# Compare Ecwid vs Wix 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Ecwid and Wix based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/143648-169007/Ecwid-vs-Wix

---

# Ecwid vs Wix Features and Cost Comparison

Last updated April 9th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

EcwidWix2/4 selected

[Ecwid](https://www.capterra.com/p/143648/Ecwid/)[4.6 (582)](https://www.capterra.com/p/143648/Ecwid/reviews/)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

[## Ecwid](https://www.capterra.com/p/143648/Ecwid/)[4.6 (582)](https://www.capterra.com/p/143648/Ecwid/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.5

Functionality

4.3

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [582 reviews](#user-reviews)

Positive

553

Neutral

21

Negative

8

[## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting Price

$17.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.5

Customer Service

4.2

Reviews Sentiment

Based on [10,661 reviews](#user-reviews)

Positive

9,386

Neutral

1,032

Negative

243

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 6,508 reviews from ecommerce software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

71%Fit

Missing features

Feature ratings

Credit Card Processing

4.2

Data Security

4.7

Electronic Payments

NA

Order Management

4.6

Shopping Cart

4.6

80%Fit

High performer

Feature ratings

Credit Card Processing

4.3

Data Security

4.6

Electronic Payments

4.3

Order Management

4.3

Shopping Cart

4.3

User satisfaction

User satisfaction

4.6

User reviews[582](https://www.capterra.com/p/143648/Ecwid/reviews/)

Ease of use

4.6

Functionality

4.3

Value for money

4.5

Customer support

4.5

User satisfaction

4.4

User reviews[10,661](https://www.capterra.com/p/169007/Wix/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.3

Customer support

4.2

Price starts from

Price starts from

$25Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$17Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Small and medium merchants and entrepreneurs who want to quickly sell on any website without hiring a developer.

Best for

Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers.

## User reviews

Pros & cons

Leslie S.

Owner

> "I like that Ecwid allows me to create and run a store online, and has plenty of options to personalize my storefront."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6308221)

Bri S.

owner

> "I do not like how the free version only allows you to list 10 products, there are several other places that are also free, and they do not put a cap on the number..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6326083)

Vincenzo Bernardino R.

Freelance

> "I love the of set up and management on wordpress website, making it super easy to start an ecommerce"

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6825445)

BH

Brienne H.

Founder

> "Clunky interface, minimal customizing, and customer service had delayed replies, and when they did reply -no mater how explicit our questions—they never answered..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6093144)

MC

Mohamed C.

Lecturer

> "Through on a free trail plan; Ecwid provides all that beginners need to sell online easily; it user-friendly dashboard that allows you use built-for-you templates..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4970568)

AL

Amber L.

Owner

> "It isn't beginner friendly, there's a lot of trial and error involved to figure things out."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6862147)

BM

Blair M.

CEO

> "It is a decent starter platform to run your ecommerce business on."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6868952)

SM

Sarah M.

Creator, CEO, Formulator

> "my least all time favorite thing about them is the fact that I pay one of the highest plans & I can't even make a legit blog or forum technically on the same page..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4900668)

SM

Sarah M.

Creator, CEO, Formulator

> "My overall experience has been good as a newer small handmade business but as soon as I'm able to find one that can beat ecwid in price & features that i can trust..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4900668)

CL

Cynthia L.

Director

> "Incorporating shipping options/costs was a bit confusing."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6482770)

AM

Anna M.

owner, designer, web developer

> "How easy it is to use and the fact that it is so user friendly that even with no experience with websites and woo-commerce you can still successfully set up a shop"

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6820060)

MC

Mohamed C.

Lecturer

> "Ecwid is not ideal for large businesses as it is less popular than many other platforms in this industry, namely Wix; it is less common if not inexistent in many..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4970568)

JV

Jonathan V.

Owner

> "Overall, its good if you are starting an online store for the easiness but at the end it can get too expensive."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6517151)

Zaheeda Duduzile C.

Owner

> "To match the cheapest Shopify I have to take Ecwid's most Expensive plan - and still it doesn't come near what Basic Shopify offers. "

[See full review](https://www.capterra.com/p/143648/Ecwid/#GetApp___6131672)

AL

Amber L.

Owner

> "I ended up switching to a more user friendly platform, but overall I would recommend their services."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6862147)

BT

Bereket T.

CEO

> "This may be a drawback for businesses looking to create a unique and customized online store and the mobile app is not developed fully, it redirects to the website..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4731382)

MC

Mohamed C.

Lecturer

> "Ecwid should be the first platform to land on to explore how simple online selling is thanks to the variety of integrations and constant support."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4970568)

KY

Kaiden Y.

Owner

> "It is in no way free like it says."

[See full review](https://www.capterra.com/p/143648/Ecwid/#SoftwareAdvice___6805346)

MC

Mohamed C.

Lecturer

> "Ecwid comes with affordable plans, less fees and mainly many gateways for payment processing."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4970568)

AP

Alexander P.

IT developer

> "They decided to just turn off the login by password causing the most important features on my webshop to stop working, 2000 customers are not able to login anymore."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3624467)

Kamal A.

Employee

> "It allows me to build a professional-looking online store, customizable design templates, and integrate with third-party tools."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4505789)

RA

Railan A.

Administrator

> "We have had many issues with SEO and SEM and the support team is not clear on what needs to happen to fix it."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6135168)

MFS

Marie-France S.

SEO and Content Writer

> "I liked the fact that the plans to choose from were financially accessible."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6716679)

SM

Sarah M.

Creator, CEO, Formulator

> "I also am not a fan of some of the ways they just expect you to do your newsletter when they could of really made it much simpler."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4900668)

AR

Angel R.

ELV Presales Engineer

> "Indeed, with Ecwid and at the appropriate prices for the services it provides, users can develop their online stores without the need to use programming consultants..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3570526)

SM

Sarah M.

Creator, CEO, Formulator

> "I do not like that variations is only available as an upgrade."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4900668)

Kavindu Githsara K.

System Specialist

> "It also offers a wide range of customizable templates and design options. Because of that we were able to create a visually appealing and professional-looking store."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4413762)

Kavindu Githsara K.

System Specialist

> "However, it may not be the best choice for businesses with very large product catalogs or those looking for a particularly fast and efficient platform."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4413762)

AR

Angel R.

ELV Presales Engineer

> "Ecwid has simplified all stages of publishing products, receiving orders and payments with ease and efficiency, and has enabled us to continue adding new products..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3570526)

Zaheeda Duduzile C.

Owner

> "I wanted to use Ecwid because it's cheaper, but really it's not."

[See full review](https://www.capterra.com/p/143648/Ecwid/#GetApp___6131672)

BM

Blair M.

CEO

> "Very easy to use and set up."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6868952)

RA

Railan A.

Administrator

> "It is also very difficult to get through to support."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6135168)

ES

Emina S.

Cashier

> "It boosted my willing to do more,to make unique staff to present my busines and inspired me for managing my busines to an higher level."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4379989)

Khalid A.

content writer

> "lacks global support in features like shipping"

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3875042)

AC

Adela C.

Balloons art

> "It makes your work more practical, less time consuming and more organized, customer service always help you in any need."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___5009274)

DD

Dale D.

Marketing/Social Media Director

> "It is very hard to budget when it is necessary to buy an optional plugin or and unexpected item you thought was part of the package isn't and more money goes out..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3177076)

AR

Angel R.

ELV Presales Engineer

> "Indeed, Ecwid and through its amazing capabilities enabled us to own an outstanding online store and helped us expand our customer base and increase sales as well."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3570526)

KC

Katherine C.

Developer

> "Customizing the look/design requires basic CSS knowledge - so it typically looks less "slick" than Shopify."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3424512)

NL

Nicholas L.

Operations Manager

> "Ecwid was very easy to setup and work with."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6612241)

Steven S.

Owner

> "Until recently, there was no way to bulk change pricing or other features for select products which was a pain to have to change every product individually."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3508889)

Kamal A.

Employee

> "It has a built-in inventory and order management system, making it easy for me to sell on multiple channels."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4505789)

KC

Katherine C.

Developer

> "It rejects orders from overseas if the International address is entered in certain formats, which is a real problem."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3424512)

PE

Pius E.

Founder

> "I use my Ecwid store to showcase products that perform better with social traffic and this works perfectly with Ecwid."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3522487)

MW

Monique W.

Owner

> "I can also become difficult to add you logo to the site depending on your template and the style of your logo."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3092071)

JT

Joel T.

Director

> "I'm very grateful to Ecwid for allowing me to set up a website free of charge at the beginning, letting us grow to the point where we could actually afford to stand..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4372982)

GS

Gregory S.

Owner

> "There isn't really anything I don't like about the software. If anything, I was a little annoyed by the email follow-up campaign."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3541384)

Roshish S.

Flutter Developer

> "Customers would easily contact us and we would sell more products."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___5045158)

Nigel Masimba R.

WordPress Developer

> "You can only connect an online store and no other platforms. If you decide to discontinue using Ecwid, it may be challenging to find an alternative as there are few..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2287895)

VR

Verified Reviewer

A good place to start with an Online Store

> "I admire Ecwid for allowing a free storefront which is customizable but limits the products being sold."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3570642)

HG

Hester G.

Mrs

> "Product variants are not available on the free or entry-level plans."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3494818)

Kavindu Githsara K.

System Specialist

> "It allowed us to create and manage an online store quickly and efficiently."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4413762)

JH

Joni H.

Front Office and Store Manager

> "The only thing I found that Ecwid has not offered is including product variation information when exporting inventory. "

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2633921)

Kamal A.

Employee

> "provide a user-friendly interface, easy-to-use tools and features, a wide range of customization options, and a variety of integrations with other platforms and..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4505789)

CW

Chelsea W.

Owner of Headland Homestead

> "I can't thinking of much, but I suppose if I have to say something, than it could be that I haven't figured out a good way to integrate my favorite shipping service."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2648012)

SS

Stephen S.

IT consultant

> "It also offers plugins for the two most popular content management systems, WordPress and Joomla, which make it easy for website owners to start an online business."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3225809)

KL

Kristen L.

CEO

> "Don’t like that I have to pay for a lot of extra features that I could use"

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2570456)

HG

Hester G.

Mrs

> "Ecwid is a simple, powerful way to add ecommerce capabilities to an existing website or to set up an online store on a Facebook page or other social media platform."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3494818)

PR

Paul R.

Managing Partner

> "This was my mistake, and it caused me unnecessary confusion as my store grew."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2554752)

[View Reviews](https://www.capterra.com/p/143648/Ecwid/reviews/)

DE

Danielle E.

Owner

> "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517)

Carson O.

Coordinator

> "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629)

CK

Caroline K.

Owner

> "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

CES

Carmen Elena S.

owner

> "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894)

Nino W.

Founder

> "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

SC

Sarah C.

The Helper

> "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I can't..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071)

RR

Rebecca R.

Production manager

> "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110)

Melissa Z.

Owner

> "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

SB

Satish B.

CEO Founder

> "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343)

Troy D.

Consultant

> "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722)

VR

Verified Reviewer

Founder

> "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137)

Thomas J.

Owner, Senior Designer

> "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547)

CS

Cassidy S.

HR ADMIN

> "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to get me..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998)

JP

Jacob P.

Owner

> "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

RG

Rachelle G.

CEO

> "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061)

GS

Geoffrey S.

NetSuite Integration Engineer

> "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518)

VR

Verified Reviewer

Digital coordinator

> "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942)

SK

Sam K.

Owner and Lead Designer

> "Overall, I think Wix is unmatched when it comes to executing a design idea for a website and having an overall cohesive and professional-looking public presence. While the price is high, it seems worth..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046111)

VR

Verified Reviewer

Law Clerk

> "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375)

KB

Kate B.

Photographer

> "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

Clare A.

Owner

> "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051)

DL

Desmond L.

Owner

> "After an email in my inbox today, \[sensitive content hidden\] managed to respond to my query within a few minutes and fix the issue within 8 minutes."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7049365)

VR

Verified Reviewer

Area Sales Manager

> "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult completely..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979)

DRS

Daniel R. S.

Founder

> "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429)

Kunal S.

Business Boosters

> "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

NH

Nancy H.

Owner

> "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

NH

Nancy H.

Owner

> "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

Luis F.

graphic designer

> "The friendly interface, specially for beginners, it simplifies the hustle of creating an e-commerce site, it has some pretty decent tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

MF

Mark F.

product design and development

> "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100)

AH

Ashley H.

CEO

> "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702)

Alexander G.

Head Photographer

> "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259)

MN

Matthieu N.

Community Manager

> "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437)

VR

Verified Reviewer

Owner

> "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043)

Portia A.

Nutse

> "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic needs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290)

VR

Verified Reviewer

Founder

> "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556)

PP

Patrick P.

Sales President

> "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805)

MJ

Mason J.

Senior Administrative Assistant

> "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089)

Alicia E.

Full stack developer

> "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026)

VR

Verified Reviewer

Web Designer

> "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598)

Shawna S.

Founder, Principal

> "Building and updating pages is fast and stress-free, and the platform keeps improving with new features and automations that save time."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062956)

Marko F.

CTO

> "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312)

Brandon J.

CEO

> "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076)

Kaberi A.

Director

> "Great for a creative person like me and great for personal branding, but the website lags hugely and eats up a lot of RAM when building."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061076)

VR

Verified Reviewer

Owner

> "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180)

Luis F.

graphic designer

> "Although it offers some pretty cool templates, it might seem too generic some times, unless you pay the big bucks for a top notch Template."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

Kunal S.

Business Boosters

> "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

TM

Tristan M.

Software development

> "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238)

CK

Caroline K.

Owner

> "Wix is a top pick for anyone who wants to build a modern, attractive, and functional website quickly—especially if your top priorities are simplicity and creative freedom."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

SD

Sarah D.

Executive Director

> "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past chat bots,..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802)

MD

Maryam D.

Coordinator

> "WIX is a reliable website builder that is easy to use and includes attractive features such as graphic design elements, versatile page layouts, and a variety of business and marketing tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7069570)

Ana Carolina D.

Owner

> "For example, I had to pay for email marketing, so it was an extra 1k I had to pay, but no coupons to help me save some money."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052268)

AP

Amaury P.

IT Manager

> "I’ve been using Wix for a while now—both for my own projects and for clients—and I’ve been pretty happy with it. Whether it’s a simple portfolio or an online store, Wix gives me the flexibility to..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6817764)

MM

Miljenko M.

Construction Worker

> "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928)

AE

Andrea E.

Freelance Graphic Designer and Illustrator

> "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

DA

Dharmpreet A.

Backend Software Developer

> "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956)

CF

Cody F.

Principal Software Engineer

> "The 60 max cms field limit is a complete disaster when you start to build large projects."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838)

Nino W.

Founder

> "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

DI

Doga I.

Director

> "The design flexibility and options for uniqueness aren't great on Wix, making it difficult to create a truly custom and standout website."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6828745)

RZ

Renata Z.

Naturopathic Doctor

> "Wix is a cost effective option to create a website, and I liked the drag and drop options built into the builder."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

AZ

Angelica Z.

Marketing

> "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked behind..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616)

SG

Summer G.

Office Manager

> "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576)

KB

Kate B.

Photographer

> "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

SD

Segun D.

Digital Marketing Manager

> "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7003418)

Kunal S.

Business Boosters

> "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

DD

Doris D.

Human Resources Generalist

> "My overall expertise with Wix has been decent - it makes it super easy to create and design highly responsive landing pages, blogs and websites."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078222)

RZ

Renata Z.

Naturopathic Doctor

> "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

JP

Jacob P.

Owner

> "Overall, Wix provides a smooth and intuitive website‑building experience, especially for small businesses and users who want creative control without technical complexity."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

Jonathan L.

Produc strategist

> "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309)

SW

Seth W.

Research Assistant

> "The inclusion of Velo (Wix's JavaScript) enables further customization and functionality beyond what is available in the native builder, if needed."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684)

MM

Marlon M.

AI Software Engineer

> "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094)

VR

Verified Reviewer

Law Clerk

> "Overall, I’m satisfied with Wix. Despite performance issues, its accessibility and beginner-friendly structure make it a strong option for anyone who wants to build a personal website without prior..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375)

VR

Verified Reviewer

President

> "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490)

DP

Dohee P.

Exhibition Coordinator

> "My overall has been great with Wix across my current two organizations through which it allows me to create landing pages and websites without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7012124)

SW

Seth W.

Research Assistant

> "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684)

LG

Laurent G.

Director

> "The number of templates available for websites is awesome, the AI engine for text suggestions is well trained."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7076746)

KB

Kevin B.

Principal

> "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile device."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475)

Grace Gabriella P.

Freelance Writer and Creative

> "Wix evolves with the times, in other words, there are always new features, and the premium plans are affordable to individuals and freelancers!"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052987)

MG

Mehar G.

Owner of Practice

> "Lack of options regarding branding items, currently they are only offering mugs, totes, and T- shirts with the logo in addition to business cards."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6486768)

[View Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

## User interface

[Ecwid](https://www.capterra.com/p/143648/Ecwid/)

4.59 (582)

[Wix](https://www.capterra.com/p/169007/Wix/)

4.42 (10,661)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Ecwid

31/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/143648/Ecwid/#features)

Wix

Top features

34/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/169007/Wix/#features)

### Recognition

Ecwid is recognized as a top-rated tool in 4 Capterra Shortlist reports

Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Ecwid

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Wix

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Ecwid

-   By Lightspeed
-   Located in Canada
-   Founded in 2012

Wix

-   By Wix
-   Located in Israel
-   Founded in 2006

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