# Compare Referrizer vs EmailOctopus 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Referrizer and EmailOctopus based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/144990-147415/Referral-Marketing-Automation-vs-EmailOctopus

---

# Referrizer vs EmailOctopus Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ReferrizerEmailOctopus2/4 selected

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

[## Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

Starting Price

$99.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

IB

Based on [197 reviews](#user-reviews)

Positive

193

Neutral

0

Negative

4

[## EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting Price

$9.00/month

Value-for-Money

4.8

Functionality

4.5

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [655 reviews](#user-reviews)

Positive

638

Neutral

12

Negative

5

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### Referral Rock

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Starting Price

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

NA

Customizable Branding

NA

74%Fit

Not enough reviews

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

4.8

Email Tracking

\--

Customizable Branding

4.8

User satisfaction

User satisfaction

4.8

User reviews[197](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.7

Customer support

4.8

User satisfaction

4.8

User reviews[655](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Ease of use

4.7

Functionality

4.5

Value for money

4.8

Customer support

4.8

Price starts from

Price starts from

$99Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$9Per Feature, Per Month

-   Free version
-   Free trial

Best for

Best for

Marketing automation tool for small and medium-sized businesses that helps with maximizing referrals, revenue growth, automated customer communication, and traffic conversion.

Best for

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

## User reviews

Pros & cons

IB

Ian B.

COO

> "They work with my team when needed and give us great advice."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___7158322)

CN

Caroline N.

Owner

> "sensitive content hidden\] admitted their team was 100% at fault, yet nothing was done to correct the serious..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580)

DD

Dwayne D.

Owner

> "I can set up campaigns using multichannel options, automate lead management and manage a loyalty program all..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6252016)

KT

Kimberly T.

Owner and Director

> "The antivirus/firewall that I use blocked the Universal Share Link for my campaign due to phishing and I had..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6260898)

AN

Angela N.

Owner

> "It has grown my business getting back older customers, as well as rewarding current customers, and growing..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792)

VR

Verified Reviewer

Owner

> "Great features, but pricing feels too high for small businesses."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___7038920)

VW

Viola W.

Owner

> "I can email my clients, text them easily, automate emails, and set up a loyalty program."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6348962)

CN

Caroline N.

Owner

> "This company caused me unnecessary stress and problems, and took no responsibility"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580)

YO

Yvette O.

Nail technician

> "I love that they take care of my phone calls and how they monitor the referral program."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6007954)

JH

Jill H.

Owner

> "The rest requires extra set up and requires me to call and/or email. Why limit usage or make it difficult on..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

VS

Vinton S.

Owner

> "It handles our sms, email marketing, and review management incredibly."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5019526)

AC

Alyne C.

owner

> "my only cons would be the system doesn't integrate with my current booking software."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5025337)

MK

Misty K.

Store Manager

> "I find that referrizer has an edge on thinking outside the box to create the perfect suit of products"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6271492)

FH

Fred H.

ceo

> "After 3 months they didn't come any where close to earning my investment let alone 3 times my investment."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

MD

Marissa D.

Owner

> "The customer service is amazing and \[sensitive content hidden\] is always there to help me create and manage..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6065748)

FH

Fred H.

ceo

> "The upgraded services are a scam, they scammed me out of 1000 usd."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

JK

Jessica K.

Owner

> "I like the increase in reviews since using Referrizer and it's easy management of reputation."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6148444)

JH

Jill H.

Owner

> "I have used Referrizer in the past and was dismayed at the level of customer service/client knowledge they..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

FH

Fred H.

ceo

> "helps your small business function more like a big business"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

FH

Fred H.

ceo

> "Do not pay for the upgraded service."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

MN

Mary N.

Aesthetian skin care

> "Nash Has been outstanding with his marketing for my business and the designs."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6085925)

JH

Jill H.

Owner

> "It wasn't until we threatened to call our lawyer that they finally help to their word."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

LM

Lynne M.

Owner/Manager

> "I also like the ability to send new marketing promotions to past customers via text messages and emails. "

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612)

AD

Amanda D.

Owner

> "I am in the process of restructuring my whole business and there have been quite a few challenges concerning..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___4126775)

HM

Hamza M.

owner

> "everything that takes to automate marketing refferizer does well!"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4940208)

FH

Fred H.

ceo

> "Upgraded package is a scam."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

YL

Yvonne L.

Owner

> "She answers all my questions extremely fast and helps with what looks good and what she thinks would be..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4014451)

LK

Leanne K.

Owner

> "Sometimes the integration with our client booking software isn't great."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3814856)

JB

Josh B.

owner

> "SMS and email marketing campaigns are powerful and easy to use"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066606)

EG

Estie G.

President

> "Also the exchange rate is always problematic as I pay in CDN $$."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3668899)

VC

Virginia C.

Owner

> "We are happy with the product and have been offered other options but rather continue using this service."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066579)

CH

Cathy H.

Owner

> "Not as easy to work with on my own. "

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6176529)

SS

Sinly S.

Esthetician

> "I love the text blast feature, email blast feature, all clients having the option to write a review and..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3132497)

Michael L.

Owner

> "More Training is coming just not easy for me to integrate easily."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3775737)

AN

Angela N.

Owner

> "the staff is amazing and my onboarding specialist, \[sensitive content hidden\] is so patient and goes above..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792)

CH

Camille H.

President

> "Still don't understand the purpose of a landing page?"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369)

CH

Camille H.

President

> "The upgrades to email design meant we were able to stop using Mailchimp."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369)

NV

Neil V.

Owner

> "Initial customer loads caused spam to vendor contacts."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3102660)

KS

Krystyn S.

Owner

> "Great customer service and support."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5070854)

AR

Aline R.

owner

> "I do not care much for the smart line since I do not have time to answer any phone anyway"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3449721)

MM

Michael M.

Medical Massage Therapist

> "Nice and well trained people."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6073281)

BB

Brad B.

pres

> "price is a bit to high for the platform"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3589830)

EP

Erika P.

Aesthetician

> "Their own software and how integrate my clients list to them and how constantly I can sent email or text..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3278719)

SG

Sebastian G.

Owner

> "There are a ton of features and some are not very practical or applicable so I only end up using a fraction..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778)

AK

Ashley K.

CEO

> "Maintains our customers loyalty points for additional Items and allows us to see who our most loyal..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3593194)

SG

Sebastian G.

Owner

> "It does not integrate with my CRM despite claiming it does."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778)

[View Reviews](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

JG

Jessica G.

Realtor

> "It’s a great tool for consistent communication and simple email marketing without a steep learning curve. While it has a few limitations, it gets..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440)

VR

Verified Reviewer

Director

> "There are limited features when it comes to making content, for example in text editing i cannot align my content elements freely and have to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857800)

AJ

Amit J.

Executive

> "It integrates well with platforms like Amazon SES and provides clear analytics to track opens, clicks, and performance without unnecessary..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

JD

Juan D.

CMO

> "For professional, B2B, or client-facing email marketing, I cannot recommend it due to unpredictable compliance enforcement and excessive..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

Lauren F.

Legal Secretary

> "I love how you can look back in each campaign to see the percentage of opened emails and also who has clicked on links."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

VR

Verified Reviewer

Marketing Director

> "The number of pre designed email templates is small compared to other services like mailchimp .Templates are clean but lack visual flair compared..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6869734)

OD

Omar D.

Owner Founder

> "As a growing nonprofit, we're on a very strict budget, but EO allows us to communicate with our client accounts and provides excellent security..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

Lauren F.

Legal Secretary

> "I find it quite time consuming to make emails when adding pictures and links but this would probably be the case with most systems."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7117259)

SA

Suzan A.

Owner

> "I like EmailOctopus, because the price is very reasonable for small and new business, The free plan is very generous, pricing is transparent and..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

PG

Pats G.

Director

> "It’s a little pricey, it doesn’t check dodgy email addresses to prevent being spammed, lacks the option to check campaigns to avoid spam"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6854279)

CV

Christiaan V.

Marketing and Development

> "I love EmailOctopus, its got the same advance features as the OG software, and its more affordable, I'm also using the API to create my own..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

JE

Jennifer E.

Secretary

> "Their embedded forms don't allow subscribers to choose which of our emails they'd like to receive."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6857140)

VR

Verified Reviewer

Owner

> "The platform is super user-friendly – I can easily customise the templates to fit my website and within 10 mins or so, I can send an email to all..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6591946)

DE

Diana E.

Computer Science Tutor

> "I also can't switch easily between my two brands/designs, so it's harder to use as an entrepreneur with two strings to her bow!"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002844)

TO

Temitope O.

Owner

> "For instance, I could easily log in and create campaigns, with reporting features that provide clear insights into performance of the emails sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

VP

Vicki P.

Owner

> "Pasting text from outside doesn't translate with same font size and weight, so I have to change it."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6867970)

DP

Dawn P.

Director

> "It's provided a cost-effective way for me to try out managing a mailing list and communicating with my contacts."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7005514)

CK

Cheryl K.

Congregational Adminstrator

> "Also, I can't figure out how to use the columns...if I try to use a two column look to put an image next to a text box, it always reverts to the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6798141)

Jaime H.

Artist

> "I like that my account with EmailOctopus will grow only as I grow. As I grow my list, which means I have more opportunity to earn more, then I..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6862690)

BD

Bree D.

Admin

> "The main downside of EmailOctopus is its limited customisation and advanced functionality compared to other email marketing platforms"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6557704)

Megan B.

None

> "Each week I am able to create an email chain in less than 10 minutes and set it up to be sent."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

RS

Robin S.

Office Assistant

> "Sometimes it gets restrictive to only have the option to choose 1, 2, 3, or 4 columns in a block, especially since you can't adjust their widths."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6780696)

OD

Omar D.

Owner Founder

> "I also like that they have tier packages, so when our time comes to graduate from free, we have options, making it a great start-up value for the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7009956)

VR

Verified Reviewer

Designer

> "not being able to use MOV files as part of an email blast and subject to PNG / JPEG or GIFF files only"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557)

IN

Inamari N.

Marketing Executive

> "It integrates well with the tools I already use, and I’ve found the automation features surprisingly capable for a platform at this price point."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7044339)

FI

Fabiola I.

Illustrator and Storyteller

> "Sometimes, the UI for designing the newsletters is a bit clunky, especially when dragging and dropping blocks."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6617142)

AH

Allison H.

Operations Manager

> "The integrations with other platforms (like Google Suite and Knack) make it easy to connect EmailOctopus with our broader workflow."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

JD

Juan D.

CMO

> "Unpredictable campaign approval process"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7093518)

DB

Dave B.

Creator

> "Being able to revisit old campaigns to track opens and clicks as well as being able to use old campaigns as a template is really useful."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6405826)

MD

Mara D.

Author

> "Could use more design options for email campaigns, current designs feel a touch dated"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6415010)

MZ

Maurizio Z.

Press Officer

> "I also really appreciate being able to schedule emails and, above all, replicate them to different lists in just a few steps."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7015894)

TO

Temitope O.

Owner

> "The current system lacks the ability to categorize or organize templates effectively."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

CV

Christiaan V.

Marketing and Development

> "I like the simplicity, and the HTML email builder to code my own, the reports are easy to read, for that quick analytics to see how the campaign is..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6830202)

CA Manas M.

Founder

> "It makes it difficult to send emails on the go."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6875655)

DJ

Devin J.

Owner

> "It enables you to see the functionality and send a good amount of emails before committing to a paid plan (if you need one). "

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6400085)

PM

Peter M.

Head of Marketing

> "There are no options to let your users select options from a drop-down or checkbox list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

SA

Suzan A.

Owner

> "Value for money, as a new business I like the free trial it is generous and help me decide later when i have more customers to upgrade to paid..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7033970)

JC

Jenny C.

Owner

> "It won’t send me an email when I get a new subscriber added to my list."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6658409)

DB

Donna B.

Owner and Therapist

> "I have tried many email marketing providers and this is by far my favourite. Because they are so generous with their free plan and don't keep..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030001)

PM

Peter M.

Head of Marketing

> "The sign-up form options are a little too basic at the moment."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6504466)

AH

Allison H.

Operations Manager

> "Highly recommend it for nonprofits, startups, and small teams who want professional email marketing without the bloated complexity of larger..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7030074)

NP

Nicola P.

Director

> "sometimes when uploading my own images it can be a bit slow, but im trying hard to find something negative."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6824641)

LA

Lynda A.

Owner

> "For a small business owner in this economy, I needed to stay in a certain price range and EmailOctopus gives me everything I need (and what the..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6449599)

NB

Nate B.

Editor in Chief

> "The only thing I didn't like is that it doesn't recommend using gmail or any free email as the sending account."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6666556)

MT

Meg T.

Owner Clinical Director

> "Using Email Octopus is an affordable way to sed out email campaigns and capture addresses."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7002620)

ST

Susan T.

Community development

> "This makes evaluating metrics and replicating sends more complicated."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6809674)

DC

Diego C.

teacher

> "EmailOctopus has made it easy to build and manage email campaigns, segment my audience, and maintain consistent communication with our community."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6828816)

MM

Mmoham M.

Software Engineer

> "Email templates of the product are not customizable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6631886)

Jamie G.

Partner

> "There are free features and paid features, and the free plan has great value for smaller contact lists."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6873349)

MY

Mark Y.

Founder

> "the monetization features of some competitors and such were not as important for me at the time."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6620573)

AJ

Amit J.

Executive

> "The campaign setup, list management, and automation are straightforward, and the deliverability is reliable."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7062190)

KI

Kelechi I.

Owner

> "Not a fan of the pricing structure in terms of being charged based on audience size"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6628943)

VR

Verified Reviewer

Owner

> "I like the fact that it gives you the most amount of free subscribers in your database more than mailchimp"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6872749)

AW

April W.

administration

> "lacks features unless you join the paid plan free doesnt go far here but nothing like mail chimp as example"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6608438)

JB

Jenny B.

CV Writer

> "It is really user-friendly and easy to design and schedule email campaigns and automations. When I have had any technical issues, I also received..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7014077)

AK

Ariel K.

Operations Manager

> "The interface is a bit bland, and sometimes confusing (some things are in the wrong places)"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6514940)

AM

Amanda M.

Marketing Communications Coordinator

> "It makes my job easier, helps me create professional emails, and gets our communications delivered in an effective manner."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815734)

KM

Katrina M.

Owner

> "There's a few I would like to remove (obviously outside the US for a US company, haven't opened an email in years, etc)."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

TO

Temitope O.

Owner

> "The platform's intuitive interface allows me to quickly set up and manage email campaigns without a steep learning curve."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6646514)

KR

Kyle R.

Online Coach

> "Pull your CSV files through already and close your mind-numbing, overcharging, 2-audience-limited mail company and make the switch. If you don't..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___5029920)

VR

Verified Reviewer

Designer

> "overall I have enjoyed using this platform for quick email blasts and being able to get my communications streamlined and in sync for branding..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6677557)

Megan B.

None

> "I don't think I would use it enough to pay for a subscription."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6870147)

KB

Kimberly B.

AUTHOR

> "It has allowed me to get up and running with monthly newsletters to my readers."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013698)

TK

Thomas K.

Publisher

> "There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___4978048)

NS

Norman S.

Founder

> "I also like that I can even do automations on my free account for my volunteer organization."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7022017)

AS

Alyson S.

Artist and Author

> "I certainly won't be going back to my previous (expensive) mail service provider."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7012614)

JG

Janet G.

Creative Entrepreneur and Freelancer

> "I really like that EmailOctopus offers a wide range of features even in the free plan, which is perfect for small businesses and beginners."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6806371)

MN

Matilde N.

Art Director

> "I had some troubles with multiple users feature."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6488173)

JG

Jenna G.

Creative Design Manager

> "It's very user-friendly and simplifies setting up my brand identity as I can save bespoke colours and logos to use week on week."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6815124)

Pablo E.

Consultant

> "I’m supposed to share some inconvenience here, but sorry."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6866259)

CN

Charolette N.

Author

> "I love how easy it is to organize my reader lists, run campaigns, and track engagement without feeling overwhelmed by data."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7028829)

ML

Melissa L.

Marketing Executive

> "Lack of explainer information and videos"

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6710442)

Roj W.

Owner

> "I've run several small campaigns now to a well segmented database and the experience has been very straightforward and effective."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6868553)

SR

Sergio R.

Marketing Manager

> "I was using another service before, but to be honest, I didn’t feel confident with it lately."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7031245)

JG

Jessica G.

Realtor

> "I like that EmailOctopus is simple, affordable, and easy to use for staying in touch with my real estate clients."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7132440)

KM

Katrina M.

Owner

> "I haven't figured out yet how to manage my email subscribers efficiently."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6592054)

TC

Timothy C.

Owner

> "Easy learning curve, ability to import subscribers, and a competitive free plan that is way better than the alternatives."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013780)

KL

Katrina L.

Communications Officer

> "Navigating between the Setup/Design/Content/Send portions of the Campaigns form is a little frustrating because you can't jump from setup to..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6294603)

TC

Timothy C.

Owner

> "I also appreciate the customer service, which has been quick and speedy every time I have spoken to them (and they are REAL humans, too, which is..."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___7013780)

MS

Miroslawa S.

Owner

> "I can not contact the customer support."

[See full review](https://www.capterra.com/p/147415/EmailOctopus/#Capterra___6787325)

[View Reviews](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

## User interface

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)

4.80 (197)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)

4.79 (655)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Referrizer

11/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#features)

EmailOctopus

Top features

36/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/147415/EmailOctopus/#features)

### Recognition

Referrizer is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Lead GenerationSoftware (2022) 

EmailOctopus is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Email MarketingSoftware (2026) 

Best Value Email MarketingSoftware (2025) 

Best Value Email MarketingSoftware (2023) 

### Deployment & support

Referrizer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

EmailOctopus

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Referrizer

-   By Referrizer
-   Located in United States
-   Founded in

EmailOctopus

-   By Three Hearts Digital
-   Located in United Kingdom
-   Founded in 2015

## Popular Comparisons

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vs

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[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

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[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

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4.7

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[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

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$9/month

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$0

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4.7

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[View full comparison](https://www.capterra.com/compare/147415-202338/EmailOctopus-vs-Gmail)

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

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$99/month

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Ease of Use

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[View full comparison](https://www.capterra.com/compare/119331-144990/ReferralCandy-vs-Referral-Marketing-Automation)

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,643)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$9/month

Price

$13/month

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Features

4.4

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Ease of Use

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[View full comparison](https://www.capterra.com/compare/110228-147415/MailChimp-vs-EmailOctopus)

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

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$99/month

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4.7

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4.7

Ease of Use

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[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$9/month

Price

$12/month

4.5

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-147415/MailerLite-vs-EmailOctopus)

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

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$99/month

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4.7

Features

4.7

4.7

Ease of Use

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[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

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$9/month

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$99/month

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$16/month

4.7

Features

4.5

4.7

Ease of Use

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