# Compare Ecwid vs WooCommerce 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Ecwid and WooCommerce based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/143648-225601/Ecwid-vs-WooCommerce

---

# Ecwid vs WooCommerce Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

EcwidWooCommerce2/4 selected

[Ecwid](https://www.capterra.com/p/143648/Ecwid/)[4.6 (582)](https://www.capterra.com/p/143648/Ecwid/reviews/)

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.5 (1,045)](https://www.capterra.com/p/225601/WooCommerce/reviews/)

[## Ecwid](https://www.capterra.com/p/143648/Ecwid/)[4.6 (582)](https://www.capterra.com/p/143648/Ecwid/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.5

Functionality

4.3

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [582 reviews](#user-reviews)

Positive

553

Neutral

21

Negative

8

[## WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.5 (1,045)](https://www.capterra.com/p/225601/WooCommerce/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.6

Functionality

4.5

Ease of Use

4.3

Customer Service

4

Reviews Sentiment

Based on [1,045 reviews](#user-reviews)

Positive

977

Neutral

62

Negative

6

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 6,593 reviews from ecommerce software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

71%Fit

Missing features

Feature ratings

Credit Card Processing

4.2

Data Security

4.7

Electronic Payments

NA

Order Management

4.6

Shopping Cart

4.6

64%Fit

Missing features

Feature ratings

Credit Card Processing

NA

Data Security

4.4

Electronic Payments

NA

Order Management

4.5

Shopping Cart

4.6

User satisfaction

User satisfaction

4.6

User reviews[582](https://www.capterra.com/p/143648/Ecwid/reviews/)

Ease of use

4.6

Functionality

4.3

Value for money

4.5

Customer support

4.5

User satisfaction

4.5

User reviews[1,045](https://www.capterra.com/p/225601/WooCommerce/reviews/)

Ease of use

4.3

Functionality

4.5

Value for money

4.6

Customer support

4.0

Price starts from

Price starts from

$25Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Small and medium merchants and entrepreneurs who want to quickly sell on any website without hiring a developer.

Best for

eCommerce platform that helps small to large sized retail outlets manage multiple customer accounts, payments, orders, inventory & store.

## User reviews

Pros & cons

MC

Mohamed C.

Lecturer

> "Through on a free trail plan; Ecwid provides all that beginners need to sell online easily; it user-friendly dashboard that allows you use built-for-you templates..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4970568)

BH

Brienne H.

Founder

> "Clunky interface, minimal customizing, and customer service had delayed replies, and when they did reply -no mater how explicit our questions—they never answered..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6093144)

Leslie S.

Owner

> "I like that Ecwid allows me to create and run a store online, and has plenty of options to personalize my storefront."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6308221)

AL

Amber L.

Owner

> "It isn't beginner friendly, there's a lot of trial and error involved to figure things out."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6862147)

BM

Blair M.

CEO

> "It is a decent starter platform to run your ecommerce business on."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6868952)

SM

Sarah M.

Creator, CEO, Formulator

> "my least all time favorite thing about them is the fact that I pay one of the highest plans & I can't even make a legit blog or forum technically on the same page..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4900668)

SM

Sarah M.

Creator, CEO, Formulator

> "My overall experience has been good as a newer small handmade business but as soon as I'm able to find one that can beat ecwid in price & features that i can trust..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4900668)

Bri S.

owner

> "I do not like how the free version only allows you to list 10 products, there are several other places that are also free, and they do not put a cap on the number..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6326083)

JV

Jonathan V.

Owner

> "Overall, its good if you are starting an online store for the easiness but at the end it can get too expensive."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6517151)

CL

Cynthia L.

Director

> "Incorporating shipping options/costs was a bit confusing."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6482770)

Vincenzo Bernardino R.

Freelance

> "I love the of set up and management on wordpress website, making it super easy to start an ecommerce"

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6825445)

MC

Mohamed C.

Lecturer

> "Ecwid is not ideal for large businesses as it is less popular than many other platforms in this industry, namely Wix; it is less common if not inexistent in many..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4970568)

AL

Amber L.

Owner

> "I ended up switching to a more user friendly platform, but overall I would recommend their services."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6862147)

Zaheeda Duduzile C.

Owner

> "To match the cheapest Shopify I have to take Ecwid's most Expensive plan - and still it doesn't come near what Basic Shopify offers. "

[See full review](https://www.capterra.com/p/143648/Ecwid/#GetApp___6131672)

MC

Mohamed C.

Lecturer

> "Ecwid should be the first platform to land on to explore how simple online selling is thanks to the variety of integrations and constant support."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4970568)

BT

Bereket T.

CEO

> "This may be a drawback for businesses looking to create a unique and customized online store and the mobile app is not developed fully, it redirects to the website..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4731382)

AM

Anna M.

owner, designer, web developer

> "How easy it is to use and the fact that it is so user friendly that even with no experience with websites and woo-commerce you can still successfully set up a shop"

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6820060)

KY

Kaiden Y.

Owner

> "It is in no way free like it says."

[See full review](https://www.capterra.com/p/143648/Ecwid/#SoftwareAdvice___6805346)

MC

Mohamed C.

Lecturer

> "Ecwid comes with affordable plans, less fees and mainly many gateways for payment processing."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4970568)

RA

Railan A.

Administrator

> "We have had many issues with SEO and SEM and the support team is not clear on what needs to happen to fix it."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6135168)

Kamal A.

Employee

> "It allows me to build a professional-looking online store, customizable design templates, and integrate with third-party tools."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4505789)

SM

Sarah M.

Creator, CEO, Formulator

> "I also am not a fan of some of the ways they just expect you to do your newsletter when they could of really made it much simpler."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4900668)

MFS

Marie-France S.

SEO and Content Writer

> "I liked the fact that the plans to choose from were financially accessible."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6716679)

SM

Sarah M.

Creator, CEO, Formulator

> "I do not like that variations is only available as an upgrade."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4900668)

Kavindu Githsara K.

System Specialist

> "It also offers a wide range of customizable templates and design options. Because of that we were able to create a visually appealing and professional-looking store."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4413762)

Kavindu Githsara K.

System Specialist

> "However, it may not be the best choice for businesses with very large product catalogs or those looking for a particularly fast and efficient platform."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4413762)

BM

Blair M.

CEO

> "Very easy to use and set up."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6868952)

Zaheeda Duduzile C.

Owner

> "I wanted to use Ecwid because it's cheaper, but really it's not."

[See full review](https://www.capterra.com/p/143648/Ecwid/#GetApp___6131672)

ES

Emina S.

Cashier

> "It boosted my willing to do more,to make unique staff to present my busines and inspired me for managing my busines to an higher level."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4379989)

RA

Railan A.

Administrator

> "It is also very difficult to get through to support."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6135168)

AC

Adela C.

Balloons art

> "It makes your work more practical, less time consuming and more organized, customer service always help you in any need."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___5009274)

AP

Alexander P.

IT developer

> "They decided to just turn off the login by password causing the most important features on my webshop to stop working, 2000 customers are not able to login anymore."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3624467)

NL

Nicholas L.

Operations Manager

> "Ecwid was very easy to setup and work with."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___6612241)

Khalid A.

content writer

> "lacks global support in features like shipping"

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3875042)

Kamal A.

Employee

> "It has a built-in inventory and order management system, making it easy for me to sell on multiple channels."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4505789)

DD

Dale D.

Marketing/Social Media Director

> "It is very hard to budget when it is necessary to buy an optional plugin or and unexpected item you thought was part of the package isn't and more money goes out..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3177076)

JT

Joel T.

Director

> "I'm very grateful to Ecwid for allowing me to set up a website free of charge at the beginning, letting us grow to the point where we could actually afford to stand..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4372982)

KC

Katherine C.

Developer

> "Customizing the look/design requires basic CSS knowledge - so it typically looks less "slick" than Shopify."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3424512)

Roshish S.

Flutter Developer

> "Customers would easily contact us and we would sell more products."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___5045158)

Steven S.

Owner

> "Until recently, there was no way to bulk change pricing or other features for select products which was a pain to have to change every product individually."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3508889)

Kavindu Githsara K.

System Specialist

> "It allowed us to create and manage an online store quickly and efficiently."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4413762)

KC

Katherine C.

Developer

> "It rejects orders from overseas if the International address is entered in certain formats, which is a real problem."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3424512)

AR

Angel R.

ELV Presales Engineer

> "Indeed, with Ecwid and at the appropriate prices for the services it provides, users can develop their online stores without the need to use programming consultants..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3570526)

MW

Monique W.

Owner

> "I can also become difficult to add you logo to the site depending on your template and the style of your logo."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3092071)

AR

Angel R.

ELV Presales Engineer

> "Ecwid has simplified all stages of publishing products, receiving orders and payments with ease and efficiency, and has enabled us to continue adding new products..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3570526)

Nigel Masimba R.

WordPress Developer

> "You can only connect an online store and no other platforms. If you decide to discontinue using Ecwid, it may be challenging to find an alternative as there are few..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2287895)

Kamal A.

Employee

> "provide a user-friendly interface, easy-to-use tools and features, a wide range of customization options, and a variety of integrations with other platforms and..."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4505789)

HG

Hester G.

Mrs

> "Product variants are not available on the free or entry-level plans."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3494818)

SS

Stephen S.

IT consultant

> "It also offers plugins for the two most popular content management systems, WordPress and Joomla, which make it easy for website owners to start an online business."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3225809)

JH

Joni H.

Front Office and Store Manager

> "The only thing I found that Ecwid has not offered is including product variation information when exporting inventory. "

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2633921)

HG

Hester G.

Mrs

> "Ecwid is a simple, powerful way to add ecommerce capabilities to an existing website or to set up an online store on a Facebook page or other social media platform."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3494818)

GS

Gregory S.

Owner

> "There isn't really anything I don't like about the software. If anything, I was a little annoyed by the email follow-up campaign."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3541384)

Helena K.

Business Owner

> "Easy to use, the dashboard is helpful, high level of customization for products, website look, and responsive menus."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4407234)

CW

Chelsea W.

Owner of Headland Homestead

> "I can't thinking of much, but I suppose if I have to say something, than it could be that I haven't figured out a good way to integrate my favorite shipping service."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2648012)

AR

Angel R.

ELV Presales Engineer

> "Indeed, Ecwid and through its amazing capabilities enabled us to own an outstanding online store and helped us expand our customer base and increase sales as well."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___3570526)

KL

Kristen L.

CEO

> "Don’t like that I have to pay for a lot of extra features that I could use"

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2570456)

MV

Manideep V.

Podcaster

> "Ecwid is great software for small businesses and solo entrepreneurs who are starting their businesses."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___4603386)

PR

Paul R.

Managing Partner

> "This was my mistake, and it caused me unnecessary confusion as my store grew."

[See full review](https://www.capterra.com/p/143648/Ecwid/#Capterra___2554752)

[View Reviews](https://www.capterra.com/p/143648/Ecwid/reviews/)

Scott C.

Director of Ecommerce and Marketing

> "We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7085493)

Francesco P.

CEO

> "A simple thing like removing some fields from the checkout can be a painful process even with plugins"

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7090079)

VR

Verified Reviewer

Web Designer

> "I've used WooCommerce along with a visual builder for WordPress to create a simple ecommerce website that does exactly what I need it to."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7108190)

AP

Angela P.

Director

> "It works to support our storefront on the website, but it is a bit tedious and has so many settings that you can really get bogged down in checking them..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7030109)

Patrick S.

Managing Partner

> "The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7124540)

FC

Fergus C.

Marketing Executive

> "Frequent plugin compatibility errors occur with no changes, analytic bugs, some methods of creating custom products can be longwinded."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6858731)

FO

Feraud O.

Owner

> "This allows them to get into the online shopping space without the recurring monthly fees by using shopify or other online merchant platforms."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6858439)

BV

Brian V.

Managing Partner

> "Clients I've consulted with using Woo are consistently having inventory syncing problems if they have brick and mortar locations which results in a lot of..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6854885)

AL

Alexandra L.

Customer success manager

> "When working with woocommerce, there is a lot of flexibility on what you what t your website to be. Whether you are selling virtual or physical products,..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6886340)

AL

Alexandra L.

Customer success manager

> "You need to understand how to set it up correctly as there is room to a lot of confusion, specially when it comes to shipping, product variables, payment..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6886340)

David V.

Lead Developer

> "It's a great free platform for starting a new online shop, and their payment options allow you accept the most popular payment methods online."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6880649)

Patrick S.

Managing Partner

> "Seems I am always updating the plug-in, and I worry about security. Although it hasn't been an issue). If I was not super savvy on web..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7124540)

Ricardo C.

Owner

> "I am a word press user and it is nice to have woo commerce available to use for listing my products for sell on my website. "

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7089437)

JA

Jess A.

Designer

> "it took a while to get around the shipping details. and then, Its a bit difficult to input the tax percentage of the various States in the system"

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7056411)

AR

Anthony R.

Web Developer

> "The only ecommerce platform I use anymore coupled with the Konio WordPress theme, especially when building stores that need custom functionality."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7064952)

VV

Vikas V.

Software Consultant

> "Woocommerce has the biggest market share in the world. Despite that, it lacks a basic native feature of inventory logging. While there are plugins..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6683386)

Austin M.

CTO

> "Whether you have a web development background or not, WooCommerce can be a great place to start selling if you have an existing WordPress website."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7177334)

LB

Lauren B.

Lead Content Creator

> "I don't think WordPress and WooCommerce are suitable for mobile, because today's generation does everything on mobile devices."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7028373)

VR

Verified Reviewer

Owner

> "Overall, WooCommerce has been a powerful option for us to get good control and flexibility in our ecommerce."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7120763)

Francesco P.

CEO

> "It is very hard to customize or adapt to your own business model."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7090079)

AP

Angela P.

Director

> "It allows for numerous payment options and has many different customization options."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7030109)

IP

Imanol P.

CTO

> "It's easy to break the platform and when you install multiples plugins, sometimes them slow a lot the system."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6851505)

MN

Matthieu N.

Community Manager

> "I was able to create product pages, manage inventory, and set up promotions without issues."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7005443)

BV

Brian V.

Managing Partner

> "It is easy to get something basic up but when you need to get real world implementations that get even slightly complex I feel like Woo falls flat."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6854885)

LM

Laz M.

Fulfillment Operations Manager

> "WooCommerce allowed us to create and develop a subscription based monthly ecommerce club."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6859031)

VR

Verified Reviewer

Senior Web Developer

> "Depending on which payment merchants you may use you may occasionally get glitches and issues with Order statuses."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6786097)

EB

Emma B.

Financial Controller

> "My overall experience with WooCommerce is a positive one for the modest size of our organisation and in-house technical knowledge and experience."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7095711)

PD

Phil D.

Ecommerce Technical Manager

> "Tracking in GA4 has become a little bit more of an issue but overall not a huge amount of cons for me"

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6552369)

AT

Angie T.

Director of Business Affairs

> "It is easy to manage inventory. Although customization could be better it does what we need it to do for a reasonable price."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7078212)

EV

Erfan V.

civil engineering

> "you need to see all of the things that you need after one search. but it didnt work well"

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6842318)

JA

Jess A.

Designer

> "I like the AI feature which pulls up product descriptions for the items."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7056411)

CA

Crystal A.

Founder

> "However, the price just got to be too much each month and I wasn’t making enough sales."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6524586)

MN

Matthieu N.

Community Manager

> "I really like that it integrates with WordPress it clearly simplified how we manage products and inventory."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7005443)

CP

Christopher P.

Founder

> "Frustration, angst which led to wondering - why isn’t there a competitor solution for my Wordpress sites?"

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6634638)

AA

Athena A.

Administrative Assistant to Technology and Technical Affairs

> "The core plugin is free, so the value is in it from the start."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7089035)

Roger A.

Owners

> "It is not very easy to use at the beginning."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7080821)

VR

Verified Reviewer

Web Designer

> "WooCommerce is very versatile and will integrate with so many different software."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7108190)

BM

Brian M.

Data Analyst and IT

> "It seemed like woocommerce was dependent on too many plugins."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6830034)

HV

Haseeb V.

Director

> "The fact that it allowed me to sell online at (www.planhoot.com), seamlessly."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7033567)

BT

Bill T.

Web Developer

> "Again, if you have any sort of custom (even conventional) shipping, coupons, or store setups, you're stuck paying for extras that add up pretty quickly."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6339890)

SG

Swagat G.

IT Support Technician

> "I personally used WooCommerce with my WordPress website and it was flawless."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7128508)

RL

Robyn L.

Owner

> "I have to buy postage through the system."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6421191)

RR

Rhonda R.

Teacher

> "It’s fairly simple to use, and there are plenty of upgrades that make it more usable - and costly."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7173308)

Miguel G.

Senior Web Designer

> "WooCommerce is good but is not the best option on the market."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6377934)

AT

Angie T.

Director of Business Affairs

> "We have not used customer support but it has been easy to find the information we need online."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7078212)

Jessica B.

Account Manager

> "On the rare occasion, the orders have stopped feeding into our systems. When that happens, they have to be ordered by hand which negates the whole purpose..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___5020325)

MN

Matthieu N.

Community Manager

> "It has tons of extension features to help boost sales."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7005443)

JH

Janusz H.

Owner

> "A lot of addons is not secure."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6613953)

EB

Emma B.

Financial Controller

> "WooCommerce offers great value for money and a flexible service."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7095711)

VR

Verified Reviewer

Director of Marketing Operation

> "woocommerce offers limited customer support, which may be insufficient for some users who require additional assistance, and also requires ongoing..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4596799)

Gilmer S.

Marketing Manager

> "Although like any plugin it can improve some aspects, I highly value its easy integration with WordPress, which is the CMS I use for my website, the great..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___5033771)

Bill Laurel P.

Programmer

> "Additionally, WooCommerce does not offer the ability to customize product pages, which can be a limitation for businesses that have a large number of..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4690839)

Gina S.

Process Management Analyst

> "Nothing is better than this platform that allows us to integrate our inventory of each product and service, I also like being able to process payments..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6181218)

VR

Verified Reviewer

Merchandising Executives

> "The free version of WooCommerce has limitations in terms of features, which can be disappointing as some advanced features such as multi-currency support..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4470609)

MI

Mihai I.

Administrator

> "Is is very simple to integrate external API like Courier platform and Finacial managenent softvare, you finish a order just with a few clicks, and your..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6076996)

ML

MeiLing L.

Marketing

> "WooCommerce is a plugin designed exclusively for use within WordPress, and it may impede site performance by adding an excessive amount of CSS."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4658865)

Scott C.

Director of Ecommerce and Marketing

> "Overall, WooCommerce has been an excellent ecommerce platform for our business."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7085493)

SC

Sarah C.

Senior Project Manager

> "We found the themes to be a little outdated and features to be very limited."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6304657)

CM

Cynthia M.

Operations associate officer

> "The platform offers real-time insights into stock levels through its user-friendly inventory management features. Because of WooCommerce's versatility, we..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6117238)

SJ

Sharif J.

Owner & CEO

> "This can be very disruptive and labor intensive for store owners to have to test the updates first and look for issues/bugs before going live with a new..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4477987)

LB

Lauren B.

Lead Content Creator

> "An important point is that it is so easy to use and that anyone can use it and integrate it on their site to manage orders."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7028373)

TD

Tim D.

Director

> "The user interface is a little dated compared to the likes of Shopify."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___5097619)

GP

Giulio P.

Founder and Dev Team Leader

> "On a more advanced level it offers you great flexibility and customization options but you need development skills."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6535735)

AM

Aries M.

Sales and Customer Service

> "At first glance, the user interface a looks a bit archaic and complicated at the same time. "

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6338623)

Keith T.

Managing Partner

> "We have never had a glitch and enjoy the simplicity of the program"

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___7114870)

Matthew J.

Application Support Engineer

> "Having to load your store with lots of plugins to achieve certain results which are almost readily available in other similar solutions can be pretty..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4889474)

Neels V.

Owner

> "All you need to add is hosting, a domain, some WordPress knowledge and time and you can build a powerful ecommmerce store withouot the high monthly rates..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6241850)

SO

Shannon O.

SEO Consultant

> "All of those other payments add up and suddenly don't make it look as competitively priced as others. Plus, if you ever move from Wordpress to another CMS,..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4639025)

NF

Nicolas F.

CEO

> "The ability to add custom notes be it for the customer (who receives a note) or privately (for our team) was game changing in terms of customer management."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6103238)

VR

Verified Reviewer

CEO

> "It wasn’t easy to set up a lot of things."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6509055)

LW

Lee W.

Manager

> "WooCommerce and Wordpress is a perfect mix for a powerful online shop. Because is compatible with WordPress plugins you can easily use SEO plugins, speed..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6372799)

MW

Madeleine W.

Web Designer

> "Setting up shipping and taxes is a little bit more complicated."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6114841)

MC

Marian C.

IT Tehnician

> "WordPress plugins for SEO, speed optimization and security help creating a powerful website where you can sell products and services."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6305203)

KB

Kristi B.

Owner

> "Feel like I’m trouble shooting and having small bugs all the time."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6047253)

EH

Eddy H.

IT support Engineer

> "With a daily use of this tool we came to know that i has a lot of functionality to manage a lot of things on a single platform, like website, sales,..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___5000708)

Devyani S.

Customer Relationship Associate

> "Many times you need coding knowledge makes things more specialized as website became unusable and requires upgrade, and I need to put lots of money to make..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___3749776)

TC

Trlock C.

Head of Mrketing and Development

> "As well as this, it is completely free to use and customise which, considering the vast features, is unbelievably good value compared to other eCommerce..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6716078)

MC

Mohamed C.

Lecturer

> "Though full of features, WooCommerce is a WordPress based plugin that will not work as expected in other domains, only WordPress."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4684116)

Vincenzo Bernardino R.

Freelance

> "I've used WooCommerce on most eCommerces I've worked with, recently on a client website we also got in contact in the support team that was amazing."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___6678846)

Sajad A.

UI/UX designer

> "Finally, some third-party functionalities can be expensive, and the pricing model is the same for small and large businesses, which may not be the most..."

[See full review](https://www.capterra.com/p/225601/WooCommerce/#Capterra___4596673)

[View Reviews](https://www.capterra.com/p/225601/WooCommerce/reviews/)

## User interface

[Ecwid](https://www.capterra.com/p/143648/Ecwid/)

4.59 (582)

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)

4.54 (1,045)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Ecwid

Top features

31/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/143648/Ecwid/#features)

WooCommerce

19/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/225601/WooCommerce/#features)

### Recognition

Ecwid is recognized as a top-rated tool in 4 Capterra Shortlist reports

WooCommerce is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Ecwid

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

WooCommerce

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Ecwid

-   By Lightspeed
-   Located in Canada
-   Founded in 2012

WooCommerce

-   By Automattic
-   Located in United States
-   Founded in

## Popular Comparisons

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4.3

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[View full comparison](https://www.capterra.com/compare/169007-225601/Wix-vs-WooCommerce)

[Ecwid](https://www.capterra.com/p/143648/Ecwid/)[4.59 (582)](https://www.capterra.com/p/143648/Ecwid/reviews/)

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$5/month

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Features

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[Ecwid](https://www.capterra.com/p/143648/Ecwid/)[4.59 (582)](https://www.capterra.com/p/143648/Ecwid/reviews/)

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4.6

4.6

Ease of Use

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[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[4.54 (1,045)](https://www.capterra.com/p/225601/WooCommerce/reviews/)

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Features

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4.6

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4.3

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