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Any company looking for out-of-the-box tools for meaningful, actionable, and user-friendly reports that allow flexibility of self-service BI while keeping the design within limits with standardization
Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.
Overall the experience so far is great. I've only really been utilising the free trials but things are good.
That there is no German version and no German documents.
Its powerful features, flexibility, and ease of use make it an indispensable asset for professionals working with business intelligence.
Sometimes performance problems. The design of the card visualization is sometimes striking.
Love the templates and additional visuals with great additional functionality.
Lack of development pipeline, material is more marketing focussed.
The simple to use apps can make the average user look like a superstar. Also, excellent resources, I enjoy taking part in the webinars.
Lack of bundle price for full suite. Some obvious bugs gets released.
A great too with huge amounts of data that can be useful for both personal and professional applications.
Pricing is very aggressive. There are other Analytical options in the market with very similar features and less aggressive pricing.
The best part is do not require any coding knowledge, we can track each and every aspect of the work done by you on the website and the benefits gained from it.
The user experience is terrible considering this is from Google. You have to be pretty experienced to find the information you are looking for which can be frustrating for some clients.
It’s so easy to use and gives me so much great info on my website traffic. It helps keep me on top of my visitors, where they come from and what platforms they use.
It is way too difficult to use for the new user. The support is horrible (as is anything with Google) and is based on forums with no actual support staff to speak to.
Overall I am very happy with using Google Analytics and would definitely recommend it to anyone who believes the digital presence of their website is important to their business.
It would almost feel wrong to complain or list any dislikes I have about something that is free.
Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.
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Zebra BI
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