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Iterable vs BrightInfo: Which is a better fit?

Updated on January 26th, 2025
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Summary
Key features rated by users
Features selected based on 4,658 reviews from Marketing Automation users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
5.0
Marketing Automation
5.0
API
--
Lead Capture
NA
CRM
NA
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
--
Marketing Automation
NA
API
NA
Lead Capture
--
CRM
NA
User satisfaction
4.3
User reviews54
Ease of use
4.3
Functionality
4.4
Value for money
4.2
Customer support
4.6
4.7
User reviews25
Ease of use
4.6
Functionality
4.2
Value for money
4.7
Customer support
4.6
Price starts from
--
Not provided by vendor
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

We target growth marketers at companies within E-commerce / Retail, Media & Entertainment, Consumer Apps, Enterprise Software, Delivery, Education, and Recruiting.

BrightInfo works with companies who use inbound as one of their marketing channels.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
No video reviews yet
User interface
No videos provided by vendor
No videos provided by vendor
143902
4 screenshots
147140
2 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Iterable

Top Features
23/42
  • Activity Dashboard
  • Conversion Tracking
  • CRM
  • Customizable Branding
  • Customizable Forms
  • Drag & Drop
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Calendar
  • Multi-Channel Communication
  • Real-Time Data
  • Sales Analytics
  • Search Marketing
  • Third-Party Integrations
  • Visual Analytics
  • Workflow Management
  • A/B Testing
  • API
  • Campaign Analytics
  • Campaign Management
  • Customizable CTAs
  • Data Import/Export
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Marketing Automation
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • ROI Tracking
  • Segmentation
  • SMS Marketing
  • Social Marketing
  • Template Management
  • Website Visitor Tracking
See All features
Hide Marketing Automation Software Features -

BrightInfo

8/42
Show Marketing Automation Software Features +

Iterable

--

BrightInfo

--

Iterable
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
BrightInfo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Iterable
  • By Iterable
  • Located in United States
  • Founded in 2013
BrightInfo
  • By BrightInfo
  • Located in Israel
  • Founded in 2010
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