# Compare Referrizer vs Omnisend 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Omnisend and Referrizer based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/144990-153508/Referral-Marketing-Automation-vs-Omnisend

---

# Omnisend vs Referrizer Features and Cost Comparison

Last updated March 26th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

OmnisendReferrizer2/4 selected

[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

[## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting Price

$16.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.6

Customer Service

4.6

Reviews Sentiment

Based on [836 reviews](#user-reviews)

Positive

816

Neutral

17

Negative

3

[## Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

Starting Price

$99.00/month

Value-for-Money

4.6

Functionality

4.7

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [196 reviews](#user-reviews)

Positive

192

Neutral

0

Negative

4

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 13,971 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.7

Newsletter Management

NA

Email Tracking

\--

Customizable Branding

4.5

\--%Fit

Missing features

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

NA

Customizable Branding

NA

User satisfaction

User satisfaction

4.7

User reviews[836](https://www.capterra.com/p/153508/Omnisend/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.5

Customer support

4.6

User satisfaction

4.8

User reviews[196](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.6

Customer support

4.8

Price starts from

Price starts from

$16Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$99Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

Best for

Marketing automation tool for small and medium-sized businesses that helps with maximizing referrals, revenue growth, automated customer communication, and traffic conversion.

## User reviews

Pros & cons

AI

Aleksandar I.

Creative Director

> "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

FA

Frank A.

Head of Digital

> "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the SMS can..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into requests..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

FA

Frank A.

Head of Digital

> "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the site, which..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

WP

Wade P.

Vice President

> "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. "

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133)

YC

Yusuf C.

Founder

> "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663)

DL

Dakota L.

Web Designer

> "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827)

MF

Megan F.

Marketing Specialist

> "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315)

DH

Dauanie H.

Owner

> "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better engagement. Plus,..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

LS

Linda S.

Owner, Designer, Marketing, Making

> "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

AI

Aleksandar I.

Creative Director

> "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500)

LS

Linda S.

Owner, Designer, Marketing, Making

> "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338)

Micah J.

Owner

> "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678)

DN

DeWayne N.

Owner

> "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

Vincenzo Bernardino R.

Marketing Advisor

> "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without overcomplicating..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537)

SP

Stephanie P.

Owner

> "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214)

KH

Karen H.

Graphic Designer and Digital Marketing

> "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel more..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582)

TH

Thandi H.

MD

> "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825)

JF

Jonah F.

Writer

> "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255)

VR

Verified Reviewer

Website Marketing Manager

> "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better reports."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796)

Olivia G.

Owner

> "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my small..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185)

JA

Jamie A.

Founder and Owner

> "Sometimes, I don't understand why I can't manipulate content blocks as I want to."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905)

LK

Leena K.

Founder

> "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042)

LB

Lou B.

Web Shop Developer and Accounts

> "Sometimes the design elements can be a little restrictive."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100)

TA

Thanos A.

Email Nerd

> "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

VR

Verified Reviewer

Director

> "Tricky to embed into Shopify website and analytics data is often incorrect."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127)

FA

Frank A.

Head of Digital

> "It’s become a straightforward part of our workflow without adding unnecessary complexity."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535)

RJ

Ron J.

Admin, Marketing Director

> "We switched to Omnisend after having delivery and subsequent support issues with different major service."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

Alexandra D.

Account Director

> "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

BC

Benjamin C.

General Manager

> "Email builder can be buggy at times and misalign."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002)

TA

Thanos A.

Email Nerd

> "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044)

DT

Duncan T.

Owner

> "Some of the template duplications are a little annoying."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571)

PW

Paul W.

Contractor

> "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is top-notch..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795)

VR

Verified Reviewer

Marketing Manager

> "It is a little bit more expensive than we'd prefer."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643)

DN

DeWayne N.

Owner

> "I also find the revenue reporting tools helpful for tracking performance."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525)

TS

Tina S.

Author

> "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589)

Aleksej S.

CEO

> "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331)

AD

Alvaro D.

CEO

> "The integration with prestashop isn't the best yet"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504)

AR

Angelica R.

Account Manager

> "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may be a..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

Carmen B.

Technical Merchandiser

> "Warm-up emails require a lot of patience, onboarding was a little slow"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864)

MU

Maria U.

Customer Support Manager

> "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049)

SF

Sarah F.

Owner

> "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401)

DH

Dauanie H.

Owner

> "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs can rise..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166)

CE

Clarice E.

Admin

> "it's not as content savvy like others apps that send out emails."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634)

AR

Angelica R.

Account Manager

> "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892)

SB

Sarah B.

Research Analyst

> "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264)

TH

Tessa H.

Owner

> "I also love that there are detailed instructions available to help automate custom emails for customers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334)

SM

Swastik M.

Product Manager

> "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649)

Alexandra D.

Account Director

> "It keeps our members engaged with timely updates on the latest news, releases, and events."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374)

FP

Fay P.

Dir of Ops

> "It's a little less user friendly since changes were made."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635)

AJ

Alyssa J.

CEO founder

> "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting with you..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119)

Pedro A.

Marketing & Growth Ops

> "Personalization of the emails: If you don't know much about code, you can't really personalize them at max"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530)

RJ

Ron J.

Admin, Marketing Director

> "Omnisend support offers very quick and knowledgable responses to questions via on-line chat."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789)

DS

Daniel S.

President

> "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually going..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986)

VR

Verified Reviewer

Head of E-Commerce

> "The included SMS credits are welcome and perform very well for us."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773098)

MP

Mauren P.

Owner

> "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248)

AF

Arturs F.

Email Marketer

> "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the additional..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

John S.

Social Media Consultant

> "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975)

AF

Arturs F.

Email Marketer

> "Very easy to integrate apps, manage flows and switch accounts to work on different stores."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792)

NE

Nessma E.

Manager

> "It costs $59/month for unlimited emails but not unlimited SMS."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4879788)

SZ

Salma Z.

Marketing Director

> "Omnisend offers a wide range of features including email campaigns, SMS marketing, push notifications, and more."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4793898)

JAN

Jo-Ann N.

Owner

> "The email campaigns functionality can be a bit slow to respond."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Justin A.

Managing Director

> "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208)

VR

Verified Reviewer

Marketing Operations Specialist

> "Just the basics, not enough to build all your transactional comms."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344)

SJ

Smita J.

Developer

> "Lot of inbuilt templates which makes it easy to create and send emails with ease."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6252041)

VR

Verified Reviewer

Director

> "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526)

JAN

Jo-Ann N.

Owner

> "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the background..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614)

Edward N.

Affiliate Marketing Specialist

> "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other email..."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869)

ZM

Zenia M.

coo

> "Easy to read and understand reports and able to create custom segments for audience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646)

MM

Monalisa M.

Digital marketer

> "Has been a little slow maybe its my PC, will have to check it up"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806)

VR

Verified Reviewer

CEO

> "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378)

LM

Liz M.

Marketing Director

> "For example, if I copy and paste text into a text box, it often doesn't format properly."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507)

XM

Xiomara M.

Operations Manager

> "I like that they are constantly adding new features to improve the quality of the platform and the user experience."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725)

IH

Iain H.

Director

> "We had to add them back in manually and it was not possible to find out what had caused that bounce on just one of our newsletters."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3800350)

FM

Fiona M.

Owner

> "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468)

MS

Maike S.

MD

> "A LOT of info and onboarding communication that can be a bit overwhelming if you're not quite ready yet or moving at the same pace."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3783135)

SS

Sarah S.

Marketing Manager

> "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809)

EC

Eliana C.

Public relation

> "It does not allow me to carry out the campaigns from my cell phone, I always need to use my computer"

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3792773)

HM

Hannah M.

Marketing coordinator

> "Ease of use and how easy it is to create beautiful looking mailers."

[See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645)

TS

Tarun S.

Director

> "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it."

[See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817)

[View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)

DD

Dwayne D.

Owner

> "I can set up campaigns using multichannel options, automate lead management and manage a loyalty program all in one..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6252016)

KT

Kimberly T.

Owner and Director

> "The antivirus/firewall that I use blocked the Universal Share Link for my campaign due to phishing and I had to manually..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6260898)

VW

Viola W.

Owner

> "I can email my clients, text them easily, automate emails, and set up a loyalty program."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6348962)

CN

Caroline N.

Owner

> "sensitive content hidden\] admitted their team was 100% at fault, yet nothing was done to correct the serious damage..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580)

AN

Angela N.

Owner

> "It has grown my business getting back older customers, as well as rewarding current customers, and growing my google..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792)

VR

Verified Reviewer

Owner

> "Great features, but pricing feels too high for small businesses."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___7038920)

MK

Misty K.

Store Manager

> "I find that referrizer has an edge on thinking outside the box to create the perfect suit of products"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6271492)

CN

Caroline N.

Owner

> "This company caused me unnecessary stress and problems, and took no responsibility"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580)

LM

Lynne M.

Owner/Manager

> "I also like the ability to send new marketing promotions to past customers via text messages and emails. "

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612)

JH

Jill H.

Owner

> "The rest requires extra set up and requires me to call and/or email. Why limit usage or make it difficult on a free..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

YO

Yvette O.

Nail technician

> "I love that they take care of my phone calls and how they monitor the referral program."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6007954)

AC

Alyne C.

owner

> "my only cons would be the system doesn't integrate with my current booking software."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5025337)

VS

Vinton S.

Owner

> "It handles our sms, email marketing, and review management incredibly."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5019526)

FH

Fred H.

ceo

> "After 3 months they didn't come any where close to earning my investment let alone 3 times my investment."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

MD

Marissa D.

Owner

> "The customer service is amazing and \[sensitive content hidden\] is always there to help me create and manage my profile."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6065748)

FH

Fred H.

ceo

> "The upgraded services are a scam, they scammed me out of 1000 usd."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

JK

Jessica K.

Owner

> "I like the increase in reviews since using Referrizer and it's easy management of reputation."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6148444)

JH

Jill H.

Owner

> "I have used Referrizer in the past and was dismayed at the level of customer service/client knowledge they lacked."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

FH

Fred H.

ceo

> "helps your small business function more like a big business"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

FH

Fred H.

ceo

> "Do not pay for the upgraded service."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

MN

Mary N.

Aesthetian skin care

> "Nash Has been outstanding with his marketing for my business and the designs."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6085925)

JH

Jill H.

Owner

> "It wasn't until we threatened to call our lawyer that they finally help to their word."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

AK

Ashley K.

CEO

> "Maintains our customers loyalty points for additional Items and allows us to see who our most loyal customers are"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3593194)

AD

Amanda D.

Owner

> "I am in the process of restructuring my whole business and there have been quite a few challenges concerning getting all..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___4126775)

JC

Jc C.

Director

> "Very useful tool that takes some time to learn but can be a game changer if used to its potential."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4747206)

FH

Fred H.

ceo

> "Upgraded package is a scam."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

HM

Hamza M.

owner

> "everything that takes to automate marketing refferizer does well!"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4940208)

LK

Leanne K.

Owner

> "Sometimes the integration with our client booking software isn't great."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3814856)

YL

Yvonne L.

Owner

> "She answers all my questions extremely fast and helps with what looks good and what she thinks would be better for your..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4014451)

EG

Estie G.

President

> "Also the exchange rate is always problematic as I pay in CDN $$."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3668899)

WW

Wioletta W.

Business owner

> "Thank you \[SENSITIVE CONTENT\] and the whole referizzer team for helping us achieve great marketing for our small..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3584645)

CH

Cathy H.

Owner

> "Not as easy to work with on my own. "

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6176529)

AL

Anethia L.

Owner

> "What I see so far I am excited and I am already beginning to see a possible return on my investment since I launched..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4788494)

AR

Aline R.

owner

> "I do not care much for the smart line since I do not have time to answer any phone anyway"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3449721)

JB

Josh B.

owner

> "SMS and email marketing campaigns are powerful and easy to use"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066606)

BB

Brad B.

pres

> "price is a bit to high for the platform"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3589830)

DH

Drew H.

Director of Performance

> "Referrizer has sharpened our growth tools by encouraging members to leave reviews, share with their pfirnds, and has..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2838057)

Michael L.

Owner

> "More Training is coming just not easy for me to integrate easily."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3775737)

VC

Virginia C.

Owner

> "We are happy with the product and have been offered other options but rather continue using this service."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066579)

CH

Camille H.

President

> "Still don't understand the purpose of a landing page?"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369)

SS

Sinly S.

Esthetician

> "I love the text blast feature, email blast feature, all clients having the option to write a review and referral friends..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3132497)

SG

Sebastian G.

Owner

> "There are a ton of features and some are not very practical or applicable so I only end up using a fraction of the..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778)

LM

Lynne M.

Owner/Manager

> "Honestly, everyone I've spoken with from the initial cold call to the sales team to the marketing team has been pleasant..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612)

NV

Neil V.

Owner

> "Initial customer loads caused spam to vendor contacts."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3102660)

AN

Angela N.

Owner

> "the staff is amazing and my onboarding specialist, \[sensitive content hidden\] is so patient and goes above and beyond to..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792)

Brandon Y.

President

> "As a business owner, sometimes I'm not able to create some of my marketing campaigns until the weekend (my only free..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2139708)

SE

Sarah E.

Founder & Owner

> "The UI is also pleasant to look at and engage with."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4831088)

HN

Haroon N.

VP

> "Referrals haven't really worked for us, but being able to collect reviews, and send emails and texts to clients meets..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2171742)

SS

Sabrina S.

studio owner

> "Also the rewards tracking is very important in keeping my existing clients satisfied."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3619879)

SG

Sebastian G.

Owner

> "It does not integrate with my CRM despite claiming it does."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778)

LL

Liz L.

Office manager/medical assistant

> "Another great feature is the ability to do a themed campaign at special holidays such as Valentine's Day, St. Patrick's..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2811013)

JK

Jon K.

Owner

> "Cannot reorganize text message templates"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2165290)

CH

Camille H.

President

> "The upgrades to email design meant we were able to stop using Mailchimp."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369)

AB

Amber B.

Owner

> "Also, the email newsletter format feels clunky and needs some updates."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2163805)

TT

Tiffany T.

Owner

> "I am in search of new clients and so looking forward to seeing how this software will help me to reach new clients."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3570743)

JM

James M.

President

> "The introductory price was great but then they increased it for no reason."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2163609)

[View Reviews](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

## User interface

4.73 (836)

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)

4.80 (196)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Omnisend

Top features

37/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/153508/Omnisend/#features)

Referrizer

11/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#features)

### Recognition

No recognitions have been awarded to Omnisend

No recognitions have been awarded to Referrizer

### Deployment & support

Omnisend

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Referrizer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Omnisend

-   By Omnisend
-   Located in United Kingdom
-   Founded in 2014

Referrizer

-   By Referrizer
-   Located in United States
-   Founded in

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[Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

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[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

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Contact vendor for pricing

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[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

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