# Compare Voluum vs Looker 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Voluum and Looker based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/145771-169053/Voluum-vs-Looker --- # Voluum vs Looker Features and Cost Comparison Last updated March 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: VoluumLooker2/4 selected [Voluum](https://www.capterra.com/p/145771/Voluum/)[4.5 (125)](https://www.capterra.com/p/145771/Voluum/reviews/) [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) [## Voluum](https://www.capterra.com/p/145771/Voluum/)[4.5 (125)](https://www.capterra.com/p/145771/Voluum/reviews/) Starting Price $199.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.3 Customer Service 4.7 Reviews Sentiment Based on [125 reviews](#user-reviews) Positive 113 Neutral 3 Negative 9 [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $2000.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [282 reviews](#user-reviews) Positive 264 Neutral 16 Negative 2 ## Not a match? 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Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. ## User reviews Pros & cons SM Shubham M. Media Buyer > "The interface is incredibly user-friendly and intuitive, making it easy for me to navigate through all of my campaigns and performance data. Plus, the level of..." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4750077) JB Joost B. Founder > "The thing that ultimately drove me to said competitor is that I found out after being neck-deep immersed Voluum, that the most important feature I purchased it..." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___6682532) KZ Keren Z. Affiliate manager > "Very user-friendly interface With easy integration and gives a real time reporting of all the metrics and features an affiliate need, allowing you to make..." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4766161) JB Joost B. Founder > "Voluum is a product that makes you want to pull your hair out and throw your laptop out of the window." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___6682532) KZ Keren Z. Affiliate manager > "This tool helps you to identify which version of your campaign performs better and optimize accordingly." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4766161) VR Verified Reviewer Director > "Attempts to reach out to the customer support team to resolve the issue has been futile." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___6361031) AS Andrey S. HO Paid acquisition > "Working with Voluum and it's team for 5 years now, the platform and it's advanced features was one of the main keys in our business growth and success." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___5094980) VR Verified Reviewer Director > "Unethical company I would not work with. If you care about your money and data, I would look elsewhere." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___6361031) VR Verified Reviewer seo > "It's more than just a powerful tracking platform, it's about having a team that's got your back with professionalism and a real focus on your success." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___6154692) FC Florence C. Marketer > "Allow me to share my infuriating experience with this deceitful company. When I signed up for Voluum's basic plan, I expected to have access to all the..." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4880933) MC Miguel C. CMO > "It's essential for my dayly work in the affiliation world. But the best of all is their fast, personalized and very efficient customer support." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___6008188) JB Joost B. Founder > "You couldn't even pay me to use their product." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___6682532) AG Ashish G. Founder > "The reports and analytics provide detailed insight into the performance of campaigns, and the automated optimization feature helps to ensure campaigns are..." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4451018) FC Florence C. Marketer > "They callously refused to refund my hard-earned money, even though it was abundantly clear that their basic plan was inadequate for my needs." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4880933) Matthias K. Co-Founder > "What I like best about Voluum is its extensive set of features that enable advertisers like us to track, manage, and optimize their ad campaigns effectively." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4683658) TH Taylor H. Consultant & CEO > "This limits the ability to track ROI and aggregate agency & campaign performance for our entire performance channel." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___3506178) KZ Keren Z. Affiliate manager > "The advanced reporting and optimization tools combined with the best customer support is a game-changer" [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4766161) AK Aaron K. digital marketer > "This baby’s got a price tag that might just make your credit card whimper. But I know what I am paying for 😉" [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4816968) ME Monica E. Head of Paid Media > "The interface is malleable and you can personalize almost every step of your campaigns." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4881010) FC Florence C. Marketer > "However, my request was met with nothing but resistance and stubbornness from Voluum Software." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4880933) AG Ashish G. Founder > "The platform offers a variety of features, including detailed reporting, detailed analytics, and automated campaign optimization." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4451018) BO Brett O. \- > "My time zone is 8 hours behind, so I need to wait for a response." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___3697649) TH Taylor H. Consultant & CEO > "Our agency has recently began testing the features Voluum has had available to our agency for years and I can confidently say we have underutilized the..." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___3506178) AS Andrey S. HO Paid acquisition > "Hard to find any..." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___5094980) AG Ashish G. Founder > "It also provides a range of integrations with other platforms, such as Facebook Ads and Google Analytics, making it easy to get the most out of your campaigns." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4451018) Joshua L. Entrepreneur > "Very stingy on their features- free chat support for the first month only." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___3490812) AG Ashish G. Founder > "It provides a smooth, accurate, and intuitive user experience, allowing users to quickly and easily track the performance of their campaigns." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4451018) JD Jake D. CEO > "They will take your money and even if they do not deliver, they will keep it." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___3512959) DK David K. Manager > "The suspicious visits metric lets us view "bad" traffic so we can eliminate it quickly; this helps our campaigns get better ROI! " [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4332761) VR Verified Reviewer Agency Owner > "It isn't up to the mark as it competitors like brax and theoptimizer" [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___3754063) SM Shubham M. Media Buyer > "Overall, I can't recommend Voluum enough. If you're a media buyer looking for a platform that can take your campaigns to the next level, this is the one for..." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4750077) CV Chaladphan V. Marketing > "somehow, it is a bit hard to understand the detail inside voluum. " [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___3582107) Roberto D. Founder > "Voluum is not only a great software to track and manage all your native campaigns but it's a professional team always ready to assist you." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___3599916) Guelmane A. Marketing Manager > "Very difficult to set up." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4611351) DK David K. Manager > "Several other companies can say they have beautiful UIs, robust features and excellent tools, but few companies go above and beyond with their customer..." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___4332761) JD Jake D. CEO > "Buyer beware!" [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___3512959) ON Oh N. DIRECTOR > "Speed and ease of use, now with many new features with mobile apps" [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___5031046) SK Sergey K. CEO > "Expensive, poor functionality." [See full review](https://www.capterra.com/p/145771/Voluum/#Capterra___2321499) [View Reviews](https://www.capterra.com/p/145771/Voluum/reviews/) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) LK Liam K. CMO > "It connects multiple data sources and let you create complex dashboard for data analytics and visualization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) AM Advaldo M. Director > "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) LK Liam K. CMO > "Sharing the report saves me a lot of time, i just send the link of the report or export a PDF file and send it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) MS Mara S. Head of Marketing > "Good free tool from Google for data visualisation and dashboard building" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6793051) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) EE Eugen E. IT Controller > "Looker is an excellent data modeling software with strong version control features" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6768900) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) AV Albert V. Manager > "The most important feature for me is that you can import all sort of data into looker." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878) OD Oana D. Enterprise Engagement Manager > "The design of it did not feel as intuitive as I would have expected." [See full review](https://www.capterra.com/p/169053/Looker/#SoftwareAdvice___2167281) Manish S. Data Analyst > "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) ## User interface No images or videos provided by vendor [Looker](https://www.capterra.com/p/169053/Looker/) 4.55 (282) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Voluum Top features 22/44 - A/B Testing - Activity Dashboard - Advertising Management - Affiliate Management - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Attribution Modeling - Audience Targeting - Behavior Tracking - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Channel Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross Channel Attribution - Customer Activity Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Reports - Dashboard Creation - Data Import/Export - Engagement Tracking - Generative AI - Lead Capture - Lead Management - Lead Qualification - Monitoring - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Multi-Touch Attribution - Performance Metrics - Predictive Analytics - Reporting/Analytics - ROI Tracking - Social Media Integration - Third-Party Integrations - Visitor Tracking - Website Analytics [See all features](https://www.capterra.com/p/145771/Voluum/#features) Looker 20/44 - A/B Testing - Activity Dashboard - Advertising Management - Affiliate Management - AI Copilot - AI/Machine Learning - Alerts/Notifications - API - Attribution Modeling - Audience Targeting - Behavior Tracking - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Channel Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross Channel Attribution - Customer Activity Tracking - Customer Journey Mapping - Customer Segmentation - Customizable Reports - Dashboard Creation - Data Import/Export - Engagement Tracking - Generative AI - Lead Capture - Lead Management - Lead Qualification - Monitoring - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing - Multi-Touch Attribution - Performance Metrics - Predictive Analytics - Reporting/Analytics - ROI Tracking - Social Media Integration - Third-Party Integrations - Visitor Tracking - Website Analytics [See all features](https://www.capterra.com/p/169053/Looker/#features) ### Recognition No recognitions have been awarded to Voluum No recognitions have been awarded to Looker ### Deployment & support Voluum Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Voluum - By Codewise - Located in Poland - Founded in 2011 Looker - By Google - Located in United States - Founded in ## 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