--- title: "Compare Referrizer vs Omnisend 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Referrizer and Omnisend based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/144990-153508/Referral-Marketing-Automation-vs-Omnisend" page_type: "comparison" language: "en" --- # Referrizer vs Omnisend Features and Cost Comparison Last updated September 23rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ReferrizerOmnisend2/4 selected [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) [## Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) Starting Price $99.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment IB Based on [197 reviews](#user-reviews) Positive 193 Neutral 0 Negative 4 [## Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting Price $16.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.6 Customer Service 4.6 Reviews Sentiment Based on [837 reviews](#user-reviews) Positive 817 Neutral 17 Negative 3 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Hibu 4.3 (127) * * * Starting Price $449.00 Other,Per Month Free Trial Free Version * * * User rating 81% of reviewers rated it above 4 stars * * * Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Sprinklr 4.3 (92) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### Marketo Engage 4.3 (716) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,345 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.8 Campaign Scheduling NA Customizable Branding NA Lead Capture 4.8 Customer Segmentation \-- 81%Fit High performer Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.7 Customizable Branding 4.5 Lead Capture 4.3 Customer Segmentation 4.2 User satisfaction User satisfaction 4.8 User reviews[197](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.7 Customer support 4.8 User satisfaction 4.7 User reviews[837](https://www.capterra.com/p/153508/Omnisend/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.5 Customer support 4.6 Price starts from Price starts from $99Flat Rate, Per Month - Free version - Free trial Price starts from $16Usage Based, Per Month - Free version - Free trial Best for Best for Marketing automation tool for small and medium-sized businesses that helps with maximizing referrals, revenue growth, automated customer communication, and traffic conversion. Best for Omnisend is used by ecommerce brands, online retailers, and DTC stores, and by the email marketing, ecommerce, and retention teams and agencies running them. ## User reviews Pros & cons IB Ian B. COO > "They work with my team when needed and give us great advice." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___7158322) CN Caroline N. Owner > "sensitive content hidden\] admitted their team was 100% at fault, yet nothing was done to correct the serious..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580) DD Dwayne D. Owner > "I can set up campaigns using multichannel options, automate lead management and manage a loyalty program all in..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6252016) KT Kimberly T. Owner and Director > "The antivirus/firewall that I use blocked the Universal Share Link for my campaign due to phishing and I had to..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6260898) VW Viola W. Owner > "I can email my clients, text them easily, automate emails, and set up a loyalty program." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6348962) VR Verified Reviewer Owner > "Great features, but pricing feels too high for small businesses." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___7038920) YO Yvette O. Nail technician > "I love that they take care of my phone calls and how they monitor the referral program." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6007954) CN Caroline N. Owner > "This company caused me unnecessary stress and problems, and took no responsibility" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580) AN Angela N. Owner > "It has grown my business getting back older customers, as well as rewarding current customers, and growing my..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792) JH Jill H. Owner > "The rest requires extra set up and requires me to call and/or email. Why limit usage or make it difficult on a..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230) MK Misty K. Store Manager > "I find that referrizer has an edge on thinking outside the box to create the perfect suit of products" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6271492) FH Fred H. ceo > "After 3 months they didn't come any where close to earning my investment let alone 3 times my investment." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) MD Marissa D. Owner > "The customer service is amazing and \[sensitive content hidden\] is always there to help me create and manage my..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6065748) FH Fred H. ceo > "The upgraded services are a scam, they scammed me out of 1000 usd." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) JK Jessica K. Owner > "I like the increase in reviews since using Referrizer and it's easy management of reputation." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6148444) JH Jill H. Owner > "I have used Referrizer in the past and was dismayed at the level of customer service/client knowledge they..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230) FH Fred H. ceo > "helps your small business function more like a big business" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) FH Fred H. ceo > "Do not pay for the upgraded service." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) MN Mary N. Aesthetian skin care > "Nash Has been outstanding with his marketing for my business and the designs." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6085925) JH Jill H. Owner > "It wasn't until we threatened to call our lawyer that they finally help to their word." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230) LM Lynne M. Owner/Manager > "I also like the ability to send new marketing promotions to past customers via text messages and emails. " [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612) AD Amanda D. Owner > "I am in the process of restructuring my whole business and there have been quite a few challenges concerning..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___4126775) YL Yvonne L. Owner > "She answers all my questions extremely fast and helps with what looks good and what she thinks would be better..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4014451) FH Fred H. ceo > "Upgraded package is a scam." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) JB Josh B. owner > "SMS and email marketing campaigns are powerful and easy to use" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066606) AC Alyne C. owner > "my only cons would be the system doesn't integrate with my current booking software." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5025337) VC Virginia C. Owner > "We are happy with the product and have been offered other options but rather continue using this service." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066579) CH Cathy H. Owner > "Not as easy to work with on my own. " [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6176529) SS Sinly S. Esthetician > "I love the text blast feature, email blast feature, all clients having the option to write a review and..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3132497) NV Neil V. Owner > "Initial customer loads caused spam to vendor contacts." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3102660) VS Vinton S. Owner > "It handles our sms, email marketing, and review management incredibly." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5019526) LK Leanne K. Owner > "Sometimes the integration with our client booking software isn't great." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3814856) KS Krystyn S. Owner > "Great customer service and support." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5070854) EG Estie G. President > "Also the exchange rate is always problematic as I pay in CDN $$." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3668899) MM Michael M. Medical Massage Therapist > "Nice and well trained people." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6073281) AR Aline R. owner > "I do not care much for the smart line since I do not have time to answer any phone anyway" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3449721) EP Erika P. Aesthetician > "Their own software and how integrate my clients list to them and how constantly I can sent email or text..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3278719) BB Brad B. pres > "price is a bit to high for the platform" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3589830) AK Ashley K. CEO > "Maintains our customers loyalty points for additional Items and allows us to see who our most loyal customers..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3593194) Michael L. Owner > "More Training is coming just not easy for me to integrate easily." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3775737) JC Jc C. Director > "Very useful tool that takes some time to learn but can be a game changer if used to its potential." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4747206) CH Camille H. President > "Still don't understand the purpose of a landing page?" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369) HM Hamza M. owner > "everything that takes to automate marketing refferizer does well!" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4940208) SG Sebastian G. Owner > "There are a ton of features and some are not very practical or applicable so I only end up using a fraction of..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778) WW Wioletta W. Business owner > "Thank you \[SENSITIVE CONTENT\] and the whole referizzer team for helping us achieve great marketing for our..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3584645) SG Sebastian G. Owner > "It does not integrate with my CRM despite claiming it does." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778) AL Anethia L. Owner > "What I see so far I am excited and I am already beginning to see a possible return on my investment since I..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4788494) Michael L. Owner > "More Training is coming just not easy for me to integrate easily." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3775737) DH Drew H. Director of Performance > "Referrizer has sharpened our growth tools by encouraging members to leave reviews, share with their pfirnds,..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2838057) SG Sebastian G. Owner > "It does not integrate with my CRM despite claiming it does." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778) LM Lynne M. Owner/Manager > "Honestly, everyone I've spoken with from the initial cold call to the sales team to the marketing team has been..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612) CH Cathy H. Owner > "Not as easy to work with on my own. " [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6176529) AN Angela N. Owner > "the staff is amazing and my onboarding specialist, \[sensitive content hidden\] is so patient and goes above and..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792) CH Camille H. President > "Still don't understand the purpose of a landing page?" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369) SE Sarah E. Founder & Owner > "The UI is also pleasant to look at and engage with." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4831088) KT Kimberly T. Owner and Director > "The antivirus/firewall that I use blocked the Universal Share Link for my campaign due to phishing and I had to..." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6260898) SS Sabrina S. studio owner > "Also the rewards tracking is very important in keeping my existing clients satisfied." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3619879) CN Caroline N. Owner > "This company caused me unnecessary stress and problems, and took no responsibility" [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580) LL Liz L. Office manager/medical assistant > "Another great feature is the ability to do a themed campaign at special holidays such as Valentine's Day, St...." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2811013) FH Fred H. ceo > "The upgraded services are a scam, they scammed me out of 1000 usd." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) CH Camille H. President > "The upgrades to email design meant we were able to stop using Mailchimp." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369) FH Fred H. ceo > "Do not pay for the upgraded service." [See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097) [View Reviews](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) FA Frank A. Head of Digital > "Integration with BigCommerce is clean, and the back‑in‑stock automation works reliably at the variant level with clear visibility into..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) FA Frank A. Head of Digital > "SMS for back‑in‑stock alerts is also limited; while the email version links directly to the specific product a customer requested, the..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) FA Frank A. Head of Digital > "The push notification feature feels too basic for real use because the permission prompt appears immediately when someone visits the..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) YC Yusuf C. Founder > "There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773663) Olivia G. Owner > "Being able to schedule email campaigns and automations with various rules has been such a beneficial aspect of Omnisend for running my..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545185) TH Thandi H. MD > "For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6541825) WP Wade P. Vice President > "The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. " [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773133) VR Verified Reviewer Website Marketing Manager > "We don't need the additional features bundled with the pro plan, so it's hard to justify the increased spend just to access better..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525796) LK Leena K. Founder > "The integration with Shopify makes it the top option I recommend to clients and businesses who are looking to send email automations and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545042) LS Linda S. Owner, Designer, Marketing, Making > "I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) DL Dakota L. Web Designer > "Omnisend has certainly grown on me, they integrate with Judge.me reviews and allow us deeper customer segmentation than what's normally..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6807827) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) FA Frank A. Head of Digital > "It’s become a straightforward part of our workflow without adding unnecessary complexity." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7116535) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Alexandra D. Account Director > "We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) AI Aleksandar I. Creative Director > "Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) VR Verified Reviewer Director > "Tricky to embed into Shopify website and analytics data is often incorrect." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545127) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) RJ Ron J. Admin, Marketing Director > "We switched to Omnisend after having delivery and subsequent support issues with different major service." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) Micah J. Owner > "I have been able to be more consistent in sending emails and its allowed me to send more professional looking emails with links and" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6775678) BC Benjamin C. General Manager > "Email builder can be buggy at times and misalign." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6735002) KH Karen H. Graphic Designer and Digital Marketing > "I really appreciate the saved template feature—it takes so much of the stress out of building a campaign and makes the whole process feel..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773582) JA Jamie A. Founder and Owner > "Sometimes, I don't understand why I can't manipulate content blocks as I want to." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773905) JF Jonah F. Writer > "Omnisend offers comprehensive functions for marketing automation and delivers omnichannel messaging platform" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6800255) DT Duncan T. Owner > "Some of the template duplications are a little annoying." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6510571) Aleksej S. CEO > "I've been using it for years with 20+ different clients for my email & SMS marketing agency and I love using it everyday." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545331) LB Lou B. Web Shop Developer and Accounts > "Sometimes the design elements can be a little restrictive." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773100) AR Angelica R. Account Manager > "My overall experience with Omnisend has been positive, as it simplifies marketing automation and drives results, though the pricing may..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) MU Maria U. Customer Support Manager > "From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6499049) Carmen B. Technical Merchandiser > "Warm-up emails require a lot of patience, onboarding was a little slow" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545864) DH Dauanie H. Owner > "It’s easy to use, with helpful email and SMS automation, and the templates save time. While design options are a bit limited and costs..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) SM Swastik M. Product Manager > "The occasional glitches act as an obstacle due to which e-mails are not sent to the target sometimes." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5031649) AR Angelica R. Account Manager > "Omnisend's automation features are incredibly easy to use, allowing for personalised email and SMS marketing campaigns that save time and..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6609892) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) TH Tessa H. Owner > "I also love that there are detailed instructions available to help automate custom emails for customers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545334) VR Verified Reviewer Marketing Manager > "It is a little bit more expensive than we'd prefer." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773643) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) Pedro A. Marketing & Growth Ops > "Personalization of the emails: If you don't know much about code, you can't really personalize them at max" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___5093530) TA Thanos A. Email Nerd > "It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) JAN Jo-Ann N. Owner > "The email campaigns functionality can be a bit slow to respond." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) AJ Alyssa J. CEO founder > "Omnisend is such a helpful company when it comes to starting your emailing marketing because they have someone come on a zoom meeting..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545119) VR Verified Reviewer Marketing Operations Specialist > "Just the basics, not enough to build all your transactional comms." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6223344) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) TS Tina S. Author > "They could be a bit more generous, but then I know that would probably increase the burden on the paid plans." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6236589) TA Thanos A. Email Nerd > "Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6774044) VR Verified Reviewer Director > "My least favorite feature is that i can't search by phone number in the contacts but you have to create a segment." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282526) DN DeWayne N. Owner > "I also find the revenue reporting tools helpful for tracking performance." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) Edward N. Affiliate Marketing Specialist > "The pricing structure may not be suitable for small businesses or startups with limited budgets, as it can be expensive compared to other..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4595869) AF Arturs F. Email Marketer > "Segments, pop ups and campaigns are extremely easy to set up and there is no guesswork when it comes to creating a strategy with the..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) SF Sarah F. Owner > "Templates arent as nice as some email marketing companies and sometimes it isnt as easy to use" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6349401) AF Arturs F. Email Marketer > "Very easy to integrate apps, manage flows and switch accounts to work on different stores." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545792) CE Clarice E. Admin > "it's not as content savvy like others apps that send out emails." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6490634) Justin A. Managing Director > "Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546208) SB Sarah B. Research Analyst > "I have a huge issue about it’s ability to deliver ALL of my interactions, this is essentially what this specific software is made for." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4971264) JAN Jo-Ann N. Owner > "Omnisend is second to none in terms of managing my email campaigns and automations. Once set up, everything just runs smoothly in the..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6051614) MM Monalisa M. Digital marketer > "Has been a little slow maybe its my PC, will have to check it up" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6228806) ZM Zenia M. coo > "Easy to read and understand reports and able to create custom segments for audience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545646) LM Liz M. Marketing Director > "For example, if I copy and paste text into a text box, it often doesn't format properly." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4292507) VR Verified Reviewer CEO > "Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545378) TS Tarun S. Director > "First they have very limited templates. And then I raised first case related to one of the templates and they've failed to resolve it." [See full review](https://www.capterra.com/p/153508/Omnisend/#SoftwareAdvice___4294817) XM Xiomara M. Operations Manager > "I like that they are constantly adding new features to improve the quality of the platform and the user experience." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525725) WL William L. President > "I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4284619) FM Fiona M. Owner > "the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546468) NH Naz H. General Manager, E-commerce. > "Some bugs, very poor level of customer support, chat staff don't even understand basic issues about their own software" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4291148) SS Sarah S. Marketing Manager > "I am happy with their pricing that is fit for SMBs and also the support who is always online to assist." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525809) JrmB Jérémy B. Director > "The module integration into prestashop which has no good documentation and configuration" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282366) HM Hannah M. Marketing coordinator > "Ease of use and how easy it is to create beautiful looking mailers." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7008645) DS Daniel S. President > "We switched from mailchimp to start SMS marketing, but there is not way to convert existing subscribers to sms marketing without manually..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3780986) VR Verified Reviewer E-commerce Manager > "Saves a ton of time not having to do a write up for every featured item." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6559773) SB Susan B. CEO > "The text software seems glitchy with a lot of incorrect subscribers from foreign countries." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4283784) SC Susan C. Marketing Manager > "Positive experience over several years creating and sending emails and designing templates." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525925) MP Mauren P. Owner > "You can't add a video to the platform and it doesn't have an app where you can upload pictures from your phone like Constant contact." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___3799248) Macy E. CMO > "Their dev team is available, will get on a call with you, and will help you troubleshoot any issues!" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6526636) John S. Social Media Consultant > "One downside of Omnisend is that its pricing can be a bit high for businesses on a tight budget." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4794975) AI Aleksandar I. Creative Director > "The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___7029500) CP Callum P. Ecommerce/Marketing Assistant > "I don't like the user interface as I feel like it could be a little more streamlines" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282964) DH Dauanie H. Owner > "The intuitive interface and detailed reporting tools also make it simple to track campaign performance and optimize for better..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525166) JB Jessica B. Director > "A little difficult to navigate , found it difficult to create my first newsletter" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4286798) Vincenzo Bernardino R. Marketing Advisor > "The interface is not overwhelming, it offers tools and settings that are very essential for email marketing automation without..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6546537) CT Cody T. Owner > "Most softwares and tools we get so attached to that the updated systems don't feel intuitive or easy to use." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4482523) PW Paul W. Contractor > "As an agency we have used a number of email marketing platforms and the support and customization that we receive from Omnisend is..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6531795) AD Alvaro D. CEO > "The integration with prestashop isn't the best yet" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) AD Alvaro D. CEO > "User friendly platform, quick support, easy integration process." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545504) JrmB Jérémy B. Director > "The module integration into prestashop which has no good documentation and configuration" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282366) RE Raphael E. Blogger/ICT expert > "It integrates well with many of them!" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___2829510) Lorenzo F. Ecommerce manager > "Whatsapp integration is missing" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4283100) Paulius A. Manager > "Easy to use functionalities, helpful tutorials and articles." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545673) FP Fay P. Dir of Ops > "It's a little less user friendly since changes were made." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6537635) JT Jindrich T. CTO, CFO > "It has a great user interface and functionality." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525330) CP Callum P. Ecommerce/Marketing Assistant > "I don't like the user interface as I feel like it could be a little more streamlines" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___4282964) Paulius A. Manager > "Easy to use, friendly support, understandable tutorials." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545673) MF Megan F. Marketing Specialist > "Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which..." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545315) VE Vince E. Creative director > "It gets the job done and it's not too complicated" [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545589) LS Linda S. Owner, Designer, Marketing, Making > "To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773338) Alexandra D. Account Director > "It keeps our members engaged with timely updates on the latest news, releases, and events." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6525374) DN DeWayne N. Owner > "Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773525) RJ Ron J. Admin, Marketing Director > "Omnisend support offers very quick and knowledgable responses to questions via on-line chat." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6545789) SP Stephanie P. Owner > "The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone." [See full review](https://www.capterra.com/p/153508/Omnisend/#Capterra___6773214) [View Reviews](https://www.capterra.com/p/153508/Omnisend/reviews/) ## User interface [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) 4.80 (197) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) 4.73 (837) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Referrizer 9/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#features) Omnisend Top features 27/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/153508/Omnisend/#features) ### Recognition Referrizer is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Lead Generation Software (2022)  Omnisend is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Referrizer Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Omnisend Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Referrizer - By Referrizer - Located in United States - Founded in Omnisend - By Omnisend - Located in United Kingdom - Founded in 2014 ## Popular Comparisons [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) vs [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/)[4.47 (1,206)](https://www.capterra.com/p/169618/Trustpilot/reviews/) $99/month Price $299/month 4.7 Features 4.4 4.7 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/144990-169618/Referral-Marketing-Automation-vs-Trustpilot) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $16/month Price $9/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-153508/brevo-vs-Omnisend) [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) vs [Birdeye](https://www.capterra.com/p/152997/BirdEye/)[4.68 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) $99/month Price Contact vendor for pricing 4.7 Features 4.6 4.7 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/144990-152997/Referral-Marketing-Automation-vs-BirdEye) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $16/month Price $12/month 4.5 Features 4.5 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-153508/MailerLite-vs-Omnisend) [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) vs [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.70 (255)](https://www.capterra.com/p/149054/Brand24/reviews/) $99/month Price $199/month 4.7 Features 4.4 4.7 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/144990-149054/Referral-Marketing-Automation-vs-Brand24) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $16/month Price $12/month 4.5 Features 4.2 4.6 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-153508/Constant-Contact-vs-Omnisend) [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) vs [Doctible](https://www.capterra.com/p/187669/Doctible/)[4.80 (265)](https://www.capterra.com/p/187669/Doctible/reviews/) $99/month Price $249/month 4.7 Features 4.8 4.7 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/144990-187669/Referral-Marketing-Automation-vs-Doctible) [Omnisend](https://www.capterra.com/p/153508/Omnisend/)[4.73 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