# Compare Referrizer vs Kit 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Referrizer and Kit based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/144990-175000/Referral-Marketing-Automation-vs-ConvertKit

---

# Referrizer vs Kit Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ReferrizerKit2/4 selected

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

[## Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.8 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

Starting Price

$99.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.7

Customer Service

4.8

Reviews Sentiment

IB

Based on [197 reviews](#user-reviews)

Positive

193

Neutral

0

Negative

4

[## Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.6 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

Starting Price

$33.00/month

Value-for-Money

4.3

Functionality

4.4

Ease of Use

4.4

Customer Service

4.4

Reviews Sentiment

Based on [243 reviews](#user-reviews)

Positive

226

Neutral

13

Negative

4

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

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of reviewers  
rated it above 4 stars

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### EngageBay CRM

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of reviewers  
rated it above 4 stars

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### Referral Rock

4.6 (100)

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Starting Price

$175.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

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Highest Rated

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

NA

Customizable Branding

NA

61%Fit

Missing features

Not enough reviews

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

NA

Newsletter Management

\--

Email Tracking

4.5

Customizable Branding

3.7

User satisfaction

User satisfaction

4.8

User reviews[197](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.7

Customer support

4.8

User satisfaction

4.6

User reviews[243](https://www.capterra.com/p/175000/ConvertKit/reviews/)

Ease of use

4.4

Functionality

4.4

Value for money

4.3

Customer support

4.4

Price starts from

Price starts from

$99Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$33Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Marketing automation tool for small and medium-sized businesses that helps with maximizing referrals, revenue growth, automated customer communication, and traffic conversion.

Best for

Creators, entrepreneurs, and small businesses looking to grow their audience, build relationships, and generate revenue through email marketing, automation, and digital products.

## User reviews

Pros & cons

IB

Ian B.

COO

> "They work with my team when needed and give us great advice."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___7158322)

CN

Caroline N.

Owner

> "sensitive content hidden\] admitted their team was 100% at fault, yet nothing was done to correct the serious..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580)

DD

Dwayne D.

Owner

> "I can set up campaigns using multichannel options, automate lead management and manage a loyalty program all..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6252016)

KT

Kimberly T.

Owner and Director

> "The antivirus/firewall that I use blocked the Universal Share Link for my campaign due to phishing and I had..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6260898)

AN

Angela N.

Owner

> "It has grown my business getting back older customers, as well as rewarding current customers, and growing..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792)

VR

Verified Reviewer

Owner

> "Great features, but pricing feels too high for small businesses."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___7038920)

VW

Viola W.

Owner

> "I can email my clients, text them easily, automate emails, and set up a loyalty program."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6348962)

CN

Caroline N.

Owner

> "This company caused me unnecessary stress and problems, and took no responsibility"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___7010580)

YO

Yvette O.

Nail technician

> "I love that they take care of my phone calls and how they monitor the referral program."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6007954)

JH

Jill H.

Owner

> "The rest requires extra set up and requires me to call and/or email. Why limit usage or make it difficult on..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

VS

Vinton S.

Owner

> "It handles our sms, email marketing, and review management incredibly."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5019526)

AC

Alyne C.

owner

> "my only cons would be the system doesn't integrate with my current booking software."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5025337)

MK

Misty K.

Store Manager

> "I find that referrizer has an edge on thinking outside the box to create the perfect suit of products"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6271492)

FH

Fred H.

ceo

> "After 3 months they didn't come any where close to earning my investment let alone 3 times my investment."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

MD

Marissa D.

Owner

> "The customer service is amazing and \[sensitive content hidden\] is always there to help me create and manage..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6065748)

FH

Fred H.

ceo

> "The upgraded services are a scam, they scammed me out of 1000 usd."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

JK

Jessica K.

Owner

> "I like the increase in reviews since using Referrizer and it's easy management of reputation."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6148444)

JH

Jill H.

Owner

> "I have used Referrizer in the past and was dismayed at the level of customer service/client knowledge they..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

FH

Fred H.

ceo

> "helps your small business function more like a big business"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

FH

Fred H.

ceo

> "Do not pay for the upgraded service."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

MN

Mary N.

Aesthetian skin care

> "Nash Has been outstanding with his marketing for my business and the designs."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6085925)

JH

Jill H.

Owner

> "It wasn't until we threatened to call our lawyer that they finally help to their word."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6123230)

LM

Lynne M.

Owner/Manager

> "I also like the ability to send new marketing promotions to past customers via text messages and emails. "

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4793612)

AD

Amanda D.

Owner

> "I am in the process of restructuring my whole business and there have been quite a few challenges concerning..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#SoftwareAdvice___4126775)

HM

Hamza M.

owner

> "everything that takes to automate marketing refferizer does well!"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4940208)

FH

Fred H.

ceo

> "Upgraded package is a scam."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6069097)

YL

Yvonne L.

Owner

> "She answers all my questions extremely fast and helps with what looks good and what she thinks would be..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___4014451)

LK

Leanne K.

Owner

> "Sometimes the integration with our client booking software isn't great."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3814856)

JB

Josh B.

owner

> "SMS and email marketing campaigns are powerful and easy to use"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066606)

EG

Estie G.

President

> "Also the exchange rate is always problematic as I pay in CDN $$."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3668899)

VC

Virginia C.

Owner

> "We are happy with the product and have been offered other options but rather continue using this service."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6066579)

CH

Cathy H.

Owner

> "Not as easy to work with on my own. "

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6176529)

SS

Sinly S.

Esthetician

> "I love the text blast feature, email blast feature, all clients having the option to write a review and..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3132497)

Michael L.

Owner

> "More Training is coming just not easy for me to integrate easily."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3775737)

AN

Angela N.

Owner

> "the staff is amazing and my onboarding specialist, \[sensitive content hidden\] is so patient and goes above..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5009792)

CH

Camille H.

President

> "Still don't understand the purpose of a landing page?"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369)

CH

Camille H.

President

> "The upgrades to email design meant we were able to stop using Mailchimp."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3659369)

NV

Neil V.

Owner

> "Initial customer loads caused spam to vendor contacts."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3102660)

KS

Krystyn S.

Owner

> "Great customer service and support."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___5070854)

AR

Aline R.

owner

> "I do not care much for the smart line since I do not have time to answer any phone anyway"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3449721)

MM

Michael M.

Medical Massage Therapist

> "Nice and well trained people."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___6073281)

BB

Brad B.

pres

> "price is a bit to high for the platform"

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3589830)

EP

Erika P.

Aesthetician

> "Their own software and how integrate my clients list to them and how constantly I can sent email or text..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3278719)

SG

Sebastian G.

Owner

> "There are a ton of features and some are not very practical or applicable so I only end up using a fraction..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778)

AK

Ashley K.

CEO

> "Maintains our customers loyalty points for additional Items and allows us to see who our most loyal..."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___3593194)

SG

Sebastian G.

Owner

> "It does not integrate with my CRM despite claiming it does."

[See full review](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#Capterra___2846778)

[View Reviews](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

Faydra D. F.

Most-Things-Web Consultant

> "Kit makes it SO super simple to create email content and send out email broadcasts that there are hardly any customization options."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304)

Faydra D. F.

Most-Things-Web Consultant

> "The lack of a quick WYSIWYG-to-code toggle is frustrating if you are comfortable writing HTML/CSS directly, and the limited..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304)

Javier M.

Oracle DBA - Teacher - Content Creator

> "I have Kit integrated with WP, LearnWorlds (previously with Patreon and Teachable) and I could tag all subscribers to drive campaigns to..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885)

Tracie B.

Executive Director

> "The templates provided for paid subscribers are very basic, must be edited on a desk top, and the price increases significantly with..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7098145)

RO

Ricki O.

Founder

> "The intuitive interface and powerful automation features have helped me streamline their email marketing and find a way to build a loyal..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870)

Faydra D. F.

Most-Things-Web Consultant

> "That creates a real problem for bootstrapping solopreneurs. If you have invested many hours into learning all the INs and OUTs of Kit..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304)

Wren W.

Owner and Operator

> "The visual automation builder is easy to set up - new sign-ups drop into a sequence and get nurtured without me touching anything."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7171910)

VR

Verified Reviewer

Government Relations Coordinator

> "Occasionally, the user interface was clunky and led to avoidable mistakes, but most of this was more user error than an actual problem..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918)

SB

Sabre B.

Systems Strategist

> "I loved using it to start my email marketing journey."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397)

DR

Dru R.

CEO

> "The poor value and way plan changes get billed, automatic on the way up and manual on the way down, is why I would not recommend them and..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7170105)

AM

Andreea M.

Founder

> "I really love all the features available and how easy it is to create forms, send out newsletter, resend to unopens, collect email..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529)

Faydra D. F.

Most-Things-Web Consultant

> "At that point, switching platforms may feel disruptive, but staying may suddenly become expensive."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7141304)

DR

Dru R.

CEO

> "As an email and automation tool it does the core job well."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7170105)

CW

Cassidy W.

Health Coach

> "Despite the wealth of instruction, I'm still finding myself hung up and confused at times about how to navigate setting up a landing page..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485)

VR

Verified Reviewer

Owner

> "ConvertKit has many tools that were helpful in developing marketing instruments for my brand."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106)

Judith S.

Email Marketing Specialist

> "There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825)

SB

Sabre B.

Systems Strategist

> "I also liked the creator profile and the link in bio."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397)

AC

Allison C.

Founder

> "Felt pretty limited in workflows, low customer support, not the best UI."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6698883)

Javier M.

Oracle DBA - Teacher - Content Creator

> "I like the automations and sequences, and the segmentation and tagging features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6789885)

Zachary W.

Enterprise Account Manager

> "Did not like their segmentation and popup capabilities, both seem pretty limiting for an ESP."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6685394)

SB

Sabre B.

Systems Strategist

> "It was easy to use and there was a lot of a resources and support l"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7120397)

ED

Emily D.

Small Business Owner - Sole Proprietor

> "They even allowed me to downgrade after I tried the paid version for a few months. "

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301)

JY

Julianna Y.

CEO and Coach

> "Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6298657)

SG

Shannon G.

Master Coach

> "It pretty expensive for new startups trying to get a foot in the door."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6683477)

VR

Verified Reviewer

Government Relations Coordinator

> "Kit is very easy to personalize to our organization's style."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7125918)

RO

Ricki O.

Founder

> "It can get pricey."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6540870)

MN

Morgan N.

Operations Manager

> "Our \[sensitive content hidden\] has utilized ConvertKit for email campaign management for years and the features just continue to get..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553)

Ngala Emmanuel S.

Web Designer

> "I think the landing page builder still lacks some advanced features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5013387)

AL

Andrea L.

Marketing Manager

> "I easily uploaded my list and created a template faster than I've ever done with others."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083)

Tchameni C.

Creative Motion Graphic Designer And WordPress Web Designer

> "there are quite a few number of advanced options that I find to be missing.-"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5079302)

CD

Caleb D.

Lifecycle Marketing Manager

> "I also love that their customer support team is active and will reply with solutions quickly."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___7042534)

SR

Sanket R.

Customer service

> "I'm not new to email marketing, but I tried ConvertKit and didn't stick with them."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574)

VR

Verified Reviewer

Owner/CEO

> "It is also easy to create new broadcasts (emails), and ConvertKit recently added the ability to have saved brand colors, so changing the..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5006362)

LC

LaMeshia C.

Founder

> "I can't change or insert fields."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962)

MN

Morgan N.

Operations Manager

> "It has played a vital role in lead generation and the continued success of our company."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6489553)

Favour N.

CEO

> "It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4381639)

JC

Jacqueline C.

Brand Designer

> "This platform is great for growing your audience regardless of where you're starting in the process."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6656191)

Laura D.

Owner

> "I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3448177)

RM

Rachel M.

Digital Campaign Executive

> "ConvertKit is a good tool for email marketing, but it's expensive."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404)

NS

Nicola S.

CEO

> "As the company grew the price became higher without significant improvement in the product"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4601087)

AM

Andreea M.

Founder

> "It has many of the features I need in a newsletter provider."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6561529)

SM

Stephanie M.

Owner

> "For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799)

AL

Andrea L.

Marketing Manager

> "Kit has the most robust free plan I've seen in the email marketing space, and their platform was extremely easy to use."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793083)

AS

Aimee S.

Director

> "Right now I haven’t found anything that’s been difficult to use or any features that I wish were included."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3799111)

CW

Cassidy W.

Health Coach

> "I was looking for something simple and easy to navigate, while still presenting a polished look with functionality."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6776485)

Dustin S.

CEO

> "What I don't like the most about ConvertKit is the pricing."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3820788)

Judith S.

Email Marketing Specialist

> "I like Convertkit because its templates are easily customizable compared to some other landing page builders that I've tried."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5088825)

MV

Manideep V.

Podcaster

> "Even though it's a good product it has its flaws."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4600263)

VR

Verified Reviewer

Social media manager

> "It was one of the best newsletter software I used and helped me gain an audience"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6686220)

JM

Juliana M.

Chief Operations Manager

> "I still think the price is a little high if you compare to other softwares, specially if the dollar is not your main currency."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3580276)

JL

Jennifer L.

Owner

> "There are a lot of integrations with course platforms and other software that work with convertkit. "

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___5001097)

AS

Angela S.

Blogger/Owner

> "No big dislikes for Convertkit so far because I don't need the full range of features yet for where I am in my business"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#GetApp___3160442)

SR

Sanket R.

Customer service

> "I changed stages because I needed to create an evergreen 30-day email series that anyone could access at any time."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4945574)

GL

Gina L.

Founder

> "ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2486464)

VI

Vanessa I.

Registered Dietitian

> "It's very easy to use, most things I can do intuitively, and if not, then there are easy-to-follow videos to walk me through."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6815957)

VR

Verified Reviewer

Business Coach

> "The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502)

OZ

Olga Z.

Founding CEO & Principal Business Growth and Marketing Coachsultant

> "Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3733596)

LS

Leigh S.

Company Director

> "I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2283169)

VR

Verified Reviewer

Owner

> "I enjoyed using the free version of the platform."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6464106)

AF

Amy F.

Owner

> "I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721)

RM

Rachel M.

Digital Campaign Executive

> "ConvertKit is easy to use and has a lot of features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6578404)

AF

Amy F.

Owner

> "There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721)

Arthur C.

Director

> "Convert Kit prioritizes user experience, especially evident in its automation features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6048788)

SM

Stephanie M.

Owner

> "I can't think of anything I don't love about ConvertKit for email."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3560799)

LC

LaMeshia C.

Founder

> "When I first used Convertkit to create a simple landing page it was fantastic."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6107962)

VR

Verified Reviewer

Email. Marketer

> "It is quite expensive for a newbie who is trying to expand the market."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3056388)

BM

Becky M.

Coach

> "Using ConvertKit has helped me grow my business by maintaining a regular email list and keeping in frequent contact with my audience."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___3814645)

MM

Marie M.

Founder

> "I'm not sure what I'm missing, but I do wish I could have better data from CK on best days and time of day my emails are being received."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2416704)

MS

Mikaela S.

Assistant Manager

> "Very helpful and easy to use."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278)

AF

Amy F.

Owner

> "They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721)

ED

Emily D.

Small Business Owner - Sole Proprietor

> "The customer service is fantastic. "

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6565301)

Jared D.

Manufacturing Engineering and Facilities Manager

> "Convert kit doesn't have as many design tools as some of the other email services."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2701889)

MS

Mikaela S.

Assistant Manager

> "It’s very helpful and offers many good and helpful tools!"

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6793278)

VR

Verified Reviewer

Business Coach

> "I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2429502)

JW

Justin W.

Marketing Coach

> "Overall, I'd give ConvertKit another try because I think the platform itself is great and they've likely added a lot of features and..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6001074)

Emil E.

Growth Marketer

> "So make sure you don't upload any purchased list or something, immediately the team will block your account."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2838382)

MH

Monica H.

Executive Director

> "There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and..."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___4894784)

AF

Amy F.

Owner

> "I also don't like that there's very little you can do to customize emails."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2667721)

DC

Dewana C.

Nursepreneur

> "I loved that it was free to start up to a couple thousand contacts. "

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___6274757)

SP

Simon P.

Director

> "The free version lacks a lot of the good features."

[See full review](https://www.capterra.com/p/175000/ConvertKit/#Capterra___2839280)

[View Reviews](https://www.capterra.com/p/175000/ConvertKit/reviews/)

## User interface

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)

4.80 (197)

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

4.63 (243)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Referrizer

11/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/144990/Referral-Marketing-Automation/#features)

Kit

Top features

34/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/175000/ConvertKit/#features)

### Recognition

Referrizer is recognized as a top-rated tool in 2 Capterra Shortlist reports

Best Value Lead GenerationSoftware (2022) 

Kit is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Referrizer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Kit

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Referrizer

-   By Referrizer
-   Located in United States
-   Founded in

Kit

-   By ConvertKit
-   Located in United States
-   Founded in 2013

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vs

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4.7

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4.7

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$33/month

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$0

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4.7

4.4

Ease of Use

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[View full comparison](https://www.capterra.com/compare/175000-202338/ConvertKit-vs-Gmail)

[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

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4.7

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4.7

Ease of Use

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[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

vs

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$33/month

Price

$13/month

4.4

Features

4.4

4.4

Ease of Use

4.4

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[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

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4.7

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4.4

4.7

Ease of Use

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[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

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$33/month

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$12/month

4.4

Features

4.5

4.4

Ease of Use

4.6

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[Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/)[4.80 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/)

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4.7

Features

4.7

4.7

Ease of Use

4.7

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[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

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[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

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4.4

Features

4.5

4.4

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$99/month

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$16/month

4.7

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4.5

4.7

Ease of Use

4.6

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[Kit](https://www.capterra.com/p/175000/ConvertKit/)[4.63 (243)](https://www.capterra.com/p/175000/ConvertKit/reviews/)

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Features

4.2

4.4

Ease of Use

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