Capterra Logo
Helping businesses choose better software since 1999

X Pro vs Later: Which is a better fit?

Updated on January 17th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Key features rated by users
Features selected based on 5,561 reviews from Social Media Marketing users.
% Fit
Missing features
Feature ratings
Social Media Integration
NA
Email Marketing
NA
Post Scheduling
4.6
Campaign Planning
NA
Data Import/Export
NA
% Fit
Missing features
Not enough reviews
Feature ratings
Social Media Integration
4.2
Email Marketing
NA
Post Scheduling
4.5
Campaign Planning
NA
Data Import/Export
4.3
User satisfaction
4.5
User reviews1,049
Ease of use
4.5
Functionality
4.4
Value for money
4.6
Customer support
4.2
4.4
User reviews390
Ease of use
4.4
Functionality
4.2
Value for money
4.3
Customer support
4.3
Price starts from
--
Not provided by vendor
Free version
Free trial
--
Monthly subscription
Free version
Free trial
Best for

Any business or corporation seeking Social Media Management software

Designed for businesses of all sizes, Later is a visual social marketing platform that helps manage and grow their social media.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-0634436e-a582-49c9-408a-08d9fd71ef25
Stephen J. C
Consultant
5.0

Stephen C.: My name's Stephen. I'm a business growth consultant. I give TweetDeck five out of five stars. For more reviews like this, click below. For multiple avenues to listen and monitor several conversations at once, keywords, key phrases, individual mentions, it's superior. I would be doing you a service if I turned the phone to my TweetDeck as we speak. At high point, I think I was monitoring properly 30 plus conversations, and right now three or four. And I've stayed true to TweetDeck while a lot of my peer group went to Hootsuite. I just find the simplicity appealing to me. It's a great place to be. Its simplicity. Like I said, also, its real time engagement, the interaction, the searchability, the functionality, the quick integration with the Twitter homepage. For example, you click on somebody's profile on TweetDeck, you can open up immediately in Twitter. I think that's great. The only thing they might improve is pop-outs, but right now, that's it. Yeah. The way it integrates in real time with Twitter, plain and simple. I'd like to see profiles maybe pop up in a bubble without opening necessarily to Twitter so that you can stay within TweetDeck. That would be optimum for me. But that's because things are slow. If things were rapid, if I had 30 or more conversations, that wouldn't necessarily be a premium, except to say if they did that and allowed the pop-up to also capture the comment I was clicking on so that I could invariably go back and respond later, that would be optimum. I wouldn't wish that upon their team of coders, but it would be optimum.

How Capterra sources reviews
View all video reviews
Nia P
CEO
4.0

Nia: Hi. I'm Nia. I am a CEO of a marketing and advertising firm specializing in social media, and I give Later a four. When thinking about choosing Later, I was previously using Planoly and also Planable, and the interfaces of them were great. They were very aesthetically pleasing. But when thinking about an app, I wanted to go with something that was highly recommended by Instagram itself, had good API and the ones that I was considering at the time were not considered priority in that regard. And they were a little bit clunky, even though they did have a good aesthetic, and eventually settling on another platform after using Later that also fit that bill, but was a little bit more all-inclusive, was Metricool. So the reasons that I chose Later was that Instagram highly recommended it. And when you're working with Instagram, you want to choose a program that Instagram likes. I also chose Later because it worked really well with a lot of influencers. They had a lot of good UGC content, so I was able to see what the platform looked like ahead of time. And also I chose Later because their payment system, their pricing levels felt adequate and it felt like it would be a good price point for me at that point in my business. It was very easy for me to get started in Later. I have previously used other programs similar to Later, and this was me choosing one that I felt like would work the best therefore, it did take some transferring over from Planoly for some of my clients, making sure that the content that we'd already created was inputted easily. And also making sure that the spots where we could set up pre-customizations and just like buttons to click for each post and settings that I wanted for each post making sure that those were set up, were relatively easy. Everything was just simple and well laid out. I think the only thing that I struggled with occasionally was getting the photos to show up appropriately or to upload correctly, but that wasn't really an onboarding issue that just was a use issue. So when it comes to using Later for your business, I highly recommend making sure that if you're a social media manager and you have multiple clients, making sure that you know what your clients need, what tools, and then also making sure that you know what your business goals are and how that product will help you reach those goals. For me, with Later, I wanted something that would help me easily integrate with Instagram, would let me schedule posts that would schedule easily to business and professional accounts, and therefore, that was part of why I chose Later. Towards the end of using Later the reason why I chose other programs eventually was because I had so many clients that I outgrew the program, not the program, the software. So making sure that you know where you're in your business, what your goals are and how to reach them is really important when choosing a social media platform.

How Capterra sources reviews
View all video reviews
User interface
144330 video thumbnail}
1 Video
152254 video thumbnail}
1 Video
144330
1 screenshot
152254
4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

X Pro

6/40
  • A/B Testing
  • Activity Dashboard
  • Automated Scheduling
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Click Tracking
  • Commenting/Notes
  • Contact Management
  • Content Library
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Image Library
  • Keyword Filtering
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Real-Time Data
  • Social Media Integration
  • Social Promotion
  • Tagging
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
  • Automated Publishing
  • Content Management
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring
See All features
Hide Social Media Marketing Software Features -

Later

Top Features
17/40
Show Social Media Marketing Software Features +
X Pro
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Later
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
X Pro
  • By Twitter
  • Located in United States
Later
  • By Later
  • Located in Canada
  • Founded in 2014
Need a Little Help?

Talk with a software expert for free. Get a list of software that’s great for you in less than 15 minutes.

Recommendations

Products similar to those you're currently comparing: