# Squarespace vs. Wix: Detailed Features and Cost Comparison 2025 | Capterra

> Squarespace vs. Wix: Which website builder tool is right for you? Dive into our detailed comparison of their features, costs, and user experience to make your decision.

Source: https://www.capterra.com/compare/143461-169007/Squarespace-vs-Wix

---

# Squarespace vs. Wix: Features and Cost Comparison

Written by[Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/)and edited by[Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/)

•

Last updated on September 16, 2025

Your comparison:

SquarespaceWix2/4 selected

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.5 (3398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10661)](https://www.capterra.com/p/169007/Wix/reviews/)

[## Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.5 (3398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

[## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10661)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting Price

$25.00/month

Starting Price

$25.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.5

Customer Service

4.4

Starting Price

$17.00/month

Starting Price

$17.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.5

Customer Service

4.2

Reviews Sentiment

Based on [3,398 reviews](https://www.capterra.com/p/143461/Squarespace/reviews/)

Positive

3,162

Neutral

189

Negative

47

Positive

3,162

Neutral

189

Negative

47

Reviews Sentiment

Based on [10,661 reviews](https://www.capterra.com/p/169007/Wix/reviews/)

Positive

9,386

Neutral

1,032

Negative

243

Positive

9,386

Neutral

1,032

Negative

243

Best for (according to reviews)

-   Creating structured websites using templates designed with a strong focus on visuals.
-   Running a small business or personal brand with built-in tools for ecommerce, scheduling, and email campaigns.
-   Blogging or publishing content with built-in style controls.

Best for (according to reviews)

-   Creating customizable websites using a flexible drag-and-drop editor.
-   Launching feature-rich sites with access to a large app marketplace.
-   Setting up and managing small business websites, portfolios, or online stores with industry-specific features.

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

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rated it above 4 stars

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Reviewer verdict

Both Squarespace and Wix offer basic to advanced-level website building, but they serve different needs. Squarespace is a **good option for creative individuals, small businesses, or anyone prioritizing visual consistency** and wanting to create design-led websites without much customization. Wix, by contrast, offers a **high degree of flexibility and creative control**. Its drag-and-drop editor and template library allow users to customize their website, which appeals to DIY website builders and those with unique branding needs.

Both tools have a **14-day free trial**. While Squarespace starts at $16 per month (billed annually) or $25 (billed monthly), Wix’s base plan costs $17 per month, but **pricing can vary with add-ons**.

Opt for Squarespace if you prefer a structured design and built-in tools. Choose Wix for more creative control and app integrations. Your decision should come down to your design preferences, technical comfort, budget, and the specific features your website requires.

## Features comparison

Here’s how Squarespace and Wix compare across the four core features users care about most in a website builder.\[[1](#sources)\]

Key features in Website Builder rated by users

Website Management

4.6 (3398)

Design Management

4.4 (3398)

Real Time Editing

4.6 (3398)

Pre-built Templates

4.5 (3398)

Website Management

4.5 (10661)

Design Management

4.4 (10661)

Real Time Editing

4.6 (10661)

Pre-built Templates

4.4 (10661)

### Website management

4.55 (3398)

Key reviewer takeaways

Lets you build and manage websites without coding. Drag-and-drop editor and pre-built templates speed up setup. Built-in tools for SEO, analytics, and eCommerce support daily operations. Customization is limited, and advanced changes may require CSS.

4.42 (10661)

Key reviewer takeaways

Offers a drag-and-drop interface and broad template selection to support fast website setup for small businesses and personal brands. Ideal for static sites, though limited support for custom HTML and advanced analytics may restrict more complex use cases.

Pros & cons based on reviews

Built-in hosting, templates, analytics, and eCommerce tools simplify site management.

Templates can feel too similar and may not fit niche or complex use cases.

Pros & cons based on reviews

Works well for informational sites and lead generation across various industries.

Built-in tools for tracking and optimization are not robust enough for in-depth insights.

### Design management

4.55 (3398)

Key reviewer takeaways

Supports professional designs through customizable templates and simple layout tools. Users can keep branding consistent across pages with minimal effort. However, design edits such as font changes or button styles often apply to the entire site, not individual elements.

4.42 (10661)

Key reviewer takeaways

Offers enough flexibility for most users to create visually appealing sites without coding. However, design consistency across devices can be uneven, and switching templates requires starting from scratch. Advanced customization often depends on external apps or HTML access.

Pros & cons based on reviews

Most templates adapt well to mobile and tablet screens.

Users report layout shifts and difficulty repositioning elements.

Pros & cons based on reviews

Templates can be tailored to match brand and business needs.

Switching templates after launch requires rebuilding the site.

### Real-time editing

4.55 (3398)

Key reviewer takeaways

Enables quick content updates with a drag-and-drop editor that shows changes exactly as they appear live. Most edits are fast and intuitive, though precise adjustments can take more effort. Mobile editing isn’t supported.

4.42 (10661)

Key reviewer takeaways

Similar to Squarespace, shows changes exactly as they appear live. Users can make and publish edits instantly without coding. While the interface is beginner-friendly, the editor can feel cluttered during complex tasks.

Pros & cons based on reviews

Editing tools reduce effort for small teams and solo users.

The editor can feel restrictive for advanced layouts or features.

Pros & cons based on reviews

Real-time editing lets users see changes as they make them.

Managing complex layouts can feel overwhelming for some users.

### Pre-built templates

4.55 (3398)

Key reviewer takeaways

Offers a wide range of pre-built templates that are easy to use and visually polished. Users leverage them to create professional websites with enough flexibility for basic branding needs. However, many templates share a similar look.

4.42 (10661)

Key reviewer takeaways

Provides access to over 900 free templates that are easy to use and adaptable to various industries. They allow users to launch professional sites quickly. However, switching templates requires rebuilding the site, and heavy customization can cause layout issues.

Pros & cons based on reviews

Speeds up site creation with built-in features for common business needs.

Customization beyond defaults often needs coding knowledge.

Pros & cons based on reviews

Templates allow layout and design tweaks to match brand needs.

Users can't reuse custom-built templates across multiple projects.

## Pricing comparison

Both Squarespace and Wix offer tiered pricing with free trials, but differ in flexibility and long-term value. Here’s how their pricing, plans, and value stack up.

4.55 (3398)

Key reviewer takeaways

$16 per month (billed annually) - 14-day free trial - No free version Squarespace offers straightforward monthly and annual pricing with no free plan. The platform includes hosting, templates, and built-in tools, which justifies the cost for users seeking an all-in-one solution.

4.42 (10661)

Key reviewer takeaways

$17 per month (billed annually) - 14-day free trial - Free version Wix offers low starting prices and a free plan, making it accessible for beginners and small businesses. The platform is cost-effective for basic websites, but users report that advanced features often require upgrades.

Starting price

$25.00

Flat Rate, Per Month

Up to 500 users

Free Trial

Free Version

Starting price

$17.00

Flat Rate, Per Month

Up to 500 users

Free Trial

Free Version

Value-for-money reviewer insights

Squarespace delivers strong value for users who want a streamlined, design-focused platform with essential tools built in. Its appeal lies in offering a unified solution that handles hosting, design, and eCommerce in one place. For users who prioritize simplicity and a polished end product, the cost aligns well with the overall experience.

[View pricing plans](https://www.capterra.com/p/143461/Squarespace/pricing/)

Wix offers good value for users building basic websites on a budget. Its low-cost plans and ease of use make it a practical option for individuals and small businesses starting out. The platform delivers well on core features at entry-level pricing, and is especially useful for those without technical experience.

[View pricing plans](https://www.capterra.com/p/169007/Wix/pricing/)

## Integrations comparison

Both platforms offer built-in integrations for essential business functions. The key differences lie in depth, flexibility, and how easily each handles advanced workflows.

4.55 (3398)

Key reviewer takeaways

Squarespace offers built-in integrations for marketing, media, and commerce. Users can connect social accounts to share content, embed videos and music, and accept payments through PayPal, Stripe, and Apple Pay. Tools like OpenTable and Amazon Affiliates support reservations and monetization. These integrations simplify setup and streamline site management.

Squarespace handles core integrations well, with built-in tools for hosting, analytics, email marketing, and social media. Users find it easy to manage plugins and connect third-party apps for the most common needs. However, integrating with CRMs or niche tools may require middleware such as Zapier, making it less direct for advanced workflows.

4.42 (10661)

Key reviewer takeaways

Wix integrates with tools such as Google Analytics, Meta Pixel, TikTok, and HubSpot to support tracking, advertising, and customer engagement. Users can also sync products with Amazon, Instagram, and Google Shopping for multi-channel sales. These built-in integrations streamline marketing, analytics, and commerce without requiring third-party plugins or complex setup.

Wix offers integration with tools such as Google Analytics and supports a range of apps through its marketplace. Users find it effective for basic needs, including lead capture and external service connections. However, integration with custom code or niche plugins can be limited, and switching between tools may require extra effort.

Popular Integrations

Compare available integrations between Squarespace and Wix.

### ActiveCampaign

Squarespace

Wix

### Google Analytics 360

Squarespace

Wix

### Klaviyo

Squarespace

Wix

### Instagram

Squarespace

Wix

### ShipStation

Squarespace

Wix

### Stripe

Squarespace

Wix

### Meta for Business

Squarespace

Wix

### Twitter/X

Squarespace

Wix

## Which one is best for my use case?

Choosing between Squarespace and Wix depends on who you are and how your team works. To help you decide, here’s how each platform stacks up across company sizes, industries, and team functions, according to verified user reviews.

Key reviewer takeaways

Squarespace is reviewed mostly by small businesses, with a lighter mid-market footprint and a visible enterprise presence. This mix suggests Squarespace suits lean teams, freelancers, and agencies that want a polished site without heavy setup, while departments inside larger companies use it for brand and campaign microsites.

Reviewer's company size

Based on 3398 reviews

Small Business(1-200)

81%

Mid-Size Businesses(201-500)

3%

Enterprise(500+)

9%

Others(500+)

7%

> “User-friendly, stylish templates, good for portfolios and small businesses, strong e-commerce features.”

MT

Morgan Teodorovici

Marketing and Advertising

[Continue reading](https://www.capterra.com/p/143461/Squarespace/#Capterra___6439209)

Popular Industries

Professional Services20%

Based on 2922 reviews

Professional Services

20%

Arts & Entertainment

18%

Retail, Consumer Goods & Services

13%

Others

48%

Squarespace draws most reviews from professional services, with strong activity in arts and entertainment and steady use in retail and consumer-focused businesses. The concentration signals strength for design-forward marketing sites, portfolios, service pages, and lightweight storefronts.

> “The ease of use and plug-and-play nature of services. The templates for design are easy to use and help build beautiful sites that fit the needs for...”

RK

Ross Kees

Health, Wellness and Fitness

[Continue reading](https://www.capterra.com/p/143461/Squarespace/#Capterra___6666048)

Teams that use Squarespace the most

Creative & Design Teams23%

Based on 599 reviews

Creative & Design

23%

Administrative

22%

Entrepreneurs/Owners

11%

Others

46%

Creative and design teams lead reviewer activity, followed by administrative and marketing roles. This skew favors brand control, visual storytelling, and content-centric workflows managed by designers with light ops support.

Key reviewer takeaways

Wix is small-business heavy, with a slightly broader enterprise footprint. The pattern points to a versatile builder that rolls out quickly for small teams and scales to larger orgs that need templates, apps, and simple workflows across many pages.

Reviewer's company size

Based on 10661 reviews

Small Business(1-200)

79%

Mid-Size Businesses(201-500)

4%

Enterprise(500+)

12%

Others(500+)

4%

> “\[sensitive content hidden\], chat support, walked me through every step and took his time explaining what to do. I am very tech savy but had DNS error....”

RL

Raven Leavell

Accounting

[Continue reading](https://www.capterra.com/p/169007/Wix/#Capterra___6160763)

Popular Industries

IT & Software Development19%

Based on 9122 reviews

IT & Software Development

19%

Professional Services

18%

Arts & Entertainment

13%

Others

49%

Wix shows more activity from IT and software development alongside professional services and arts and entertainment. That range makes it a fit for startups and tech-forward SMBs that want an app-rich site with bookings, forms, and basic client portals.

> “Wix is an easy website building platform aimed at independent creators and small businesses.”

CR

Cameron R

Writing and Editing

[Continue reading](https://www.capterra.com/p/169007/Wix/#Capterra___6497094)

Teams that use Wix the most

Administrative Teams23%

Based on 1396 reviews

Administrative

23%

Creative & Design

20%

Others

12%

Others

45%

Administrative teams lead, with creative and design, and marketing close behind. The spread suggests Wix works well for operations-led setups—appointments, events, and updates—while still giving designers room to refine the look and feel.

## User experience 

Both Squarespace and Wix are designed for ease of use, offering intuitive tools for building websites without technical skills. Their approaches differ in layout control, customization, and how the interface scales with user needs.

4.46 (3392)

Key reviewer takeaways

Squarespace is easy to navigate, with a clean interface and beginner-friendly templates. Users can build pages, menus, and forms without prior experience. It works well for small businesses and non-technical users. However, customization is limited, and advanced design changes often require CSS, which may not suit users needing full creative control.

Pros & cons based on reviews

Intuitive interface for easy navigation.

Simple setup of pages, forms, and menus.

Extra steps needed for advanced tasks.

Limited flexibility for custom designs.

4.46 (10608)

Key reviewer takeaways

Wix is easy to use, with a drag-and-drop editor that simplifies page creation and layout changes. Users can launch sites quickly without technical skills. While the interface is generally intuitive, some find it cluttered or inconsistent over time. Advanced users may feel limited by the platform’s design constraints.

Pros & cons based on reviews

Drag-and-drop editor simplifies site building.

Fast setup with accessible tools and templates.

Interface can feel clunky or inconsistent.

Advanced features have a steeper learning curve.

## Support and customer service

4.37 (2331)

Key reviewer takeaways

Squarespace offers 24/7 email support, live chat on weekdays, and help through social media channels. Its help center includes step-by-step guides, tutorials, and community forums. While there's no phone support, users get visual troubleshooting through chat and email, making issue resolution more focused and trackable.

Email/Help DeskFAQs/ForumKnowledge BasePhone Support24/7 (Live rep)Chat

Squarespace offers responsive support for basic needs, with many users noting a positive experience. However, support can fall short on technical issues, and deeper assistance often requires a higher-tier plan. It’s reliable for everyday use but limited for complex problem-solving.

4.22 (7570)

Key reviewer takeaways

Wix provides support through live chat, a ticketing system, and phone callbacks, available in multiple languages. Users can also access a detailed help center with tutorials, FAQs, and how-to guides. While response times can vary, the platform covers a wide range of support needs across setup, design, and billing issues.

Email/Help DeskFAQs/ForumKnowledge BasePhone Support24/7 (Live rep)Chat

Users see Wix’s support as effective for setup and basic troubleshooting, with many citing positive experiences. However, reports of slow response times and billing frustrations point to gaps in consistency. While support meets expectations for most, reliability varies depending on the complexity of the issue.

## Security and reliability

4.55 (3398)

Key reviewer takeaways

Squarespace is seen as a secure and low-maintenance platform that handles updates, hosting, and site protection in the background. It’s well-suited for users who want built-in security without managing it themselves, though some report limitations with administrative access and user role control.

Best for:

Built-in security, automatic updates, and protected hosting reduce maintenance. Enables users to focus on content and business without managing technical security tasks.

SSLAES-256, HTTPS, TLS 1.2+, and automatic SSL encryptionTwo-factor authenticationSoc 2 Type 2PCI-DSSPCI-DSS Level 1GDPRCCPR

4.42 (10661)

Key reviewer takeaways

Wix is viewed as a secure and reliable platform, offering consistent uptime, strong data protection, and background monitoring. Users value its built-in security features and stability, which support peace of mind and reduce technical concerns during site management.

Best for:

24/7 security monitoring, multi-layered protection, and reliable server performance ensure a stable and safe website experience.

SSLAES-256, HTTPS, TLS 1.2+, and automatic SSL encryptionTwo-factor authenticationSoc 2 Type 2PCI-DSSPCI-DSS Level 1GDPRCCPR

## Not a match?

If neither Squarespace nor Wix fits your needs, here are a few other tools users often compare when exploring website builders.

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Best for Small Business

-   More than 90 integrations provided
-   Customer Database features

[monday.com](https://www.capterra.com/p/147657/monday-com/)[4.57 (6,028)](https://www.capterra.com/p/147657/monday-com/reviews/)

Best for Small Business

-   More than 39 integrations provided
-   Multi-Device Support features

[Bitrix24](https://www.capterra.com/p/113540/Bitrix24/)[4.19 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Best for Small Business

-   More than 83 integrations provided
-   Biometric Recognition features

**Sources**

1.  Our research team identified features from vendor websites (as of July 21, 2025) based on their analysis of what users find valuable or expect from website builder software. This list is not exhaustive. For additional features, refer to the vendor’s website.
    
2.  Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. They represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.
    

## Popular Comparisons

Looking for side-by-side comparisons? Explore how leading website builders compare on pricing, features, and user experience to find the right fit for your business.

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

vs

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4.3

Features

4.5

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/131687-143461/WordPress-vs-Squarespace)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[Webnode](https://www.capterra.com/p/167799/Webnode/)[4.56 (761)](https://www.capterra.com/p/167799/Webnode/reviews/)

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Ease of Use

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[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

vs

[Webnode](https://www.capterra.com/p/167799/Webnode/)[4.56 (761)](https://www.capterra.com/p/167799/Webnode/reviews/)

$25/month

Price

$10/month

4.3

Features

4.3

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143461-167799/Squarespace-vs-Webnode)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[Pixpa](https://www.capterra.com/p/152263/Pixpa/)[4.75 (590)](https://www.capterra.com/p/152263/Pixpa/reviews/)

$17/month

Price

$8/month

4.3

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/152263-169007/Pixpa-vs-Wix)

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

vs

[Pixpa](https://www.capterra.com/p/152263/Pixpa/)[4.75 (590)](https://www.capterra.com/p/152263/Pixpa/reviews/)

$25/month

Price

$8/month

4.3

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143461-152263/Squarespace-vs-Pixpa)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)[4.19 (1,378)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/)

$17/month

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4.3

Features

4.0

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Ease of Use

4.2

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[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

vs

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)[4.19 (1,378)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/)

$25/month

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4.3

Features

4.0

4.5

Ease of Use

4.2

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[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[Elementor](https://www.capterra.com/p/169468/Elementor/)[4.64 (906)](https://www.capterra.com/p/169468/Elementor/reviews/)

$17/month

Price

$11.99/month

4.3

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-169468/Wix-vs-Elementor)

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

vs

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$25/month

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4.3

Features

4.7

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Ease of Use

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[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[SITE123](https://www.capterra.com/p/152921/SITE123/)[4.42 (317)](https://www.capterra.com/p/152921/SITE123/reviews/)

$17/month

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4.2

4.5

Ease of Use

4.5

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[Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/)

vs

[Elementor](https://www.capterra.com/p/169468/Elementor/)[4.64 (906)](https://www.capterra.com/p/169468/Elementor/reviews/)

$25/month

Price

$11.99/month

4.3

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/143461-169468/Squarespace-vs-Elementor)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[Marketing 360](https://www.capterra.com/p/148516/Marketing-360/)[4.52 (1,136)](https://www.capterra.com/p/148516/Marketing-360/reviews/)

$17/month

Price

Contact vendor for pricing

4.3

Features

4.4

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/148516-169007/Marketing-360-vs-Wix)

## Frequently asked questions

What is Squarespace?

Squarespace is a website builder that lets users create and manage websites using customizable templates and built-in tools for design, eCommerce, and content management.

How much is Squarespace?

Squarespace plans start at $16 per month when billed monthly.

Is Squarespace free?

No, but Squarespace offers a 14-day free trial. There is no free version.

Is anything better than Wix?

That depends on what you’re looking for. Wix works well for users who want ease of use, quick setup, and built-in features. If your needs are more advanced or highly specific, another platform might be a better fit.

How much does Wix cost?

Wix plans start at $17 per month when billed annually.

Is Wix free?

Yes, Wix offers a free plan with limited features and Wix-branded ads.

## About the authors

[Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/)

Author

Writer Experience I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since January...

[Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/)

Editor

Caroline Rousseau is a content editor at Capterra. A former content analyst, Caroline has, for the past five years, built, written, and edited research reports...