of five. Before purchasing SEO Ranking, I looked at a few other ranking tools I've used previously, such as Pi Datametrics, Advanced Web Ranking and SEOmonitor. But I decided to go with SEO Ranking due to the cost. The main reason I chose to go with SEO Ranking was due to the features, the cost usability. I was able to download a free trial. It was just as good as any other high-end ranking software that I've used previously, and the functionality. The onboarding process when I was using SEO ranking was relatively easy to do and seamless. I was able to add the website on, add the keywords on, add the competitors on. We've had no issues. If I did have a question to the support team, they did answer me back more or less straight away, which is also very good, and just a all-round good experience. My best recommendation for any person considering purchasing SEO Ranking is to try the free trial. You see how easy the software is to use, upload all your keywords, play around the interface, adding your competitors, and it will help make a good decision. And you should have no issues with that.

How Capterra sources reviews
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Eli B
CEO
5.0

Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.

How Capterra sources reviews
View all video reviews
User interface
142169 video thumbnail}
1 Video
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1 Video
142169
5 screenshots
177042
3 screenshots

SE Ranking

Top Features
21/43
  • A/B Testing
  • Account Alerts
  • Advertising Management
  • Audience Targeting
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Planning
  • Campaign Segmentation
  • Click Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Fraud Detection
  • Geotargeting
  • Goal Setting/Tracking
  • Landing Pages/Web Forms
  • Multi-Campaign
  • Performance Management
  • Real-Time Monitoring
  • Real-Time Updates
  • URL Builder
  • Web Traffic Monitoring
  • Activity Dashboard
  • API
  • Campaign Management
  • Customizable Reports
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • For PPC Campaigns
  • Keyword Research Tools
  • Keyword Tracking
  • Performance Metrics
  • Real-Time Analytics
  • Real-Time Reporting
  • ROI Tracking
  • Scheduled/Automated Reports
  • SEO Management
  • Social Media Monitoring
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Web Traffic Reporting
See All features
Hide PPC Software Features -

Google Analytics 360

10/43
Show PPC Software Features +

SE Ranking

  • Best Value PPC
    Software (2022)
SE Ranking
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Analytics 360
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SE Ranking
  • By SE Ranking
  • Located in United States
  • Founded in 2012
Google Analytics 360
  • By Google
  • Located in United States
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