# Compare Yotpo vs Trustpilot 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Yotpo and Trustpilot based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/144389-169618/Yotpo-vs-Trustpilot

---

# Yotpo vs Trustpilot Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

YotpoTrustpilot2/4 selected

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)[4.5 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/)

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.5 (1,203)](https://www.capterra.com/p/169618/Trustpilot/reviews/)

[## Yotpo](https://www.capterra.com/p/144389/Yotpo/)[4.5 (376)](https://www.capterra.com/p/144389/Yotpo/reviews/)

Starting Price

$199.00/month

Value-for-Money

3.9

Functionality

4.4

Ease of Use

4.4

Customer Service

4.5

Reviews Sentiment

Based on [376 reviews](#user-reviews)

Positive

342

Neutral

23

Negative

11

[## Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.5 (1,203)](https://www.capterra.com/p/169618/Trustpilot/reviews/)

Starting Price

$299.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.6

Customer Service

4.2

Reviews Sentiment

Based on [1,203 reviews](#user-reviews)

Positive

1,086

Neutral

57

Negative

60

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## Summary

* * *

Key features rated by users

Features selected based on 4,082 reviews from review management software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Review Request

4.6

Negative Feedback Management

4.8

Review Monitoring

4.6

Response Management

4.5

Review Notification

4.7

88%Fit

Feature ratings

Review Request

4.3

Negative Feedback Management

4.2

Review Monitoring

4.4

Response Management

4.3

Review Notification

4.4

User satisfaction

User satisfaction

4.5

User reviews[376](https://www.capterra.com/p/144389/Yotpo/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

3.9

Customer support

4.5

User satisfaction

4.5

User reviews[1,203](https://www.capterra.com/p/169618/Trustpilot/reviews/)

Ease of use

4.6

Functionality

4.4

Value for money

4.2

Customer support

4.2

Price starts from

Price starts from

$199Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$299Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

eCommerce brands, online retailers, digital marketers, customer experience managers, and brand growth strategists.

Best for

Trustpilot serves all of the Internet economy. - Ecommerce - Retail - Financial services - Consumer services - Consumer goods - Insurance - Healthcare - Auto - Travel

## User reviews

Pros & cons

HD

Hannah D.

Warehouse Assistant Manager

> "Yotpo customer service/support is top notch, helps problem solve and helps build flows and will check..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6794018)

LP

Lisa P.

content management

> "I wanted to install yotpo on my shopify store, and play with it for 2 weeks before I wanted to commit to..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6825471)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "Having reviews, loyalty, and SMS under one roof is appealing on paper, and the review request automation..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7128751)

VR

Verified Reviewer

Customer Experience Supervisor

> "The integration for replying to user questions submitted via Yotpo x Gorgias in particular is a bit clunky"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7008336)

VR

Verified Reviewer

Sr Manager, Digital Marketing

> "The Shopify integration is clean and the on-site display widgets are easy to set up."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7128751)

SL

Suzanne L.

Head of CRM

> "Awkward to integrate with e-commerce platforms which aren't Shopify"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6822718)

OC

Owen C.

MD

> "Excellent integration with our Shopify ecommerce store, works really well to reward repeat customers and..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6573291)

NM

NATASHA M.

Controller

> "We were not able to customize like they said in sales pitch."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7022180)

HD

Hannah D.

Warehouse Assistant Manager

> "Overall we enjoy using yotpo, we have yet to find another company that beats the price and offers..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6794018)

FL

Fabian L.

E-Commerce Manager

> "Very performance heavy on site, very little customization as well as the lack of ratings"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6648049)

AR

Albert R.

Customer Care Expert

> "Yotpo had some nice subscription management features and many integrations that worked well with our..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6698999)

AR

Albert R.

Customer Care Expert

> "There were too many bugs and things breaking."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6698999)

XC

Xavier C.

Co Founder

> "Yotpo makes full stack marketing 100% easier - The email functionality is my favourite part."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6551257)

LP

Lisa P.

content management

> "I think that it's expensive."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6825471)

SD

Stephanie D.

VP of Marketing

> "We love the ease of collecting reviews, as well as their shoppable UGC and SMS solutions."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6432877)

Philip G.

Owner

> "A dumpster fire of code in the web reviews widget make matters worse."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6031530)

FL

Fabian L.

E-Commerce Manager

> "Simplicity, well done integrations with Shopify and Klaviyo among others"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6648049)

JP

Juliette P.

CEO

> "Also, without taking a super premium plan, it was not possible to ask for customized feedbacks to our..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3758277)

HD

Hannah D.

Warehouse Assistant Manager

> "Creates an easy trust worthy face for your company."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6794018)

Philip G.

Owner

> "Contribution reports are unreliable."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6031530)

VR

Verified Reviewer

President

> "Easy set up and use and good value for money."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___7090972)

AM

Andrea M.

Virtual Assistant

> "The facebook connection regularly disconnects, and I don't know it."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4298697)

SL

Suzanne L.

Head of CRM

> "Easy to set up (particularly if integrated with Shopify)"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6822718)

JH

Jonathan H.

owner

> "The integration was difficult for me, but I'm not that savvy with code. "

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4660107)

AL

Andrew L.

eCommerce Manager

> "Overall, Yotpo has been a good partner and allowed us to try out a lot of strategies with a single..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6642514)

MR

Mats R.

Owner

> "Most of its feature are locked between different tiers, a weird business model for a modern SaaS platform."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3351107)

VR

Verified Reviewer

Marketing Manager

> "The most useful feature of Yotpo is how easily it integrates with your website and provides customers..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3566127)

CV

Cleo V.

Dir. of eCommerce

> "It's expensive - definitely the most expensive of the options out there, but it comes with white glove..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2981893)

SL

Suzanne L.

Head of CRM

> "Good core functionality"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6822718)

CM

Chantell M.

Marketing Associate

> "I've run into an issue with the visual content curator that hasn't been solved, even with multiple..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2739663)

LM

Larissa M.

Graphic Designer

> "Easy and convenient access to website features"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6559151)

CB

Catarina B.

Owner

> "The only negative for me is how their external scripts can affect my site speed, perhaps this is..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2426158)

Manjulika B.

Equity Trader

> "With a wide range of features designed to support both onsite and offsite strategies, it's clear that..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4724730)

JP

Juliette P.

CEO

> "Yotpo was too expensive."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3758277)

AH

Alex H.

Owner

> "YOTPO really helps build customer trust for my store and thus aids conversion rate. "

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3818896)

KN

Kamal N.

Business Development Manager

> "The price is pretty expensive."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4345648)

JA

Jacki A.

Owner

> "I like the customization aspect."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4972364)

KN

Kamal N.

Business Development Manager

> "Customer support is not so good."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4345648)

VR

Verified Reviewer

Owner

> "I've been pretty satisfied overall. Plus Yotpo has many other apps that intergrate well."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6043158)

PM

Paul M.

ZCEO

> "Using the admin site can be frustrating because it is slow and sometimes confusing."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2907363)

Patrick G.

ecommerce administrator

> "We were happy with a previous reviews solution until we couldn't integrate with Google shopping ads but..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3679976)

EE

Esteban E.

eCom Manager

> "It's very hard to set up and the customer support takes too long to solve issues ."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3186251)

JAN

Jo-Ann N.

Owner

> "It's so easy to set it all up and massively important for social proof."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___6051601)

Eszter D.

Marketing manager

> "they only offer annual contracts, very expensive plans."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3116798)

VR

Verified Reviewer

Marketing Manager

> "We have a lot of product reviews, not only for marketing but also for the benefit of our customers."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3566127)

KF

Kay F.

Owner

> "It takes so long to navigate around anything and nothing is explained."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2941217)

MA

Melanie A.

Owner

> "I really love that I can set up to send reminders to my customers to leave a review."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3817614)

MR

Mats R.

Owner

> "Another bad feature is the localization."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3351107)

Manjulika B.

Equity Trader

> "One of the things that really sets Yotpo apart is their commitment to staying up-to-date with the latest..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4724730)

AS

Ange S.

Brand Manager

> "Sometimes the different tiers and offers can be confusing; not sure where YOTPO reviews ends and YOTPO..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2713534)

RM

Robert M.

Owner

> "It really helps gather reviews after purchases automatically."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3676290)

VR

Verified Reviewer

Owner CEO

> "Only after I started paying learned that even though I'm paying I don't unlock features. Until I get a..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2429836)

VR

Verified Reviewer

Marketing Manager

> "It is beneficial to moderate online reviews and responds to meeting customers' needs."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3566127)

PM

Paul M.

ZCEO

> "That needs to be fixed or scrapped."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2907363)

RM

Robert M.

Owner

> "I have been using Yotpo for several and it has helped my business grow with reviews."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3676290)

CG

Chris G.

Marketing Director

> "Lots of features are only available on the higher tier plans which are far too expensive for small..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2569296)

Manjulika B.

Equity Trader

> "They regularly update their product, so you can be confident that you're always using the most..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4724730)

SV

Stephen V.

Digital Experience Manager

> "I also don't like that I can't send review requests with our ESP, Klaviyo. "

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2257182)

MM

Markeisha M.

Founder

> "I've used Yotpo for about 3 years and I have been recently loving the new improvements with campaign..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4661223)

MJ

Michelle J.

Owner

> "It is pretty expensive when you look at emails sent verses reviews received."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2562481)

DB

Dal B.

President

> "Many different plans are available and the functionailty is superior to other competitors."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4675555)

JF

Jonathan F.

President

> "WAY too expensive and our reviews are disorganized and all over our website"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2713463)

VR

Verified Reviewer

Communications Director

> "Yotpo gets the job done in an effective fashion and a revenue booster for our company."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4382675)

Mauricio C.

CEO & FOUNDER

> "The price, if we compare with another apps, is more expensive."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2578758)

MH

Mia H.

Marketing Coordinator

> "I love that we are able to manage positive and negative reviews that come in."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___3848491)

SV

Shivangi V.

CEO

> "The initial CVS file was not easy to navigate."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2574896)

CV

Cleo V.

Dir. of eCommerce

> "Yotpo definitely offers the most robust options for loyalty and referral programs, that definitely is..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2981893)

JB

Joe B.

Owner

> "Every service costs money and it adds up quick."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2576367)

DB

Dal B.

President

> "Its likely the best review widget available particularly for Shopify."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4675555)

SJ

Stephanie J.

CEO/Founder

> "I hate the layout of the dashboard."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2714606)

AC

Alfonso C.

Founder

> "I just love the way it handles reviews, the automation, the negative feedback tools and that we share to..."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2911478)

SC

Stuart C.

director

> "not worth the money"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2570073)

AM

Amy M.

business owner

> "SO many great features, really visible for the customer to see when deciding on a purchase"

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___4310739)

SJ

Stephanie J.

CEO/Founder

> "It's not easy to use."

[See full review](https://www.capterra.com/p/144389/Yotpo/#Capterra___2714606)

[View Reviews](https://www.capterra.com/p/144389/Yotpo/reviews/)

KM

Karen M.

Managing Editor

> "I love the way that reviews can be used as feedback but also a marketing tool to inform us on what readers are thinking and give us credibility with external audiences."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___7073759)

Sasha B.

Customer

> "My review was removed because trust pilot use automated detection technology which checks your location and the review for advertising or harmful/illegal content."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6874311)

FA

Fabruzio A.

Technician

> "I use Trustpilot when I want to check the reputation/reliability of a service (supplied by web site or mobile app), and I must to say all the reviews are true and many..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6308984)

Sasha B.

Customer

> "I reviewed a local business which I was able to provide documentation for and didn't include any advertising or harmful/illegal content and my review was still not..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6874311)

VR

Verified Reviewer

Leasing Consultant

> "Reviews are important when it comes to me deciding what products/companies to trust and buy from, and Trustpilot helps me do that."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___7078977)

SB

Samuel B.

Co Founder

> "There are a few cons to Trustpilot - they are quite pushy with wanting you to buy a paid plan, emailing you every so often, since we're quite a small company it does..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6859506)

TG

Tim G.

Customer Service Executive

> "Trustpilot is great for our clients because it gives them a voice, and great for us because it shares insight into their real-world feelings on our service."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6852879)

VR

Verified Reviewer

Marketing

> "In the past 2 years we've been a Trustpilot customer, they've increased the subscription price whilst taking away features and not adding any new features to our plan,..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6860356)

SA

Sara A.

Engineer

> "I quickly find the answers, I mean I can "trust" the service or should avoid (or be prepared for any problems), thanks also to the score (up to 5) and the color."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6277527)

Eric P.

CEO

> "We were paying TrustPilot $70/month, then our bill suddenly jumped to $380/month for the same service. When we contacted them about it (and escalated it), they said,..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6814432)

FA

Fabruzio A.

Technician

> "Leaving a review is easy and you can do it from computer or mobile phone: the interface is clear and in case of negative review often you will receive a feedback to..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6308984)

SL

Suzanne L.

Head of CRM

> "Additional bells and whistles are available including "machine learning" but they seem gimmicky and didn't add value to our use of the platform"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6834313)

SL

Stefanos L.

CEO

> "I registered with Trustpilot as a company and received a 5-star rating."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___7079693)

SL

Suzanne L.

Head of CRM

> "We were upsold a lot of the gimmicky functionality and not given any training on it (perhaps we'd have been more impressed if we had been) and we weren't given any..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6834313)

AL

Ariel L.

Director of Customer Support and Success

> "We have been able to capture more feedback than ever and identified more improvement we need to make."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6830108)

AZ

Alexis Z.

CTE Business Teacher

> "One downside of Trustpilot is that sometimes it can be hard to tell which reviews are real and which might be fake or biased. While the company tries to manage this,..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6560733)

SL

Suzanne L.

Head of CRM

> "Core functionality of requesting and publishing reviews is good"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6834313)

TG

Tim G.

Customer Service Executive

> "Even when we are getting great reviews, it can be hard to get a satisfied customer to review us without having to ask multiple times."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6852879)

Vincenzo S.

Geom

> "I have been using trustpilot for years, I am always looking for new methods of online earning and investment, the web is now a jungle that includes many types of..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4985035)

Ashish A.

Customer Service Representative

> "Potential for Biased Reviews: While most reviews are genuine, there is a possibility of biased or fake reviews which can mislead consumers."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6353565)

Vionah A.

Quality Assurance

> "It is a platform that offers a valuable way to collect and display customer reviews, enabling us to showcase our commitment to quality and customer satisfaction."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4987155)

KC

Keleigh C.

Esthetician

> "It's only user reviews and no product overviews or breakdowns which can be a downside."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6829222)

LT

Layla T.

Blogger

> "Trust Pilot is a great tool to use to gather and manage user reviews, as well as display customer feedback on websites and blogs to improve trust with new clients."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6027436)

VR

Verified Reviewer

Not relevant

> "There is zero credibility if anyone can leave a negative review even if not a customer and they can leave multiple identical reviews or even use multiple accounts to..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6029194)

SL

Simon L.

Manager

> "the flows for sending past requests was a really well designed feature"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6300575)

Sasha B.

Customer

> "Several of my friends who also left genuine reviews for the same business had their reviews removed."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6874311)

TG

Tim G.

Customer Service Executive

> "Positive reviews establish online trust and gives our brand a sense of legitimacy."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6852879)

Eric P.

CEO

> "so, now I'm stuck with a huge bill for a year that I can't afford... and I only use 5% of the services they offer :("

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6814432)

KC

Keleigh C.

Esthetician

> "I love that it is direct customer feedback with no bs in between."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6829222)

LG

Louis G.

Co-founder

> "Some reviews are clearly not from actual customers which can make it less credible and brings reputation into question"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6325823)

EJ

Elli J.

Customer Marketing Manager

> "This is great because it'll show as verified, unlike some spam reviews you get from people who've never used your product."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6314743)

WO

William O.

Manager

> "They allow fake customers to post fake reviews."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___6343132)

Mai V.

Software Product Manager

> "Trustpilot has a very user-friendly UI and UX on their main dashboard."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6394458)

AP

Ashley P.

Assistant to Founder Chaos Coordinator

> "The cost for TrustPilot for a small business is our biggest painpoint."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6566936)

RR

Rocio R.

lawyer

> "great feature is the ability to gather feedback from clients through the platform's review invitations feature."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4771667)

AZ

Alexis Z.

CTE Business Teacher

> "Also, businesses can sometimes pressure customers to leave positive reviews, which can skew the overall ratings."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6560733)

BS

Britney S.

Insurance Agent

> "It is a great way to track how our customers feel about us and if anything needs addressed we can see we can need to work on."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6131972)

JB

Jessica B.

Content Creator

> "Sometimes it’s difficult to verify authenticity of the ratings given."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6473887)

SL

Simon L.

Manager

> "how simple the system was to use, suitable for a small business and also corporate."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6300575)

Sasha B.

Customer

> "When I made contact I thought they would fix their error but they didn't."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6874311)

SA

Sara A.

Engineer

> "I am really satisfied, never had problem with online services thanks to Trustpilot."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6277527)

PM

Paola M.

Supervisor of administrative conduct

> "As I said before, when some Important issues are involved, Trust Pilot tries to silence the ruling organizations by relegating the prickly reviews down to the bottom,..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6175210)

Jackie S.

Self Employed

> "My overall experience has been positive and i can definitely trust the reviews on different companies"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6829114)

SA

Sineah A.

Owner

> "I don't like the fact that now Trustpilot can be used for scam websites and still have a high rating on Trustpilot so there mustn't be very much management going on to..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4849258)

KT

Karis T.

Assistant Human Resources Officer

> "My experience was great with Trustpilot is one of my favorites it help customers and business owners maintain an honest review Tanks"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6023407)

BS

Benjamin S.

Growth & BD

> "My journey with Trustpilot has been a mixed bag, honestly. While it's been valuable as a platform to gauge public sentiment about businesses, the possibility of..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4858373)

MG

Marta G.

product manager

> "It provides us with a way to measure customer satisfaction in real-time and we can respond to reviews and address any concerns that our customers may have"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4756012)

Jacob H.

Business Developer

> "The service I received was far from the sincere, problem-solving approach I expected. If the company is genuinely interested in improving and upholding its standards,..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___6114058)

DN

Debbie N.

Manager

> "Offers a platform for customers to leave reviews and ratings for businessesProvides valuable insights for businesses to improve customer satisfaction and increase..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4541141)

CW

Chad W.

Production Partner

> "It can sometimes be difficult with finalizing the review."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6374995)

VR

Verified Reviewer

Customer and Product Development

> "Reputable review site that allows us to easily prompt customers for more information, when leaving reviewsOur responses are published in a prompt manner and in the..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4484818)

HT

Huong T.

English teacher

> "There are numerous fake accounts on the platform attempting to 'seed,' which can sometimes lead to inflated and biased ratings, making them less reliable."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6028096)

AD

Angela D.

Co-owner

> "I feel that it also creates a sense of trust that I am able to have my customers write a potential product feedback."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6027324)

DG

Destiny G.

Owner

> "Occasionally it has inaccurate information."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6618264)

Vincenzo S.

Geom

> "I must say that very often trustpilot, thanks to the positive reviews, has allowed me to discover websites that I didn't know."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4985035)

Ayesha T.

Mathematics faculty

> "You cannot give a review untill you dont register here, and every user may not be interested in registering themselves with trustpilot which is not very good feature."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4913477)

Michael M.

Consultant

> "It helped me make a purchasing decision and the information turned out to be accurate after I used the software."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___5027516)

Jacob H.

Business Developer

> "Furthermore, the company's reliance on automated responses underlines a significant gap between their professed values and actual practices."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___6114058)

SD

Subhasri D.

Freelancer

> "At my workplace, this is one of my main responsibilities, and TrustPilot is the simplest website to keep an eye on."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4933631)

EJ

Elli J.

Customer Marketing Manager

> "It's really hard to get these type of reviews removed as well."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6314743)

Sai R.

Client Project Manager

> "Trustpilot is a reliable platform to receive customer experiences and feedback about products and services."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4944021)

CT

Chana T.

Nail Technician

> "Many reviews do not really have all that much detail about anything specific so it can be hard to get a clear picture of what was not good, or what was particularly..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4787232)

BV

Brian V.

Entrepreneur

> "Customer engagement has increased since I now know what my customers are complaining about and I can quickly fix it with the help of Trustpilots analysis and feedback..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___3775076)

FL

Freja L.

Compliance specialist

> "It can be difficult to remove fake reviews and to know which are real or not"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6194439)

AD

Angela D.

Co-owner

> "This feels like an extra layer of purchasing security which could save me thousands of dollars in the future by making the right choices."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6027324)

GW

Grace W.

Office Manager/Director of Events

> "I was told that someone marked my account for non-renewal on 1.3.23 and yet that was not the case."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___4807468)

Dalmir A.

Content Creator

> "Well, TrustPilot is very essential and useful, I don't know anyone who wants to travel and see places who doesn't search TrustPilot first to get feedback from people..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___3498417)

Jacob H.

Business Developer

> "The irony is that their replies often reference their guidelines and rules, which, from my experience, they don't seem to follow themselves."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#GetApp___6114058)

JL

Jade L.

Customer Relations

> "Easy to use, easy to sort reviews and reply to customers"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6723439)

CT

Callum T.

Financial Planner

> "Very good service, but perhaps some reviews cannot be trusted."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6484517)

Esther T.

Journalist

> "This is where I call home when it comes to finding out other people views on apps,services,jobs and products."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___5041794)

ET

Elexciss T.

Web Content Manager

> "Also, if we do a request for more information from the poster and they don't respond, it doesn't give us any avenue to address their concerns and the review should be..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4323008)

QV

Quynh V.

Senior Marketing Specialist

> "It's been pretty excellent and is a site I recommend to any business looking to gather and monitor reviews about their business or products."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6028038)

XC

Xavier C.

Co Founder

> "It is also very hard to avoid fake reviews sometimes and we have had a few slip through the net so it's not perfect."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4885991)

GA

Gheorghe A.

Manager project international

> "Yes, I've been using it for more than 2 years, for deep knowledge of URLs, Applications."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___5022744)

JL

Jade L.

Customer Relations

> "Post negative reviews that should not be seen i.e swear words"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___6723439)

AJ

Atul J.

Freelancer

> "First it is User Friendly and As Far as it's Features are Concerned it has Innovative and Advanced Features Which is Very Important in Finding the Accurate Result"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___5024834)

TG

Tami G.

secretary

> "If you enter wrong information on error it is hard to get back in"

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4897695)

SG

Shelby G.

QA & Environmental Manager

> "The collection of the feedback is straightforward and not over complicated for the user either which benefits."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___4869831)

BV

Brian V.

Entrepreneur

> "I didn't like the fact that people can't be screened for legitimate reviews so that hurts my business sometimes because some people come on Trustpilot to give negative..."

[See full review](https://www.capterra.com/p/169618/Trustpilot/#Capterra___3775076)

[View Reviews](https://www.capterra.com/p/169618/Trustpilot/reviews/)

## User interface

[Yotpo](https://www.capterra.com/p/144389/Yotpo/)

4.53 (376)

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)

4.47 (1,203)

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Yotpo

28/50

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Chat/Messaging
-   Commenting/Notes
-   Communication Management
-   CRM
-   Customer Experience Management
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Import/Export
-   Email Management
-   Email Reminders
-   Engagement Tracking
-   Feedback Management
-   Generative AI
-   Monitoring
-   Multi-Channel Campaigns
-   Multi-Language
-   Multi-Location
-   Negative Feedback Management
-   Performance Metrics
-   Purchasing & Receiving
-   Ratings/Reviews
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Notifications
-   Reminders
-   Reporting & Statistics
-   Response Management
-   Review Badge Management
-   Review Monitoring
-   Review Notification
-   Review Request
-   Sentiment Analysis
-   SEO Management
-   SMS Messaging
-   Social Media Integration
-   Social Promotion
-   Social Sharing
-   Survey/Poll Management
-   Surveys & Feedback
-   Template Management
-   Third-Party Integrations
-   Visual Analytics

[See all features](https://www.capterra.com/p/144389/Yotpo/#features)

Trustpilot

Top features

33/50

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Chat/Messaging
-   Commenting/Notes
-   Communication Management
-   CRM
-   Customer Experience Management
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Import/Export
-   Email Management
-   Email Reminders
-   Engagement Tracking
-   Feedback Management
-   Generative AI
-   Monitoring
-   Multi-Channel Campaigns
-   Multi-Language
-   Multi-Location
-   Negative Feedback Management
-   Performance Metrics
-   Purchasing & Receiving
-   Ratings/Reviews
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Notifications
-   Reminders
-   Reporting & Statistics
-   Response Management
-   Review Badge Management
-   Review Monitoring
-   Review Notification
-   Review Request
-   Sentiment Analysis
-   SEO Management
-   SMS Messaging
-   Social Media Integration
-   Social Promotion
-   Social Sharing
-   Survey/Poll Management
-   Surveys & Feedback
-   Template Management
-   Third-Party Integrations
-   Visual Analytics

[See all features](https://www.capterra.com/p/169618/Trustpilot/#features)

### Recognition

No recognitions have been awarded to Yotpo

No recognitions have been awarded to Trustpilot

### Deployment & support

Yotpo

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Trustpilot

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Yotpo

-   By Yotpo
-   Located in Israel
-   Founded in 2010

Trustpilot

-   By Trustpilot
-   Located in Denmark
-   Founded in 2007

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Ease of Use

4.9

[View full comparison](https://www.capterra.com/compare/144389-177794/Yotpo-vs-rater8)

[Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,203)](https://www.capterra.com/p/169618/Trustpilot/reviews/)

vs

[Typeform](https://www.capterra.com/p/137289/Typeform/)[4.66 (953)](https://www.capterra.com/p/137289/Typeform/reviews/)

$299/month

Price

$39/month

4.4

Features

4.5

4.6

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/137289-169618/Typeform-vs-Trustpilot)