# Compare TapClicks vs Google Analytics 360 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare TapClicks and Google Analytics 360 based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/145227-177042/TapClicks-vs-Google-Analytics

---

# TapClicks vs Google Analytics 360 Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

TapClicksGoogle Analytics 3602/4 selected

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[## TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.3 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

Starting Price

$599.00/month

Value-for-Money

4

Functionality

4

Ease of Use

4

Customer Service

4.4

Reviews Sentiment

Based on [175 reviews](#user-reviews)

Positive

148

Neutral

20

Negative

7

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,089 reviews](#user-reviews)

Positive

7,815

Neutral

251

Negative

23

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

Highest Rated

### Adverity

4.5 (26)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### Minitab

4.5 (387)

* * *

Starting Price

$1851.00

Flat Rate,Per Year

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

### Lucky Orange

4.7 (260)

* * *

Starting Price

$39.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

### Zoho Analytics

4.4 (360)

* * *

Starting Price

$30.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

91%

of reviewers  
rated it above 4 stars

* * *

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 1,069 reviews from dashboard software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Real-Time Data

NA

Workflow Management

NA

Multiple Data Sources

NA

Real-Time Notifications

NA

Customizable Reports

2.5

62%Fit

Missing features

Feature ratings

Real-Time Data

4.5

Workflow Management

NA

Multiple Data Sources

4.0

Real-Time Notifications

NA

Customizable Reports

4.5

User satisfaction

User satisfaction

4.3

User reviews[175](https://www.capterra.com/p/145227/TapClicks/reviews/)

Ease of use

4.0

Functionality

4.0

Value for money

4.0

Customer support

4.4

User satisfaction

4.7

User reviews[8,089](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

Price starts from

Price starts from

$599Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Digital agencies, media companies, yellow page/directories, franchise brands, national/global brands and enterprises all benefit from the TapClicks Marketing Operations Platform.

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## User reviews

Pros & cons

ES

Elena S.

Marketing Manager

> "You are able to connect alot of platforms to the app."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6739870)

RB

Raheim B.

Senior Manager

> "Every single thing I hated, the service is also beyond horrible and their responsiveness is slow, the data connections don't work..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6388197)

AG

Anastacia G.

Account Manager

> "It allows you the ability to create a customized report tailored to our client's services by platform etc."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965)

Oliver B.

Executive Director

> "Deploying the type of reporting we needed (multi-channel marketing campaign based reporting) proved too challenging, even with..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4721849)

KA

Khalid A.

Mr

> "The nicest part about this software is that you can use spreadsheets to connect any of your raw data, as well as develop custom..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2991762)

AG

Anastacia G.

Account Manager

> "I do not like that you have to do a search for client's reporting dashboards each time you open the page. If I hit the back button..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965)

JA

Jessie A.

Junior Designer

> "Through the reports they provide it is the most significant way to offer a high-quality service that is expertly created."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3839326)

RB

Raheim B.

Senior Manager

> "Horrible across the board, truly a huge mistake signing up with them."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___6388197)

AG

Anastacia G.

Account Manager

> "Which for us is extremely important so we can provide proper recommendations for budget and strategy et."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___4176965)

Phillip W.

Director of Marketing

> "After three months, I am still unsuccessful in trying to get TapClicks "AdStage" to reply to my tickets (as they continue charging..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3129862)

NZ

Nicholas Z.

Digital Marketing Consultant

> "The flexibility and the variery of reporting channels, along with the exceptional customer care is what I like most."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2967938)

CB

Christopher B.

Digital Strategist

> "Sometimes there's a lag with API connections when reporting on metrics."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3232059)

CV

Carrie V.

PA Manager

> "The ability to provide client users with logons and use templated dashboards which will filter directly to only that client's data..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633551)

RB

Ryan B.

VP, Digital Strategy

> "TapClicks wasn't very robust in its features, it was pretty slow, and it was definitely not a visually beautiful solution."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2906378)

JP

Jorge P.

Digital Marketing Strategist

> "Additionally, I needed to change my internal call reporting software and I was very worried about how to integrate data with this..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2258503)

RD

Rosen D.

Head Of Technical Team

> "There is one particular glitch with GEO maps which always zoom out even if you target a specific country on them or they move to a..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663422)

JA

Jessie A.

Junior Designer

> "The support is a benefit that needs to be mentioned."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___3839326)

CM

Carolyn M.

Digital Marketing Specialist

> "For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972)

DG

Dawn G.

Owner

> "I also really like the fact that reports can be downloaded in PDF format, which allowed me to easily share them with online..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2657877)

JT

Jeff T.

VP Strategic Partnerships

> "We use it to understand CRM Data that we are unable to reformat so we are not able to get many of the widgets we want to work."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646007)

JS

Julia S.

Project Manager, Media Buyer

> "The best feature of this product is to keep all of the data in one place for all of our clients that we do business with."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633610)

KN

Kate N.

Account Manager

> "I think this is burdensome to have to find the data views in order to pull in data from the various connected assets. Why can't I..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936)

KW

Katie W.

MediaBuyer

> "We also love that whenever we have a new platform that we want to integrate, the TapClicks team is quick to give us solutions and..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2655946)

EO

Emily O.

Digital Analyst

> "Many features in the Data section make no sense how they are laid out, how you navigate, and options to customize."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

PC

Paola C.

Social Media Specialist

> "One of the best things about TapClicks is that you have access to many different features and if they don't have it already..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645940)

AS

Alyssa S.

Digital Campaign Manager

> "I wish TapClicks had a page of tip and tricks or videos of other features as I feel I'm not using TapClicks to it's full potential."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653572)

NA

Nicole A.

Digital Marketing Manager

> "I like that we can use Tapclicks to create an integrated marketing report of all of our efforts for our clients."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984)

MF

Matty F.

Account Manager

> "The ability to implement custom reporting styles as well as metrics is trash."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646369)

CC

Carrie C.

Digital Strategist

> "I'm solving the problem of real time campaign reporting and being able to show results quickly and efficiently without tons of red..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646015)

NM

Nicholas M.

Analytics MAnager

> "The only thing that I don't currently like about the software, is the date ranges not applying, and always having to update them."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633511)

BW

Bailey W.

Digital Ad Operations Supervisor

> "For the most part, we enjoy the ability to create clean, comprehensive marketing reports for our clients. "

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2662291)

VR

Verified Reviewer

Digital Operations Manager

> "Default templates are very poorly formatted and you need to put in a lot of work to get them up to client needs."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2565674)

CM

Carolyn M.

Digital Marketing Specialist

> "We like that we are able to aggregate data from multiple sources easily into a single dashboard."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972)

KN

Kate N.

Account Manager

> "I don't like how hard it is to duplicate widgets and then change the data in the duplicated version."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936)

EM

Eric M.

Client Success Manager

> "The report studio is a great place to build and develop reports, and including third-party integrations are very helpful."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645998)

CG

Clemente G.

Digital Marketing Strategist

> "Sometimes the numbers don't match, and it takes days for all data to get synced up."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633514)

CC

Carrie C.

Digital Strategist

> "This increases our value proposition to potential clients and gives us a competitive edge over other vendors whose reporting is..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646015)

ED

Emily D.

Senior Digital Strategist

> "There are issues with implementing custom conversions from platforms like Facebook or Centro-Basis."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633504)

DG

Dawn G.

Owner

> "TapClicks does exactly what I needed it to; provides me in depth analytics of my social media campaigns."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2657877)

HH

Harrison H.

Digital Marketing Specialist

> "It can be a bit difficult to learn features through trial and error and requires a bit of practice to nail down features."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646012)

NA

Nicole A.

Digital Marketing Manager

> "I like that we can set up custom dashboards for clients to view their data."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984)

VD

Vince D.

Social Operations Manager

> "There are long load times when trying to map our campaigns in the platform."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2650506)

VR

Verified Reviewer

Founder & President

> "The ability to pull wrap up reporting, client logins and overall functionality are great."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010)

GF

Gloria F.

Account Manager

> "A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633515)

PS

Paris S.

Account Manager

> "It makes it super simple to give a client insight into any time frame for a particular marketing effort performance."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2654327)

EM

Eric M.

Client Success Manager

> "Some of the features (such as setting up smart connectors) weren't so user-friendly at first."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645998)

VR

Verified Reviewer

Founder & President

> "Having a direct API into the majority of our platforms has made TapClicks the preferred vendor for us. "

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010)

EO

Emily O.

Digital Analyst

> "Even creating widgets seemed nonsensical when I started using this platform."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

RP

Ronald P.

Campaign Creation Pod Leader

> "I liked the templates we have available for reporting and how easy it is to link your data to make those reports."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645954)

MM

Morganne M.

Account Relationship Manager

> "For example, now I cannot see my Facebook posts or ads as images."

[See full review](https://www.capterra.com/p/145227/TapClicks/#GetApp___2684844)

AM

Ashley M.

Digital Account Manager

> "I like the ease of building out dashboards and being able to convert them into slideshow reports."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634146)

EO

Emily O.

Digital Analyst

> "The site speed is very hit or miss despite trying all of the recommendations to speed it up."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

JM

Jenny M.

Director Digital Strategy

> "I like that I can count on it to work, it is dependable, the setup was easy and the customer support I receive when I have any..."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646560)

AM

Ashley M.

Digital Account Manager

> "The software also tends to be very glitchy, which can be frustrating."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634146)

JF

John F.

Marketing Director

> "It has positioned us as a modernized and efficient thought-leader, and gives us a competitive advantage we did not have previously."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633541)

EO

Emily O.

Digital Analyst

> "There are capabilities that seem SO basic to me that the platform doesn't offer."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646422)

KL

Kay L.

Media Planner

> "I love the client access and viewer management capabilities."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633529)

VR

Verified Reviewer

Founder & President

> "A few APIs are not as robust as others. "

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2646010)

KJ

Kim J.

Digital Media Specialist

> "This makes it so easy to find information their campaign platforms in one place."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2684927)

CC

Cyrus C.

DMM

> "I've been waiting for trying to get a response from the account manager but no replies at all, its been more than a week now."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2170485)

CM

Carolyn M.

Digital Marketing Specialist

> "We also like the easy drag/drop functionality of the widgets."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645972)

AG

Athena G.

VP of Operations

> "All the layers sometimes cause issues."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633507)

TC

Tonalee C.

Digital Sales Engineer

> "I enjoy using Tapclicks, it definitely helps keep me organized."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2634128)

MM

Morganne M.

Account Relationship Manager

> "Their reporting suite isn't that helpful either"

[See full review](https://www.capterra.com/p/145227/TapClicks/#GetApp___2684844)

CG

Clemente G.

Digital Marketing Strategist

> "It's a product that is easy to use, and it's really good at reporting when connected to all data sources."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633514)

KL

Kay L.

Media Planner

> "It's also how expensive doing a custom API."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633529)

RM

Rachel M.

Client Success Manager

> "I like how diverse it is and can be used in many different areas of business."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653489)

NA

Nicole A.

Digital Marketing Manager

> "The technology breaks very often."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2663984)

CC

Cyrus C.

DMM

> "lots of integration and the on boarding is useful"

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2170485)

RM

Ruben M.

Enterprise Manager

> "Data filtering is inconsistent"

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2661582)

KN

Kate N.

Account Manager

> "i like how many integrations it has with other software."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2645936)

EF

Elizabeth F.

AMD

> "Not as detailed as I would have liked, not always intuitive."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2648791)

EF

Elizabeth F.

AMD

> "Tapclicks makes data visualization easy."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2648791)

VR

Verified Reviewer

Digital Operations Manager

> "Reporting is weak."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2565674)

JM

Jim M.

President

> "The dashboards for clients are great, clean and easy to read, very functional."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2653769)

DE

David E.

csm,EA

> "Not very flexible."

[See full review](https://www.capterra.com/p/145227/TapClicks/#Capterra___2633562)

[View Reviews](https://www.capterra.com/p/145227/TapClicks/reviews/)

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

SKD

Sanjib Kumar D.

Review

> "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

KC

Karen C.

Teacher

> "Again, I also like its customization options, scalability, and enterprise-level support which makes it a comprehensive solution for optimizing site performance..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6295872)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

VR

Verified Reviewer

Senior account director

> "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

KM

Kimberly M.

Attorney

> "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152)

DP

Diego P.

ict manager

> "We use google analytics for our website and app, we can easily track our website, people's access, region, time and kind of browser (mobile, desktop, etc)."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6248653)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

MM

Marco M.

Consultant

> "It also offers advanced integrations with other Google marketing tools, such as Google Ads and DoubleClick, allowing us to have a more complete view of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298662)

VR

Verified Reviewer

Audit Senior

> "GA4 transition unnecessarily broke our ready made reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6302689)

RW

Roger W.

Marketing Manager

> "One of its key advantages is the integration with other Google solutions such as Google Ads, Display & Video 360, and Google BigQuery, which allows for seamless..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

KC

Karen C.

Teacher

> "The software provides comprehensive web traffic monitoring and reporting capabilities, allowing for in-depth analysis and insights into user behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6295872)

MHM

Mohamed Haneefa M.

Manager

> "Google Analytics 360 is significantly more expensive than the free version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

VR

Verified Reviewer

Technical support executive

> "Google Analytics 360 has a data retention restriction, and customers must pay additional costs to maintain data beyond the regular limit."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4797538)

PS

Punit S.

Owner

> "With features like attribution modeling and A/B testing, we can optimize our marketing campaigns and website for better results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6290009)

VR

Verified Reviewer

Web Designer

> "Google Analytics 360 isn't always the easiest tool to figure out, especially for beginners."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6287797)

Aastha G.

Owner

> "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

CS

Christina S.

Area Director of Sales

> "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

Ziva R.

Sales Services Manager

> "It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298711)

AM

Agapi M.

Head of Marketing

> "Complicated interface, so basic insights are almost hidden"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927)

ZT

Zacharoula T.

Digital Marketer

> "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

LG

Lyndsey G.

Curriculum designer, teacher

> "Google Analytics allows tracking for everything you need to know about your website data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489)

Deepak G.

Product Marketing Manager

> "It has not so user friendly mobile app which needs some improvement."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6286657)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

Rifat B.

Skill and Talent Tansformation

> "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

DH

Dean H.

Regional Sales Manager

> "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132)

VR

Verified Reviewer

Digital Marketing Lead

> "Steep learning curve for beginners, found it hard to start"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Miguel G.

Senior Web Designer

> "Maybe it is a little complicated to use when you are not familiar with data tools."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299)

JM

Joao M.

Spinning Instructor

> "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161)

VR

Verified Reviewer

Marketing Manager

> "Sometimes some stats are tough to interpret."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

DK

Devender K.

COO

> "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

MHM

Mohamed Haneefa M.

Manager

> "The primary drawback for many organizations is the cost."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

LD

Laura D.

Client Success Specialist

> "The more I become familiar with navigating the platform and understanding what the metrics mean, the more comfortable I am with exploring additional features and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6774225)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

Deepak G.

Product Marketing Manager

> "Google Analytics covers all ends to track website traffic and gives an comprehensive analysis on website audience."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6286657)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

MC

Marian C.

IT Technician

> "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

## User interface

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)

4.27 (175)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,089)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Tracking

150

Important

Ad hoc Reporting

120

Important

TapClicks

Top features

22/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/145227/TapClicks/#features)

Google Analytics 360

21/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

### Recognition

No recognitions have been awarded to TapClicks

No recognitions have been awarded to Google Analytics 360

### Deployment & support

TapClicks

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

TapClicks

-   By TapClicks
-   Located in United States
-   Founded in 2009

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,869)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$599/month

Price

$10/month

4.0

Features

4.5

4.0

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/145227-176586/TapClicks-vs-Power-BI)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (251)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

$599/month

Price

$15/month

4.0

Features

4.5

4.0

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/145227-208764/TapClicks-vs-Tableau)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Contact vendor for pricing

Price

$2000/month

4.6

Features

4.4

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

$599/month

Price

$30/month

4.0

Features

4.3

4.0

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-145227/Zoho-Analytics-vs-TapClicks)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (329)](https://www.capterra.com/p/119119/Domo/reviews/)

$599/month

Price

Contact vendor for pricing

4.0

Features

4.3

4.0

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-145227/Domo-vs-TapClicks)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (236)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Grow](https://www.capterra.com/p/136247/Grow/)[4.44 (400)](https://www.capterra.com/p/136247/Grow/reviews/)

$599/month

Price

Contact vendor for pricing

4.0

Features

4.2

4.0

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/136247-145227/Grow-vs-TapClicks)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/)

Contact vendor for pricing

Price

$9/month

4.6

Features

4.5

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics)

[TapClicks](https://www.capterra.com/p/145227/TapClicks/)[4.27 (175)](https://www.capterra.com/p/145227/TapClicks/reviews/)

vs

[Phocas](https://www.capterra.com/p/141678/Phocas-Software/)[4.74 (132)](https://www.capterra.com/p/141678/Phocas-Software/reviews/)

$599/month

Price

$150/month

4.0

Features

4.6

4.0

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/141678-145227/Phocas-Software-vs-TapClicks)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)[4.54 (145)](https://www.capterra.com/p/158740/Mixpanel/reviews/)

Contact vendor for pricing

Price

$25/month

4.6

Features

4.4

4.2

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/158740-177042/Mixpanel-vs-Google-Analytics)