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Digital agencies, media companies, yellow page/directories, franchise brands, national/global brands and enterprises all benefit from the TapClicks Marketing Operations Platform.
Whatagraph helps agencies deliver accurate, customizable reports at scale, and get actionable insights for growth.
I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.
We have had issues with client data being exposed to other clients, and no one at Tap seemed alarmed or in a hurry to fix, meanwhile we were in breech of our client's confidentiality agreements.
The ease of use is great. I love the layout of the system and the assistance if I'm in need of any help from our customer success team.
The software also tends to be very glitchy, which can be frustrating.
I like that I can count on it to work, it is dependable, the setup was easy and the customer support I receive when I have any questions is outstanding.
There are occasional glitches we run into as a team. Very slow to respond (circle of death) data sometimes inaccurate.
It has positioned us as a modernized and efficient thought-leader, and gives us a competitive advantage we did not have previously. We are smarter, leaner and more agile.
The layout of the platform is not intuitive. Many features in the Data section make no sense how they are laid out, how you navigate, and options to customize.
I loved the UX and the simplicity. When I signed up, I could start using the tool in just a few minutes, which is really nice for this kind of tool.
This was just an absolutely horrible experience. For marketing agencies especially in the US I would highly to STAY AWAY.
We needed a solution and chose Whatagraph as it seems like a really attractive startup, really excellent customer support and a vision of where the product is heading.
The sales professional lied to us. The customer service has extremely slow.
This software is really easy to use, ver user friendly. I like the interface and has really help the agency to save time in reporting for clients.
Even if the source is connected, there is no guarantee that it will not be disconnected for no reason.
The ease of receiving an email regularly to let me know the latest report is ready for viewing is priceless. The quality of the reports themselves in the platform is excellent as well.
I have no idea how many customers they had, but I'm the one who brought it to their attention.
Julia S.: Hi, I'm Julia. I'm a project manager and I give TapClicks a five out of five. For more info, click below. So I work for a full service marketing and PR firm. We have multiple clients across the nation. We typically like to do reporting on a monthly basis on all of our digital campaigns, and anything else that we can track. We used to put everything into an Excel spreadsheet, and it became extremely cumbersome. And especially when we have multiple clients needing the same thing. And doing each report, one by one, took a lot of time. And so we decided to move to TapClicks, and that pretty much solved our problem. The reason why we chose TapClicks is the fact that we had multiple reports to do every single month. We are a small boutique agency and limited resources in terms of how much time we spent doing reporting. So we chose TapClicks to streamline the process. Also be able to provide real-time data. If one of our clients asked us, what is this campaign doing, as of right now? It's only been in existence for two weeks, is it working? We're able to pull those reports immediately. So that part was amazing. When we first started using TapClicks, it was really important for us to have the right data in the right places, for us to import it into TapClicks. We had a little bit of a learning curve there. However, they had excellent customer support. We've been using it for now, I want to say, two, maybe two and a half years, and we've got it working consistently now, and just keeping the data alive. We still do put it into spreadsheets, but it actually uploads to TapClicks every, I think every hour or whatnot. So the data is available at any time for us to use for our clients. So in terms of starting, I think it's important that you take the time with their support person to understand how the data flows. But after that, it seemed to be pretty good. For anybody that's considering getting TapClicks, I would consider how much time you spend reporting. A lot of agencies, it's a background kind of thing. Some of the clients don't really care, but I think it's important for the agency to turn around and show what their campaigns are doing and how we're spending a client's money. And this way, at least we're producing something that shows results. And for us, that was really important, but also to streamline the process so you're not spending a ton of resources internally to provide something that a client may or may not care about. But I think it's important that you show your value. So that's why we use TapClicks.
Joseph H.: Hi, my name is Joseph. I am a CEO and I would give Whatagraph a two out of five. For more ratings, click below. Prior to Whatagraph, we were using, and to some degree still are using, reporting tools from various different types of software, different types of applications. We were combining all of these into a custom report that we created ourselves. So part of the problem that we were hoping Whatagraph would solve would be what I believe their core promise is that they're able to integrate all of these different software applications and create a combined report from all of these different tools. I chose Whatagraph initially because during the sales process, we were told yes to the answer to all of our questions. Could it be branded? Yes. Could it include Google Docs or Google Sheets rather? Yes, it could. Could it do this that we needed to do that, that we needed to do? The answer to everything was yes. So initially, it seemed like a great solution to be able to connect all of these different services that we were using and automate reporting into one compiled report every month. That theoretically would save a lot of time for my team. So after we signed on and committed to the application, we had a lot of hiccups upfront. The software was incredibly buggy right out of the gate. One of the first things was the date selection picker, which is a core piece of functionality for any kind of reporting software tool. It didn't work. I guess I was the person who let them know that it didn't work. So they acknowledged that it was a bug and it took a couple days to deal with that before we could get moving. Then just trying to use the software throughout, it was rather buggy. There seemed to be some sort of caching issue where you would make a change in the software and that change may or may not be reflected depending upon how you did things. So it just seemed buggy, more of like a beta product than something that was ready to be marketed as it was at the time. So we did have some difficulty getting started. Yeah. If you are considering a software tool like Whatagraph, or Whatagraph specifically, I would strongly encourage you to do everything that you think that you might need to do with it during the trial, because they will not give you a refund if you go beyond the trial and you find out that it doesn't do what you need it to do. We were told specifically that it would work with Google Sheets and we were not able to successfully make that happen. We had to get their software team involved and we got close to something that was approaching something that might someday be usable, but it just didn't work for us. So my advice would be, you're going to be told yes, throughout the entire sales process, but you need to go in and really think of every single scenario in which you would want to use this before committing to actually purchasing it because you will not get your money back.
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