# Compare Buffer vs Frase 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Buffer and Frase based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/143492-197955/Buffer-vs-Frase

---

# Buffer vs Frase Features and Cost Comparison

Last updated July 1st, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

BufferFrase2/4 selected

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.5 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

[Frase](https://www.capterra.com/p/197955/Frase/)[4.8 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

[## Buffer](https://www.capterra.com/p/143492/Buffer/)[4.5 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

Starting Price

$6.00/month

Value-for-Money

4.4

Functionality

4.3

Ease of Use

4.6

Customer Service

4.4

Reviews Sentiment

Based on [1,491 reviews](#user-reviews)

Positive

1,376

Neutral

99

Negative

16

[## Frase](https://www.capterra.com/p/197955/Frase/)[4.8 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

Starting Price

$49.00/month

Value-for-Money

4.9

Functionality

4.7

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [335 reviews](#user-reviews)

Positive

332

Neutral

3

Negative

0

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 3,479 reviews from content marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

62%Fit

Missing features

Feature ratings

Content Management

4.3

Social Media Integration

4.5

Activity Dashboard

NA

SEO Management

NA

Alerts/Notifications

4.1

\--%Fit

Not enough reviews

Feature ratings

Content Management

4.7

Social Media Integration

\--

Activity Dashboard

\--

SEO Management

4.4

Alerts/Notifications

\--

User satisfaction

User satisfaction

4.5

User reviews[1,491](https://www.capterra.com/p/143492/Buffer/reviews/)

Ease of use

4.6

Functionality

4.3

Value for money

4.4

Customer support

4.4

User satisfaction

4.8

User reviews[335](https://www.capterra.com/p/197955/Frase/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.9

Customer support

4.8

Price starts from

Price starts from

$6Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$49Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

Best for

Marketing agencies, in-house marketing teams, content marketers, content strategists, SEOs, growth marketers.

## User reviews

Pros & cons

NP

Nolan P.

Account Manager

> "Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___7004237)

VD

Void D.

Freelance Artist

> "One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule if you..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6847060)

Chris L.

Operations

> "This tool is optimized to help you expand social presence and reach fast."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___7116510)

AS

Andrea S.

Director of Marketing and Communications

> "Sometimes glitchy such as scheduled posts not posting."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6872659)

LB

Lindsay B.

Social Media Manager

> "Buffer is nice tool for scheduling posts and manage social media in one place, makes the work faster and more organized."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6813019)

NR

Nuria R.

Community Manager

> "Sometimes I wish I could preview exactly how it looks per platform before it posts, so I still go back and forth which kinda wastes..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6821050)

JF

Jonah F.

Writer

> "Buffer offers comprehensive functions for social media management and delivers cloud based scheduling platform"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6800236)

Skyler R.

Freelance Social Media Specialist

> "This is not something you can do via the Twitter app since it doesn't support scheduling a whole series of threads."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6573956)

LB

Lauren B.

Lead Content Creator

> "I loved using Buffer as my scheduling and planning social media posting software social media posts and provided analytics"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6778567)

VD

Void D.

Freelance Artist

> "I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease of use with..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6847060)

JF

Jonah F.

Writer

> "This platform is robust in terms of post schedulling, analitics dashboard and team collabration tools"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6800236)

AE

Aaron E.

Account Director

> "We noticed Buffer lacks some advanced features like being able to integrate with Alexa."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6491742)

Chris L.

Operations

> "Super easy to set up and deploy, if you have a social media strategy, this simple scheduler needs to be a part of it."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___7116510)

KM

Kayla M.

Content Creator

> "I don’t like the limited statistics, and the subscription price is a bit high for me"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6797002)

WMB

Wesley M. B.

Digital Communications Director

> "Buffer makes it insanely simple to line up our posts across Facebook, Instagram and Twitter without having to log into Facebook,..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6799144)

LD

Laura D.

Client Success Specialist

> "It just doesn't have as many features as say the Meta Business Suite."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6788496)

Tychique Le Saint B.

Graphic designer

> "Buffer is an excellent application for managing social media accounts for my clients. Whether it's scheduling posts on social..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___5014084)

Akshika V.

Senior Java Developer

> "The only significant issue that hinders my work is a bug that appears when you attempt to load numerous photographs at once. If I..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4366373)

DK

Daniela K.

eCommerce Translator and Copywriter

> "The intuitive interface makes it simple to manage multiple accounts and track performance analytics in one place, providing valuable..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6005814)

SM

Swastik M.

Product Manager

> "The short website builder lacks the addition of custom domain in free version."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___5031686)

AS

Andrea S.

Director of Marketing and Communications

> "Solid free option to connect 3 social platforms."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6872659)

Jeb B.

Project Manager

> "Overall I've had a good experience. Besides the set up, sometimes I have a hard time publishing because one of the social media..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6356993)

Adham H.

Senior marketing specialist,graphic designer

> "It spared me time and effort and increased my workflow by just being able to access everything and anything across my social media all..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6088152)

Damien B.

Social Media Manager

> "Also, when posting to multiple accounts, it can get a bit confusing if you're not watching what you're doing."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6041181)

DK

Daniela K.

eCommerce Translator and Copywriter

> "Its seamless scheduling and publishing tools have saved me countless hours, allowing me to effortlessly plan and execute a cohesive..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6005814)

AG

Arienne G.

Director of Fundraising

> "We can't afford to pay for it, so we can only connect a few platforms instead of all of them."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6118851)

BI

B. I.

CEO

> "Buffer was a good option for scheduling social media posts and send out them automatically using the scheduler. Like that you could..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6035805)

BI

B. I.

CEO

> "There was no alert capability letting you know about failed posts."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6035805)

SS

Shruti S.

Content Writer and Podcast Host

> "It allows me to create short and easy to create webpage which I can use to drive traffic to my social media platforms which is really..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4953355)

VR

Verified Reviewer

Marketing Manager

> "They have very few features and channel integration available."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6317200)

KB

Kristen B.

Social Media Manager

> "I love Buffer because I am able to schedule all my social media posts in one place"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6697330)

MR

Miguel R.

Director of Operations

> "The worst part about buffer was the constant pricing changes and lack of support."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6047953)

VR

Verified Reviewer

User Designer

> "This streamlined approach not only saves me time but also helps maintain a consistent online presence, which is crucial for engaging..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___5048680)

VR

Verified Reviewer

Director

> "It's a bit restrictive when using the free version. "

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___5013369)

CC

Cyrus C.

Creative Content Manager

> "We can spend one day creating a bunch of posts and schedule them in an easy and intuitive way."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6721951)

AG

Arienne G.

Director of Fundraising

> "We can only schedule so many as well. But that's lacking of budget really."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6118851)

SA

Spriha A.

Senior Digital Marketing Officer

> "Buffer has proven to be an invaluable tool in the daily tasks of our team, and it has been critical in maintaining a consistent brand..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6008946)

TG

Tim G.

Marketing Manager

> "Some issues with accounts unlinking and having to go through to the integrated app and refresh the link every now and again."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4577851)

AB

Ali B.

CEO

> "Buffer has been a great tool for scheduling content."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6669309)

SK

Sukh K.

Lead Digital Marketing

> "Sometime there is an issue in posting images and also there is no feature that show trending tags."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4632128)

SH

Simon H.

Marketing Manager

> "What works well for me is how easy it is to hook up social media accounts."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6851041)

RD

Ray D.

Founder

> "They went crazy with the pricing and increased it way too high"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4946356)

NR

Naboth R.

Freelance Writer

> "It is a good experience especially for me as all I mostly wanted to do was to schedule my posts in one place."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6648203)

VR

Verified Reviewer

Blogger

> "It doesn't allow you to connect multiple accounts for the same platform in the free version"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4419494)

SM

Sona M.

Marketing Manager

> "I was able to connect all my major social media profiles, including Facebook, Twitter, Instagram, and LinkedIn, without any hassle."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4945742)

RCB

Ruby Claire B.

People Ops Admin

> "Also, we are not able to tag specific people when scheduling a post."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4257705)

VD

Void D.

Freelance Artist

> "Buffer has a very easy to use interface, and auto-scheduling and reorganizing scheduled posts is extremely easy."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6847060)

AA

Alicia A.

Marketing Manager

> "It lacks some features found in some of the more robust tools available but I believe that comes with the price point of Buffer."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4463315)

BL

Brittney L.

Client Services Coordinator

> "Very user-friendly, It has other features that you can pay for but if you just need a platform where you can schedule posts to 3..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___5094872)

VR

Verified Reviewer

Instructor

> "Buffer doesn't work for my personal Facebook and Instagram pages, only professional pages."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4792037)

CO

Chris O.

President

> "It had a good balance of features without being overly complicated or cumbersome to use."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6578293)

MD

Marc D.

Marketing Manager

> "It lacks things some competitors have like the ability to see visual grids."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4122347)

VF

Virginia F.

Travel Agent

> "It makes schedule ahead a breeze and the amount of times I can schedule a post is great for the free version."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6057989)

YCE

Yves Cedric E.

digital marketing manager

> "He can often have a problem with InstagramArbitrary character limits for Facebook, Twitter."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4367745)

VR

Verified Reviewer

Marketing Manager

> "I use it every week and not so much. but it saves me the hassle of having to write and edit content directly on the social media..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6029566)

SB

Sunil B.

Associate Director - Digital Marketing

> "Need to re-connect the social media channels due to authentication failures."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3830815)

AM

Aimee M.

marketing

> "It was simple to use and allowed me to post across multiple platforms"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6656115)

Upen S.

Director

> "Sometimes integration with another social media platform was not smooth - needed so research and trials."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4745506)

HS

Hannah S.

Social Media Manager

> "I love the affordability of Buffer, I wanted software that I could easily plan a content calendar and schedule posts."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6250570)

TF

Taryn F.

Relationship Coach

> "You can only have 10 posts in the queue if you're not paying."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3843620)

VF

Virginia F.

Travel Agent

> "The app works really great as well and is required if you want to post your Instagram posts because it doesn't do it automatically for..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6057989)

BK

Brett K.

Owner

> "Some posts were not made at all when I submitted them despite reauthenticating numerous times."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3852475)

HS

Hannah S.

Social Media Manager

> "They offer this for free for 3 accounts, and they have seamless integration with Canva which is great."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6250570)

VG

Vassilis G.

Director

> "Also, sometimes the phone notifications don't work."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4269008)

AP

Andy P.

Director

> "I also like the Ai assistant it generates the text for social media posts for you."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6372275)

KS

Kate S.

Marketing Analyst

> "The tagging feature for LinkedIn doesn't work. If you schedule a post on LinkedIn you have to log into LinkedIn to tag a person or..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3097254)

SA

Spriha A.

Senior Digital Marketing Officer

> "What I liked best about Buffer was its comprehensive suite of features designed for effective social media management."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6008946)

FT

Fiona T.

Author

> "Quite glitchy and often doesn’t post what you’ve scheduled"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3773151)

DE

Dimitra E.

Programs Director

> "I particularly like the interface that makes everything easily accessible."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6746191)

YCE

Yves Cedric E.

digital marketing manager

> "Buffer Analyze is a bit too basic in my opinion."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4367745)

SM

Swastik M.

Product Manager

> "Buffer is a great platform for automating your social media posts and enhance your presence on social media."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___5031686)

AT

Alban T.

Ingénieur

> "navigation between the different social network pages is not easy on buffer. "

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4468293)

LB

Lauren B.

Lead Content Creator

> "For a while, it was great for scheduling."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6778567)

Hillary D.

Owner

> "it's far too easy to post to the wrong account and I wish it was easier to teak and reuse old posts"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3814530)

VR

Verified Reviewer

Director of Foundation Relations

> "Thanks to post scheduling, I can queue up a number of posts (and customize days, times, etc. when they will appear on each platform)..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3795970)

NM

Noah M.

Creative Mind

> "There was a bug that, on occasion, if you saved your posts to be scheduled then the page would refresh and the post would be gone."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3587992)

AH

Afnan H.

Researcher

> "Analytics and reporting: Buffer provides detailed analytics and reporting on the performance of social media posts, making it easy to..."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4582013)

RZ

Rochelle Z.

Marketer

> "Too many tabs and you can get lost easily"

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4231615)

Jeb B.

Project Manager

> "I really like the capabilities of being able to publish to three platforms, Instagram, Facebook and Twitter."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6356993)

Ellie B.

Director of Development and Operations

> "Another HUGE problem is that it will automatically shorten a link in IG to a bit.ly, even after you ask it to unshorten."

[See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3006354)

[View Reviews](https://www.capterra.com/p/143492/Buffer/reviews/)

DM

DENISE M.

Director

> "We were able to use most of the features almost immediately."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6864737)

KK

Kira K.

CEO

> "It felt less intuitive, buggy, and glitchy, especially when compared to its competitors."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___5068477)

MEP

Maria Eleonora P.

Owner

> "The most useful tool is the AI article Wizard."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6549549)

GF

Glenn F.

Web Designer

> "I purchased the software via Appsumo and when I stopped using it I tried to sell it being totally unaware, they had changed their terms and..."

[See full review](https://www.capterra.com/p/197955/Frase/#GetApp___4611623)

MEP

Maria Eleonora P.

Owner

> "Easy way to draft SEO friendly blog post."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6549549)

Coën V.

HEAD of KEINBOCK.

> "don't like that when switching simple content tabs, that whole sets of SERP data need to be reloaded again"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3141147)

Abiliya D.

Global Talent Partner

> "Searching for keywords and comparing content across the top sites ranking is made effortless, while researching topics like education, research..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4369855)

BB

Barbara B.

Content Writer

> "Sometimes Frase does write copy that isn't correct...so you just try again and usually you will get frase to write what you are looking for."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3136254)

Abiliya D.

Global Talent Partner

> "With this intuitive platform, you simply need to input a topic and Frase will do the rest - trawling its database of high ranking websites to..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4369855)

VR

Verified Reviewer

Owner

> "The other important feature it lacks is natural language processing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3322173)

Tanvir M.

Marketing Manager

> "They suggest me important keyword and term thats can help to rank on google which is useful to me"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4910884)

MY

Miki Y.

Office administration

> "It's been quite difficult to utilise its full function for a beginner like myself."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2960173)

Teslim A.

Online marketing specialist

> "Also, you can easily find keyword opportunities to help you rank faster."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4965819)

Bjoern S.

Founder

> "The sidebar interface with questions, topics, summaries is not really intuitive - it takes a bit of a learning curve to understand what is..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380688)

VR

Verified Reviewer

Freelance Writer

> "The outline and suggestion feature is particularly useful, saving me a lot of time and allowing me to focus on crafting high-quality content."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4541391)

Sefayet U.

Civil engineer

> "Some times it feels like buggy, due to their continuous update."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3317745)

Tanvir M.

Marketing Manager

> "I love their NLP term checkers and their audit reports."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4910884)

NN

Nisha N.

DP Head

> "It's still a little boring because the Generated articles are a bit generic."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3274585)

Abiliya D.

Global Talent Partner

> "During my year-long usage of the platform, Frase has evolved to include a breadth of new features which make creating great content easier than..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4369855)

HA

Hassan A.

Copywriter

> "It's not useable for a multi-topic content."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3382241)

Dr Ashish Juneja, P.

Coach

> "This helps me create content."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___6181783)

William P.

Lawyer & Marketer

> "After using this for a few weeks, I'd hesitate to use it for research on topics I don't already know - were I to hand one of these briefs to a..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380800)

Teslim A.

Online marketing specialist

> "It's been a generally great experience as they are always updating and adding new features to the product."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4965819)

MH

Markus H.

Full Stack Developer

> "I think the document view has too many tabs and could need some reworked layout for better UX."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380443)

VR

Verified Reviewer

Seo Optimizer

> "Frase has made it easy for me to maintain multiple writers by providing content requirements almost instantly included with related questions,..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3184914)

Justin H.

President

> "Sometimes the results pulled in aren't perfect.. but again, that is the risk of AI, and why you have humans review things. And, that is..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381081)

VR

Verified Reviewer

Seo Optimizer

> "Frase content analytics gives you a scope to integrate search console with it and you get your growth report, new content opportunity to drive..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3184914)

RS

Richard S.

Owner

> "There has been a number of excellent new features added in the last few months to the normal plans, but I was disappointed with their paid SEO..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2869013)

BU

Berkay U.

Junior Frontend Developer

> "Creating a SEO friendly content in front-end of any website that we develop is quite straightforward with Frase."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4059999)

Justin C.

Executive Business Development Specialist

> "You currently aren't able to click a button to paste questions answered in other articles."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381040)

VR

Verified Reviewer

Owner

> "It helps me spend less time on writing accurate yet engaging documents."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4511072)

Myriam J.

SEO consultant

> "If you use it for non-English briefs, it removes accents which is maddening. "

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381051)

Khan Md Mohaiuminul Islam S.

CIvil Engineer

> "Frase provides me a detailed content brief in no time by researching the top 20 results, which is ranked in SERP results. Once you are familiar..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3150228)

DM

Dave M.

CEO

> "You can do multiple searches on the same document, but it's a little cumbersome."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381328)

AA

Amarnath A.

Consultant

> "Also, you can optimize the content you have published already by comparing your content with the content on the top 20 search results on Google."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3266872)

M S R.

SEO Specialist

> "Slow processing"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3035192)

HG

Himanshu G.

SSE MarTech

> "Rarely do we ever have to leave Frase to research for content these days. Plus, their keyword density optimization tool is another cool feature..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3559096)

CW

Chris W.

Web Swiss Army Knife

> "We used Frase to complete a content updated for a piece of content that was not performing well. "

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381338)

AK

Abdul K.

Assistant Engineer

> "Frase.io is a complete SEO tool that covers all aspects of optimizing and managing your site."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3060775)

NT

Nathan T.

Founder/CEO

> "The tool is still on the up and up, which means you will occasionally run into a bug or find some aspects of the UX confusing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380870)

VR

Verified Reviewer

Content Writer

> "I have used Jasper, Frase, Rytr, and closercopy. But, I like the Frase over these tools as my writing assistant. Because, I don't need to..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3508101)

Myriam J.

SEO consultant

> "Honestly, that's the truly maddening because it would really really help out as a basic feature without investing in full multi-lingual support..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381051)

Sefayet U.

Civil engineer

> "It helps me to gather all information need to make one SEO friendly content in a minute."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3317745)

EB

Eric B.

Owner

> "Having a limit on how many documents can be created without upgrading can seem like a con."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381896)

NS

Nima S.

Content marketing manager

> "Take advantage of many functional features at an affordable cost."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4189376)

SK

Sean K.

Creative Director

> "It seems to be bit buggy as the browser sometimes refreshes itself during use."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381186)

VR

Verified Reviewer

Owner

> "It is one of the best document automation tools on the market."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___4511072)

Joseph K.

CTO, Director of SEO

> "I didn't like that it was limited on how many sites you could attach to the analytics."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381357)

Abdullah S.

Content Manager

> "Bypassing the research process and gathering all the keywords and key terms, Frase puts all the questions and relevant information at my..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2900432)

RS

Rishabh S.

Business Owner

> "As an owner of multiple blogs and websites, I know creating briefs for content writers is a big headache."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380259)

AC

Aaron C.

Chief SEO Strategist

> "This software has helped improve existing content, speed up SEO briefs for my writers, and is helping me improve the standard operating..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380822)

VR

Verified Reviewer

CEO & co-founder

> "A tiny annoyance is that it's missing a "keep me logged in" checkbox at log in."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380427)

Chaitanya B.

CEO

> "Frase integrates with most popular apps or platforms like WordPress, Mailchimp, Google Drive, Google Search Console and also with Hubspot which..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2835797)

Chirag K.

Owner

> "I feel like it's not quite there yet as compared to the other competitors such as SurferSEO and missing some essential features."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381287)

RB

Roderick B.

CMO

> "What I like most about Frase is the ability to pull content from your competitors, analyze, and give you a roadmap to create better content for..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380842)

Vincent T.

Advertising Director / Founder

> "Some of the topics from certain sites aren't correctly pulled into the software."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380188)

RC

Raymond C.

Founder

> "Frase has changed the game of content research, with the AI technology behind, content research are so easy, tropics to cover, content..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380425)

SH

Sara H.

Founder

> "I've literally been laying awake at night trying to figure out how I'm going to provide my users with show stopping content on a regular basis."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380486)

Walter Adamson B.

Principal

> "I use the Answer Assistant to provide extra and perhaps unexpected value on websites, based upon website data and value-added external data in..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2385427)

Abdullah S.

Content Manager

> "I'm not a huge fan of the "add links" function update in Frase."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2900432)

NH

Naz H.

Google Consultant

> "The Content analysis tool showing the heatmap of keywords is amazing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2961052)

EC

Eric C.

CEO

> "No google docs/firefox integration unfortunately."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380933)

Sefayet U.

Civil engineer

> "As a blog owner , i like to write my own article, frase helps me to write it down SEO friendly."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3317745)

VR

Verified Reviewer

Editor In Chief

> "Writing content is a big problem for any business, much more so for small businesses. "

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2382217)

DB

Debbie B.

Marketing Consultant

> "Frase helps me streamline the process and then helps me compare my content with the top 20 results in Google to make sure that I'm covering all..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380451)

Colleen C.

Founder

> "It literally took seconds for the software to produce the information I was looking for."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380813)

Rohin D.

Lead Consultant

> "This is a great piece of software which can help to optimize our Web pages and help to create content briefs on the fly where we used to spend..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380459)

Tony G.

Intelligent Marketer · CEO

> "For those responsible for producing copy briefs it is just a killer application."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380217)

AA

Amarnath A.

Consultant

> "Frase is an all-in-one tool that can help you create content on the fly."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___3266872)

SG

SHIVBHADRASINH G.

CMO

> "The lack of proper organization of my content can be somewhat disappointing."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380304)

CW

Chris W.

Web Swiss Army Knife

> "Frase is not only a time saver, but allowed me to communicate with our writer exactly what was needed in our content in order to match the..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381338)

SS

Sumit S.

Blogger

> "Google Docs Extension is not available"

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380796)

GR

Govind R.

Owner

> "This amazing piece of software is helping us bring life to the blog by giving us the suggestion on subtopics that so far we have relevant and..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2381367)

MY

Miki Y.

Office administration

> "It is not the most user-friendly software."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2960173)

JH

James H.

Marketing Consultant

> "The AI-driven Content planner is a major winner in terms of speeding up the content writing process. Plus the platform is always getting new..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2569783)

Marek M.

Senior SEO Specialist

> "Nevertheless, frase speeds up the creation of this content (it makes no sense to reinvent the wheel)."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2380447)

KH

Kim H.

Founder

> "It helps me get started on blog articles and and videos by pointing me to where the search engines are sending people now base on various..."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2382262)

Nefer L.

Marketing Consultant

> "Frase doesn't have a simple way of adjusting the results it gives you."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2383983)

AL

Andy L.

Solopreneur

> "It not only summarizes the topic but also provides useful information such as semantic terms, co-occurrences, and questions concerning my topic."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2427230)

DJ

David J.

photographer

> "There is not so much info on my nich, but this is not something Frase can do much about."

[See full review](https://www.capterra.com/p/197955/Frase/#Capterra___2382588)

[View Reviews](https://www.capterra.com/p/197955/Frase/reviews/)

## User interface

[Buffer](https://www.capterra.com/p/143492/Buffer/)

4.51 (1,491)

[Frase](https://www.capterra.com/p/197955/Frase/)

4.79 (335)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Buffer

13/34

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Audience Targeting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Editorial Calendar
-   Email Marketing
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Multi-Channel Campaigns
-   Publish Scheduling
-   Reporting & Statistics
-   SEO Management
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/143492/Buffer/#features)

Frase

Top features

25/34

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Audience Targeting
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Categorization/Grouping
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Editorial Calendar
-   Email Marketing
-   Engagement Tracking
-   Filtering
-   Generative AI
-   Multi-Channel Campaigns
-   Publish Scheduling
-   Reporting & Statistics
-   SEO Management
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Template Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/197955/Frase/#features)

### Recognition

Buffer is recognized as a top-rated tool in 3 Capterra Shortlist reports

Frase is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Buffer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Frase

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Buffer

-   By Buffer
-   Located in United States
-   Founded in 2010

Frase

-   By Frase
-   Located in United States
-   Founded in 2016

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4.4

[View full comparison](https://www.capterra.com/compare/121447-143492/Sprout-Social-vs-Buffer)

[Frase](https://www.capterra.com/p/197955/Frase/)[4.79 (335)](https://www.capterra.com/p/197955/Frase/reviews/)

vs

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,725)](https://www.capterra.com/p/169007/Wix/reviews/)

$49/month

Price

$17/month

4.7

Features

4.3

4.7

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-197955/Wix-vs-Frase)