# Compare Yotpo vs Klaviyo 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Yotpo and Klaviyo based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/144389-156699/Yotpo-vs-Klaviyo

---

# Yotpo vs Klaviyo Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

YotpoKlaviyo2/4 selected

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)[4.5 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

[## Yotpo](https://www.capterra.com/p/144389/Yotpo/)[4.5 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/)

Starting Price

$199.00/month

Value-for-Money

3.9

Functionality

4.4

Ease of Use

4.4

Customer Service

4.5

Reviews Sentiment

Based on [376 reviews](#user-reviews)

Positive

342

Neutral

23

Negative

11

[## Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.6 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Starting Price

$20.00/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.5

Customer Service

4.3

Reviews Sentiment

Based on [530 reviews](#user-reviews)

Positive

504

Neutral

20

Negative

6

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## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 2,308 reviews from brand management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Customizable Templates

NA

Customizable Branding

5.0

Data Import/Export

NA

Drag & Drop

NA

Content Management

5.0

82%Fit

Not enough reviews

Feature ratings

Customizable Templates

4.5

Customizable Branding

4.5

Data Import/Export

4.5

Drag & Drop

5.0

Content Management

5.0

User satisfaction

User satisfaction

4.5

User reviews[376](https://www.capterra.com/p/144389/Yotpo/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

3.9

Customer support

4.5

User satisfaction

4.6

User reviews[530](https://www.capterra.com/p/156699/Klaviyo/reviews/)

Ease of use

4.5

Functionality

4.6

Value for money

4.3

Customer support

4.3

Price starts from

Price starts from

$199Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$20Usage Based, Per Month

-   Free version
-   Free trial

Best for

Best for

eCommerce brands, online retailers, digital marketers, customer experience managers, and brand growth strategists.

Best for

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

## User reviews

Pros & cons

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7128751)

VR

Verified Reviewer

Customer Experience Supervisor

> "The integration for replying to user questions submitted via Yotpo x Gorgias in particular is a bit..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7008336)

HD

Hannah D.

Warehouse Assistant Manager

> "Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6794018)

LP

Lisa P.

content management

> "I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6825471)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "The Shopify integration is clean and the on-site display widgets are easy to set up."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7128751)

NM

NATASHA M.

Controller

> "We were not able to customize like they said in sales pitch."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7022180)

OC

Owen C.

MD

> "Excellent integration with our Shopify ecommerce store, works really well to reward repeat customers and..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6573291)

FL

Fabian L.

E-Commerce Manager

> "Very performance heavy on site, very little customization as well as the lack of ratings"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6648049)

AR

Albert R.

Customer Care Expert

> "Yotpo had some nice subscription management features and many integrations that worked well with our..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6698999)

SL

Suzanne L.

Head of CRM

> "Awkward to integrate with e-commerce platforms which aren't Shopify"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6822718)

XC

Xavier C.

Founder

> "Yotpo makes full stack marketing 100% easier - The email functionality is my favourite part."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6551257)

AR

Albert R.

Customer Care Expert

> "There were too many bugs and things breaking."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6698999)

SD

Stephanie D.

VP of Marketing

> "We love the ease of collecting reviews, as well as their shoppable UGC and SMS solutions."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6432877)

Philip G.

Owner

> "A dumpster fire of code in the web reviews widget make matters worse."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6031530)

HD

Hannah D.

Warehouse Assistant Manager

> "Overall we enjoy using yotpo, we have yet to find another company that beats the price and offers..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6794018)

LP

Lisa P.

content management

> "I think that it's expensive."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6825471)

FL

Fabian L.

E-Commerce Manager

> "Simplicity, well done integrations with Shopify and Klaviyo among others"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6648049)

JP

Juliette P.

CEO

> "Also, without taking a super premium plan, it was not possible to ask for customized feedbacks to our..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3758277)

VR

Verified Reviewer

President

> "Easy set up and use and good value for money."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7090972)

Philip G.

Owner

> "Contribution reports are unreliable."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6031530)

AL

Andrew L.

eCommerce Manager

> "Overall, Yotpo has been a good partner and allowed us to try out a lot of strategies with a single..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6642514)

AM

Andrea M.

Virtual Assistant

> "The facebook connection regularly disconnects, and I don't know it."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4298697)

HD

Hannah D.

Warehouse Assistant Manager

> "Creates an easy trust worthy face for your company."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6794018)

JH

Jonathan H.

owner

> "The integration was difficult for me, but I'm not that savvy with code. "

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4660107)

SL

Suzanne L.

Head of CRM

> "Easy to set up (particularly if integrated with Shopify)"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6822718)

MR

Mats R.

Owner

> "Most of its feature are locked between different tiers, a weird business model for a modern SaaS..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3351107)

SL

Suzanne L.

Head of CRM

> "Good core functionality"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6822718)

CV

Cleo V.

Dir. of eCommerce

> "It's expensive - definitely the most expensive of the options out there, but it comes with white glove..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2981893)

LM

Larissa M.

Graphic Designer

> "Easy and convenient access to website features"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6559151)

CM

Chantell M.

Marketing Associate

> "I've run into an issue with the visual content curator that hasn't been solved, even with multiple..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2739663)

Manjulika B.

Equity Trader

> "With a wide range of features designed to support both onsite and offsite strategies, it's clear that..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4724730)

CB

Catarina B.

Owner

> "The only negative for me is how their external scripts can affect my site speed, perhaps this is..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2426158)

AH

Alex H.

Owner

> "YOTPO really helps build customer trust for my store and thus aids conversion rate. "

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3818896)

JP

Juliette P.

CEO

> "Yotpo was too expensive."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3758277)

JA

Jacki A.

Owner

> "I like the customization aspect."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4972364)

KN

Kamal N.

Business Development Manager

> "The price is pretty expensive."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4345648)

VR

Verified Reviewer

Owner

> "I've been pretty satisfied overall. Plus Yotpo has many other apps that intergrate well."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6043158)

KN

Kamal N.

Business Development Manager

> "Customer support is not so good."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4345648)

Patrick G.

ecommerce administrator

> "We were happy with a previous reviews solution until we couldn't integrate with Google shopping ads but..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3679976)

EE

Esteban E.

eCom Manager

> "It's very hard to set up and the customer support takes too long to solve issues ."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3186251)

VR

Verified Reviewer

Marketing Manager

> "The most useful feature of Yotpo is how easily it integrates with your website and provides customers..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3566127)

Eszter D.

Marketing manager

> "they only offer annual contracts, very expensive plans."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3116798)

JAN

Jo-Ann N.

Owner

> "It's so easy to set it all up and massively important for social proof."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6051601)

MR

Mats R.

Owner

> "Another bad feature is the localization."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3351107)

MA

Melanie A.

Owner

> "I really love that I can set up to send reminders to my customers to leave a review."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3817614)

AS

Ange S.

Brand Manager

> "Sometimes the different tiers and offers can be confusing; not sure where YOTPO reviews ends and YOTPO..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2713534)

Manjulika B.

Equity Trader

> "One of the things that really sets Yotpo apart is their commitment to staying up-to-date with the latest..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4724730)

VR

Verified Reviewer

Owner CEO

> "Only after I started paying learned that even though I'm paying I don't unlock features. Until I get a..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2429836)

RM

Robert M.

Owner

> "It really helps gather reviews after purchases automatically."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3676290)

CG

Chris G.

Marketing Director

> "Lots of features are only available on the higher tier plans which are far too expensive for small..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2569296)

RM

Robert M.

Owner

> "I have been using Yotpo for several and it has helped my business grow with reviews."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3676290)

PM

Paul M.

ZCEO

> "Using the admin site can be frustrating because it is slow and sometimes confusing."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2907363)

Manjulika B.

Equity Trader

> "They regularly update their product, so you can be confident that you're always using the most..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4724730)

MJ

Michelle J.

Owner

> "It is pretty expensive when you look at emails sent verses reviews received."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2562481)

MM

Markeisha M.

Founder

> "I've used Yotpo for about 3 years and I have been recently loving the new improvements with campaign..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4661223)

JF

Jonathan F.

President

> "WAY too expensive and our reviews are disorganized and all over our website"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2713463)

DB

Dal B.

President

> "Many different plans are available and the functionailty is superior to other competitors."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4675555)

Mauricio C.

CEO & FOUNDER

> "The price, if we compare with another apps, is more expensive."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2578758)

VR

Verified Reviewer

Communications Director

> "Yotpo gets the job done in an effective fashion and a revenue booster for our company."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4382675)

KF

Kay F.

Owner

> "It takes so long to navigate around anything and nothing is explained."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2941217)

MH

Mia H.

Marketing Coordinator

> "I love that we are able to manage positive and negative reviews that come in."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3848491)

PM

Paul M.

ZCEO

> "That needs to be fixed or scrapped."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2907363)

CV

Cleo V.

Dir. of eCommerce

> "Yotpo definitely offers the most robust options for loyalty and referral programs, that definitely is..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2981893)

SV

Shivangi V.

CEO

> "The initial CVS file was not easy to navigate."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2574896)

DB

Dal B.

President

> "Its likely the best review widget available particularly for Shopify."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4675555)

JB

Joe B.

Owner

> "Every service costs money and it adds up quick."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2576367)

AM

Amy M.

business owner

> "SO many great features, really visible for the customer to see when deciding on a purchase"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4310739)

SJ

Stephanie J.

CEO/Founder

> "I hate the layout of the dashboard."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2714606)

TH

Tahquetta H.

T-Shirt Designer

> "They are perfect for beginning users as well as advanced features."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4684019)

SC

Stuart C.

director

> "not worth the money"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2570073)

AT

Aicel T.

Customer Experience Team Lead

> "Yotpo was a huge help in making our loyalty program user-friendly and easy to understand or coach."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4578557)

SJ

Stephanie J.

CEO/Founder

> "It's not easy to use."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2714606)

[View Reviews](https://www.capterra.com/p/144389/Yotpo/reviews/)

DN

Dmytro N.

CEO

> "Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

Dan J.

Lead Strategist, Designer

> "They've continued to add features to try and justify the costs, but it gets harder to keep up as a small business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7115526)

DN

Dmytro N.

CEO

> "It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales...."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7151543)

AD

Alexandre D.

Secretary General

> "Customer support is quick, however at the peak time it is sometimes slow which is frustrating for troubleshooting."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

LW

Lee W.

Owner

> "Easy ability to see how much money generated for each email sent, good visibility of who opened emails and who was active on the site and how long for..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7077455)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "Reporting is clunky and the UI buries things that should be front and center."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

Doga I.

Director

> "Some features are not available for every account/business."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

AD

Alexandre D.

Secretary General

> "It is an excellent solution for an IT related business such as ours where security and organization matter, but may not be worth the investment for..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7175900)

VR

Verified Reviewer

Marketing

> "The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

Cody A.

President

> "You can make an infinite number of email flows, campaigns, text campaigns, form, etc."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "The UX and support don't match what you're paying at scale."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7128746)

Linda S.

CEO Founder

> "As an agency, the majority of our clients use Klaviyo, so I’ve had extensive hands-on experience with it across a wide range of ecommerce brands and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527)

GD

Grant D.

Production and Product Line Manager formerly Marketing and Web Manager

> "A bit pricy and tiers and auto upgrades take a while to get used to"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6572455)

Elena D.

Marketing Manager

> "It provides a lot of emails templates and a lot of drag sections to quick launch a Email marketing campaign and also you could design workflows to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6686651)

Raphael F.

Head of Ecommerce

> "It's a bit abusive even though the service is great."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

OC

Owen C.

MD

> "its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6497002)

Joseph E.

Ecommerce and IT Manager

> "I don't like the pricing structure for a lot of it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7038090)

Kennedy K.

freelancer

> "The thing I love is how powerful the tool is in terms of email marketing and how it can be easily integrated with big platforms such as Shopify and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

Raphael F.

Head of Ecommerce

> "We didn't appreciate the drastic price increase last year in 2024."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6860235)

RO

Ricki O.

Owner

> "Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

Cody A.

President

> "Their pricing is honestly insane."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7143026)

VR

Verified Reviewer

Digital and Marketing senior specialist

> "Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7114621)

KM

Kortney M.

Owner

> "The cost was getting high especially for a small list. And the support was not always available straight away"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6665441)

IS

Ilayda S.

Marketing Director

> "It’s improved email open rates and resulted in more sales as we can send our fashion customers targetted promotions and keep them engaged with new..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6783045)

KC

Katie C.

Email Team LEad

> "Cost and pricing structure are not my favorite."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6813794)

DANIEL V.

Consultor

> "I have several clients with whom I have implemented the tool and at least 40% of sales are thanks to the flows, registration pages and campaigns that I..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6483491)

IA

Isaac A.

Student

> "The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which can..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

SO

Sophie O.

Head of ecommerce

> "More and more start-ups are launching complementary services to Klaviyo, such as Wax (Whatsapp solution) and Loyoly (loyalty program), so we've managed..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6728534)

MB

Miriam B.

Administrator

> "It was pretty complicated to manage the email domain switch."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6752033)

RO

Ricki O.

Owner

> "Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6551659)

AS

Allison S.

Email Designer

> "It could take a while for the support team to understand what I was asking for help with."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6564905)

SG

Sauve G.

Sales Representative

> "Also many pre bulit tempates that helps to make emails very quick."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7169381)

JF

Jonah F.

Manager of Product Development and Business Operations

> "We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6234071)

VR

Verified Reviewer

Marketing

> "They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

Bo K.

Customer Service Ambassador

> "Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

LE

Lindsey E.

Owner - Head Designer

> "I love the ease of connecting Klaviyo to my Shopify store and other apps."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7090949)

VR

Verified Reviewer

Chief of Staff

> "The interface can feel dense at first."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6823065)

Sam Z.

Director Of Marketing And DTC

> "Klaviyo remains the easiest way for marketers to easily segment, personalize, and create behavior based automations."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7058703)

TA

Trevor A.

Owner

> "The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___5062600)

AW

Angela W.

Graphic Designer

> "We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7075018)

SR

Steve R.

Digital Producer

> "Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

JV

Jeannie V.

Operations Manager

> "Klaviyo has got some major perks—think advanced segmentation, in-depth analytics, and automation that’s perfect for eCommerce."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6541060)

MV

Mariana V.

Social media lead

> "It is a little more expensive than other similar tools."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6810154)

KK

Kevin K.

Marketing Manager

> "The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7045217)

LC

Lataysha C.

Owner

> "My overall experience has been difficult to where I’ve used it and gave up on understanding it."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6768547)

Kennedy K.

freelancer

> "It has been the best which has helped me in my journey to e-commerce and selling online, thus bridging the gap between me and my customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

ZP

Zenia P.

Marketing Coordinator

> "Also, it bills based on profiles, and takes ALL profiles from your Woocommerce account whether they're signed up for email or not. When I made noises..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4873198)

Samuel A.

Digital marketing manager

> "I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6652553)

KV

Katya V.

Developer

> "We had to download a separate integration tool and were still unable to integrate the emails without the automatic double confirmation email (even..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4159014)

Doga I.

Director

> "Best email marketing platform for D2C ecommerce businesses."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7096566)

SR

Steve R.

Digital Producer

> "Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3934652)

RG

Rob G.

CEO

> "good email campaigns with automation, easy to setup flows, integration with ecommerce stores worked well."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7006781)

NA

Ndifon A.

Founder and CEO

> "It's a significant drawback, especially for small businesses or those with limited budgets."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6008250)

VR

Verified Reviewer

CEO

> "I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6621821)

AW

Adam W.

eCommerce

> "The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4821411)

SW

Simona W.

Head of marketing

> "For the structure our emails, Klaviyo has been an effective tool."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6862781)

VR

Verified Reviewer

Eigenaar

> "Klaviyo keeps deducting money from our creditcard"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6133256)

Linda S.

CEO Founder

> "I’ve been using the platform for around 8–10 years, so I have a strong understanding of how it works and what it can do."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7134527)

SK

Sabri K.

does not refund money

> "We canceled a plan by mistake, they do not take it back and do not give refunds"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6359313)

JM

Javier M.

Project Manager

> "Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6504218)

John S.

Social Media Consultant

> "One potential downside of this platform is its pricing structure. While there is a free version of Klaviyo available, the more advanced features and..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4607346)

IA

Isaac A.

Student

> "In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4907836)

MC

Maria C.

Sales Executive

> "It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___4679341)

Bo K.

Customer Service Ambassador

> "Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6019114)

RR

Ricardo R.

Marketing

> "Can get expensive, especially if using old email lists."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6292703)

BJ

Brittany J.

Operations Manager

> "I like that it has so many features that are one or two clicks to implement, like the follow up email feature."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6778473)

JP

Juliette P.

CEO

> "Klaviyo is a little expensive compared to sendinblue that we used before."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6007467)

Bill L.

Vice President of Sales and Operations

> "We like how the data graphs."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___7089137)

MO

Maria O.

Growth Hacking Analyst

> "It has some essential features in a small letter size which is complicated and complex to read; sometimes it isn't as intuitive as you would like it to..."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___3685319)

SB

Sam B.

E-Commerce Manager

> "It integrates with Shopify remarkably well, and creating workflows via Shopify is very easy."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6746071)

GN

Gerald N.

Marketing

> "It's starting to get super expensive as our list grows."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6249682)

IL

Isaac L.

Director of Sales and Business Development

> "Their company continually develops new products that help merchants achieve greater success."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6859213)

VR

Verified Reviewer

Owner

> "I didn't know anything about email marketing before using Klaviyo."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6043278)

VR

Verified Reviewer

Marketing

> "It's easy to use, and the ability to build lists and segments is useful and also user friendly."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6857226)

KN

Kyle N.

Owner

> "It is a lot of work and their support is very limited."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6296706)

JW

Joe W.

Marketing Lead

> "Email templates, data analysis, contact management are all great"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6590782)

Ben U.

CTO

> "a bit expensive if you dont know what your doing."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6060970)

Kennedy K.

freelancer

> "also, it is highly customizable that also connects perfectly with the vendors and customers."

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6689292)

SL

Simon L.

Manager

> "Pricing seems a little high compared to others"

[See full review](https://www.capterra.com/p/156699/Klaviyo/#Capterra___6281452)

[View Reviews](https://www.capterra.com/p/156699/Klaviyo/reviews/)

## User interface

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)

4.53 (376)

[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)

4.64 (530)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Yotpo

14/46

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Artwork Management
-   Brand Guidelines
-   Brand Tracking
-   Campaign Management
-   Change Management
-   Collaboration Tools
-   Commenting/Notes
-   Competitive Analysis
-   Compliance Management
-   Content Library
-   Content Management
-   Content Scheduling
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Digital Asset Management
-   Drag & Drop
-   Engagement Tracking
-   File Management
-   Fulfillment Distribution
-   Generative AI
-   Image Editing
-   Metadata Management
-   Multi-Channel Marketing
-   Multiple Output Formats
-   Project Management
-   Real-Time Data
-   Reporting & Statistics
-   Reputation Management
-   Search/Filter
-   Sentiment Analysis
-   Single Sign On
-   Social Media Monitoring
-   Storytelling
-   Strategic Planning
-   Tagging
-   Third-Party Integrations
-   Version Control
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/144389/Yotpo/#features)

Klaviyo

Top features

32/46

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Approval Process Control
-   Artwork Management
-   Brand Guidelines
-   Brand Tracking
-   Campaign Management
-   Change Management
-   Collaboration Tools
-   Commenting/Notes
-   Competitive Analysis
-   Compliance Management
-   Content Library
-   Content Management
-   Content Scheduling
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Digital Asset Management
-   Drag & Drop
-   Engagement Tracking
-   File Management
-   Fulfillment Distribution
-   Generative AI
-   Image Editing
-   Metadata Management
-   Multi-Channel Marketing
-   Multiple Output Formats
-   Project Management
-   Real-Time Data
-   Reporting & Statistics
-   Reputation Management
-   Search/Filter
-   Sentiment Analysis
-   Single Sign On
-   Social Media Monitoring
-   Storytelling
-   Strategic Planning
-   Tagging
-   Third-Party Integrations
-   Version Control
-   Visual Analytics
-   Workflow Management

[See all features](https://www.capterra.com/p/156699/Klaviyo/#features)

### Recognition

Yotpo is recognized as a top-rated tool in 2 Capterra Shortlist reports

Klaviyo is recognized as a top-rated tool in 5 Capterra Shortlist reports

### Deployment & support

Yotpo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Klaviyo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Yotpo

-   By Yotpo
-   Located in Israel
-   Founded in 2010

Klaviyo

-   By Klaviyo
-   Located in United States
-   Founded in 2012

## Popular Comparisons

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[Yotpo](https://www.capterra.com/p/144389/Yotpo/)[4.53 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/)

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[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

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[View full comparison](https://www.capterra.com/compare/156699-202338/Klaviyo-vs-Gmail)

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)[4.53 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/)

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[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[4.64 (530)](https://www.capterra.com/p/156699/Klaviyo/reviews/)

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