# Compare Loyal Zoo vs Guusto 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Loyal Zoo and Guusto based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/143016-186209/Loyal-Zoo-vs-Guusto

---

# Loyal Zoo vs Guusto Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Loyal ZooGuusto2/4 selected

[Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.4 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

[Guusto](https://www.capterra.com/p/186209/Guusto/)[4.9 (3,648)](https://www.capterra.com/p/186209/Guusto/reviews/)

[## Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.4 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

Starting Price

$47.00/month

Value-for-Money

4.3

Functionality

4.1

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

RS

RS

MA

Based on [105 reviews](#user-reviews)

Positive

90

Neutral

12

Negative

3

[## Guusto](https://www.capterra.com/p/186209/Guusto/)[4.9 (3,648)](https://www.capterra.com/p/186209/Guusto/reviews/)

Starting Price

$4.80/month

Value-for-Money

4.9

Functionality

4.9

Ease of Use

4.9

Customer Service

4.9

Reviews Sentiment

Based on [3,648 reviews](#user-reviews)

Positive

3,638

Neutral

8

Negative

2

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 2,392 reviews from customer loyalty software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

60%Fit

Missing features

Feature ratings

Third-Party Integrations

NA

Loyalty Program

4.3

Rewards Management

3.9

Gift Card Management

NA

Loyalty Cards

4.1

88%Fit

High performer

Feature ratings

Third-Party Integrations

4.7

Loyalty Program

4.8

Rewards Management

4.9

Gift Card Management

4.9

Loyalty Cards

4.8

User satisfaction

User satisfaction

4.4

User reviews[105](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

Ease of use

4.5

Functionality

4.1

Value for money

4.3

Customer support

4.6

User satisfaction

4.9

User reviews[3,648](https://www.capterra.com/p/186209/Guusto/reviews/)

Ease of use

4.9

Functionality

4.9

Value for money

4.9

Customer support

4.9

Price starts from

Price starts from

$47Other, Per Month

-   Free version
-   Free trial

Price starts from

$4.80Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Loyalzoo is the easiest digital loyalty and memberships service for any small/medium sized retailers.

Best for

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

## User reviews

Pros & cons

RS

Radha S.

Legal Assistant

> "It worked well for building repeat business without adding extra workload for staff. While deeper reporting and..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___7140760)

JS

Jared S.

General Manager

> "This was challenging when we had customers who only used our services a few times a year and then would not have a card on..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___5055568)

RS

Radha S.

Legal Assistant

> "The platform was easy to use, quick to set up, and effective at engaging customers through digital rewards and automated..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___7140760)

JL

Jen L.

GM

> "Also, when I run a report "show transactions data", there are columns that can't be seen on the dashboard even when I..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2436574)

MA

Michelle A.

Director

> "Customer service is excellent with quick responses and follow up emails."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___4441351)

CH

Cheryl H.

Business Owner

> "I am frustrated that I can only send four marketing emails per month without paying more. "

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3405658)

SO

Shane O.

Managing Director

> "Easy integrationBasic features but it works well"

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___4451748)

AP

Alicia P.

Owner

> "Every other system I looked into and trialed was complicated and not user friendly for my staff and customers."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3187326)

CH

Cheryl H.

Business Owner

> "I have been able to easily get customers to sign up to the weekly marketing by incentivising them with loyalty points."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3405658)

AP

Alicia P.

Owner

> "The apps were clunky or extremely overpriced."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3187326)

MN

Matthew N.

Owner

> "Low bandwidth usage, able to use easily"

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3571698)

DH

Dima H.

Owner

> "People generally forget what they used in the first place and sometimes it creates confusion with missing points due to the..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2798923)

GJ

Gregg J.

Owner/Operator

> "For my business I only send out a text every month or so, so I do not need some overly expensive program that lets me send 5..."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2432141)

HJ

Hope J.

Coffee Shop Co-Owner

> "The promotion and messaging feature doesn’t work well on a mobile device."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2457837)

LR

Lidia R.

Director

> "It has been really good to engage with new customers and regular ones, without complications on setting it up."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3415609)

NA

Nina A.

Owner

> "Does not work well with the EposNow system i am using as my main register."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2760053)

AP

Alicia P.

Owner

> "I have received amazing customer service with instant replies most of the time."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3187326)

MN

Mark N.

Owner

> "The jury is out whether I continue - the current pandemic doesn't provide for a proper test."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2430693)

AP

Alicia P.

Owner

> "Ease of setup and integration with online systems."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___3187326)

NA

Nina A.

Owner

> "Have had problems since day one."

[See full review](https://www.capterra.com/p/143016/Loyal-Zoo/#Capterra___2760053)

[View Reviews](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

AJ

Ariadne J.

Hearing Aid Specialist Apprentice

> "My employer uses it for employee recognition, and we use it monthly so that helps a lot because I am a huge shopper. When I do have a problem claiming my Guusto, I can reach..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7060910)

SP

Sadiq P.

Personal Advisor

> "The selection of available gift cards and reward options may be limited depending on the recipient's location, which can reduce flexibility for some users."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7161642)

AA

Amekia A.

Hearing Care Coordinator

> "I have had a ball winning gift cards and making selections and spending my time making selections of how to celebrate my wins with the gift card choies."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7118198)

Lipsha P.

Psw

> "One downside is that some reward options may not always be available in certain locations, and occasionally the app can feel slightly slow when loading rewards or..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7155465)

KG

Komal G.

Client service

> "Guusto also encouraged regular recognition among team members, which strengthened morale and teamwork. While there were a few minor areas that could be improved, such as..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157675)

GC

Gilian C.

Manager

> "I found it hard to get detailed receipts with fees broken out to send in on my expense reports. should have a a quicker button to print."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7066782)

Janice H.

Insurance Advisor

> "It allows for instant recognition and praise of colleagues in your own words and you can personalize each Guusto recognition."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7070111)

RA

Reem A.

Client Relations Specialist

> "I also find the section on the main page that tells you how much of the money you already redeemed sort of misleads me to think that is how much I still have remaining to..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7153893)

DW

DUSHAWN W.

peer counselor

> "it allows you to stay connected and keep your ear to the pulse of the company I'm happy to be able to boost morale in the workplace as much as possible and recognize my..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6870048)

VR

Verified Reviewer

Registered Nurse

> "One thing I dislike about Guusto is that the reward options and redemption experience can sometimes feel limited depending on the location or available merchants."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157023)

ZB

Zoe B.

Move Ambassador

> "The platform stands out most in environments where teams are distributed or where managers want a quick way to acknowledge effort without going through complicated reward..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7145997)

RC

Rosie C.

Senior Trader

> "It's difficult to keep track of balances, especially for gift cards that end up being split between multiple vendors."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7076811)

PG

Pooja G.

Insurance advisor

> "People can choose rewards that suit them, which makes the gesture feel more meaningful. While there are a few areas that could be more advanced—like customization or deeper..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7143579)

HZ

HARRY Z.

Senior statistical programmer

> "dissatisfaction with the limited variety in the rewards catalog, particularly outside of North America, where merchant options can be sparse or unavailable"

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7080974)

ER

Emily R.

Behavior technician

> "my company utilizes encouraging and appreciative messages in addition to our gift cards, and that’s honestly just as reinforcing!"

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7162533)

Caitlin N.

Administrative Coordinator

> "I dislike that if i use the money towards something but it does not reach the full amount, i cannot add it to another amount that i have to make it higher."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7132395)

MT

MICHAEL T.

Member Service Officer

> "I received my first card and what a seamless way to get a gift card to your favorite store, instead of your manager giving you one from a random place."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7118874)

Ronnie P.

Account Executive

> "In this case, I can only use the debit Mastercard online which limits my spending ability"

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7103778)

AA

Alejandra A.

Digital Imaging Representative

> "What I liked most about Guusto was the ability to select the gift cards based on what was offered through the site."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7159871)

RB

Roxy B.

QMHP

> "The economy is terrible and it would be nice if rewards could be redeemed for visa gift cards to be used on groceries or gas."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7059434)

SP

Sadiq P.

Personal Advisor

> "I liked that gift cards can be sent instantly, which helps recognize employees and customers in a timely manner."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7161642)

EC

Edward C.

Director of Food and Nutrition

> "Some users struggle with redeeming the award due to lack of knowledge when it comes to technology, especially with our older associates."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7161314)

Trinidad F.

Remote Assistant Dispatcher

> "I love the entire concept and the customization of gifts and variety of gift card choices when using Guusto."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7123301)

VR

Verified Reviewer

Loader operator

> "Not usable at some stores couldnt use the card at some online placed either which was a downer nut livable"

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7118909)

Shallu V.

supply ECA

> "Payroll, payslips, and employee information are all in one place, which makes HR work much faster and more organized."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7135202)

Megan P.

Senior Software Sales Coordinator

> "they used to have lululemon as a choice for gift card redemption and that is no longer a choice. "

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7064105)

HA

Himani A.

Financial services representative

> "I have been working with my company and guusto for more than 2 years and it’s a wonderful experience, digital gift cards can we used anywhere anytime and lots of options to..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7123153)

EC

Emerald C.

HCC

> "I wish there were options for physical cards but I also understand that would be a slower process and less cost effective."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7117990)

Jenna M.

DSW

> "the variety of options to choose from to redeem are amazing and can cover all type of categories of things you may want or need."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7158147)

Jenna M.

DSW

> "Amazon is no longer available for me to choose from for work which sucks as it was my top choice, however still lots of great options"

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7158147)

VR

Verified Reviewer

Registered Nurse

> "It makes it easier for managers and organizations to appreciate employees quickly and fairly, which helps improve morale, motivation, and workplace culture."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157023)

JS

Julie S.

Sales Executive

> "Gift choices can be overwhelming, and some options aren’t available everywhere, slowing things down."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7058716)

Jonathon B.

Writer

> "There is a wide variety of vendors to choose from and you can also choose to redeem a few dollars between several vendors, if you have enough."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7066729)

LO

LaMar O.

Material Handler

> "There honestly isn't much not to like other than the fact if you forget to redeem your rewards in a certain period of time, they expire."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7152800)

AM

Anett M.

Hearing Health Coordinator

> "The new update is a great kick, I suffer of dry eyes and using the screen features help me at ease navigate what vendors I want to use my claim gifts on."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7032720)

MR

Mariah R.

Program and Resources Coordinator

> "The webpage states incorrect information about how many unopened gifts I have."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7116537)

KG

Komal G.

Client service

> "I appreciated how straightforward the system was to use, from sending rewards to redeeming them, and the flexibility of the reward options made the experience feel more..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157675)

LV

Li V.

Teller

> "Honestly nothing, I wasn't able to pick Amazon as my merchant last time I got a gift card but I think I accidentally skipped over it."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7150652)

Tytianna M.

Telephone Interviewer

> "I like the way Guusto, is overall put together, when my supervisors, recognize me, fkr my work and effort, ots sent to me, so I can see it.."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7148062)

VR

Verified Reviewer

Physiotherapist

> "The only thing i don't like about it is that it doesn't let you choose a pre-paid visa/mastercard."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7128076)

PS

Phoebe S.

Sales Connoisseur

> "They have helped me foster and strengthen my relationships with my colleagues, raised my motivation levels, and provided me with an incentive to be a better team player."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7121793)

NM

Nasim M.

Audiometric Technician

> "the only issue that I had was , I printed my gift cards , at the store when there was a little amount of money left in it , the salesperson told me there is none , and I had..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6561350)

PG

Pooja G.

Insurance advisor

> "In general, it feels like a practical, people-focused solution that does exactly what it’s meant to do: make recognition more frequent, accessible, and impactful."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7143579)

João Paulo X.

Paralegal

> "Not being able to search vendors before deciding the amount is not great."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7151738)

JW

Jennifer W.

Environmental Services

> "I use this site to claim gift cards from my employer when they reward me for doing great things."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7143736)

KT

Khushbu T.

HR Manager

> "Funding the account with a credit card has fees and we need to get finance and the Guusto team involved for other methods which can hinder for instant gifts giving."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6603384)

JL

Jayden L.

VP of Accounting

> "Guusto is an amazing platform to help recognize employee achievements and amazing people within our company!"

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7122640)

VR

Verified Reviewer

HR and Communications Coordinator

> "There are not many things I dislike about Guusto, however I do wish that users could customize the design of the gift card on the free tier."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7010480)

Jonathon B.

Writer

> "My experience has been good and I have appreciated how streamlined the service is, in keeping my gift card dollars secured until I decide where and how to spend them."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7066729)

NM

Nancy M.

Developmental Support Worker

> "The only thing I remember not liking was that I had to be on my work email one time when I was trying to redeem it. "

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157274)

AS

Annie S.

Customer

> "It does a great job of customer appreciation by offering flexible options, being easy to set up and implement, and providing instant value and delivering their order!"

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7155671)

CM

Cal M.

Associate Data Manager

> "My only cons are very minor usability issues, such as the process of combining gift cards and having to manually mark as used."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6573323)

AS

Amy S.

Marketing Manager

> "It provides a convenient and efficient way to send gift cards, helping us enhance our relationships with guests and celebrate our team members in a meaningful way. Despite..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6587876)

AL

Alejandra L.

Analyst

> "Sometimes it's hard to tell if the options are applicable to where I live."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7131003)

TW

Ty W.

Personal Insurance Service Advisor Broker

> "As an employee gaining recognition from the program, these gift cards are perfect and I love earning them. As a broker advertising these cards as incentive, they are a..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6640294)

Raymond B.

Process Engineer

> "The mobile app can also have some technical difficulties to sign on."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7110880)

Margaret M.

Chief People and Experience Officer

> "Guusto allows us to easily send digital gift cards to employees for various milestones, ensuring that everyone receives the same level of recognition, no matter where they..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6451142)

LL

Lorena L.

Senour EA

> "The interfaces to send and to redeem the GUUSTO cards can be a bit cumbersome."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7055361)

AS

Avleen S.

Financial Analyst

> "It offers meaningful, customizable rewards, fostering a culture of appreciation and boosting team morale while making recognition simple, impactful, and tailored to your..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6590280)

VR

Verified Reviewer

Commercial Lines Manager

> "Sometimes with small remaining balance just rendered not usable given."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7081606)

VR

Verified Reviewer

National Talent Acquisition Specialist

> "Guusto’s recognition features encourage timely and meaningful appreciation, helping organizations foster a positive workplace culture."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7087417)

MM

Marco M.

Developer

> "The only downside is that some smaller vendors are missing from the gift card selection, and the reporting tools could be more detailed."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6559563)

KR

Karla R.

Billing Coordinator

> "Very pleased with receiving points and can choose myself where to shop / eat / gas, being able to allocate amounts to various choices."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7157709)

BJ

Bianca J.

Admin Aide

> "The customization options may not be as extensive as some companies would like, which can hinder the important personal touch in employee recognition efforts."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6526522)

JM

Jessica M.

Counselor

> "You get to print out the reward/gift card right when you select it, so you can use it instantly."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7153459)

ES

Elizabeth S.

Quality Assurance Coordinator II

> "I did not expect to have to pay taxes on the gift cards at the end of the year which was a bit of a let down for receiving a reward for going above and beyond."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6860407)

LZ

Leo Z.

Product Manager

> "Guusto offers a seamless gifting experience with instant, customizable gift cards that recipients can redeem at various retailers."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6647348)

KL

Kristen L.

Student

> "I don’t like that i’m unable to allocate cents into my transfer."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7144421)

LD

Lian D.

Pharmacy Assistant

> "I also appreciate how quickly rewards are delivered whenever I receive employee recognition, which makes the appreciation feel immediate and meaningful."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7158341)

ET

ERICK T.

Scientific Director

> "I once tried to redeem $65 in amazon gift card and it never went through to my amazon account. When I followed the instructions, Amazon system said the code had already been..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6579413)

RF

Rebecca F.

Senior Analyst

> "Guusto is a great way for employers to reward their employees whether it be for a job well done, a personal celebration such as welcoming a new family member or buying a new..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6611848)

JQ

Jaime Q.

Utility Lead

> "I almost misplaced my paper with the qr code."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7136266)

MC

Maria C.

VP Administration

> "I appreciate that Guusto allows me to manage transactions for two separate companies, each with its own funding and reward options, all under a single login."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6587474)

NS

Nika S.

Guest service

> "Not enough brands to browse around and buy anything."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7083854)

VR

Verified Reviewer

Quality Assurance Associate Manager

> "Sending is also great, especially because we can bulk-create send options, which makes the process much more convenient."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7091985)

SA

Sirisha A.

Salesforce Admin

> "One downside of Guusto is that the selection of available gift cards might feel limited for users outside of major regions."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6441247)

RP

Raxit P.

Programmer Analyst

> "Most loved part of the software is that your gift cards never expire and they are digital so no worries about losing them. And great number of retail stores and restaurants..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6547931)

OL

Oli L.

Manager

> "The thin that I like the least with Guusto is that Recipient still need to create account to claim gift"

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6849620)

SA

Sirisha A.

Salesforce Admin

> "The ability to redeem rewards at various stores and restaurants adds a lot of flexibility, making it an excellent choice for companies looking to boost employee morale and..."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___6441247)

RG

Rach G.

Research Contributor

> "I am still new at this platform so it would be hard to answer this question with specifics at the moment."

[See full review](https://www.capterra.com/p/186209/Guusto/#Capterra___7155404)

[View Reviews](https://www.capterra.com/p/186209/Guusto/reviews/)

## User interface

No images or videos  
provided by vendor

4.94 (3,648)

### Features

Loyal Zoo

Top features

17/41

-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Client Portal
-   Communication Management
-   CRM
-   Customer Activity Tracking
-   Customer Database
-   Customer History
-   Customer Profiles
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable Templates
-   Discount Management
-   eCommerce Management
-   Email Marketing
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Gift Card Management
-   Loyalty Cards
-   Loyalty Program
-   Member Portal
-   Membership Management
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Performance Metrics
-   Point of Sale (POS)
-   Promotions Management
-   Referral Tracking
-   Rewards Management
-   SMS Marketing
-   Social Promotion
-   Survey/Poll Management
-   Third-Party Integrations
-   Transaction History

[See all features](https://www.capterra.com/p/143016/Loyal-Zoo/#features)

Guusto

16/41

-   Activity Dashboard
-   AI Copilot
-   API
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Client Portal
-   Communication Management
-   CRM
-   Customer Activity Tracking
-   Customer Database
-   Customer History
-   Customer Profiles
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable Templates
-   Discount Management
-   eCommerce Management
-   Email Marketing
-   Engagement Tracking
-   Gamification
-   Generative AI
-   Gift Card Management
-   Loyalty Cards
-   Loyalty Program
-   Member Portal
-   Membership Management
-   Multi-Campaign
-   Multi-Channel Communication
-   Multi-Channel Marketing
-   Performance Metrics
-   Point of Sale (POS)
-   Promotions Management
-   Referral Tracking
-   Rewards Management
-   SMS Marketing
-   Social Promotion
-   Survey/Poll Management
-   Third-Party Integrations
-   Transaction History

[See all features](https://www.capterra.com/p/186209/Guusto/#features)

### Recognition

Loyal Zoo is recognized as a top-rated tool in 2 Capterra Shortlist reports

Guusto is recognized as a top-rated tool in 4 Capterra Shortlist reports

Best Value Employee RecognitionSoftware (2026) 

Best Value Employee RecognitionSoftware (2025) 

Best Value Employee RecognitionSoftware (2024) 

Best Value Employee RecognitionSoftware (2023) 

Best Value Employee RecognitionSoftware (2022) 

### Deployment & support

Loyal Zoo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Guusto

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Loyal Zoo

-   By Loyalzoo
-   Located in United Kingdom
-   Founded in 2013

Guusto

-   By Guusto
-   Located in Canada
-   Founded in 2013

## Popular Comparisons

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4.9

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[View full comparison](https://www.capterra.com/compare/167264-186209/Vantage-Circle-vs-Guusto)

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$47/month

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Features

4.7

4.5

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[View full comparison](https://www.capterra.com/compare/143016-146809/Loyal-Zoo-vs-E-Gift-Card-Rewards-and-Incentives)

[Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,648)](https://www.capterra.com/p/186209/Guusto/reviews/)

vs

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$4.8/month

Price

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4.9

Features

4.7

4.9

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/125670-186209/Workhuman-vs-Guusto)

[Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/)[4.42 (105)](https://www.capterra.com/p/143016/Loyal-Zoo/reviews/)

vs

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4.5

Ease of Use

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[Guusto](https://www.capterra.com/p/186209/Guusto/)[4.94 (3,648)](https://www.capterra.com/p/186209/Guusto/reviews/)

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$4.8/month

Price

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4.9

Features

4.8

4.9

Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/140428-186209/Awardco-Employee-Performance-vs-Guusto)

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