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Ecwid vs WooCommerce: Which is a better fit?

Updated on January 19th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 5,277 reviews from eCommerce users.
% Fit
Missing features
Feature ratings
Credit Card Processing
4.2
Electronic Payments
NA
Data Security
4.7
Shopping Cart
4.6
Order Management
4.6
% Fit
Missing features
Feature ratings
Credit Card Processing
NA
Electronic Payments
NA
Data Security
4.4
Shopping Cart
4.6
Order Management
4.5
User satisfaction
4.6
User reviews580
Ease of use
4.6
Functionality
4.3
Value for money
4.6
Customer support
4.6
4.5
User reviews994
Ease of use
4.3
Functionality
4.5
Value for money
4.6
Customer support
4.0
Price starts from
--
One-time payment
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Small and medium merchants and entrepreneurs who want to quickly sell on any website without hiring a developer.

eCommerce platform that helps small to large sized retail outlets manage multiple customer accounts, payments, orders, inventory & store.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Brienne H
Vocal Empowerment Guide, Speaker Trainer
2.0

Brienne H.: Hi, I'm Brienne. I'm the founder of a digital marketing agency, and it is me, myself, and I. And I would give Ecwid a two out of five rating. Prior to using Ecwid, I didn't have any solution, because it was the first e-commerce attempt that I was making for a client of mine to build out their website. The website builder that I am most familiar with and use for my clients is called Snapps, and as an extension of what they offer for their e-commerce, Ecwid is a part of that. And so that was, at the time, my go-to choice, because it seemed like the only options so that it would integrate well with Snapps. Initially, Ecwid had a very simple and basic setup, which is what we needed just to make it easy and straightforward. And that seemed like it was promising at the beginning. Everything was fairly basic. For this particular client, the goal we needed was for ticket sales, packages, and donation ability. And while we initially had good onboarding with Ecwid, it became clear very quickly that there would be difficulty in that being comprehensive and custom. So it's difficult to customize with Ecwid. It's also difficult to get a clear answer from their customer support. That was what was most surprising to me, was when we needed direct answers, they're not very clear in their direct email responses. They delay their response time and usually will punch you to their FAQ pages, which turns out are not even fully built out. So you'll see partial answers on their FAQ pages. And that ultimately became the breaking point for us, because we had a deadline to get the tickets and the launch for this client out and it just wasn't working in the way we had hoped. I would say that between the slow response, the confusing answers of the customer service, and the overall limited functionality and customization of their e-commerce approach, that would be the reason I personally wouldn't go back to Ecwid, nor recommend it to anyone.

How Capterra sources reviews
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Michael P
Owner
5.0

Michael P.: My name is Michael. I'm a small business owner. I'm giving WooCommerce a five out of five. For more reviews, click below. Before using WooCommerce, we had just started up our business and had been doing everything by hand, all orders, just coming in directly to us. Obviously that's not sustainable as you scale up and you get more orders. WooCommerce makes it super easy to manage all your inventory and orders coming through. Super simple platform to use and has a lot of great features that can really make your small business firing on all cylinders. Love WooCommerce ... it really made my life a lot easier. We chose WooCommerce first and foremost because it integrates extremely well with the WordPress site. The site that I have for my business is made all with WordPress. It's definitely the number one platform if you are building an online shop. The features are super rich. You can do a ton of different things with WooCommerce. I like it because it's really easy to track inventory. When somebody places an order, you get an email. It shows up right in your queue. It shows exactly what they ordered and what you need to get to them. Super easy to use both on my end, as the business owner, and also integrating it into the website. It also offers a lot of third party integration. If you're using other apps and software, it's super user friendly on that front, as well as for customers who might be placing orders. The whole process just makes your business really streamlined and easy to use for online orders. Prior to having this WordPress website, I didn't have any experience with WooCommerce. A small learning curve, especially if you're trying to utilize all the different features that you can have with WooCommerce. However, very simple to get started, especially if you just want to create a basic online store. Really easy to get going with it. As you get into it more, you may need to do a little bit of research here and there, or get some help from the WooCommerce team, which is very friendly and quick with responses, but nothing too crazy to get going with it. Again, just very easy, very simple overall. I would highly recommend WooCommerce for anybody who has an online store or wants an online store, especially if you have a WordPress website. This thing is definitely made to work extremely well with WordPress. If you have a WordPress website, definitely going to go ahead and say that you need to have WooCommerce as your main hub for online orders and for your store. I wouldn't hesitate at all. I would definitely recommend getting it going. It's super easy to use and can pretty much do everything you might need to get your online business going.

How Capterra sources reviews
View all video reviews
User interface
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1 Video
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1 Video
143648
5 screenshots
225601
3 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

Ecwid

Top Features
29/42
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Data Synchronization
  • Drag & Drop
  • Electronic Payments
  • Multi-Channel Management
  • Multi-Location
  • Multi-Store
  • Real-Time Data
  • Reporting & Statistics
  • Returns Management
  • Templates
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Catalog Management
  • Credit Card Processing
  • CRM
  • Customer Accounts
  • Customizable Templates
  • Data Security
  • Discount Management
  • Email Marketing
  • Inventory Management
  • Inventory Tracking
  • Kitting
  • Loyalty Program
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Currency
  • Order Management
  • Order Tracking
  • Promotions Management
  • Purchase Order Management
  • Reviews Management
  • Sales Order Management
  • SEO Management
  • Shipping Management
  • Shopping Cart
  • Third-Party Integrations
  • Website Management
See All features
Hide eCommerce Software Features -

WooCommerce

17/42
Show eCommerce Software Features +
Ecwid
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
WooCommerce
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Ecwid
  • By Lightspeed
  • Located in Canada
  • Founded in 2012
WooCommerce
  • By Automattic
  • Located in United States
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