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Iconosquare vs Buffer: Which is a better fit?

Updated on February 2nd, 2025
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Summary
Key features rated by users
Features selected based on 5,607 reviews from Social Media Marketing users.
% Fit
Missing features
Not enough reviews
Feature ratings
Social Media Integration
--
Email Marketing
NA
Post Scheduling
4.5
Campaign Planning
NA
Data Import/Export
NA
% Fit
Missing features
Feature ratings
Social Media Integration
4.5
Email Marketing
NA
Post Scheduling
4.6
Campaign Planning
NA
Data Import/Export
4.0
User satisfaction
4.4
User reviews51
Ease of use
4.4
Functionality
4.2
Value for money
4.1
Customer support
4.5
4.5
User reviews1,486
Ease of use
4.6
Functionality
4.3
Value for money
4.4
Customer support
4.4
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Social Media Marketers working for Major Brands, Multi-site Businesses and Marketing Agencies.

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Vanessa p
Counselor
5.0

Vanessa P.: Hi, I'm Vanessa, Intuitive Counselor. I work at Sirona Life Management, which is a company that I own. I use Buffer on a regular basis. I would give it about five stars, because it really helps me organize my social media presence. Before Buffer, I was trying to manage my social media presence across many platforms on my own, and that just was not working. So I needed some sort of platform that could organize that for me. I chose Buffer because there was an option for a free trial period before going bigger. And I always feel like that is super helpful, because I can try before I buy. You always want to know if you can handle that platform, not just if that platform works. Buffer is super easy to use. It's such an easy platform to navigate, and they have customer service that will help you if you get stuck. I definitely think that if you are a small company, you should consider Buffer, just because it really makes everything so much easier for you. It takes something off of your plate that we all have on our plate when we are the one that is responsible for our social media presence.

How Capterra sources reviews
View all video reviews
User interface
No videos provided by vendor
143492 video thumbnail}
1 Video
166110
5 screenshots
143492
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Iconosquare

Top Features
25/40
  • A/B Testing
  • Campaign Management
  • Campaign Planning
  • Click Tracking
  • Contact Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Email Marketing
  • Multi-Channel Marketing
  • Social Promotion
  • Third-Party Integrations
  • Workflow Management
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Commenting/Notes
  • Content Library
  • Content Management
  • Customizable Reports
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Performance Metrics
  • Post Scheduling
  • Real-Time Data
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Trend Analysis
See All features
Hide Social Media Marketing Software Features -

Buffer

17/40
Show Social Media Marketing Software Features +
Iconosquare
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Buffer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Iconosquare
  • By Tripnity
  • Located in France
Buffer
  • By Buffer
  • Located in United States
  • Founded in 2010
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