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Iterable vs iContact: Which is a better fit?

Updated on January 26th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,653 reviews from Email Marketing users.
% Fit
Missing features
Feature ratings
Email Campaign Management
NA
Campaign Scheduling
NA
Activity Dashboard
NA
Customizable Branding
NA
Mobile Optimization
NA
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.9
Activity Dashboard
--
Customizable Branding
4.8
Mobile Optimization
4.8
User satisfaction
4.3
User reviews54
Ease of use
4.3
Functionality
4.4
Value for money
4.2
Customer support
4.6
4.5
User reviews605
Ease of use
4.4
Functionality
4.3
Value for money
4.4
Customer support
4.6
Price starts from
--
Not provided by vendor
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

We target growth marketers at companies within E-commerce / Retail, Media & Entertainment, Consumer Apps, Enterprise Software, Delivery, Education, and Recruiting.

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-8404347c-f54b-4749-7e88-08d9e6a828c2
Mary G
Director of Education
5.0

Mary G.: Hi, my name's Mary. I'm a Director of Education. I am giving a five star review for iContact and for more details, click below. Our past product was Mailchimp and it just wasn't customizable enough for what we needed. It didn't give us as many options to change the layout, or make columns, or individualize the emails as much as we really wanted for our brand. We chose iContact primarily because of how customizable it is. You have the option to change, not only fonts and colors, but the actual layout of the emails. You can make columns, you can put in blocks and dividers, and it's very customizable to match your brand. The other reason we chose it was we were looking for a platform that would have minimal junk pickup, I guess I would call it. Our members from some of our platforms we have tried in the past, our emails ended up in junk automatically, just because they were coming from that brand and iContact seems to have a better reputation with the junk sorters in emails. iContact was super are easy to get started with. Implementation was a breeze. We didn't even need their customer support to get going, really. It's very user intuitive. Non-designers can make emails look beautiful in iContact and uploading a member list is literally at a of a button. I highly recommend pursuing iContact. I haven't found a single fault with their program. It's user-friendly. It makes beautiful emails and honestly the price point is pretty fair as well.

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Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Iterable

21/44
  • Activity Dashboard
  • AI Content Creation
  • Campaign Scheduling
  • Click Tracking
  • Customer Journey Mapping
  • Customer Surveys
  • Customizable Branding
  • Customizable Fields
  • Email Campaign Management
  • Email Sequences
  • GDPR Compliance
  • HTML Editor
  • Landing Pages/Web Forms
  • Lead Capture
  • Mobile Optimization
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • Real-Time Analytics
  • Third-Party Integrations
  • A/B Testing
  • API
  • Autoresponders
  • Campaign Analytics
  • CAN-SPAM Compliance
  • Contact Management
  • Customer Segmentation
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Image Library
  • List Management
  • Multi-Channel Marketing
  • Reporting/Analytics
  • ROI Tracking
  • Subscriber Management
  • Template Management
  • WYSIWYG Editor
See All features
Hide Email Marketing Software Features -

iContact

Top Features
30/44
Show Email Marketing Software Features +
Iterable
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
iContact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Iterable
  • By Iterable
  • Located in United States
  • Founded in 2013
iContact
  • By iContact
  • Located in United States
  • Founded in 2003
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