--- title: "Compare Buffer vs Metricool 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Buffer and Metricool based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/143492-203702/Buffer-vs-Metricool" page_type: "comparison" language: "en" publication_date: "2026-10-19" --- # Buffer vs Metricool Features and Cost Comparison Last updated October 19th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: BufferMetricool2/4 selected [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.5 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.4 (98)](https://www.capterra.com/p/203702/Metricool/reviews/) [## Buffer](https://www.capterra.com/p/143492/Buffer/)[4.5 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/) Starting Price $6.00/month Value-for-Money 4.4 Functionality 4.3 Ease of Use 4.6 Customer Service 4.4 Reviews Sentiment Based on [1,492 reviews](#user-reviews) Positive 1,377 Neutral 99 Negative 16 [## Metricool](https://www.capterra.com/p/203702/Metricool/)[4.4 (98)](https://www.capterra.com/p/203702/Metricool/reviews/) Starting Price Contact vendor Value-for-Money 4.1 Functionality 4.3 Ease of Use 4.5 Customer Service 4 Reviews Sentiment Based on [98 reviews](#user-reviews) Positive 89 Neutral 3 Negative 6 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Marketing 360 4.5 (1,160) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * ### Loomly 4.7 (509) * * * Starting Price $42.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * Highest Rated ### Cloud Campaign 4.9 (162) * * * Starting Price $49.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 99% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,261) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,697 reviews from social media management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 83%Fit High performer Feature ratings Post Scheduling 4.6 Social Media Integration 4.5 Automated Publishing 4.4 Multi-Account Management 4.4 Content Management 4.3 69%Fit Not enough reviews Feature ratings Post Scheduling 4.4 Social Media Integration 4.0 Automated Publishing \-- Multi-Account Management 4.4 Content Management 4.1 User satisfaction User satisfaction 4.5 User reviews[1,492](https://www.capterra.com/p/143492/Buffer/reviews/) Ease of use 4.6 Functionality 4.3 Value for money 4.4 Customer support 4.4 User satisfaction 4.4 User reviews[98](https://www.capterra.com/p/203702/Metricool/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.1 Customer support 4.0 Price starts from Price starts from $6Usage Based, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises. Best for Social media managers, marketing agencies, and small-to-midsize businesses managing multiple brands or clients. Ideal for data-driven marketers who need analytics, client reporting and ad tracking. ## User reviews Pros & cons NP Nolan P. Account Manager > "Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___7004237) VD Void D. Freelance Artist > "One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6847060) PR Pupp R. Owner > "It helps for getting organised, especially if you’re posting to multiple accounts." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___7185172) NR Nuria R. Community Manager > "Sometimes I wish I could preview exactly how it looks per platform before it posts, so I still go back and forth which kinda..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6821050) LB Lindsay B. Social Media Manager > "Buffer is nice tool for scheduling posts and manage social media in one place, makes the work faster and more organized." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6813019) Skyler R. Freelance Social Media Specialist > "This is not something you can do via the Twitter app since it doesn't support scheduling a whole series of threads." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6573956) JF Jonah F. Writer > "Buffer offers comprehensive functions for social media management and delivers cloud based scheduling platform" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6800236) VD Void D. Freelance Artist > "I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6847060) LB Lauren B. Lead Content Creator > "I loved using Buffer as my scheduling and planning social media posting software social media posts and provided analytics" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6778567) KM Kayla M. Content Creator > "I don’t like the limited statistics, and the subscription price is a bit high for me" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6797002) JF Jonah F. Writer > "This platform is robust in terms of post schedulling, analitics dashboard and team collabration tools" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6800236) AS Andrea S. Director of Marketing and Communications > "Sometimes glitchy such as scheduled posts not posting." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6872659) WMB Wesley M. B. Digital Communications Director > "Buffer makes it insanely simple to line up our posts across Facebook, Instagram and Twitter without having to log into..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6799144) LD Laura D. Client Success Specialist > "It just doesn't have as many features as say the Meta Business Suite." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6788496) Chris L. Operations > "This tool is optimized to help you expand social presence and reach fast." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___7116510) Akshika V. Senior Java Developer > "The only significant issue that hinders my work is a bug that appears when you attempt to load numerous photographs at once...." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4366373) DK Daniela K. eCommerce Translator and Copywriter > "The intuitive interface makes it simple to manage multiple accounts and track performance analytics in one place, providing..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6005814) AE Aaron E. Account Director > "We noticed Buffer lacks some advanced features like being able to integrate with Alexa." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6491742) Adham H. Senior marketing specialist,graphic designer > "It spared me time and effort and increased my workflow by just being able to access everything and anything across my social..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6088152) Jeb B. Project Manager > "Overall I've had a good experience. Besides the set up, sometimes I have a hard time publishing because one of the social..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6356993) DK Daniela K. eCommerce Translator and Copywriter > "Its seamless scheduling and publishing tools have saved me countless hours, allowing me to effortlessly plan and execute a..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6005814) Damien B. Social Media Manager > "Also, when posting to multiple accounts, it can get a bit confusing if you're not watching what you're doing." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6041181) BI B. I. CEO > "Buffer was a good option for scheduling social media posts and send out them automatically using the scheduler. Like that..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6035805) AG Arienne G. Director of Fundraising > "We can't afford to pay for it, so we can only connect a few platforms instead of all of them." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6118851) Chris L. Operations > "Super easy to set up and deploy, if you have a social media strategy, this simple scheduler needs to be a part of it." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___7116510) BI B. I. CEO > "There was no alert capability letting you know about failed posts." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6035805) KB Kristen B. Social Media Manager > "I love Buffer because I am able to schedule all my social media posts in one place" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6697330) VR Verified Reviewer Marketing Manager > "They have very few features and channel integration available." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6317200) CC Cyrus C. Creative Content Manager > "We can spend one day creating a bunch of posts and schedule them in an easy and intuitive way." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6721951) MR Miguel R. Director of Operations > "The worst part about buffer was the constant pricing changes and lack of support." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6047953) SA Spriha A. Senior Digital Marketing Officer > "Buffer has proven to be an invaluable tool in the daily tasks of our team, and it has been critical in maintaining a..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6008946) AG Arienne G. Director of Fundraising > "We can only schedule so many as well. But that's lacking of budget really." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6118851) AS Andrea S. Director of Marketing and Communications > "Solid free option to connect 3 social platforms." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6872659) TG Tim G. Marketing Manager > "Some issues with accounts unlinking and having to go through to the integrated app and refresh the link every now and again." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4577851) AB Ali B. CEO > "Buffer has been a great tool for scheduling content." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6669309) SK Sukh K. Lead Digital Marketing > "Sometime there is an issue in posting images and also there is no feature that show trending tags." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4632128) NR Naboth R. Freelance Writer > "It is a good experience especially for me as all I mostly wanted to do was to schedule my posts in one place." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6648203) VR Verified Reviewer Blogger > "It doesn't allow you to connect multiple accounts for the same platform in the free version" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4419494) VD Void D. Freelance Artist > "Buffer has a very easy to use interface, and auto-scheduling and reorganizing scheduled posts is extremely easy." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6847060) RCB Ruby Claire B. People Ops Admin > "Also, we are not able to tag specific people when scheduling a post." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4257705) CO Chris O. President > "It had a good balance of features without being overly complicated or cumbersome to use." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6578293) SM Swastik M. Product Manager > "The short website builder lacks the addition of custom domain in free version." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___5031686) VF Virginia F. Travel Agent > "It makes schedule ahead a breeze and the amount of times I can schedule a post is great for the free version." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6057989) AA Alicia A. Marketing Manager > "It lacks some features found in some of the more robust tools available but I believe that comes with the price point of..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4463315) VR Verified Reviewer Marketing Manager > "I use it every week and not so much. but it saves me the hassle of having to write and edit content directly on the social..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6029566) VR Verified Reviewer Instructor > "Buffer doesn't work for my personal Facebook and Instagram pages, only professional pages." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4792037) AM Aimee M. marketing > "It was simple to use and allowed me to post across multiple platforms" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6656115) MD Marc D. Marketing Manager > "It lacks things some competitors have like the ability to see visual grids." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4122347) HS Hannah S. Social Media Manager > "I love the affordability of Buffer, I wanted software that I could easily plan a content calendar and schedule posts." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6250570) YCE Yves Cedric E. digital marketing manager > "He can often have a problem with InstagramArbitrary character limits for Facebook, Twitter." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4367745) VF Virginia F. Travel Agent > "The app works really great as well and is required if you want to post your Instagram posts because it doesn't do it..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6057989) Upen S. Director > "Sometimes integration with another social media platform was not smooth - needed so research and trials." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4745506) HS Hannah S. Social Media Manager > "They offer this for free for 3 accounts, and they have seamless integration with Canva which is great." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6250570) VG Vassilis G. Director > "Also, sometimes the phone notifications don't work." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4269008) AP Andy P. Director > "I also like the Ai assistant it generates the text for social media posts for you." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6372275) YCE Yves Cedric E. digital marketing manager > "Buffer Analyze is a bit too basic in my opinion." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4367745) SA Spriha A. Senior Digital Marketing Officer > "What I liked best about Buffer was its comprehensive suite of features designed for effective social media management." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6008946) AT Alban T. Ingénieur > "navigation between the different social network pages is not easy on buffer. " [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4468293) DE Dimitra E. Programs Director > "I particularly like the interface that makes everything easily accessible." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6746191) VR Verified Reviewer Director > "It's a bit restrictive when using the free version. " [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___5013369) Tychique Le Saint B. Graphic designer > "Buffer is an excellent application for managing social media accounts for my clients. Whether it's scheduling posts on..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___5014084) NM Noah M. Creative Mind > "There was a bug that, on occasion, if you saved your posts to be scheduled then the page would refresh and the post would be..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3587992) LB Lauren B. Lead Content Creator > "For a while, it was great for scheduling." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6778567) RZ Rochelle Z. Marketer > "Too many tabs and you can get lost easily" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4231615) AH Afnan H. Researcher > "Analytics and reporting: Buffer provides detailed analytics and reporting on the performance of social media posts, making..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4582013) EB Elizabeth B. Graphic Designer > "It wasn't easy to know exactly which page you were posting to and it me into trouble." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4250202) SH Simon H. Marketing Manager > "What works well for me is how easy it is to hook up social media accounts." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6851041) VP Vanessa P. Counselor > "The mobile app isn't as easy to work with as the desktop version." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4299821) Jeb B. Project Manager > "I really like the capabilities of being able to publish to three platforms, Instagram, Facebook and Twitter." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6356993) VR Verified Reviewer data analyst > "the interface is not centered for the user's comfort" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4214603) YCE Yves Cedric E. digital marketing manager > "This software caters excellently for those who want to navigate between multiple social media accounts and follow them from..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4367745) PS Patrik S. Sales area manager > "I would like a better way to schedule video posts, but I guess it´s a limitation on LinkedIns end and not a Buffer issue." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3394824) VR Verified Reviewer CEO > "The free version which I use allows you to post to three accounts which is great." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6372993) VR Verified Reviewer Content > "Sometimes, the analytics are not quite right." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4841052) Phil J. CEO > "Buffer provides valuable insights and analytics, including engagement rates and audience growth, to help users optimize..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4550255) IC Isha C. Content Head > "I did not find any such cons with Buffer other than some occasional hiccups in general." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4603584) SS Shruti S. Content Writer and Podcast Host > "It allows me to create short and easy to create webpage which I can use to drive traffic to my social media platforms which..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4953355) RD Ray D. Founder > "They went crazy with the pricing and increased it way too high" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4946356) BI B. I. CEO > "Overall, buffer is a good option for scheduling social media posts to various accounts." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6035805) Angel G. Community Manager > "Ok so it's kind of obvious that the main disadvantage of this software these days, is that you have other free tools out..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3347846) DE Dimitra E. Programs Director > "I particularly like the interface that makes everything easily accessible." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6746191) VR Verified Reviewer data analyst > "the interface is not centered for the user's comfort" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4214603) VR Verified Reviewer Director > "Buffer offers an intuitive and user-friendly interface, making it accessible even for beginners." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6012702) HF Houssam F. Freelancer > "It is a bit confusing to understand the interface and options of customizing for every platform." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3464169) CC Cyrus C. Creative Content Manager > "Buffer is very user friendly, clean, and effective" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6721951) VR Verified Reviewer Owner > "It can be a little confusing to learn the interface and features of customizing for each platform. " [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___2679384) VF Virginia F. Travel Agent > "I enjoy that Buffer's interface is simple and user friendly." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6057989) AE Aaron E. Account Director > "We noticed Buffer lacks some advanced features like being able to integrate with Alexa." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6491742) Tamara L. Blogger > "The UI/UX is very intuitive, and I like it that is not crammed with many unnecessary integrations." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___2699654) YCE Yves Cedric E. digital marketing manager > "Buffer Analyze is a bit too basic in my opinion." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___4367745) VR Verified Reviewer Naturopathic Doctor > "Easy to integrate with Facebook, Twitter, Instagram" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___2886361) Angel G. Community Manager > "Ok so it's kind of obvious that the main disadvantage of this software these days, is that you have other free tools out..." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3347846) NR Naboth R. Freelance Writer > "It is easy to use." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6648203) GB Gab B. Marketer > "Cannot stress enough how useless and frustrating their customer service is, so much" [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___3814560) KW Kaitlin W. Paid Media Strategist > "It turned out easier to use." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___6864305) Waseem S. Creative Director > "Technical difficulties were constant and consistent and followed up with poor customer support and delayed responses." [See full review](https://www.capterra.com/p/143492/Buffer/#Capterra___2943171) [View Reviews](https://www.capterra.com/p/143492/Buffer/reviews/) RT Ricki T. Owner > "It's been a great tool for me to use to batch create social media content when I have time." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___7036780) DL Dayna L. Social Media > "Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6819576) PG Paula G. Co-founder > "The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6809802) TC Tim C. Marketing > "I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address my..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684) Kelly M. Social Media Manager and Podcaster > "I have had to use the customer support and they were very helpful. " [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___7119753) TC Tim C. Marketing > "I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged to..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684) PP Prerna P. Social Media Marketing Specialist > "I love the approval and analytics w feature of this software!" [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6731746) TC Tim C. Marketing > "It felt like I was going in circles with no real assistance or resolution." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684) Jose C. bachelor > "With this tool, I can schedule my social posts quickly and easily, which saves me a lot of time and allows me to maintain a constant..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4923022) EA Enrique A. Project Manager > "However, it is not highly recommended for reporting with other external tools." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4630650) Ronald Abilmar R. Marketing Manager > "This has greatly simplified my work, as I can manage all my accounts in a grouped way and thus I can monitor their performance effectively." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568) CC Carol C. CEO > "It also doesn’t have as much convenience features for actual content creation that other tools are starting to bring in." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___3445988) Ronald Abilmar R. Marketing Manager > "I was able to schedule my social media posts quickly and easily which has saved me a lot of time and with the data analytics feature it's..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568) AC Andres C. Marketing Specialist > "The tool is expensive and there has not been many feature updates for the last 6 months or so. If your team is into trends and long term..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2722948) Ronald Abilmar R. Marketing Manager > "It gives me detailed information about how my posts are performing, how my followers have engaged with them, and the best times to post." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568) FS Fathi S. Disappointing tool > "caroussel, stories, reel or any video format are not supported at this point." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2781925) Jeb B. Project Manager > "I'm really excited to see how much time I can save by not having to visit each social media platform to respond to comments." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6467650) Catherine D. Owner > "Somewhat expensive, and doesn't facilitate all platforms (no reddit or pinterest for example)." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___3111070) Liliana A. GED > "The ability to schedule my posts allowed me to save time and maintain a constant presence on my social media." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4864486) Richard D. Automation Leader > "It's not to hard to use, but, if you don't have any experiencie and don't get well done the first onboarding, maybe you will get lose and..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2547914) SB Sotiris B. Digital Marketing Consultant > "Being able to schedule my posts and content on social media so my business can work even while I sleep" [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4894971) TC Tim C. Marketing > "I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address my..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684) VR Verified Reviewer Communications Manager > "more features than our previous platform" [See full review](https://www.capterra.com/p/203702/Metricool/#GetApp___6001087) TC Tim C. Marketing > "I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged to..." [See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684) [View Reviews](https://www.capterra.com/p/203702/Metricool/reviews/) ## User interface [Buffer](https://www.capterra.com/p/143492/Buffer/) 4.51 (1,492) [Metricool](https://www.capterra.com/p/203702/Metricool/) 4.40 (98) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Adaptive Learning 150 Important AI Copilot 120 Important Buffer 16/50 - Activity Dashboard - Adaptive Learning - AI Copilot - Alerts/Notifications - API - Approval Process Control - Approval Workflows - Automated Publishing - Autonomous Task Execution - Brand Tracking - Calendar Management - Campaign Management - Campaign Optimization - Campaign Planning - Collaboration Tools - Commenting/Notes - Content Calendar - Content Creation - Content Library - Content Management - Cross-system Integration - Customer Engagement - Customizable Branding - Customizable Reports - Data Visualization - Decision Making - Drag & Drop - Engagement Tracking - Filtering - Generative AI - Hashtag Capabilites - Image Library - Keyword Tracking - @mentions - Multi-Account Management - Multi-Campaign - Multi-step Planning - Natural Language Interaction - Post Scheduling - Proactive Assistance - Real-Time Analytics - Reporting/Analytics - Role-Based Permissions - Sentiment Analysis - Shared Inbox - Social Ads - Social Advertising - Social Media Integration - Social Media Monitoring - Social Promotion [See all features](https://www.capterra.com/p/143492/Buffer/#features) Metricool Top features 35/50 - Activity Dashboard - Adaptive Learning - AI Copilot - Alerts/Notifications - API - Approval Process Control - Approval Workflows - Automated Publishing - Autonomous Task Execution - Brand Tracking - Calendar Management - Campaign Management - Campaign Optimization - Campaign Planning - Collaboration Tools - Commenting/Notes - Content Calendar - Content Creation - Content Library - Content Management - Cross-system Integration - Customer Engagement - Customizable Branding - Customizable Reports - Data Visualization - Decision Making - Drag & Drop - Engagement Tracking - Filtering - Generative AI - Hashtag Capabilites - Image Library - Keyword Tracking - @mentions - Multi-Account Management - Multi-Campaign - Multi-step Planning - Natural Language Interaction - Post Scheduling - Proactive Assistance - Real-Time Analytics - Reporting/Analytics - Role-Based Permissions - Sentiment Analysis - Shared Inbox - Social Ads - Social Advertising - Social Media Integration - Social Media Monitoring - Social Promotion [See all features](https://www.capterra.com/p/203702/Metricool/#features) ### Recognition Buffer is recognized as a top-rated tool in 3 Capterra Shortlist reports Metricool is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Buffer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Metricool Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Buffer - By Buffer - Located in United States - Founded in 2010 Metricool - By Metricool - Located in Spain - Founded in 2015 ## Popular Comparisons [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/) vs [Vista Social](https://www.capterra.com/p/239366/Vista-Social/)[4.92 (969)](https://www.capterra.com/p/239366/Vista-Social/reviews/) $6/month Price $79/month 4.3 Features 4.9 4.6 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/143492-239366/Buffer-vs-Vista-Social) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.40 (98)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,226)](https://www.capterra.com/p/210721/Instagram/reviews/) $0/month Price Contact vendor for pricing 4.3 Features 4.6 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/203702-210721/Metricool-vs-Instagram) [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/) vs [Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (985)](https://www.capterra.com/p/177145/Publer/reviews/) $6/month Price $5/month 4.3 Features 4.6 4.6 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/143492-177145/Buffer-vs-Publer) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.40 (98)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,489)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) $0/month Price $15/month 4.3 Features 4.5 4.5 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/159351-203702/Zoho-Social-vs-Metricool) [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/) vs [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,226)](https://www.capterra.com/p/210721/Instagram/reviews/) $6/month Price Contact vendor for pricing 4.3 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/143492-210721/Buffer-vs-Instagram) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.40 (98)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,374)](https://www.capterra.com/p/213257/Facebook/reviews/) $0/month Price Contact vendor for pricing 4.3 Features 4.4 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/203702-213257/Metricool-vs-Facebook) [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/) vs [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,489)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) $6/month Price $15/month 4.3 Features 4.5 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/143492-159351/Buffer-vs-Zoho-Social) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.40 (98)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/) $0/month Price $399/month 4.3 Features 4.3 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-203702/HootSuite-vs-Metricool) [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/) $6/month Price $399/month 4.3 Features 4.3 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-143492/HootSuite-vs-Buffer) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.40 (98)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.87 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) $0/month Price $49/month 4.3 Features 4.7 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/166130-203702/Cloud-Campaign-vs-Metricool) [Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,492)](https://www.capterra.com/p/143492/Buffer/reviews/) vs [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (610)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) $6/month Price $79/month 4.3 Features 4.2 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/121447-143492/Sprout-Social-vs-Buffer) [Metricool](https://www.capterra.com/p/203702/Metricool/)[4.40 (98)](https://www.capterra.com/p/203702/Metricool/reviews/) vs [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (610)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) $0/month Price $79/month 4.3 Features 4.2 4.5 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/121447-203702/Sprout-Social-vs-Metricool)