# Compare TapClicks vs Looker 2026 | Capterra > Unsure of what to choose? Check Capterra to compare TapClicks and Looker based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/145227-169053/TapClicks-vs-Looker --- # TapClicks vs Looker Features and Cost Comparison Last updated March 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: TapClicksLooker2/4 selected [TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/) [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) [## TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/) Starting Price $599.00/month Value-for-Money 4 Functionality 4 Ease of Use 4 Customer Service 4.4 Reviews Sentiment Based on [175 reviews](#user-reviews) Positive 148 Neutral 20 Negative 7 [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $2000.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [282 reviews](#user-reviews) Positive 264 Neutral 16 Negative 2 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,486 reviews from dashboard software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Real-Time Data NA Workflow Management NA Multiple Data Sources NA Customizable Reports 2.5 Reporting/Analytics 3.7 63%Fit Missing features Feature ratings Real-Time Data 4.3 Workflow Management NA Multiple Data Sources 4.8 Customizable Reports NA Reporting/Analytics 4.7 User satisfaction User satisfaction 4.3 User reviews[175](https://www.capterra.com/p/145227/TapClicks/reviews/) Ease of use 4.0 Functionality 4.0 Value for money 4.0 Customer support 4.4 User satisfaction 4.5 User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 Price starts from Price starts from $599Flat Rate, Per Month - Free version - Free trial Price starts from $2000Per Month - Free version - Free trial Best for Best for Digital agencies, media companies, yellow page/directories, franchise brands, national/global brands and enterprises all benefit from the TapClicks Marketing Operations Platform. Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## User reviews Pros & cons ES Elena S. Marketing Manager > "You are able to connect alot of platforms to the app." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6739870) RB Raheim B. Senior Manager > "Every single thing I hated, the service is also beyond horrible and their responsiveness is slow, the data connections don't work..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6388197) AG Anastacia G. Account Manager > "It allows you the ability to create a customized report tailored to our client's services by platform etc." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965) AG Anastacia G. Account Manager > "I do not like that you have to do a search for client's reporting dashboards each time you open the page. If I hit the back button..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965) KA Khalid A. Mr > "The nicest part about this software is that you can use spreadsheets to connect any of your raw data, as well as develop custom..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2991762) Oliver B. Executive Director > "Deploying the type of reporting we needed (multi-channel marketing campaign based reporting) proved too challenging, even with..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4721849) JA Jessie A. Junior Designer > "Through the reports they provide it is the most significant way to offer a high-quality service that is expertly created." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3839326) RB Raheim B. Senior Manager > "Horrible across the board, truly a huge mistake signing up with them." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6388197) AG Anastacia G. Account Manager > "Which for us is extremely important so we can provide proper recommendations for budget and strategy et." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965) Phillip W. Director of Marketing > "After three months, I am still unsuccessful in trying to get TapClicks "AdStage" to reply to my tickets (as they continue charging..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3129862) NZ Nicholas Z. Digital Marketing Consultant > "The flexibility and the variery of reporting channels, along with the exceptional customer care is what I like most." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2967938) CB Christopher B. Digital Strategist > "Sometimes there's a lag with API connections when reporting on metrics." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3232059) CV Carrie V. PA Manager > "The ability to provide client users with logons and use templated dashboards which will filter directly to only that client's data..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633551) RB Ryan B. VP, Digital Strategy > "TapClicks wasn't very robust in its features, it was pretty slow, and it was definitely not a visually beautiful solution." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2906378) JP Jorge P. Digital Marketing Strategist > "Additionally, I needed to change my internal call reporting software and I was very worried about how to integrate data with this..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2258503) RD Rosen D. Head Of Technical Team > "There is one particular glitch with GEO maps which always zoom out even if you target a specific country on them or they move to a..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663422) JA Jessie A. Junior Designer > "The support is a benefit that needs to be mentioned." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3839326) CM Carolyn M. Digital Marketing Specialist > "For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972) DG Dawn G. Owner > "I also really like the fact that reports can be downloaded in PDF format, which allowed me to easily share them with online..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2657877) JT Jeff T. VP Strategic Partnerships > "We use it to understand CRM Data that we are unable to reformat so we are not able to get many of the widgets we want to work." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646007) JS Julia S. Project Manager, Media Buyer > "The best feature of this product is to keep all of the data in one place for all of our clients that we do business with." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633610) KN Kate N. Account Manager > "I think this is burdensome to have to find the data views in order to pull in data from the various connected assets. Why can't I..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936) KW Katie W. MediaBuyer > "We also love that whenever we have a new platform that we want to integrate, the TapClicks team is quick to give us solutions and..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2655946) EO Emily O. Digital Analyst > "Many features in the Data section make no sense how they are laid out, how you navigate, and options to customize." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422) PC Paola C. Social Media Specialist > "One of the best things about TapClicks is that you have access to many different features and if they don't have it already..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645940) AS Alyssa S. Digital Campaign Manager > "I wish TapClicks had a page of tip and tricks or videos of other features as I feel I'm not using TapClicks to it's full potential." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653572) NA Nicole A. Digital Marketing Manager > "I like that we can use Tapclicks to create an integrated marketing report of all of our efforts for our clients." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984) MF Matty F. Account Manager > "The ability to implement custom reporting styles as well as metrics is trash." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646369) CC Carrie C. Digital Strategist > "I'm solving the problem of real time campaign reporting and being able to show results quickly and efficiently without tons of red..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646015) NM Nicholas M. Analytics MAnager > "The only thing that I don't currently like about the software, is the date ranges not applying, and always having to update them." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633511) BW Bailey W. Digital Ad Operations Supervisor > "For the most part, we enjoy the ability to create clean, comprehensive marketing reports for our clients. " [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2662291) VR Verified Reviewer Digital Operations Manager > "Default templates are very poorly formatted and you need to put in a lot of work to get them up to client needs." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2565674) CM Carolyn M. Digital Marketing Specialist > "We like that we are able to aggregate data from multiple sources easily into a single dashboard." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972) KN Kate N. Account Manager > "I don't like how hard it is to duplicate widgets and then change the data in the duplicated version." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936) EM Eric M. Client Success Manager > "The report studio is a great place to build and develop reports, and including third-party integrations are very helpful." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645998) CG Clemente G. Digital Marketing Strategist > "Sometimes the numbers don't match, and it takes days for all data to get synced up." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633514) CC Carrie C. Digital Strategist > "This increases our value proposition to potential clients and gives us a competitive edge over other vendors whose reporting is..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646015) ED Emily D. Senior Digital Strategist > "There are issues with implementing custom conversions from platforms like Facebook or Centro-Basis." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633504) DG Dawn G. Owner > "TapClicks does exactly what I needed it to; provides me in depth analytics of my social media campaigns." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2657877) HH Harrison H. Digital Marketing Specialist > "It can be a bit difficult to learn features through trial and error and requires a bit of practice to nail down features." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646012) NA Nicole A. Digital Marketing Manager > "I like that we can set up custom dashboards for clients to view their data." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984) VD Vince D. Social Operations Manager > "There are long load times when trying to map our campaigns in the platform." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2650506) VR Verified Reviewer Founder & President > "The ability to pull wrap up reporting, client logins and overall functionality are great." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010) GF Gloria F. Account Manager > "A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633515) PS Paris S. Account Manager > "It makes it super simple to give a client insight into any time frame for a particular marketing effort performance." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2654327) EM Eric M. Client Success Manager > "Some of the features (such as setting up smart connectors) weren't so user-friendly at first." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645998) VR Verified Reviewer Founder & President > "Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. " [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010) EO Emily O. Digital Analyst > "Even creating widgets seemed nonsensical when I started using this platform." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422) RP Ronald P. Campaign Creation Pod Leader > "I liked the templates we have available for reporting and how easy it is to link your data to make those reports." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645954) MM Morganne M. Account Relationship Manager > "For example, now I cannot see my Facebook posts or ads as images." [See full review](https://www.capterra.com/p/145227/TapClicks/#GetApp___2684844) AM Ashley M. Digital Account Manager > "I like the ease of building out dashboards and being able to convert them into slideshow reports." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634146) EO Emily O. Digital Analyst > "The site speed is very hit or miss despite trying all of the recommendations to speed it up." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422) JM Jenny M. Director Digital Strategy > "I like that I can count on it to work, it is dependable, the setup was easy and the customer support I receive when I have any..." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646560) AM Ashley M. Digital Account Manager > "The software also tends to be very glitchy, which can be frustrating." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634146) JF John F. Marketing Director > "It has positioned us as a modernized and efficient thought-leader, and gives us a competitive advantage we did not have previously." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633541) EO Emily O. Digital Analyst > "There are capabilities that seem SO basic to me that the platform doesn't offer." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422) KL Kay L. Media Planner > "I love the client access and viewer management capabilities." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633529) VR Verified Reviewer Founder & President > "A few APIs are not as robust as others. " [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010) KJ Kim J. Digital Media Specialist > "This makes it so easy to find information their campaign platforms in one place." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2684927) CC Cyrus C. DMM > "I've been waiting for trying to get a response from the account manager but no replies at all, its been more than a week now." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2170485) CM Carolyn M. Digital Marketing Specialist > "We also like the easy drag/drop functionality of the widgets." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972) AG Athena G. VP of Operations > "All the layers sometimes cause issues." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633507) TC Tonalee C. Digital Sales Engineer > "I enjoy using Tapclicks, it definitely helps keep me organized." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634128) MM Morganne M. Account Relationship Manager > "Their reporting suite isn't that helpful either" [See full review](https://www.capterra.com/p/145227/TapClicks/#GetApp___2684844) CG Clemente G. Digital Marketing Strategist > "It's a product that is easy to use, and it's really good at reporting when connected to all data sources." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633514) KL Kay L. Media Planner > "It's also how expensive doing a custom API." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633529) RM Rachel M. Client Success Manager > "I like how diverse it is and can be used in many different areas of business." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653489) NA Nicole A. Digital Marketing Manager > "The technology breaks very often." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984) CC Cyrus C. DMM > "lots of integration and the on boarding is useful" [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2170485) RM Ruben M. Enterprise Manager > "Data filtering is inconsistent" [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2661582) KN Kate N. Account Manager > "i like how many integrations it has with other software." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936) EF Elizabeth F. AMD > "Not as detailed as I would have liked, not always intuitive." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2648791) EF Elizabeth F. AMD > "Tapclicks makes data visualization easy." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2648791) VR Verified Reviewer Digital Operations Manager > "Reporting is weak." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2565674) JM Jim M. President > "The dashboards for clients are great, clean and easy to read, very functional." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653769) DE David E. csm,EA > "Not very flexible." [See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633562) [View Reviews](https://www.capterra.com/p/145227/TapClicks/reviews/) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) AM Advaldo M. Director > "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) AV Albert V. Manager > "The most important feature for me is that you can import all sort of data into looker." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) Manish S. Data Analyst > "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) CO Caleb O. Accounting manager > "I like the visualization and reporting capability of the tool which makes data analytics simple." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6298672) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) OD Oana D. Enterprise Engagement Manager > "The design of it did not feel as intuitive as I would have expected." [See full review](https://www.capterra.com/p/169053/Looker/#SoftwareAdvice___2167281) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) ## User interface [TapClicks](https://www.capterra.com/p/145227/TapClicks/) 4.27 (175) [Looker](https://www.capterra.com/p/169053/Looker/) 4.55 (282) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important TapClicks 22/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/145227/TapClicks/#features) Looker Top features 29/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/169053/Looker/#features) ### Recognition TapClicks is recognized as a top-rated tool in 1 Capterra Shortlist reports Looker is recognized as a top-rated tool in 3 Capterra Shortlist reports Best Value DashboardSoftware (2023)  ### Deployment & support TapClicks Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details TapClicks - By TapClicks - Located in United States - Founded in 2009 Looker - By Google - Located in United States - Founded in ## 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