# Compare TapClicks vs Google Analytics 360 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare TapClicks and Google Analytics 360 based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/145227-177042/TapClicks-vs-Google-Analytics

---

# TapClicks vs Google Analytics 360 Features and Cost Comparison

Last updated July 11th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

TapClicksGoogle Analytics 3602/4 selected

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[## TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

Starting Price

$599.00/month

Value-for-Money

4

Functionality

4

Ease of Use

4

Customer Service

4.4

Reviews Sentiment

Based on [175 reviews](#user-reviews)

Positive

148

Neutral

20

Negative

7

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,098 reviews](#user-reviews)

Positive

7,822

Neutral

253

Negative

23

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,537 reviews from dashboard software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Real-Time Data

NA

Workflow Management

NA

Multiple Data Sources

NA

Customizable Reports

2.5

Reporting/Analytics

3.7

73%Fit

Missing features

Feature ratings

Real-Time Data

4.5

Workflow Management

NA

Multiple Data Sources

4.1

Customizable Reports

4.5

Reporting/Analytics

4.7

User satisfaction

User satisfaction

4.3

User reviews[175](https://www.capterra.com/p/145227/TapClicks/reviews/)

Ease of use

4.0

Functionality

4.0

Value for money

4.0

Customer support

4.4

User satisfaction

4.7

User reviews[8,098](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

Price starts from

Price starts from

$599Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Digital agencies, media companies, yellow page/directories, franchise brands, national/global brands and enterprises all benefit from the TapClicks Marketing Operations Platform.

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## User reviews

Pros & cons

ES

Elena S.

Marketing Manager

> "You are able to connect alot of platforms to the app."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6739870)

RB

Raheim B.

Senior Manager

> "Every single thing I hated, the service is also beyond horrible and their responsiveness is slow, the data connections don't..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6388197)

AG

Anastacia G.

Account Manager

> "It allows you the ability to create a customized report tailored to our client's services by platform etc."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965)

AG

Anastacia G.

Account Manager

> "I do not like that you have to do a search for client's reporting dashboards each time you open the page. If I hit the back..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965)

KA

Khalid A.

Mr

> "The nicest part about this software is that you can use spreadsheets to connect any of your raw data, as well as develop..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2991762)

Oliver B.

Executive Director

> "Deploying the type of reporting we needed (multi-channel marketing campaign based reporting) proved too challenging, even..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4721849)

JA

Jessie A.

Junior Designer

> "Through the reports they provide it is the most significant way to offer a high-quality service that is expertly created."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3839326)

RB

Raheim B.

Senior Manager

> "Horrible across the board, truly a huge mistake signing up with them."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6388197)

AG

Anastacia G.

Account Manager

> "Which for us is extremely important so we can provide proper recommendations for budget and strategy et."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965)

Phillip W.

Director of Marketing

> "After three months, I am still unsuccessful in trying to get TapClicks "AdStage" to reply to my tickets (as they continue..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3129862)

NZ

Nicholas Z.

Digital Marketing Consultant

> "The flexibility and the variery of reporting channels, along with the exceptional customer care is what I like most."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2967938)

CB

Christopher B.

Digital Strategist

> "Sometimes there's a lag with API connections when reporting on metrics."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3232059)

CV

Carrie V.

PA Manager

> "The ability to provide client users with logons and use templated dashboards which will filter directly to only that client's..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633551)

RD

Rosen D.

Head Of Technical Team

> "There is one particular glitch with GEO maps which always zoom out even if you target a specific country on them or they move..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663422)

JA

Jessie A.

Junior Designer

> "The support is a benefit that needs to be mentioned."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3839326)

CM

Carolyn M.

Digital Marketing Specialist

> "For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972)

DG

Dawn G.

Owner

> "I also really like the fact that reports can be downloaded in PDF format, which allowed me to easily share them with online..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2657877)

JT

Jeff T.

VP Strategic Partnerships

> "We use it to understand CRM Data that we are unable to reformat so we are not able to get many of the widgets we want to work."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646007)

JS

Julia S.

Project Manager, Media Buyer

> "The best feature of this product is to keep all of the data in one place for all of our clients that we do business with."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633610)

KN

Kate N.

Account Manager

> "I think this is burdensome to have to find the data views in order to pull in data from the various connected assets. Why..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936)

KW

Katie W.

MediaBuyer

> "We also love that whenever we have a new platform that we want to integrate, the TapClicks team is quick to give us solutions..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2655946)

EO

Emily O.

Digital Analyst

> "Many features in the Data section make no sense how they are laid out, how you navigate, and options to customize."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

PC

Paola C.

Social Media Specialist

> "One of the best things about TapClicks is that you have access to many different features and if they don't have it already..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645940)

AS

Alyssa S.

Digital Campaign Manager

> "I wish TapClicks had a page of tip and tricks or videos of other features as I feel I'm not using TapClicks to it's full..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653572)

NA

Nicole A.

Digital Marketing Manager

> "I like that we can use Tapclicks to create an integrated marketing report of all of our efforts for our clients."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984)

MF

Matty F.

Account Manager

> "The ability to implement custom reporting styles as well as metrics is trash."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646369)

CC

Carrie C.

Digital Strategist

> "I'm solving the problem of real time campaign reporting and being able to show results quickly and efficiently without tons..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646015)

NM

Nicholas M.

Analytics MAnager

> "The only thing that I don't currently like about the software, is the date ranges not applying, and always having to update..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633511)

BW

Bailey W.

Digital Ad Operations Supervisor

> "For the most part, we enjoy the ability to create clean, comprehensive marketing reports for our clients. "

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2662291)

VR

Verified Reviewer

Digital Operations Manager

> "Default templates are very poorly formatted and you need to put in a lot of work to get them up to client needs."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2565674)

CM

Carolyn M.

Digital Marketing Specialist

> "We like that we are able to aggregate data from multiple sources easily into a single dashboard."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972)

KN

Kate N.

Account Manager

> "I don't like how hard it is to duplicate widgets and then change the data in the duplicated version."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936)

EM

Eric M.

Client Success Manager

> "The report studio is a great place to build and develop reports, and including third-party integrations are very helpful."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645998)

CG

Clemente G.

Digital Marketing Strategist

> "Sometimes the numbers don't match, and it takes days for all data to get synced up."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633514)

CC

Carrie C.

Digital Strategist

> "This increases our value proposition to potential clients and gives us a competitive edge over other vendors whose reporting..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646015)

ED

Emily D.

Senior Digital Strategist

> "There are issues with implementing custom conversions from platforms like Facebook or Centro-Basis."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633504)

DG

Dawn G.

Owner

> "TapClicks does exactly what I needed it to; provides me in depth analytics of my social media campaigns."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2657877)

HH

Harrison H.

Digital Marketing Specialist

> "It can be a bit difficult to learn features through trial and error and requires a bit of practice to nail down features."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646012)

NA

Nicole A.

Digital Marketing Manager

> "I like that we can set up custom dashboards for clients to view their data."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984)

VD

Vince D.

Social Operations Manager

> "There are long load times when trying to map our campaigns in the platform."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2650506)

VR

Verified Reviewer

Founder & President

> "The ability to pull wrap up reporting, client logins and overall functionality are great."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010)

GF

Gloria F.

Account Manager

> "A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633515)

PS

Paris S.

Account Manager

> "It makes it super simple to give a client insight into any time frame for a particular marketing effort performance."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2654327)

RB

Ryan B.

VP, Digital Strategy

> "TapClicks wasn't very robust in its features, it was pretty slow, and it was definitely not a visually beautiful solution."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2906378)

VR

Verified Reviewer

Founder & President

> "Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. "

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010)

EM

Eric M.

Client Success Manager

> "Some of the features (such as setting up smart connectors) weren't so user-friendly at first."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645998)

RP

Ronald P.

Campaign Creation Pod Leader

> "I liked the templates we have available for reporting and how easy it is to link your data to make those reports."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645954)

EO

Emily O.

Digital Analyst

> "Even creating widgets seemed nonsensical when I started using this platform."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

AM

Ashley M.

Digital Account Manager

> "I like the ease of building out dashboards and being able to convert them into slideshow reports."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634146)

MM

Morganne M.

Account Relationship Manager

> "For example, now I cannot see my Facebook posts or ads as images."

[See full review](https://www.capterra.com/p/145227/TapClicks/#GetApp___2684844)

JM

Jenny M.

Director Digital Strategy

> "I like that I can count on it to work, it is dependable, the setup was easy and the customer support I receive when I have..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646560)

EO

Emily O.

Digital Analyst

> "The site speed is very hit or miss despite trying all of the recommendations to speed it up."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

JF

John F.

Marketing Director

> "It has positioned us as a modernized and efficient thought-leader, and gives us a competitive advantage we did not have..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633541)

AM

Ashley M.

Digital Account Manager

> "The software also tends to be very glitchy, which can be frustrating."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634146)

KL

Kay L.

Media Planner

> "I love the client access and viewer management capabilities."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633529)

EO

Emily O.

Digital Analyst

> "There are capabilities that seem SO basic to me that the platform doesn't offer."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

KJ

Kim J.

Digital Media Specialist

> "This makes it so easy to find information their campaign platforms in one place."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2684927)

VR

Verified Reviewer

Founder & President

> "A few APIs are not as robust as others. "

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010)

CM

Carolyn M.

Digital Marketing Specialist

> "We also like the easy drag/drop functionality of the widgets."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972)

AG

Athena G.

VP of Operations

> "All the layers sometimes cause issues."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633507)

TC

Tonalee C.

Digital Sales Engineer

> "I enjoy using Tapclicks, it definitely helps keep me organized."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634128)

MM

Morganne M.

Account Relationship Manager

> "Their reporting suite isn't that helpful either"

[See full review](https://www.capterra.com/p/145227/TapClicks/#GetApp___2684844)

CG

Clemente G.

Digital Marketing Strategist

> "It's a product that is easy to use, and it's really good at reporting when connected to all data sources."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633514)

KL

Kay L.

Media Planner

> "It's also how expensive doing a custom API."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633529)

RM

Rachel M.

Client Success Manager

> "I like how diverse it is and can be used in many different areas of business."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653489)

NA

Nicole A.

Digital Marketing Manager

> "The technology breaks very often."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984)

KN

Kate N.

Account Manager

> "i like how many integrations it has with other software."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936)

RM

Ruben M.

Enterprise Manager

> "Data filtering is inconsistent"

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2661582)

EF

Elizabeth F.

AMD

> "Tapclicks makes data visualization easy."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2648791)

EF

Elizabeth F.

AMD

> "Not as detailed as I would have liked, not always intuitive."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2648791)

JM

Jim M.

President

> "The dashboards for clients are great, clean and easy to read, very functional."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653769)

VR

Verified Reviewer

Digital Operations Manager

> "Reporting is weak."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2565674)

KJ

Kim J.

Digital Media Specialist

> "The widgets are clear, easy to put together and "does the math" for me!"

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2684927)

DE

David E.

csm,EA

> "Not very flexible."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633562)

[View Reviews](https://www.capterra.com/p/145227/TapClicks/reviews/)

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

YN

Yasmine N.

Customer Services Manager

> "It's customization is also limited and is not available in free version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

BD

Bharati D.

Director

> "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling reports, and 360..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

BD

Bharati D.

Director

> "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

SP

Sonu P.

Systems Analyst

> "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

BD

Bharati D.

Director

> "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

IW

Isla W.

Digital Marketing Specialist

> "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

YN

Yasmine N.

Customer Services Manager

> "The product also helps us in campaign management and real-time user interaction tracking."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

SP

Sonu P.

Systems Analyst

> "The platform also offers strong scalability and handles large volumes of traffic data very efficiently."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

KM

Kimberly M.

Attorney

> "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to its..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real time..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

SP

Sonu P.

Systems Analyst

> "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

Rifat B.

Skill and Talent Tansformation

> "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194)

BE

Ben E.

Marketing and communications executive

> "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

BD

Bharati D.

Director

> "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

CS

Christina S.

Area Director of Sales

> "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business decisions."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's nerves"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

DH

Dean H.

Regional Sales Manager

> "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

JM

Joao M.

Spinning Instructor

> "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and concerns..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

AA

Akshay A.

Software Review

> "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

PS

Piyush S.

Business Development Executive

> "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

MK

Manuel K.

CEO

> "some website behavior cannot be tracked because people do not agree to the cookie policy"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

Anny N.

translator

> "In addition, Google Analytics does not provide complete data when measuring the performance of campaigns associated with Facebook - one of the platforms with big..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3727470)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

KJ

Kaamna J.

Digital marketing

> "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006)

JL

James L.

Recruitment Consultant

> "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AM

Atul M.

Author

> "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878)

IL

Isaac L.

Director of a sales and Business development

> "Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6861927)

VC

Vishal C.

Marketing

> "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

## User interface

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)

4.27 (175)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,098)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Tracking

150

Important

Ad hoc Reporting

120

Important

TapClicks

Top features

22/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/145227/TapClicks/#features)

Google Analytics 360

21/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

### Recognition

TapClicks is recognized as a top-rated tool in 1 Capterra Shortlist reports

Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

TapClicks

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

TapClicks

-   By TapClicks
-   Located in United States
-   Founded in 2009

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

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4.0

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[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

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Contact vendor for pricing

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4.6

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4.6

4.2

Ease of Use

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$599/month

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Contact vendor for pricing

4.0

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4.0

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[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

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[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

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$599/month

Price

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4.0

Features

4.5

4.0

Ease of Use

4.8

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[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,323)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

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Contact vendor for pricing

Price

$2000/month

4.6

Features

4.4

4.2

Ease of Use

4.3

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[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

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Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

Contact vendor for pricing

Price

$9/month

4.6

Features

4.5

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (262)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

Contact vendor for pricing

Price

$39/month

4.6

Features

4.6

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/150695-177042/Lucky-Orange-vs-Google-Analytics)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.3

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-177042/Domo-vs-Google-Analytics)