# Compare Kontainer vs Google Ads 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Kontainer and Google Ads based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/143730-213339/Kontainer-vs-Google-Ads

---

# Kontainer vs Google Ads Features and Cost Comparison

Last updated July 11th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

KontainerGoogle Ads2/4 selected

[Kontainer](https://www.capterra.com/p/143730/Kontainer/)[4.6 (289)](https://www.capterra.com/p/143730/Kontainer/reviews/)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

[## Kontainer](https://www.capterra.com/p/143730/Kontainer/)[4.6 (289)](https://www.capterra.com/p/143730/Kontainer/reviews/)

Starting Price

€430.00/month

Value-for-Money

4.5

Functionality

4.3

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [289 reviews](#user-reviews)

Positive

278

Neutral

11

Negative

0

[## Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.4 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.1

Customer Service

3.9

Reviews Sentiment

Based on [1,012 reviews](#user-reviews)

Positive

909

Neutral

59

Negative

44

## Send this comparison chart to my inbox

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## Summary

* * *

Features in PIM Software

Best performer

46 / 50

Only Kontainer

-   Access Controls/Permissions
-   Activity Tracking
-   Catalog Management

3 / 50

User satisfaction

User satisfaction

4.6

User reviews[289](https://www.capterra.com/p/143730/Kontainer/reviews/)

Ease of use

4.6

Functionality

4.3

Value for money

4.5

Customer support

4.6

User satisfaction

4.4

User reviews[1,012](https://www.capterra.com/p/213339/Google-Ads/reviews/)

Ease of use

4.1

Functionality

4.4

Value for money

4.2

Customer support

3.9

Price starts from

Price starts from

€430Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Product Marketing, Sales, NGO, Municipalities, Educational Institutions, PR Agencies, etc. Kontainer’s solutions work across the spectrums of organization sectors and sizes.

Best for

Businesses of any size & type who are looking to advertise online.

## User reviews

Pros & cons

VR

Verified Reviewer

E-commerce Coordinator

> "Kontainer has made it much easier for us to manage all of our images and marketing assets in one place. Since we work with..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7176744)

SF

Sara F.

Student Assistant

> "It can also be difficult to find specific images if the search or tagging isn’t precise enough."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7127541)

Rebeka V.

Art Director

> "It’s fast even with large files, and features like smart albums, tags, and flexible metadata make it easy to structure things..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7117839)

RJ

Rikke J.

E-Commerce specialist

> "The customization features feel a bit rigid and set in their ways."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7090677)

Lasse C.

Creative

> "Kontainer has a very intuitive UI and UX and smart shortcuts that optimize my workflow and thereby make my everyday office..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7110071)

MN

Mads N.

Marketing Coordinator

> "One drawback we have experienced with Kontainer is that storage space fills up rather quickly, which means you often need to..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7016601)

CS

Conni S.

Communications Specialisy

> "Uploading and organising photos and videos takes no effort, and the platform makes it simple to share content with colleagues,..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7109522)

EO

Emma O.

Photo- and marketingcoordinator

> "It can be a challenge when uploading a large batch of files."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7102897)

SF

Sara F.

Student Assistant

> "My overall experience with Kontainer has been positive, as it makes it much easier to organize and access our image library...."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7127541)

Maurice B.

Online Marketer

> "Without clear governance, however, any DAM (including Kontainer) can become underutilized."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7098405)

LB

Laura B.

Digital Project Manager

> "Really helpful for our own B2C webshop and socials, but also in order to be able to quickly share correct formats with our B2B..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7102751)

NJ

Nicolai J.

Ecommerce Specialist

> "Can sometimes be complicated when working with a lot of folders, in terms of mirroring and moving files."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7015745)

CS

Conni S.

Communications Specialisy

> "It saves me time, reduces back‑and‑forth communication, and supports a smooth workflow in my daily communication tasks."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7109522)

GM

Gabija M.

Brand Collaborations Manager

> "We needed a replacement for our old DAM tool, which was discontinued."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7109403)

CS

Conni S.

Communications Specialisy

> "It saves me time, supports clear communication with colleagues and external partners, and ensures that the latest materials..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7109522)

NS

Nathalie S.

Marketing Manager

> "After clicking on a search result I can't go back to my search results in an easy way."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7033236)

JR

Josep R.

Graphic Design

> "The platform stands out for its careful design, which helps us share visual material in a more professional and personalised..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7016575)

AT

Anja T.

Ecommece Coordinator

> "I haven't stumbled upon any challenges yet, that limit me or make some tasks impossible for me to execute."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7032642)

RJ

Rikke J.

E-Commerce specialist

> "I also appreciate being able to assign specific permissions and share links that include those same permission settings."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7090677)

TD

Travis D.

Creative Manager

> "This tiered pricing can be frustrating, especially when some essential features require a higher payment plan."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6378363)

JQ

Janik Q.

Head of Marketing

> "The clear structure makes it simple to navigate, saves time, and allows me to focus on my tasks without unnecessary complexity."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7090583)

LK

Lasse K.

Relationsship- and market coordinator

> "Its sometimes difficult ceeping track of, permissions and users visibility."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6567281)

TD

Travis D.

Creative Manager

> "Additionally, setting up templates to empower others to download their needed file type and size is a powerful feature that..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6378363)

MP

Mads P.

PR and SoMe Manager

> "A little disapointed with the lead time to solve obvious features."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7032431)

MG

Mette G.

Marketing Manager

> "It enables us to easily share files and images with B2B customers and press contacts."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7015673)

SS

Sofie S.

Business analyst

> "It can be a bit tricky with the right sizes when you have to upload to different subjects"

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6568781)

MB

Morten B.

Art director

> "I like the interface that is simple yet packed with functionality. And how you're able to customize the look of subpages..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6571209)

CC

Cecilie C.

Customer service

> "It is frustrating when a download fails, but this could just as easily be due to our internet connection."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6591717)

JW

Justin W.

CEO, Founder

> "The permissions and user control couldn't be easier and it enables us to not only share files, but to give appropriate access..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6567711)

MG

Mette G.

Marketing Manager

> "There are a few features we are missing but none of these are critical."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7015673)

VR

Verified Reviewer

Graphic Designer

> "Kontainer has greatly improved the workflow regarding images for all who has access."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7114483)

LF

Line F.

Digital Marketing and E-commerce lead

> "Haven't met any big issues yet that couldn't be fixed."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7103533)

DS

Deborah S.

Global Head Marketing

> "It allows us to manage and share assets effectively, ensuring consistent brand alignment and efficient collaboration worldwide."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6564685)

CB

Cecilie B.

Marketing Manager

> "Also, the file history is not always valid."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6592691)

LM

Laura M.

Marketing Department

> "It allows customers to access uploaded content at any time, providing immediate interaction with them."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7016649)

FK

Fie K.

Social Media Manager

> "The search function is hard to use, if you don't use tags."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6499647)

TD

Travis D.

Creative Manager

> "The ability to create landing pages for sharing with external users is fantastic, simplifying the process of collaboration and..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6378363)

CHC

Carina H. C.

E-commerce manager

> "The only issue I’ve experienced is that, on rare occasions, an upload didn’t complete."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6589735)

NS

Nathalie S.

Marketing Manager

> "It is a great tool that helps me in my everyday work and it is really good to have it integrated with our PIM - for a smooth..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7033236)

ASO

Anne Sofie O.

Ecommerce product merchandiser

> "Often it is very slow to download pictures."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6494574)

Maurice B.

Online Marketer

> "It brings structure, clarity, and control to our content management process."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7098405)

VB

Viktor B.

Fotoassistent

> "When we first started working with Kontainer, it took about a year before the most influential bugs were fixed, and the launch..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6242591)

MN

Mads N.

Marketing Coordinator

> "In addition, it also played a role that Kontainer’s Danish reseller, Novicell, is located close to our headquarters, which..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7016601)

VR

Verified Reviewer

Graphic designer

> "Could be useful, but it makes it a bit unmanageable and confusing."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6279445)

AH

Arianna H.

Marketing Specialist

> "It's effortless to use the search function and organize our files."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7133328)

SK

Sofie K.

Customer care advisor

> "That is is difficult to find back when you are a few steps in the menu"

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6330162)

CC

Cecilie C.

Customer service

> "My overall experience with Kontainer is that it is an excellent way to organize image materials, making processes both..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6591717)

FR

Freja R.

SoMe responsible

> "I am not aware of how many features and functions it contains and therefor I don't know if I can integrate it more in my daily..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___4867201)

Rebeka V.

Art Director

> "I really like the clean, intuitive UI and how easy it is to customize everything to fit our brand."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7117839)

LM

Lucas M.

Office student

> "I have not yet experienced features that i do not like, but if i have to pick something it could be the uploading time and..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___4864966)

VR

Verified Reviewer

Digital Marketing Assistant

> "Sharing assets with external partners is also straightforward and secure."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7109489)

VR

Verified Reviewer

Digital Manager

> "Diferent search fields can sometimes confuse the user, especially when searching for article numbers."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___4865088)

AP

Aleksandra P.

International Marketing Specialist

> "is outstanding, ensuring any issues are quickly resolved and allowing us to implement new functionalities as needed :)"

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7032471)

VR

Verified Reviewer

Customer Care Lead

> "Nothing comes to mind, no big issues with the system"

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6322108)

CS

Conni S.

Communications Specialisy

> "I also really like that everything is gathered in one place, so I always know where to find the latest assets."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7109522)

ZM

Zoe M.

E-commerce Merchandiser

> "It is a bit difficult to clean up the image bank quickly."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___4878798)

Julie H.

Online Manager

> "It saves us a lot of time searching for the right pictures."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7109429)

JB

Josh B.

Graphic designer

> "The search feature sometimes isn't helpful"

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___4876768)

RH

Robert H.

Design Manager

> "Smart folders have been a true blessing. But actually what I like the absolute most is their customer service, and the way..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6564755)

VR

Verified Reviewer

Export Sales Manager

> "You need to have a very strict data on your images, otherwise customers can not find the image when searching an item number"

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___3182975)

VR

Verified Reviewer

Graphic Designer

> "It’s also nice that you can create banners to help differentiate the brands."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7038181)

SH

Sofia H.

Junior assistent

> "The functions are sometimes a bit difficult to use"

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___4295319)

Julie H.

Online Manager

> "It's also an easy and professional way to share images with others."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7109429)

KV

Katrien V.

Brand Manager

> "It's not possible to add filters yourself."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___4714491)

RJ

Rikke J.

E-Commerce specialist

> "I like the customization possibilities and how user-friendly it is."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7090677)

JJ

Jack J.

Global Logistics Coordinator

> "It crashes when uploading a lot of pictures and you need to log-out when making changes."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___3195356)

Cecilie H.

head of design

> "I use it more than our shared local drive."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7102870)

CV

Cris V.

Digital communications manager

> "Which has a price tag that we cannot afford at the moment."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___4609293)

AB

Amalie B.

Sales Suport

> "The best thing is that I can see models wearing styles that I need!"

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7035818)

VR

Verified Reviewer

Customer Excellence Manager

> "There can be too many "layers" before you access the correct campaign."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___3196373)

SP

Sonal P.

Production manager

> "Kontainer is versatile and user-friendly as a digital asset management platform."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7121442)

VR

Verified Reviewer

Creative Photograph & Content Creator

> "The different folder types can be a bit difficult to differentiate from each other."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___3208177)

MS

Maria S.

Marketing Manager

> "It is very good, and I am sure that it is going to become even better, as we are planning on re-designing our whole page, its..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7030838)

VR

Verified Reviewer

Marketing Manager

> "If I have to mention a con, it would be that the ‘send to e-mail’ function often lands in the spamfolder of the receiver,..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___2852817)

VR

Verified Reviewer

MARKETING MANAGER

> "It has improved the daily workflow for both our team and our clients."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7016654)

JF

Jens F.

Senior communications adviser

> "We have had some performance challenges with quite some waiting time when uploading images which might partly be caused by the..."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___2727571)

Jasmin I.

Sales Manager

> "It's a great tool both internally in the company but also for the b2b partners that also use the portal a lot."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___7038329)

VR

Verified Reviewer

Manager

> "You just have to learn the permission part - otherwise you share empty folders"

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___3230048)

MB

Morten B.

Art director

> "It's also very handy to be able to mark several images and crop them to specific dimensions in one simple flow."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___6571209)

VR

Verified Reviewer

Head of Communications

> "After the latest update, Kontainer does not meet our needs for use."

[See full review](https://www.capterra.com/p/143730/Kontainer/#Capterra___3229693)

[View Reviews](https://www.capterra.com/p/143730/Kontainer/reviews/)

Zach P.

Marketing Coordinator

> "The advanced targeting really allows us to hone in on our target market and serve them ads across the web at optimum times."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

Michael Z.

Owner

> "For a small or growing music business, it can feel complex and time-consuming to manage effectively without experience."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

BE

Ben E.

Marketing and communications executive

> "There is a lot that you can customise with Google Ads to ensure that your ads are effective and get the right conversion rates."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7171170)

KN

Kyle N.

Owner

> "The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6408324)

Zach P.

Marketing Coordinator

> "Year round we run Google Display, Demand Gen and YouTube ads for our various campaigns and we are always thrilled with the results we see."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

AW

Adrian W.

Fleet Operative

> "It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

BH

Brian H.

Owner

> "The ability to advertise and customize ads all from the app is is amazing."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427)

MG

Matyas G.

Head of digital

> "It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication to..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6612248)

Michael Z.

Owner

> "It provides strong intent-based traffic, which makes it easier to attract potential students who are already interested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

HK

Heather K.

Massage therapist

> "They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to change..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6144725)

NP

Nolan P.

Account Manager

> "The platform offers robust security features and open subscription billing that helps control the budget."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6886653)

Allen C.

Broker

> "I was charged for the calls and then told I would get a credit back to my credit card as all of these calls were recorded. "

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

HG

Heldor G.

Marketing Manager

> "Google Ads has felt like a rollercoaster for me, first it was confusing, then as I learned it got better, but then there were some changes on..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7171490)

RJ

Royce J.

Technology and Process Manager

> "Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6508371)

NR

Nuria R.

Community Manager

> "Google Ads is very valuable helping control budget, optimize keywords, and track conversion that increase conversion."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7062904)

VR

Verified Reviewer

Marketing Director

> "Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

Zach P.

Marketing Coordinator

> "For any digital marketer having Google Ads as part of your advertising strategy is a must."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7100083)

CM

Carlos M.

Junior Marketing Officer

> "Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

Michael Z.

Owner

> "Overall, it’s effective but best suited for a structured, actively managed marketing strategy rather than a passive channel."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7137332)

VR

Verified Reviewer

Marketing Director

> "I dislike how they got a rid of the monthly trending data in the keyword planner."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

KC

Kyle C.

CMO

> "They make it easy to analyze and process the data from my ads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

VR

Verified Reviewer

Marketing Director

> "The YouTube side especially, is annoying since you can't target specific channels anymore."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

AT

Alex T.

User Acquisition Analyst

> "Google is one of the top performing ad networks so it should be one of the first ad networks to be tested."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

Allen C.

Broker

> "I received countless sales calls from vendors trying to sell me something rather than customer contacting me for my services."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

AM

Advaldo M.

Director

> "Creating a simple campaigns takes a few minutes, and reports are easy to get and understand. If you are stuck there are a lot of videos, from..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

LA

Lee A.

Photographer

> "There seem to be so many tricks to optimizing ads, it’s a bit overwhelming at first."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6391084)

LE

Lucie E.

Customer Service Consultant

> "It offers many fine tune settings for campaigns witch can increase the results and make every campaign more cost effective."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6598839)

Allen C.

Broker

> "complete BS and this is a large enough company that My bank would trust a credit from such entity."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

BH

Brian H.

Owner

> "For small business owners seeking to advertise on a budget, it's a plus."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7155427)

VR

Verified Reviewer

Marketing Director

> "Your ads can show up in places you really don't want."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6828490)

FO

Feraud O.

Owner

> "The best way to get your local business in front our people searching for what they have to offer."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6859789)

Allen C.

Broker

> "I am not a happy customer and will seek relief if this is not resolved in short manner. If anyone else is experiencing this activity, feel..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6479994)

CM

Carlos M.

Junior Marketing Officer

> "I appreciate the ability to budget, monitor results, and optimize campaigns in real-time."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

MB

Morgan B.

Director of Operations

> "Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6221086)

KC

Kyle C.

CMO

> "Google Ads is easy to set up and provides great analytics and reporting."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7108334)

VR

Verified Reviewer

Digital operations executive

> "The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

CM

Carlos M.

Junior Marketing Officer

> "This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

AM

Advaldo M.

Director

> "For small businesses, it can be a little expensive."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6417733)

AT

Alex T.

User Acquisition Analyst

> "Google ads is great, and Google ads performance is great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___7099309)

JK

Jatin K.

Marketing Manager

> "It can become expensive very quickly if not managed properly."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

AW

Adrian W.

Fleet Operative

> "Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features that..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6575555)

Ninos M.

Creative Director

> "Can be costly if not optimized right."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

LAO

Leslie Anne O.

Sales Account Manager

> "Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most about Google..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

Ninos M.

Creative Director

> "For beginners , it might be overwhelming to start with."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6401063)

CM

Carlos M.

Junior Marketing Officer

> "It has played a huge role in pulling traffic to my website and leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6579765)

LC

Laura C.

Owner

> "I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#GetApp___6202138)

Miguel G.

Senior Web Designer

> "With Google Ads, we can gain a lot of traffic and customer conversions."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6377952)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "For small operations it is not the best option because it needs more work to find the right audience for advertising."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

Yavuz Selim E.

CEJ Strategy & Orchestration Expert

> "We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can track our..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5059110)

ClI

Célia I.

performance marketing specialist

> "The downside of Google Ads is the potential for high costs, especially if not managed carefully."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

Arjun S.

Founder

> "It is one of the best way to advertise products and services for yourself or your clients."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6463194)

LG

Lloyd G.

Marketing Executive

> "Less options for lower spend customers and harder to run awareness and educational ads"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

VR

Verified Reviewer

Digital operations executive

> "How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6343181)

ClI

Célia I.

performance marketing specialist

> "Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073759)

Atalay C.

Senior Manager, SEM and Paid Social

> "I think it is ahead of paid social platforms due to the lack of bugs on the platform, many changes and ease of use."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6813748)

VR

Verified Reviewer

Web Developer

> "They change their interface frequently which is confusing for both merchants and marketers."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5022627)

CK

Carol K.

Web Designer and Content Writer

> "We design websites, create content, and help clients enhance their online presence through marketing campaigns."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5076049)

Samuel I.

Founder and CEO

> "Google may not approve Adsense on your web app due to many reasons."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6355013)

JK

Jatin K.

Marketing Manager

> "It is a very Good experience with the google ads for the lead generation process in It company."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6833334)

Mark B.

online marketeer

> "Sometimes slow interface, less insights are given over the years"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6242769)

VM

Vincenzo M.

PPC Specialist

> "Recommendations: Help you to improve the optimisation score."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6654391)

EL

Emil L.

Internet marketing/Graphic Designer

> "The pay-per-click model, which can be expensive depending on the sector you work in and the level of advertising space competition, is one of..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4454804)

HK

Hamza K.

Marketing Digital

> "I found the platform powerful for achieving my advertising goals, with a range of targeting and performance tracking tools."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6263680)

LS

Lucas S.

Owner

> "To create app is costly, the amount that is paid for ads is too much, it should be reduced as it makes my business to run at loss."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4251811)

AR

Adam R.

Digital Manager

> "Easy to start using and it provides a simple option for reaching a large audience with relevant needs."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6785730)

AM

Angela M.

Owner

> "Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___5073050)

LW

Lee W.

Manager

> "The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting leads."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6366172)

VC

Victor C.

Internet Consultant

> "Support for small clients is almost non existent."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4988565)

NF

Nicholette F.

Owner

> "It has helped my business move in the right direction by showcasing detailed results of a particular product and whether the market..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6110801)

HH

Haylie H.

Relationship Director

> "It is a lot of data and hard to analyze without proper training."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6358251)

LAO

Leslie Anne O.

Sales Account Manager

> "Before, I usually promote my business through posting on different social media platforms but I find it difficult to get clients because only..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6238774)

Abdelkarim T.

Solar and renewable energy technician

> "Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover, the pricing..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4833663)

LG

Lloyd G.

Marketing Executive

> "Easy to quickly target keen customers and having googles search intent and data is hugely valuable and feels like better for scaling ads..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6109998)

Ryan M.

Marketing Analytics Engineer

> "As a data analyst, I spend a lot of time doing reports with Google Ads data which shows that the in product reporting isn't great."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4457615)

ES

Elena S.

Marketing Manager

> "As a marketer that likes data-driven decisions, this was an excellent tool."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6743459)

YO

Yasha O.

Attorney

> "There are just so many features with Ads that is very difficult for a layperson to completely understand how to operate every feature and..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___3793929)

EA

Etem A.

Media buyer beginner

> "Amazing easy to get more brand awarness and trust for customers that are unsure"

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6647693)

GM

George M.

Manager

> "Creating campaigns is not easy on the advanced mode."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6334352)

SC

Samantha C.

Business Owner

> "It's a popular platform for people searching for our products and it is easy to customize what they see when our ads are viewed."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___6085109)

Jeremy D.

Ownder

> "I mostly use Google Ads to monitor monetization with YouTube, but have purchased some targeted ads on a few occasions. Like my review stated: it..."

[See full review](https://www.capterra.com/p/213339/Google-Ads/#Capterra___4468554)

[View Reviews](https://www.capterra.com/p/213339/Google-Ads/reviews/)

## User interface

4.59 (289)

[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)

4.44 (1,012)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Kontainer

Top features

46/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   API
-   Catalog Management
-   Categorization/Grouping
-   Collaboration Tools
-   Content Creation
-   Content Library
-   Content Management
-   Customizable Branding
-   Customizable Categories
-   Customizable Templates
-   Data Import/Export
-   Data Mapping
-   Data Modeling
-   Data Quality Control
-   Data Storage Management
-   Data Synchronization
-   Digital Asset Management
-   Documentation Management
-   Document Management
-   Document Storage
-   Document Templates
-   Drag & Drop
-   eCommerce Management
-   File Management
-   Filtering
-   Generative AI
-   Image Library
-   Master Record Management
-   Metadata Management
-   Multi-Channel Distribution
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Language
-   Multimedia Support
-   Online Catalog
-   Order Management
-   Product Catalog
-   Product Data Management
-   Quality Control
-   Reporting & Statistics
-   Role-Based Permissions
-   Rules-Based Workflow
-   Search/Filter
-   Tagging
-   Third-Party Integrations
-   Version Control

[See all features](https://www.capterra.com/p/143730/Kontainer/#features)

Google Ads

3/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   API
-   Catalog Management
-   Categorization/Grouping
-   Collaboration Tools
-   Content Creation
-   Content Library
-   Content Management
-   Customizable Branding
-   Customizable Categories
-   Customizable Templates
-   Data Import/Export
-   Data Mapping
-   Data Modeling
-   Data Quality Control
-   Data Storage Management
-   Data Synchronization
-   Digital Asset Management
-   Documentation Management
-   Document Management
-   Document Storage
-   Document Templates
-   Drag & Drop
-   eCommerce Management
-   File Management
-   Filtering
-   Generative AI
-   Image Library
-   Master Record Management
-   Metadata Management
-   Multi-Channel Distribution
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Language
-   Multimedia Support
-   Online Catalog
-   Order Management
-   Product Catalog
-   Product Data Management
-   Quality Control
-   Reporting & Statistics
-   Role-Based Permissions
-   Rules-Based Workflow
-   Search/Filter
-   Tagging
-   Third-Party Integrations
-   Version Control

[See all features](https://www.capterra.com/p/213339/Google-Ads/#features)

### Recognition

Kontainer

Best Value PIMSoftware (2026) 

No recognitions have been awarded to Google Ads

### Deployment & support

Kontainer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Ads

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Kontainer

-   By Kontainer
-   Located in Denmark
-   Founded in 2001

Google Ads

-   By Google
-   Located in United States
-   Founded in

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[Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[4.44 (1,012)](https://www.capterra.com/p/213339/Google-Ads/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,243)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Contact vendor for pricing

Price

$15/month

4.4

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/171840-213339/HubSpot-Marketing-vs-Google-Ads)