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Buffer vs Simplified: Which is a better fit?

Updated on December 10th, 2024
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 5,493 reviews from Social Media Marketing users.
% Fit
Missing features
Feature ratings
Social Media Integration
4.5
Email Marketing
NA
Post Scheduling
4.6
Campaign Planning
NA
Data Import/Export
4.0
% Fit
Missing features
Not enough reviews
Feature ratings
Social Media Integration
4.5
Email Marketing
4.2
Post Scheduling
4.3
Campaign Planning
4.0
Data Import/Export
NA
User satisfaction
4.5
User reviews1,483
Ease of use
4.6
Functionality
4.3
Value for money
4.4
Customer support
4.4
4.7
User reviews284
Ease of use
4.6
Functionality
4.6
Value for money
4.3
Customer support
4.4
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

We aim to serve a variety of markets including: publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses, and enterprises.

Not provided by vendor

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Vanessa p
Counselor
5.0

Vanessa P.: Hi, I'm Vanessa, Intuitive Counselor. I work at Sirona Life Management, which is a company that I own. I use Buffer on a regular basis. I would give it about five stars, because it really helps me organize my social media presence. Before Buffer, I was trying to manage my social media presence across many platforms on my own, and that just was not working. So I needed some sort of platform that could organize that for me. I chose Buffer because there was an option for a free trial period before going bigger. And I always feel like that is super helpful, because I can try before I buy. You always want to know if you can handle that platform, not just if that platform works. Buffer is super easy to use. It's such an easy platform to navigate, and they have customer service that will help you if you get stuck. I definitely think that if you are a small company, you should consider Buffer, just because it really makes everything so much easier for you. It takes something off of your plate that we all have on our plate when we are the one that is responsible for our social media presence.

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User interface
143492 video thumbnail}
1 Video
237334 video thumbnail}
1 Video
143492
5 screenshots
237334
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Buffer

13/40
  • A/B Testing
  • Activity Dashboard
  • Automated Scheduling
  • Campaign Analytics
  • Campaign Planning
  • Click Tracking
  • Commenting/Notes
  • Contact Management
  • Content Library
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real-Time Data
  • Trend Analysis
  • Workflow Management
  • Automated Publishing
  • Calendar Management
  • Campaign Management
  • Content Management
  • Data Visualization
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
  • Third-Party Integrations
See All features
Hide Social Media Marketing Software Features -

Simplified

Top Features
15/40
Show Social Media Marketing Software Features +
Buffer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Simplified
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Buffer
  • By Buffer
  • Located in United States
  • Founded in 2010
Simplified
  • By Simplified
  • Located in United States
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