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CleverTap vs SimpleTexting: Which is a better fit?

Updated on January 12th, 2025
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Summary
Features in Mobile Marketing
38
Best performer
49
  • A/B Testing
  • Activity Dashboard
  • Behavior Tracking
32
49
  • Autoresponders
  • Contact Database
  • Contact Management
User satisfaction
4.4
User reviews57
Ease of use
4.3
Functionality
4.4
Value for money
4.1
Customer support
4.3
4.7
User reviews241
Ease of use
4.7
Functionality
4.5
Value for money
4.5
Customer support
4.8
Price starts from
--
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

CleverTap is built for B2C brands and used by teams responsible for retention, growth, engagement. That includes marketing, product, growth, retention, teams across multiple industries.

Text message marketing allows any business or organization to reach people wherever they are, with a simple text. Send and receive texts from a 6-digit short code or text-enable your current number.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
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Video reviews
No video reviews yet
video-317b8b6e-d13d-48a6-c469-08d994eeebe0
Ryan G
President
5.0

Ryan G.: My name is Ryan, I'm founder and owner. I'd give SimpleText a five out of five rating. And if you want more reviews like this, click below. Prior to using SimpleText, I was pretty much using my phone and sometimes Google Voice. And the problem with that is management of contacts, responses that you get. When you start getting into hundreds and thousands of people that you're trying to communicate with via text, you really need a system like SimpleText to do that. The reasons we initially chose SimpleTexting was because of the ease of use of the interface and their willingness to accommodate our needs specifically. They worked out a package, a price plan that worked for us based on our budget and our need for specific features and benefits of the system. So that had most to do with why we went forth with SimpleTexting to get started with our true SMS marketing strategy. Getting started with SimpleText was actually quite easy. The interface is clear and easy to use. We were able to create all the keywords that we needed, put in the auto responses, all the configuration settings that were necessary. We got our groups in order. We were able to upload our list of people. So just generally very easy. And then when we needed assistance or tech support, we were able to reach out to their tech support team easily with a quick response. They were always very courteous and prompt and willing to help us out. So if you're looking to get started with SimpleText, my first recommendation would be just consider longevity and scalability. What's great about SimpleText is it's simple and nimble. But then again, if you need to reach tens and hundreds of thousands of people and you need lots of different features, then you might want to look at more sophisticated applications. SimpleText is what it is. It's simple. It'll get the job done for your general SMS marketing needs. And so you'll want to consider the size of your list, your growth of your list and for scalability.

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CleverTap

Top Features
38/49
  • Autoresponders
  • Contact Database
  • Contact Management
  • Coupons
  • Data Import/Export
  • Reminders
  • SMS Marketing
  • Social Media Integration
  • Social Promotion
  • Text-to-Win
  • Visual Analytics
  • A/B Testing
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Contextual Targeting
  • Conversion Tracking
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Location-Based Marketing
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Push Notifications
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • ROI Tracking
  • SMS Messaging
  • Third-Party Integrations
See All features
Hide Mobile Marketing Software Features -

SimpleTexting

32/49
Show Mobile Marketing Software Features +
CleverTap
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SimpleTexting
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
CleverTap
  • By CleverTap
  • Located in United States
  • Founded in 2013
SimpleTexting
  • By SimpleTexting
  • Located in United States
  • Founded in 2011
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