# Compare SE Ranking vs BrightLocal 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare SE Ranking and BrightLocal based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/142169-182621/SE-Ranking-vs-BrightLocal

---

# SE Ranking vs BrightLocal Features and Cost Comparison

Last updated May 14th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SE RankingBrightLocal2/4 selected

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.8 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

[## SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

Starting Price

$103.20/month

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.6

Customer Service

4.7

Reviews Sentiment

Based on [297 reviews](#user-reviews)

Positive

287

Neutral

5

Negative

5

[## BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.8 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.6

Customer Service

4.9

Reviews Sentiment

Based on [281 reviews](#user-reviews)

Positive

277

Neutral

1

Negative

3

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 6,862 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

84%Fit

Feature ratings

SEO Management

4.7

Keyword Rank Tracking

4.7

Keyword Tracking

4.6

Keyword Research Tools

4.6

Competitive Analysis

4.6

84%Fit

High performer

Feature ratings

SEO Management

4.8

Keyword Rank Tracking

4.8

Keyword Tracking

4.8

Keyword Research Tools

4.4

Competitive Analysis

4.7

User satisfaction

User satisfaction

4.7

User reviews[297](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.7

Customer support

4.7

User satisfaction

4.8

User reviews[281](https://www.capterra.com/p/182621/BrightLocal/reviews/)

Ease of use

4.6

Functionality

4.7

Value for money

4.8

Customer support

4.9

Price starts from

Price starts from

$103.20Other, Per Month

-   Free version
-   Free trial

Price starts from

$39Other, Per Month

-   Free version
-   Free trial

Best for

Best for

SEO and marketing leads at mid-market agencies needing cross-channel, contextualized search visibility.

Best for

Marketing agencies. SEO agencies. In-house marketers. Multi-location businesses. Enterprise businesses. Local brick-and-mortar businesses. Service-area businesses. SMBs.

## User reviews

Pros & cons

BJ

Ben J.

SEO Director

> "We like that the competitor keyword analysis, particularly through the API is robust, and that our customer data passes our..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040430)

AA

Angus A.

Director

> "What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6856036)

MH

Marcus H.

MD

> "I'm quite happy with it as an alternative to SEMrush. If they could work on the reliability of rank tracking and a few UI bugs it..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040419)

JD

James D.

Owner

> "We've tried a few different times (with no success) to receive a refund as a result of their non-functioning service."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

BJ

Ben J.

SEO Director

> "They are always providing new solutions to ensure we're able to monitor visibility in a variety of search platforms at a great..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040430)

JD

James D.

Owner

> "What sane person would want an extension on a failing service as opposed to cancellation with a refund?"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

DDD

Duc Dat D.

Business Man

> "I found the keyword rank tracking and competitor analysis tools especially useful."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7035215)

JD

James D.

Owner

> "They are unable to help with most requests, and they are unsure of how their own internal services function."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

HH

Hanan H.

head of seo

> "the customer service is good and also the research section give a lot of information and also save me a lot of time"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7036456)

JD

James D.

Owner

> "Our overall experience has been poor. As stated above, their service has been broken/inaccurate multiple times."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

Themis D.

Head of digital marketing

> "Se ranking event in its trial has alot of features that can help you and give a boost to you digital marketing strategy"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6329206)

JD

James D.

Owner

> "Their service is broken more often than it should be."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7038405)

KS

Kooldeep S.

Marketing Specialist

> "Moreover, the platform has a lot of guides and materials that I can use anytime I have an issue."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7032098)

NS

Nirav S.

Manager

> "We were using a rank tracking tool named Rank Tracker by SEO Powersuite. But in the recent times Rank Tracker started having a lot..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3593298)

AA

Angus A.

Director

> "The user interface is very clean and better than some of the bigger players in the SEO space."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6856036)

NS

Nirav S.

Manager

> "Although, it can help you with the rich results that appear in the SERP but it does not help with the position of each of these..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3593298)

NT

Nick T.

Director

> "Great tool and the internal team are super-responsive to questions, recommendations and us flagging things that aren't as expected."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040899)

JR

Javi R.

SEO

> "Sometimes I have the feeling the data is not accurate (80%) , I am talking about rankings traffic and search volume , if you are..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3844641)

DDD

Duc Dat D.

Business Man

> "It’s a solid solution with a good price-to-value ratio, especially for small to mid-sized projects."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7035215)

CI

Charles I.

CEO

> "I signed up for a 3 month subscription and they continued charging my company. When I spoke to the rep a few times they declined..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#SoftwareAdvice___3852136)

RL

Richard L.

Owner

> "The pricing is great, the results are accurate, it has many tools and functions which make managing SEO on a site much easier and..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___6338578)

SM

Sandra M.

marketing assistant

> "Sometimes it does not take into account some limitations of platforms such as wordpress."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3675486)

LT

Luke T.

Consultant

> "Long time user and even when interface has changed, been easy enough to adapt and use."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7050671)

VR

Verified Reviewer

Field Marketing Specialist

> "There may be no backlinks, keywords, or traffic statistics for fresher websites, therefore SE Ranking may not be able to find them."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3496747)

NT

Nick T.

Director

> "We recommend them highly and openly tell our clients that we're using it for optimising their website(s)."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040899)

GP

Gary P.

Founder

> "Collecting money without proper support is a bad business practice. "

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#SoftwareAdvice___4147787)

MW

Mary W.

Owner

> "It's an affordable and well-rounded tool for a small business."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7036902)

AM

Alvaro M.

Fundador / CTO

> "If there are any drawbacks, it would be that it is not possible to limit the keyword search by city or country."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3188155)

MW

Mary W.

Owner

> "We appreciate the Local SEO Services options as well."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7036902)

CI

Charles I.

CEO

> "They have zero interest in helping reconcile issues."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#SoftwareAdvice___3852136)

MH

Marcus H.

MD

> "Much cheaper than competitors, has all the same tools."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___7040419)

RnI

Rubén I.

SEO & Inbound Marketing Specialist

> "Lack of google search console integration in reports"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3371636)

DD

Devraj D.

CEO

> "I am using it, especially for two reasons, (1) it's accurate keyword rand tracking which gives us an idea about keywords for our..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3945407)

MY

Marco Y.

Consultant

> "i could say just the price is problem."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___3618773)

Sarfaraz K.

SEO Manager

> "This comprehensive tool has enabled me to gain invaluable insight into the performance of my website on search engines, allowing..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___4484692)

VE

Vilius E.

Founder

> "Payment system is fraudulent."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___2872613)

Sarfaraz K.

SEO Manager

> "The ability to track keyword rankings across websites, monitor competitors and analyze website metrics provided valuable insights..."

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___4484692)

AA

Arezoo A.

SEO Specialist

> "Not much usefull if you wanna know your GMB ranking!"

[See full review](https://www.capterra.com/p/142169/SE-Ranking/#Capterra___2380940)

[View Reviews](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

Dan A.

Chief Operating Officer

> "Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7098356)

EG

Elisa G.

SEO Specialist

> "I find the part where you need to manually enter company details not intuitive as you have to press a button to..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4812666)

PH

Peggy H.

Head of SEO

> "Fast response rate from the team when we need assistance."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7069376)

HG

Helena G.

Managing Director

> "Reporting and reputation management is not ideal for us"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6356927)

RE

Ryan E.

Owner

> "Great help and excited for this continuance of my listings being updated, it’s prompt."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6842015)

MH

Magen H.

Project Manager

> "If you have several locations as I do (77 at this time) we do have to have 2 separate accounts since each..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4750902)

AW

Aaron W.

Copywriter Specialist

> "The customer service team was great at resolving queries, and the content is exceptional on the website."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6363594)

DK

Derek K.

SEO Director

> "Slow-loading dashboards can make changing between pages challenging."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4652062)

SH

Stuart H.

Owner

> "Very pro-active with communications and clarifications. "

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546)

Michael S.

Executive VP Strategy & Innovation

> "Add to the complexity a credit system for reporting and other features and understanding the costs can seems..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206460)

SH

Stuart H.

Owner

> "The potential to expand using their services is very good."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546)

BP

Brandon P.

CEO

> "I also don’t like that all searches are conducted from the company’s Location, I wish there were a way to be..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3187655)

Dan A.

Chief Operating Officer

> "Excellent staff and support"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___7098356)

TS

Taryn S.

SEO Strategist

> "Sometimes the quality assurance phase of a campaign can take a while to be completed before you can submit..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3274533)

SH

Stuart H.

Owner

> "The online guides were very helpful also"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6837546)

VR

Verified Reviewer

Marketing

> "Sometimes the dialog box never pops up to import a file and I have to quit and restart."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2869537)

NJ

Nancee J.

Fractional CMO

> "My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6351277)

RH

Ray H.

President

> "One client has an old account they abandoned."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4401449)

RT

Reilly T.

Marketing Specialist

> "Brightlocal always delivers timely and professional services"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6361744)

CL

Casey L.

CEO

> "We had inadvertently used up all of our credits by not setting things up properly and they credited those to us..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2981738)

ZP

Zach P.

Director

> "Easy of use and after sales support."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6358671)

AY

Arthur Y.

COO

> "The keyword ranking reports are not accurate, even though we understand the reason for this."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3216452)

Bashir S.

Marketing Manager

> "I have several reasons why I love BrightLocal, but the top two would have to be their ability to order local..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129)

RG

Renaud G.

CTO

> "The software can do a lot and it can be a little confusing to navigate when you first try it."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3091585)

Bashir S.

Marketing Manager

> "The team at Bright Local went above and beyond to assist me with my queries and concerns, providing timely and..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129)

GJ

Greg J.

Owner

> "Load time is a little slow and on the first of the month reporting is delayed."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3299510)

SP

Simon P.

Owner

> "The training, tools and support is top of the class."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4802798)

JD

Jordan D.

CEO

> "The ranking dashboard can be confusing to understand at times - but I probably just need to educate myself..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3301567)

PS

Pete S.

CEO/OWNER

> "I really like the whitelabel features and the great support."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4924507)

NC

Noah C.

IMS

> "Sometimes Bright Local has "lost" some of my campaigns and information."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2908558)

VR

Verified Reviewer

SEO Professional

> "BrightLocal provides a complete set of tools for managing my own local SEO, but also for running my local SEO..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3201212)

RB

Ray B.

Owner

> "Using this software on a mobile device can be difficult."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3254336)

JD

Jammi D.

owner

> "overall brightlocal is one of the best tools for any seo strategy"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___6044048)

ND

Noah D.

Business Owner

> "I didn’t know how to use the other features and my free trail expired."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3290129)

Justin H.

Owner

> "I track over 10,000 keywords a week and Brightlocal is the only platform that can do it as an affordable cost..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3193412)

LB

Lluc B.

Senior SEO manager

> "Unfortunately, the tool is only available for English speaking countries."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3090600)

VR

Verified Reviewer

Marketing

> "I also like that they have a "Get Reviews" feature, where you can upload a CSV file that will solicit reviews..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2869537)

BT

Ben T.

SEO

> "So while I gave a lower rating as I don't have access to those features."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2944400)

CB

Cari B.

Marketing Strategist

> "Brightlocal has improved my clients leads by improving their local SEO, it is a great all in one platform for..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3277963)

LR

Lexie R.

Account Manager

> "I feel like the site can be a bit buggy."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2949262)

KB

Kevin B.

Pres

> "All in one platform to track local rankings and build lasting citation economically"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3750020)

JE

Jennifer E.

Marketing Manager

> "The citation corrections were more difficult than I expected. "

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3276704)

LG

Luke G.

Vice President

> "The product is great as far as the offerings, being able to get aggregator listings at a great price is a huge..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4630438)

VR

Verified Reviewer

Associate

> "I am not a technical cat in the least, so I have a lot of questions, most of them I assume are dumb."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3187184)

BJ

Bobby J.

Owner

> "For a small firm like ours, we needed a suite of white label tools that allows us to show our hard work in a..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188266)

RF

Rylee F.

Listings Manager

> "Sometimes it takes a while to hear back from the support team."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3193378)

ZF

Zack F.

CEO

> "It compiles most of the important data I'm looking for when it comes to search in one location and is..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3211104)

MY

Marianne Y.

SEO Manager

> "In the past there have been problems where I have gone to buy the next months citations ad the previous..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2807920)

AK

Amanda K.

Digital Strategist

> "Great tool for local SEO audits / monitoring."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3810918)

VR

Verified Reviewer

Digital Marketing Manager

> "Sometimes a little tricky to understand if you don't know what you're looking at."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3195607)

JW

Jordan W.

SEO Specialist

> "We first started using the Citation Builder within their platform and quickly started using the other great..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2957593)

Bilawal A.

Marketing Manager

> "A bit pricey compared to competitors in the market"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3254379)

DB

Derek B.

CEO

> "Such a great way to find ways in which your company and or your clients has holes in their Local SEO game and..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2884414)

JN

James N.

SEO Developer

> "Citation cleaning can be hard."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3300326)

Cody E.

Business Development Manager

> "This program is very reasonable and has intuitive features for optimizing work flow."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4551287)

JB

Josiah B.

CEO

> "Some parts aren't super user-friendly and tough to walk thorugh."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188872)

VR

Verified Reviewer

Marketing

> "I also love that customer service is there to help me use the new features they release."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4767368)

MS

Mark S.

Digital Marketing Specialist

> "Not recommended for those who can't afford to pay a good amount."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206439)

BR

Buvana R.

Owner

> "Excellent tool and great customer service and plenty of resources available to constantly level up your skills"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4660221)

JB

Josiah B.

CEO

> "Pricing is a bit tough to learn and teach my team."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188872)

KL

Ken L.

President

> "Good support, accurate reporting of search engine rankings, professional looking white label reports for our..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3237034)

JB

Jeff B.

Marketing Manager

> "Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2528943)

Lobar T.

Project Manager

> "The huge benefit is tracking and monitoring our data and performance in local search."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2849690)

MS

Mark S.

Digital Marketing Specialist

> "The overall plan can be pretty pricey."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3206439)

MH

Magen H.

Project Manager

> "The reports are easy to read and explain to our clients and the data is accurate."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4750902)

Mark V.

Director

> "Thanks to them my business is at the verge of collapse!"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3298956)

Johnny B.

Business Development Advisor

> "I love the Rank Tracker (Geo Grid) and the GMB report for keyword rank tracking."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3275846)

Matthew F.

Website Developer

> "Given the number of reports available in the program, it can be a bit difficult to navigate."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2794784)

BR

Buvana R.

Owner

> "Reporting accuracy is very important for marketing."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4660221)

David V.

Principal

> "However, the user experience is that "BrightLocal isn't working", even when it's the "fault" of the other..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2760639)

BJ

Bobby J.

Owner

> "BrightLocal completely covers the local search with detailed data and graphical representations. "

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3188266)

Arjunsinh C.

SEO Manager

> "There are no such features which I don't like about this tool."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3309138)

Bashir S.

Marketing Manager

> "In summary, I would like to express my sincere appreciation to the entire team at Bright Local for their..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129)

BM

Becky M.

manager

> "It's still a bit confusing when following the directions from knowledge base/videos."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2685211)

Bashir S.

Marketing Manager

> "I felt confident in their ability to provide accurate information and advice."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___4651129)

MA

Michael A.

Founder

> "A few rough edges earlier on, when tools didn't seem to be well-integrated."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2607927)

AB

Alex B.

Head of performance

> "The rank checker is also a very nice features that gave us interesting and mostly unknown insights to adjust..."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3199308)

RR

Rob R.

Owner

> "This used to take forever and we would miss many listings and functions."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___2775550)

JS

Justin S.

Digital Marketing, SEO

> "I absolutely love the ability to Whitelabel and share informative live, data directly with clients."

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3161525)

Mark V.

Director

> "The exact meaning of Scam!"

[See full review](https://www.capterra.com/p/182621/BrightLocal/#Capterra___3298956)

[View Reviews](https://www.capterra.com/p/182621/BrightLocal/reviews/)

## User interface

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)

4.71 (297)

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)

4.84 (281)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Advertising Management

120

Important

SE Ranking

Top features

40/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/142169/SE-Ranking/#features)

BrightLocal

27/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/182621/BrightLocal/#features)

### Recognition

SE Ranking is recognized as a top-rated tool in 3 Capterra Shortlist reports

BrightLocal is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

SE Ranking

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

BrightLocal

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

SE Ranking

-   By SE Ranking
-   Located in United States
-   Founded in 2012

BrightLocal

-   By BrightLocal
-   Located in United Kingdom
-   Founded in 2009

## Popular Comparisons

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

$103.2/month

Price

$139.95/month

4.6

Features

4.6

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/142169-151962/SE-Ranking-vs-SEMrush)

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

vs

[Paige](https://www.capterra.com/p/10034521/Paige/)[4.97 (40)](https://www.capterra.com/p/10034521/Paige/#reviews)

$39/month

Price

$99/month

4.7

Features

4.9

4.6

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/182621-10034521/BrightLocal-vs-Paige)

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

vs

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

$103.2/month

Price

$349/year

4.6

Features

4.6

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/127616-142169/SEO-PowerSuite-vs-SE-Ranking)

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

vs

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

$39/month

Price

$109/month

4.7

Features

4.6

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/149278-182621/AccuRanker-vs-BrightLocal)

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,662)](https://www.capterra.com/p/169007/Wix/reviews/)

$103.2/month

Price

$17/month

4.6

Features

4.3

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/142169-169007/SE-Ranking-vs-Wix)

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

$39/month

Price

$139.95/month

4.7

Features

4.6

4.6

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-182621/SEMrush-vs-BrightLocal)

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

vs

[AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/)

$103.2/month

Price

$109/month

4.6

Features

4.6

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/142169-149278/SE-Ranking-vs-AccuRanker)

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

$39/month

Price

$125/month

4.7

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-182621/SimilarWeb-Pro-vs-BrightLocal)

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

$103.2/month

Price

$0

4.6

Features

4.7

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/142169-176340/SE-Ranking-vs-Ahrefs)

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

vs

[Vendasta](https://www.capterra.com/p/168614/Vendasta-Platform/)[4.43 (163)](https://www.capterra.com/p/168614/Vendasta-Platform/reviews/)

$39/month

Price

$99/month

4.7

Features

4.4

4.6

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/168614-182621/Vendasta-Platform-vs-BrightLocal)

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

vs

[Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/)

$103.2/month

Price

$5/month

4.6

Features

4.6

4.6

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/142169-209021/SE-Ranking-vs-Screpy)

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)[4.84 (281)](https://www.capterra.com/p/182621/BrightLocal/reviews/)

vs

[Moz Local](https://www.capterra.com/p/116352/Moz-Pro/)[4.36 (33)](https://www.capterra.com/p/116352/Moz-Pro/reviews/)

$39/month

Price

$16/month

4.7

Features

4.3

4.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/116352-182621/Moz-Pro-vs-BrightLocal)