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Buffer vs Publer: Which is a better fit?

Updated on December 4th, 2024
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Summary
Key features rated by users
Features selected based on 10,006 reviews from Social Media Management users.
% Fit
Feature ratings
Post Scheduling
4.6
Social Media Integration
4.5
Automated Publishing
4.4
Multi-Account Management
4.3
Content Management
4.3
% Fit
Missing features
Feature ratings
Post Scheduling
4.9
Social Media Integration
NA
Automated Publishing
4.8
Multi-Account Management
4.8
Content Management
4.7
User satisfaction
4.5
User reviews1,483
Ease of use
4.6
Functionality
4.3
Value for money
4.4
Customer support
4.4
4.8
User reviews682
Ease of use
4.8
Functionality
4.6
Value for money
4.7
Customer support
4.7
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

Cloud-based social media management platform that helps businesses of all sizes manage auto scheduling, bulk posts, team collaborations, links, media uploads and more with custom posts and analytics.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Vanessa p
Counselor
5.0

Vanessa P.: Hi, I'm Vanessa, Intuitive Counselor. I work at Sirona Life Management, which is a company that I own. I use Buffer on a regular basis. I would give it about five stars, because it really helps me organize my social media presence. Before Buffer, I was trying to manage my social media presence across many platforms on my own, and that just was not working. So I needed some sort of platform that could organize that for me. I chose Buffer because there was an option for a free trial period before going bigger. And I always feel like that is super helpful, because I can try before I buy. You always want to know if you can handle that platform, not just if that platform works. Buffer is super easy to use. It's such an easy platform to navigate, and they have customer service that will help you if you get stuck. I definitely think that if you are a small company, you should consider Buffer, just because it really makes everything so much easier for you. It takes something off of your plate that we all have on our plate when we are the one that is responsible for our social media presence.

How Capterra sources reviews
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Nancy Lee Z
Founder
4.0

Nancy: My name is Nancy. I'm the CEO and founder of a marketing and advertising firm. And I would give Publer a rating of four. For more reviews like this, click below. I really had used and considered Hootsuite most before I moved to Publer. I enjoyed Hootsuite. I was looking for a more competitive alternative for different software options as well as a pricing point. So I'd used Hootsuite for quite a while before switching. One of the reasons I chose Publer was the variety of platforms that I could choose. About the time I was using it, the stories became more prevalent and they were one of the first to add story options in from scheduling in that arena. I was able to see all of my clients in one big template. And honestly, it was less expensive than some of the other programs I had priced out or had used previously. We are a very small firm and are always trying to give the best bang for our buck back to our client. And so the less I can pass on those hard costs, the better I felt. It was very user-friendly and that was one of the big takes was the cost and then the user-friendly piece of it. The flexibility of the pricing as well. You didn't have to jump levels, you could just add on as you needed to. I would say it was very easy to onboard with Publer. It was an intuitive program. It kind of walked you through the steps. It would pop up and give you the options that you wanted, places to link and add. It would very quickly alert you if something didn't go through or didn't work. I knew if this one's Instagram or this one's Facebook was not connecting, it was very quick to get that information to you, which is vital. I feel like the platform was very user-friendly, even for somebody who maybe it wasn't necessarily their nature. I turned my husband onto some of it. Some of my clients have used it as well and I thought it was something easy I could onboard people to for access. If you're considering it, check it out. They do often have options where you can check something out for a free trial type thing. They have great resources in their help department. Great resources, even just online. I would Google and look for reviews, for other things that other people are saying, see if it fits you. And it was a great option for me to check it out, get into it. I think I did a call with them, they walked me through some of my options. I would suggest doing your research, check in your reviews, seeing what other businesses are saying and what size of businesses. We're a small business, but I manage probably 25 clients on social on any given day and so it was a fit for us. So check it out, so if you've got something bigger or smaller, it might also work for you. But I would just suggest getting in there and playing with it. I think to me, I don't really know a software if I'm not touching it. So somebody can tell me about it all day long, but if I can have a free trial or I can get in there and navigate, and then I feel like I know it better.

How Capterra sources reviews
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User interface
143492 video thumbnail}
1 Video
177145 video thumbnail}
1 Video
143492
5 screenshots
177145
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

Buffer

Top Features
17/37
  • Activity Dashboard
  • Approval Process Control
  • Brand Tracking
  • Commenting/Notes
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Drag & Drop
  • Engagement Tracking
  • Filtering
  • Image Library
  • Keyword Tracking
  • Multi-Campaign
  • Real-Time Analytics
  • Role-Based Permissions
  • Sentiment Analysis
  • Social Advertising
  • Template Management
  • Trend Analysis
  • Workflow Management
  • Alerts/Notifications
  • API
  • Automated Publishing
  • Calendar Management
  • Campaign Management
  • Collaboration Tools
  • Content Management
  • Data Visualization
  • @mentions
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Third-Party Integrations
See All features
Hide Social Media Management Software Features -

Publer

8/37
Show Social Media Management Software Features +
Buffer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Publer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Buffer
  • By Buffer
  • Located in United States
  • Founded in 2010
Publer
  • By Kalemi Code
  • Located in Albania
  • Founded in 2017
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