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AdNabu for Google Shopping vs Semrush: Which is a better fit?

Updated on February 16th, 2025
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Summary
Key features rated by users
Features selected based on 2,826 reviews from Campaign Management users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
NA
Contact Management
NA
Contact Database
NA
Data Import/Export
NA
Campaign Analytics
5.0
% Fit
Missing features
Not enough reviews
Feature ratings
Email Management
--
Contact Management
NA
Contact Database
NA
Data Import/Export
4.5
Campaign Analytics
4.4
User satisfaction
4.7
User reviews16
Ease of use
4.6
Functionality
4.6
Value for money
4.5
Customer support
4.8
4.7
User reviews2,275
Ease of use
4.3
Functionality
4.6
Value for money
4.3
Customer support
4.4
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Growing Shopify stores that want to increase their sales by managing error-free feeds.

Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Sam C
Director
5.0

Sam: Hi, my name's Sam. I'm the director of a small digital marketing company based in the UK, and I give Semrush five out of five. Before we started using Semrush, we used a platform called Hike SEO. It was perfect for us at the time as we were quite new to SEO services, but we moved past our area of expertise and we outgrew this initial platform that we're using. So we're looking for new service provider to use, and we decided to use Semrush. Semrush offers a range of tools which are essential for SEO, such as the backlinks, analytics, and keyword analysis. So to offer decent good level SEO services to customers, Semrush offers everything that a white label agency such as ourselves would need to offer. The onboarding process is very easy to set up client projects. All you need is their domain, URL, and then you can set up a lot of the tools very simply, such as the audit tools and the backlink analytics. We haven't used all of the integration tools such as the search console integrations, but all of those look very useful should you decide to go down that route. Semrush is perfect if you have quite a few client accounts and client websites. So we currently have 15, and it offers great value for money when split across those 15 accounts. So if you are managing SEO services for a range of customers, a range of features and tools that they offer does offer good value for money across a large portfolio. Although it could be quite expensive if you are just monitoring one website.

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AdNabu for Google Shopping

10/50
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Autoresponders
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Monitoring
  • Real-Time Data
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Web Forms
  • Campaign Analytics
  • Campaign Management
  • Channel Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Reporting
  • Reporting & Statistics
See All features
Hide Campaign Management Software Features -

Semrush

Top Features
26/50
Show Campaign Management Software Features +
AdNabu for Google Shopping
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Semrush
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
AdNabu for Google Shopping
  • By AdNabu
  • Located in United States
  • Founded in 2014
Semrush
  • By Semrush
  • Located in United States
  • Founded in 2008
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