TapClicks vs ClicData: Which is a better fit?

Julia S.: Hi, I'm Julia. I'm a project manager and I give TapClicks a five out of five. For more info, click below. So I work for a full service marketing and PR firm. We have multiple clients across the nation. We typically like to do reporting on a monthly basis on all of our digital campaigns, and anything else that we can track. We used to put everything into an Excel spreadsheet, and it became extremely cumbersome. And especially when we have multiple clients needing the same thing. And doing each report, one by one, took a lot of time. And so we decided to move to TapClicks, and that pretty much solved our problem. The reason why we chose TapClicks is the fact that we had multiple reports to do every single month. We are a small boutique agency and limited resources in terms of how much time we spent doing reporting. So we chose TapClicks to streamline the process. Also be able to provide real-time data. If one of our clients asked us, what is this campaign doing, as of right now? It's only been in existence for two weeks, is it working? We're able to pull those reports immediately. So that part was amazing. When we first started using TapClicks, it was really important for us to have the right data in the right places, for us to import it into TapClicks. We had a little bit of a learning curve there. However, they had excellent customer support. We've been using it for now, I want to say, two, maybe two and a half years, and we've got it working consistently now, and just keeping the data alive. We still do put it into spreadsheets, but it actually uploads to TapClicks every, I think every hour or whatnot. So the data is available at any time for us to use for our clients. So in terms of starting, I think it's important that you take the time with their support person to understand how the data flows. But after that, it seemed to be pretty good. For anybody that's considering getting TapClicks, I would consider how much time you spend reporting. A lot of agencies, it's a background kind of thing. Some of the clients don't really care, but I think it's important for the agency to turn around and show what their campaigns are doing and how we're spending a client's money. And this way, at least we're producing something that shows results. And for us, that was really important, but also to streamline the process so you're not spending a ton of resources internally to provide something that a client may or may not care about. But I think it's important that you show your value. So that's why we use TapClicks.