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Any business or corporation seeking Social Media Management software
Designed for businesses of all sizes, Later is a visual social marketing platform that helps manage and grow their social media.
I've used this company in its various incarnations over the past decade+ and I've loved it every step of the way. It's the only way I feel like I can effectively use Twitter to its best capacity.
Be it accidental muting, errors with the twitter site or any other reasons (personal or otherwise).
What I like the most about TweetDeck is the ability to schedule tweets , and the ability to manage more than one account.
TweetDeck originally had support for Facebook account management. It is a shame that this feature was dropped once Twitter took over the software.
I love the variations of views that that you are able to pick from and how customizable the software views are. I also love how TweetDeck is very easy to learn to use.
The dashboard is a bit clunky, and the tool is limited to just Twitter, making it a bit obsolete if you have other social media management tools.
When I was in school studying to be a writer it was fun getting all the breaking news lol.
Tweetdeck was originally for multiple social media platforms but with it being own by twitter now, its disappointing not having to use it to manage my Facebook account as well.
Super happy with the product and the familiarity helps comfort levels with taking control of social media accounts for marketing and customer satisfaction.
Have found that there are glitches - sometimes there's been an error uploading a post. Needs close monitoring which can be a pain.
Great for scheduling, reporting, and their newsletter is seriously the best. They're always so current with the trends that you're going to get the best opportunities.
So the post went out immediately instead of later. Worse, I hadn't added hashtags (major oversight) and couldn't edit the text.
Later has many great features but the best feature is definitely the preview ability. It allows me to visually arrange my Instagram feeds.
The only bad part about Later is that you can't post multiple photos to Instagram in one post, but that is not later's fault. It is Instagram's fault for not allowing third party integrations.
It’s been great for Instagram especially— the visual planner is a big help. All the guides a d tips they offer are great, too.
We have simply stopped using this tool for scheduling Facebook content because it's useless to our business without the page tagging capability.
Stephen C.: My name's Stephen. I'm a business growth consultant. I give TweetDeck five out of five stars. For more reviews like this, click below. For multiple avenues to listen and monitor several conversations at once, keywords, key phrases, individual mentions, it's superior. I would be doing you a service if I turned the phone to my TweetDeck as we speak. At high point, I think I was monitoring properly 30 plus conversations, and right now three or four. And I've stayed true to TweetDeck while a lot of my peer group went to Hootsuite. I just find the simplicity appealing to me. It's a great place to be. Its simplicity. Like I said, also, its real time engagement, the interaction, the searchability, the functionality, the quick integration with the Twitter homepage. For example, you click on somebody's profile on TweetDeck, you can open up immediately in Twitter. I think that's great. The only thing they might improve is pop-outs, but right now, that's it. Yeah. The way it integrates in real time with Twitter, plain and simple. I'd like to see profiles maybe pop up in a bubble without opening necessarily to Twitter so that you can stay within TweetDeck. That would be optimum for me. But that's because things are slow. If things were rapid, if I had 30 or more conversations, that wouldn't necessarily be a premium, except to say if they did that and allowed the pop-up to also capture the comment I was clicking on so that I could invariably go back and respond later, that would be optimum. I wouldn't wish that upon their team of coders, but it would be optimum.
Nia: Hi. I'm Nia. I am a CEO of a marketing and advertising firm specializing in social media, and I give Later a four. When thinking about choosing Later, I was previously using Planoly and also Planable, and the interfaces of them were great. They were very aesthetically pleasing. But when thinking about an app, I wanted to go with something that was highly recommended by Instagram itself, had good API and the ones that I was considering at the time were not considered priority in that regard. And they were a little bit clunky, even though they did have a good aesthetic, and eventually settling on another platform after using Later that also fit that bill, but was a little bit more all-inclusive, was Metricool. So the reasons that I chose Later was that Instagram highly recommended it. And when you're working with Instagram, you want to choose a program that Instagram likes. I also chose Later because it worked really well with a lot of influencers. They had a lot of good UGC content, so I was able to see what the platform looked like ahead of time. And also I chose Later because their payment system, their pricing levels felt adequate and it felt like it would be a good price point for me at that point in my business. It was very easy for me to get started in Later. I have previously used other programs similar to Later, and this was me choosing one that I felt like would work the best therefore, it did take some transferring over from Planoly for some of my clients, making sure that the content that we'd already created was inputted easily. And also making sure that the spots where we could set up pre-customizations and just like buttons to click for each post and settings that I wanted for each post making sure that those were set up, were relatively easy. Everything was just simple and well laid out. I think the only thing that I struggled with occasionally was getting the photos to show up appropriately or to upload correctly, but that wasn't really an onboarding issue that just was a use issue. So when it comes to using Later for your business, I highly recommend making sure that if you're a social media manager and you have multiple clients, making sure that you know what your clients need, what tools, and then also making sure that you know what your business goals are and how that product will help you reach those goals. For me, with Later, I wanted something that would help me easily integrate with Instagram, would let me schedule posts that would schedule easily to business and professional accounts, and therefore, that was part of why I chose Later. Towards the end of using Later the reason why I chose other programs eventually was because I had so many clients that I outgrew the program, not the program, the software. So making sure that you know where you're in your business, what your goals are and how to reach them is really important when choosing a social media platform.
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