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Referrizer vs Klaviyo: Which is a better fit?

Updated on January 5th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 14,191 reviews from Email Marketing users.
% Fit
Missing features
Feature ratings
Email Campaign Management
4.8
Campaign Scheduling
NA
Customizable Branding
NA
Activity Dashboard
NA
Mobile Optimization
NA
% Fit
Not enough reviews
Feature ratings
Email Campaign Management
4.7
Campaign Scheduling
4.8
Customizable Branding
4.4
Activity Dashboard
4.0
Mobile Optimization
4.5
User satisfaction
4.8
User reviews194
Ease of use
4.7
Functionality
4.7
Value for money
4.7
Customer support
4.8
4.6
User reviews464
Ease of use
4.4
Functionality
4.6
Value for money
4.3
Customer support
4.3
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Marketing automation tool for small and medium-sized businesses that helps with maximizing referrals, revenue growth, automated customer communication, and traffic conversion.

Klaviyo serves businesses of all sizes with a DTC presence through seamless integrations with Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and hundreds more.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Josh B
owner
5.0

Josh B: Hi, my name is Josh. I'm the owner of Cryo Nation. And Cryo Nation is a health and wellness center that's intended to provide simple, sustainable solutions for health and wellness. And we've been using Referrizer now for the last few years, and it's definitely taken our business to the next level. I give Referrizer a five out of five. We looked at a few different operating systems to utilize other than Referrizer, and we've used several other services before, and ultimately we ended up canceling all those other ones for various reasons. One, some of them are too expensive, some of them were not intuitive enough. Others required you using other platforms in conjunction with this, so it was just overly complicated and wasn't fitting the criteria that we were looking for in a program such as that. We ended up choosing Referrizer because they didn't have any of the other issues that the other companies had. Referrizer very competitive rates, very intuitive and simple to use, and there's a lot of different resources along with it. We were able to get it to work with some of the other programs we already had such our check-in system that we used, our point of sale system in the store. So it's very intuitive, very easy to use, and you can really augment Referrizer and use that with any of the platforms you're already using. Working with Referrizer has been very simple. They've made everything very easy. They've got a great support team. They have upgraded subscription platforms for those that are interested as well. So again, you can customize it to the enth degree. I highly recommend using Referrizer. They just make the process very seamless. Anyone who's interested in using Referrizer, I would highly recommend utilizing it as another tool for your business. We've used it for so many different things. I'm putting together a campaign right now that will send out automated texts as well as emails for our New Year's specials. And again, very easy to set it up and we get great response from our customers with that. So it definitely pays for itself.

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Steve R
Marketing Manager
5.0

Steve: My name's Steve, I'm the marketing manager at Base London footwear company. And I'm giving Klaviyo five stars. Before Klaviyo, we were using Mailchimp. It was okay to begin with, but we found we outgrew it. The functionality that we needed wasn't quite there for the customer data platform perspective. Also, the editing of the templates was a little bit rudimentary. Good platform, but we just needed to scale up. The reasons we went for Klaviyo. It had great integrations with Magento, which we were with at the time. We're now with Shopify, even better integrations with that. It had very flexible pricing model. It had an incredibly easy to use drag and drop editor. And it was especially good at editing for mobile first. But yeah, it just had a lot of features. And like I said, the price, the scaling price, made it easy to get on board with and then grow with as time goes on. It was incredibly easy to onboard Klaviyo. They have very detailed help articles on how to transition from something like Mailchimp, which I think a lot of people do. So importing all the customer data was very simple. Then I believe it was just a bit of code I think to add to Magento. On Shopify, it's even easier. I think that there's a Shopify plugin for it. So there wasn't really any dev work needed. I think it was all done in-house. First of all, Klaviyo is an incredible platform regardless of your business size, whether you are a small, medium business or an enterprise level. The flexible pricing makes it incredibly easy to start. It's very intuitive. There's a huge amount of features, that I don't even use yet. But as far as scheduling campaigns and stuff and building templates, pop-ups, managing your customer data, it's all there. And one of the best things about them is that they continually innovate and they seem to bring new features for no extra cost all the time. One thing I would say be careful of is as they introduce SMS, it is very easy to go over your usage, so be careful of that. But again, if you get bumped up automatically to another pricing level, you can just knock it down again the next month. So it is very flexible, very easy to use and I thoroughly recommend it.

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User interface
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1 Video
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1 Video
144990
5 screenshots
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5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Referrizer

8/44
  • A/B Testing
  • Activity Dashboard
  • AI Content Creation
  • API
  • Campaign Analytics
  • Campaign Scheduling
  • CAN-SPAM Compliance
  • Click Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Sequences
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Mobile Optimization
  • Multi-Language
  • Newsletter Management
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Product Recommendations
  • Real-Time Analytics
  • Reporting/Analytics
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Autoresponders
  • Contact Management
  • Email Campaign Management
  • Lead Capture
  • List Management
  • Multi-Channel Marketing
  • ROI Tracking
  • Subscriber Management
See All features
Hide Email Marketing Software Features -

Klaviyo

Top Features
36/44
Show Email Marketing Software Features +
Referrizer
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Klaviyo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Referrizer
  • By Referrizer
  • Located in United States
Klaviyo
  • By Klaviyo
  • Located in United States
  • Founded in 2012
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