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Buffer vs BuzzSumo: Which is a better fit?

Updated on January 19th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 5,564 reviews from Social Media Marketing users.
% Fit
Missing features
Feature ratings
Social Media Integration
4.5
Email Marketing
NA
Post Scheduling
4.6
Campaign Planning
NA
Data Import/Export
4.0
% Fit
Missing features
Not enough reviews
Feature ratings
Social Media Integration
4.7
Email Marketing
NA
Post Scheduling
NA
Campaign Planning
NA
Data Import/Export
4.7
User satisfaction
4.5
User reviews1,485
Ease of use
4.6
Functionality
4.3
Value for money
4.4
Customer support
4.4
4.5
User reviews146
Ease of use
4.4
Functionality
4.4
Value for money
4.1
Customer support
4.4
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

Some of the world's largest publishers, brands, and agencies, as well as PR Professionals, Content Marketers, SEO, PPC, and Social Media Managers use BuzzSumo.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Vanessa p
Counselor
5.0

Vanessa P.: Hi, I'm Vanessa, Intuitive Counselor. I work at Sirona Life Management, which is a company that I own. I use Buffer on a regular basis. I would give it about five stars, because it really helps me organize my social media presence. Before Buffer, I was trying to manage my social media presence across many platforms on my own, and that just was not working. So I needed some sort of platform that could organize that for me. I chose Buffer because there was an option for a free trial period before going bigger. And I always feel like that is super helpful, because I can try before I buy. You always want to know if you can handle that platform, not just if that platform works. Buffer is super easy to use. It's such an easy platform to navigate, and they have customer service that will help you if you get stuck. I definitely think that if you are a small company, you should consider Buffer, just because it really makes everything so much easier for you. It takes something off of your plate that we all have on our plate when we are the one that is responsible for our social media presence.

How Capterra sources reviews
View all video reviews
video-2cb5aafc-a8e7-42d4-98ab-08da44f40610
Megan G
Founder
5.0

Megan G.: My name is Megan, and I'm the founder of an SEO and content agency. On a scale of one to five, I give BuzzSumo a five. And if you'd like to see more ratings like this, just click below. Before using BuzzSumo, I was doing a lot of the same work manually, or I would try using something like Google Trends to see what people were talking about online and how other people were reacting to that. I chose BuzzSumo because my agency produces a ton of content every single day and any tools that we can find that will do some of the grunt work for us, save us a lot of time and energy and money. So by using BuzzSumo we don't have to manually sift through social media posts and YouTube videos, it just tells us what's already performing well. Getting started with BuzzSumo is really easy. The tool is very user friendly and easy on the eyes and they make it very simple to find exactly what you need. So my team and I, we all use it on pretty much a weekly basis. If you work in the digital marketing or advertising space in any capacity BuzzSumo could be very helpful for you. All of us in this industry we need to constantly have our finger on the pulse and know what people are talking about online and where that information is performing best, whether it's on Facebook or Twitter or YouTube. So using a tool like BuzzSumo you can really take a lot of the heavy lifting away so that you can just focus on creating amazing content.

How Capterra sources reviews
View all video reviews
User interface
143492 video thumbnail}
1 Video
177181 video thumbnail}
1 Video
143492
5 screenshots
177181
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Buffer

17/40
  • A/B Testing
  • Activity Dashboard
  • Campaign Analytics
  • Campaign Planning
  • Click Tracking
  • Commenting/Notes
  • Contact Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Real-Time Data
  • Trend Analysis
  • Workflow Management
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Management
  • Content Library
  • Content Management
  • Data Import/Export
  • Data Visualization
  • Multi-Account Management
  • Performance Metrics
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Third-Party Integrations
See All features
Hide Social Media Marketing Software Features -

BuzzSumo

Top Features
21/40
Show Social Media Marketing Software Features +
Buffer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
BuzzSumo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Buffer
  • By Buffer
  • Located in United States
  • Founded in 2010
BuzzSumo
  • By Brandwatch
  • Located in United Kingdom
  • Founded in 2007
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