# Compare Referrizer vs Lead Forensics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Referrizer and Lead Forensics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/144990-156889/Referral-Marketing-Automation-vs-Lead-Forensics

---

# Referrizer vs Lead Forensics Features and Cost Comparison

Last updated April 2nd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ReferrizerLead Forensics2/4 selected

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (234)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

[## Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (196)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

Starting Price

$99.00/month

Value-for-Money

4.6

Functionality

4.7

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

Based on [196 reviews](#user-reviews)

Positive

192

Neutral

0

Negative

4

[## Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)[4.5 (234)](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

Starting Price

$0.01/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.5

Customer Service

4.6

Reviews Sentiment

Based on [234 reviews](#user-reviews)

Positive

217

Neutral

4

Negative

13

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 3,615 reviews from lead generation software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Lead Capture

4.8

Drip Campaigns

5.0

Engagement Tracking

NA

Customizable Branding

NA

Email Management

NA

\--%Fit

Missing features

Feature ratings

Lead Capture

4.5

Drip Campaigns

NA

Engagement Tracking

NA

Customizable Branding

NA

Email Management

NA

User satisfaction

User satisfaction

4.8

User reviews[196](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.6

Customer support

4.8

User satisfaction

4.5

User reviews[234](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.2

Customer support

4.6

Price starts from

Price starts from

$99Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$0.01Per Feature, Per Month

-   Free version
-   Free trial

Best for

Best for

Marketing automation tool for small and medium-sized businesses that helps with maximizing referrals, revenue growth, automated customer communication, and traffic conversion.

Best for

Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time.

## User reviews

Pros & cons

DD

Dwayne D.

Owner

> "I can set up campaigns using multichannel options, automate lead management and manage a loyalty program all in one..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6252016)

KT

Kimberly T.

Owner and Director

> "The antivirus/firewall that I use blocked the Universal Share Link for my campaign due to phishing and I had to manually..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6260898)

VW

Viola W.

Owner

> "I can email my clients, text them easily, automate emails, and set up a loyalty program."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6348962)

CN

Caroline N.

Owner

> "sensitive content hidden\] admitted their team was 100% at fault, yet nothing was done to correct the serious damage..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580)

AN

Angela N.

Owner

> "It has grown my business getting back older customers, as well as rewarding current customers, and growing my google..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792)

VR

Verified Reviewer

Owner

> "Great features, but pricing feels too high for small businesses."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___7038920)

MK

Misty K.

Store Manager

> "I find that referrizer has an edge on thinking outside the box to create the perfect suit of products"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6271492)

CN

Caroline N.

Owner

> "This company caused me unnecessary stress and problems, and took no responsibility"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580)

LM

Lynne M.

Owner/Manager

> "I also like the ability to send new marketing promotions to past customers via text messages and emails. "

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612)

JH

Jill H.

Owner

> "The rest requires extra set up and requires me to call and/or email. Why limit usage or make it difficult on a free..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

YO

Yvette O.

Nail technician

> "I love that they take care of my phone calls and how they monitor the referral program."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6007954)

AC

Alyne C.

owner

> "my only cons would be the system doesn't integrate with my current booking software."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5025337)

VS

Vinton S.

Owner

> "It handles our sms, email marketing, and review management incredibly."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5019526)

FH

Fred H.

ceo

> "After 3 months they didn't come any where close to earning my investment let alone 3 times my investment."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

MD

Marissa D.

Owner

> "The customer service is amazing and \[sensitive content hidden\] is always there to help me create and manage my profile."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6065748)

FH

Fred H.

ceo

> "The upgraded services are a scam, they scammed me out of 1000 usd."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

JK

Jessica K.

Owner

> "I like the increase in reviews since using Referrizer and it's easy management of reputation."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6148444)

JH

Jill H.

Owner

> "I have used Referrizer in the past and was dismayed at the level of customer service/client knowledge they lacked."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

FH

Fred H.

ceo

> "helps your small business function more like a big business"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

FH

Fred H.

ceo

> "Do not pay for the upgraded service."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

MN

Mary N.

Aesthetian skin care

> "Nash Has been outstanding with his marketing for my business and the designs."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6085925)

JH

Jill H.

Owner

> "It wasn't until we threatened to call our lawyer that they finally help to their word."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

AK

Ashley K.

CEO

> "Maintains our customers loyalty points for additional Items and allows us to see who our most loyal customers are"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3593194)

AD

Amanda D.

Owner

> "I am in the process of restructuring my whole business and there have been quite a few challenges concerning getting all..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___4126775)

JC

Jc C.

Director

> "Very useful tool that takes some time to learn but can be a game changer if used to its potential."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4747206)

FH

Fred H.

ceo

> "Upgraded package is a scam."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

HM

Hamza M.

owner

> "everything that takes to automate marketing refferizer does well!"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4940208)

LK

Leanne K.

Owner

> "Sometimes the integration with our client booking software isn't great."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3814856)

YL

Yvonne L.

Owner

> "She answers all my questions extremely fast and helps with what looks good and what she thinks would be better for your..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4014451)

EG

Estie G.

President

> "Also the exchange rate is always problematic as I pay in CDN $$."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3668899)

WW

Wioletta W.

Business owner

> "Thank you \[SENSITIVE CONTENT\] and the whole referizzer team for helping us achieve great marketing for our small..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3584645)

CH

Cathy H.

Owner

> "Not as easy to work with on my own. "

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6176529)

AL

Anethia L.

Owner

> "What I see so far I am excited and I am already beginning to see a possible return on my investment since I launched..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4788494)

AR

Aline R.

owner

> "I do not care much for the smart line since I do not have time to answer any phone anyway"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3449721)

JB

Josh B.

owner

> "SMS and email marketing campaigns are powerful and easy to use"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066606)

BB

Brad B.

pres

> "price is a bit to high for the platform"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3589830)

DH

Drew H.

Director of Performance

> "Referrizer has sharpened our growth tools by encouraging members to leave reviews, share with their pfirnds, and has..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2838057)

Michael L.

Owner

> "More Training is coming just not easy for me to integrate easily."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3775737)

VC

Virginia C.

Owner

> "We are happy with the product and have been offered other options but rather continue using this service."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066579)

CH

Camille H.

President

> "Still don't understand the purpose of a landing page?"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369)

SS

Sinly S.

Esthetician

> "I love the text blast feature, email blast feature, all clients having the option to write a review and referral friends..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3132497)

SG

Sebastian G.

Owner

> "There are a ton of features and some are not very practical or applicable so I only end up using a fraction of the..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778)

LM

Lynne M.

Owner/Manager

> "Honestly, everyone I've spoken with from the initial cold call to the sales team to the marketing team has been pleasant..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612)

NV

Neil V.

Owner

> "Initial customer loads caused spam to vendor contacts."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3102660)

AN

Angela N.

Owner

> "the staff is amazing and my onboarding specialist, \[sensitive content hidden\] is so patient and goes above and beyond to..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792)

Brandon Y.

President

> "As a business owner, sometimes I'm not able to create some of my marketing campaigns until the weekend (my only free..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2139708)

SE

Sarah E.

Founder & Owner

> "The UI is also pleasant to look at and engage with."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4831088)

HN

Haroon N.

VP

> "Referrals haven't really worked for us, but being able to collect reviews, and send emails and texts to clients meets..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2171742)

SS

Sabrina S.

studio owner

> "Also the rewards tracking is very important in keeping my existing clients satisfied."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3619879)

SG

Sebastian G.

Owner

> "It does not integrate with my CRM despite claiming it does."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778)

LL

Liz L.

Office manager/medical assistant

> "Another great feature is the ability to do a themed campaign at special holidays such as Valentine's Day, St. Patrick's..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2811013)

JK

Jon K.

Owner

> "Cannot reorganize text message templates"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2165290)

CH

Camille H.

President

> "The upgrades to email design meant we were able to stop using Mailchimp."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369)

AB

Amber B.

Owner

> "Also, the email newsletter format feels clunky and needs some updates."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2163805)

TT

Tiffany T.

Owner

> "I am in search of new clients and so looking forward to seeing how this software will help me to reach new clients."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3570743)

JM

James M.

President

> "The introductory price was great but then they increased it for no reason."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2163609)

[View Reviews](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

VR

Verified Reviewer

Marketing manager

> "It provides clear insights into which companies visit our website, which pages they view (page insights), and where those visitors come from."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884)

LR

Laurence R.

Business Development Manager

> "The only minor drawback is not knowing exactly who is viewing our content; however, we recognise this isn't a limitation of the system, but rather an impossible metric to..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7112148)

LS

Lianne S.

Senior Marketing Admin

> "I liked the insight it has given us to see who has visited our website, even when they don't fill out a form it allowed me to make more detailed, informative decisions :)"

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027805)

VR

Verified Reviewer

Marketing manager

> "One downside is that the pricing can feel high relative to the measurable return, especially when not all identified leads convert into concrete sales opportunities."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7070884)

VC

Victoria C.

Sales Executive

> "The platform delivers real-time insights into which companies are visiting our website, even if they don't fill out a form. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032432)

Tammy S.

Marketing Manager

> "At present, we are unable to integrate it directly with our CRM, which means some manual handling of data is required."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099)

Hector M.

Business Development Manager

> "That has directly supported smarter outreach, better prioritisation, and the ability to identify contacts to begin building relationships with the right people at the..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431)

IB

India B.

Business Development

> "sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032438)

JB

Joe B.

Sales Director

> "The insight we receive to understand the quality of the traffic to our website to help us understand and improve our marketing, and to help us establish new leads is..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6810558)

VR

Verified Reviewer

Commercial Director

> "We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6803238)

ED

EHSAN D.

Director

> "The platform effectively bridges the gap between anonymous web traffic and actionable sales intelligence, enabling our team to identify high-potential leads we would have..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6825663)

SB

Sasha B.

Sales Executive

> "Not being able to find out who exactly from a company was on the website, there aren't many contacts that have contact numbers so can sometimes be difficult to get..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842454)

MN

Mark N.

Senior Account Manager

> "The real-time reporting on visits via the Latest Visits section of the Dashboard helps us procatively react to opportunities immediately as they arise."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6848588)

EB

Eloise B.

Senior Inbound SDR

> "Some of the company data is occasionally inaccurate e.g. number of employees so acting with due diligence and further research is important."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6793799)

Sheridan R.

Marketing and Communications Officer

> "Our Customer Success Manager has really taken the time to get to know our business and customer base, offering suggestions on how we can improve our content and user..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7090110)

SM

Silvan M.

CEO

> "As an SME based in Switzerland, where many employees are not fluent in English, this can present a barrier to broader internal adoption and ease of use across teams."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244)

JM

Jack M.

Business Development Advisor

> "The visit history is the most insightful as it allows us to have conversation starters when contacting the clients."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027685)

MD

Matthew D.

Sales and Marketing Director

> "It can be a bit frustrating when a large organisation visits and trying to use the filters to narrow down the role or person selection is clunky."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6820116)

Tammy S.

Marketing Manager

> "It moves us beyond anonymous traffic and allows us to prioritise outreach based on real engagement."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102099)

James T.

Head of Marketing

> "Can be a little slow to load if spanning over a long period of time. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086592)

CM

Colby M.

Business Development Manager

> "We currently dominate one industry sector and Lead Forensics has given us the knowledge and insights into how many additional industries are looking at our products."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7000775)

VR

Verified Reviewer

Business Development Team Member

> "Something I have felt is a negative ( But may be outside of anybody's control to change ) is the ability to see who has been viewing our website within an organisation."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011161)

SM

Silvan M.

CEO

> "The frequent video calls with knowledgeable professionals were especially helpful—they guided us step by step and enabled us to better understand the platform’s..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244)

CB

CASPAR B.

Digital Marketing Manager

> "Interface possibly a bit dated, but doesn't affect usability."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7024413)

JM

Jack M.

Business Development Advisor

> "Lead Forensics allows our team to gain an insight into potential leads and is a great way to expand our contacts."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7027685)

NB

Natassja B.

CEO

> "Sometimes when very large companies and corporates are on our website, it is almost impossible to find the right person or department to reach out to."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6833487)

Hector M.

Business Development Manager

> "sensitive content hidden\]supported the onboarding process and helped ensure we were configured in a way that matched my goals from the outset."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7095431)

DF

David F.

Head of Sales

> "Tracking the individual down using external tools can be extremely difficult at times."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6795134)

SM

Silvan M.

CEO

> "The tool delivers valuable insights into website traffic and helps identify potential leads in a structured and meaningful way."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6767244)

PP

Paige P.

Business Team

> "It makes it longer to process your new leads."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032444)

DR

Daniel R.

Operations and Finance Director

> "Our company is starting to see the benefits and cost effective way of marketing, enhancing our product range to what the customer is reviewing to pitch correctly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6885698)

PM

Peter M.

Sales

> "Not all web visits lead to leads as information such as contacts cant be found due to companies being too large."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658750)

Charlotte S.

Marketing Manager

> "has helped us through every step from setting up our account, teaching us to get the most out of the interface and always gives us great ideas to improve our conversions...."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7102739)

James W.

Sales Executive

> "Does not give you the information of the specific person who looked at the website."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7001535)

DM

David M.

Mr

> "The quality of the leads provided has been a real help, and has closed a loop we had identified within our circle of lead generation."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7031702)

MS

Mike S.

Business Development Manager

> "It occasionally made it harder to qualify leads quickly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6826565)

AA

Ayman A.

Sales Manager

> "The ability to find contacts easily from each hit on the website, with all information for that contact available - great tool."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6809614)

AF

Amy F.

Sales and Marketing Operations Manager

> "Data Accuracy: Occasionally, the data might not be 100% accurate, requiring manual verification."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6413791)

CS

Caroline S.

Founder

> "First class customer experience that has closed the gap between marketing and sales, generated genuine opportunities for our clients and giving us valuable insights into..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6375201)

TB

Tove B.

Brand and Marketing Manager

> "The portal loading times are pretty slow so it can take a while to gather information sometimes."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6664061)

TB

Tom B.

Marketing Manager

> "Our current Account Manager, \[sensitive content hidden\], has been really helpful when it comes to showing new starters around the platform and constantly sharing ideas..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6842295)

VR

Verified Reviewer

Technical Sales Engineer

> "The online portal can sometimes be slightly slow."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7017724)

PF

Phil F.

CMO

> "Lead Forensics is a great all-round tool for tracking campaign and other marketing efforts without the need to sit and wait for people to trigger forms or reach out via..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675)

VR

Verified Reviewer

Urethane Fellow

> "autogenerated reports fail repeatedly."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6787486)

SR

Sara R.

Lead generation manager

> "The leads manager function allows me to track the progress of leads within the sales team easily."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7010747)

RH

Randall H.

Director of Sales and Marketing

> "Some of the reports were difficult to set up without help from our Lead Forensics customer support guy."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6404645)

CA

Connor A.

sdr

> "as an SDR, it helps my job daily and gives me insights of what companies to go after whilst also indicating what pages companies are looking at on our website which shows..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6607246)

BS

Brian S.

Product Marketing

> "There is really no way of seeing if this thing will actually work unless you commit to a year subscription. And my situation, the leads I was seeing were just..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767)

LC

Liz C.

Marketing Manager

> "The software is great and the support from the guys at Lead Forensics is excellent, with monthly calls and account reviews to make sure we are getting the most out of the..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6348458)

VR

Verified Reviewer

Managing Director

> "Unfortunately as more businesses had staff working from home, the data and product that LF provided us was no longer fit for purpose."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752)

VR

Verified Reviewer

Sales Associate

> "You can see the parts of the website that people are enjoying overall, and where each prospect spend the majority of their time, which is really helpful in prepping for..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6406928)

VR

Verified Reviewer

CEO

> "The customer service: the customer service is very poor, the customer success team forces clients to stay onboard even if your company is not using the service and the..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___4525740)

SW

Sophia W.

Business Development Executive

> "Lead Forensics constantly updates current leads, allowing me to reach out to new companies who are interested in the company, and act on them rapidly, maximising..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6349831)

VR

Verified Reviewer

Managing Director

> "I am very disappointed in Lead Forensics and happy to share my feedback as the treatment from LF after being a loyal customer since \[sensitive content hidden\] was very..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#GetApp___4915752)

LR

Lewis R.

Marketing Manager

> "Lead Forensics does what it says on the tin, seamlessly turning numeric website data into useful and actionable insights about which companies are interested in your..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6564925)

AM

Asif M.

Sales and Marketing Director

> "It did help us at the beginning but most of the data were not accurate which resulted in us waiting for our contract to finish with them."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___3667981)

HA

Hayleigh A.

Marketing Manager

> "Excellent account manager, easy to understand dashboard, plenty of configuration options. As my website isn't optimised currently, we aren't utilising LF to it's..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110703)

BS

Brian S.

Product Marketing

> "I was also oversold on the HubSpot integration. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___5027767)

PP

Paige P.

Business Team

> "Its very helpful that you can search employees! And find out the DM name and phone number and email address's."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032444)

KA

Katy A.

Vice President

> "We reached out multiple times and they either ignores us completely or offered the same weak solution and excuses."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

Holly W.

Marketing Executive

> "Being able to see which businesses are engaging with our site has opened up some valuable opportunities that we would otherwise have missed."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110230)

VR

Verified Reviewer

Co-founder

> "IP databases aren't exactly accurate and sometimes the company is categorised by their HQ, which means that if an office in Italy reviewed your products you still might..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2608276)

HK

Hannah K.

Account Manager

> "Along with aiding the sales teams, it helps analyse whether our outreach is working."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7086000)

Austin G.

President

> "Not only is the tool completely useless to us (we get the exact same data in our CRM for FREE - than you Hubspot) but their customer service is horrendous and they have..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449)

IB

India B.

Business Development

> "I think it would be beneficial for us if we could link it to the system we currently use but its no bother going onto the site and cross referencing it. "

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7032438)

KA

Katy A.

Vice President

> "I stopped making payments thinking they would reach out and help find a solution and for over two months we heard NOTHING."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

CM

Colm M.

Head of Surety

> "sensitive content hidden\] has assisted us by regularly advising on new addons or tweaking our data so we maximise our usage of Lead Forensics."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6856505)

Steven S.

President

> "The problem is that most people do work off their laptop that isn't linked to any business name therefore there isn't a lead."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2166291)

EB

Eloise B.

Senior Inbound SDR

> "We've gained lots of useful insights into what resonates best with prospects and customers alike as well as using the information to personalise outreach."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6793799)

KA

Katy A.

Vice President

> "We complained and they said we did not have enough "training" but"

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2803407)

CJ

Chris J.

Commercial Director

> "Always goes out of his way to really understand your business and makes you aware of many other benefits such as the various stats and reports available to you when using..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6694823)

VR

Verified Reviewer

Director

> "CONSTANT spam e-mails and calls. Despite telling them many times not to get in touch."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2298783)

TM

Tom M.

Sales and marketing coordinator

> "It has allowed us to understand the market better alongside curating better leads for the business."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7110298)

Steven S.

President

> "I am not a review writer at all for anything but I feel very slighted that they lock you into a 1 year contract, and this is NOT a cheap service."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2166291)

CG

Charley G.

Business Development Manager

> "It a great tool to gather information on warm leads for our business which gives us another way to connect with our customers."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6773295)

Steven S.

President

> "All leads that didn't do me a bit of good from all over the country, which I found weird."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2166291)

Charlotte H.

Business Development Team Manager

> "Ultimately using LF can provide a competitive edge, allowing businesses to engage with leads at the right moment and increase conversion rates."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___7011259)

Steven S.

President

> "Not for small b2b businesses."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2166291)

PF

Phil F.

CMO

> "We have visibility of where our limited budgets should be spent while also being able to start a conversation with prospects via LinkedIn contact info that Lead Forensics..."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___6658675)

Austin G.

President

> "Their sales team is super pushy and just wants to make a sale."

[See full review](https://www.capterra.com/p/156889/Lead-Forensics/#Capterra___2551449)

[View Reviews](https://www.capterra.com/p/156889/Lead-Forensics/reviews/)

## User interface

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)

4.80 (196)

[Lead Forensics](https://www.capterra.com/p/156889/Lead-Forensics/)

4.49 (234)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Referrizer

14/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#features)

Lead Forensics

Top features

20/47

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Campaign Segmentation
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Management
-   Email Marketing
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Landing Pages/Web Forms
-   Lead Capture
-   Lead Management
-   Lead Nurturing
-   Lead Qualification
-   Lead Scoring
-   Lead Segmentation
-   Lead Verification/Validation
-   Multi-Campaign
-   Multi-Channel Marketing
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting & Statistics
-   Search/Filter
-   Social Media Integration
-   Template Management
-   Third-Party Integrations
-   Web Forms

[See all features](https://www.capterra.com/p/156889/Lead-Forensics/#features)

### Recognition

No recognitions have been awarded to Referrizer

No recognitions have been awarded to Lead Forensics

### Deployment & support

Referrizer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lead Forensics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Referrizer

-   By Referrizer
-   Located in United States
-   Founded in

Lead Forensics

-   By Lead Forensics
-   Located in United Kingdom
-   Founded in 2009

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