TapClicks vs Google Analytics 360: Which is a better fit?

Julia S.: Hi, I'm Julia. I'm a project manager and I give TapClicks a five out of five. For more info, click below. So I work for a full service marketing and PR firm. We have multiple clients across the nation. We typically like to do reporting on a monthly basis on all of our digital campaigns, and anything else that we can track. We used to put everything into an Excel spreadsheet, and it became extremely cumbersome. And especially when we have multiple clients needing the same thing. And doing each report, one by one, took a lot of time. And so we decided to move to TapClicks, and that pretty much solved our problem. The reason why we chose TapClicks is the fact that we had multiple reports to do every single month. We are a small boutique agency and limited resources in terms of how much time we spent doing reporting. So we chose TapClicks to streamline the process. Also be able to provide real-time data. If one of our clients asked us, what is this campaign doing, as of right now? It's only been in existence for two weeks, is it working? We're able to pull those reports immediately. So that part was amazing. When we first started using TapClicks, it was really important for us to have the right data in the right places, for us to import it into TapClicks. We had a little bit of a learning curve there. However, they had excellent customer support. We've been using it for now, I want to say, two, maybe two and a half years, and we've got it working consistently now, and just keeping the data alive. We still do put it into spreadsheets, but it actually uploads to TapClicks every, I think every hour or whatnot. So the data is available at any time for us to use for our clients. So in terms of starting, I think it's important that you take the time with their support person to understand how the data flows. But after that, it seemed to be pretty good. For anybody that's considering getting TapClicks, I would consider how much time you spend reporting. A lot of agencies, it's a background kind of thing. Some of the clients don't really care, but I think it's important for the agency to turn around and show what their campaigns are doing and how we're spending a client's money. And this way, at least we're producing something that shows results. And for us, that was really important, but also to streamline the process so you're not spending a ton of resources internally to provide something that a client may or may not care about. But I think it's important that you show your value. So that's why we use TapClicks.

Eli: Hey, my name's Eli and I'm the CEO of a marketing agency. A little bit about us is we typically do web development, so we use Google 365 Analytics for all of our clients. I definitely give it a rating of five out of five. So we used to use the prior version of Google Analytics before 365 came out. The transition was very simple, making that move to migrate all of the websites that previously hosted the original Analytics version. And now that we have everything switched over, it is a breeze and it makes everything so much cleaner like reporting. So the number one reason why we chose Google Analytics and Google Analytics 365 was to basically have all of our data that we need for reporting metrics, conversions on websites, whether my client is selling products versus scheduling appointments. We wanted to have all of that data in one dashboard so we could easily provide our clients end-of-month reports. It was very easy to integrate Google Analytics into our business. We mainly build WordPress websites, and there is a plugin that is used called, I believe, Google Tag Manager plugin. And all you got to do is connect your Gmail account that you have associated with your Google Analytics, and it's a seamless one-click process. Before, you had to copy and paste some HTML into the header of your websites. And you could still do that if you prefer to manually integrate. But with this new process, it's as easy as a click of a button. If you need to have all of your data in one centralized dashboard, easy click to create a report per whatever timeframe you want, I'd recommend Google Analytics to you. I don't know of another alternative that is as powerful and integrates with as many other softwares you might use as Google Analytics 365.