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SimpleTexting vs Twilio: Which is a better fit?

Updated on February 17th, 2025
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Summary
Key features rated by users
Features selected based on 5,513 reviews from SMS Marketing users.
% Fit
Not enough reviews
Feature ratings
SMS Messaging
4.2
Mass Texting
3.5
Campaign Scheduling
--
Scheduled Messaging
4.0
Message Personalization
3.6
% Fit
Missing features
Feature ratings
SMS Messaging
4.4
Mass Texting
4.3
Campaign Scheduling
NA
Scheduled Messaging
4.5
Message Personalization
4.4
User satisfaction
4.7
User reviews243
Ease of use
4.7
Functionality
4.5
Value for money
4.5
Customer support
4.8
4.4
User reviews475
Ease of use
4.2
Functionality
4.5
Value for money
4.2
Customer support
4.1
Price starts from
Monthly subscription
Free version
Free trial
Not provided by vendor
Free version
Free trial
Best for

Text message marketing allows any business or organization to reach people wherever they are, with a simple text. Send and receive texts from a 6-digit short code or text-enable your current number.

Businesses of all sizes that need cloud communication solutions in over 180 different countries.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-317b8b6e-d13d-48a6-c469-08d994eeebe0
Ryan G
President
5.0

Ryan G.: My name is Ryan, I'm founder and owner. I'd give SimpleText a five out of five rating. And if you want more reviews like this, click below. Prior to using SimpleText, I was pretty much using my phone and sometimes Google Voice. And the problem with that is management of contacts, responses that you get. When you start getting into hundreds and thousands of people that you're trying to communicate with via text, you really need a system like SimpleText to do that. The reasons we initially chose SimpleTexting was because of the ease of use of the interface and their willingness to accommodate our needs specifically. They worked out a package, a price plan that worked for us based on our budget and our need for specific features and benefits of the system. So that had most to do with why we went forth with SimpleTexting to get started with our true SMS marketing strategy. Getting started with SimpleText was actually quite easy. The interface is clear and easy to use. We were able to create all the keywords that we needed, put in the auto responses, all the configuration settings that were necessary. We got our groups in order. We were able to upload our list of people. So just generally very easy. And then when we needed assistance or tech support, we were able to reach out to their tech support team easily with a quick response. They were always very courteous and prompt and willing to help us out. So if you're looking to get started with SimpleText, my first recommendation would be just consider longevity and scalability. What's great about SimpleText is it's simple and nimble. But then again, if you need to reach tens and hundreds of thousands of people and you need lots of different features, then you might want to look at more sophisticated applications. SimpleText is what it is. It's simple. It'll get the job done for your general SMS marketing needs. And so you'll want to consider the size of your list, your growth of your list and for scalability.

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video-052547c1-b102-431f-6ba6-08dc6e28ad76
Allen E
President
5.0

Allen E.: I'm Allen, President of Premier Spine and Sport, and I give Twilio a five. Prior to using Twilio, we were texting our customers manually, which was very time-intensive trying to figure out who to text, when to text. It was nothing convenient about it or efficient, so we were looking for a solution to help us streamline our SMS campaigns efficiently. The reason we chose Twilio was because a lot of my other colleagues were using them. They had great experience with it. We looked at a couple other softwares, but honestly, Twilio just came out of top. Onboarding Twilio was really easy. It's just a matter of signing up for an account, getting a phone number, and then using their API to basically connect it to your software. But it was pretty easy to get started. If you're looking to do SMS campaigns with compliance, because I know there's a lot of rules now around spam messaging, just get Twilio. It saves you a lot of time, a lot of headache. They actually make sure that you don't get into the spam then.

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User interface
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1 Video
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1 Video
145859
5 screenshots
180158
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
2-Way Messaging
207
Important
Activity Tracking
388
Important

SimpleTexting

Top Features
23/34
  • Campaign Planning
  • Communication Management
  • Compliance Management
  • Consent Management
  • Interaction Tracking
  • Marketing Automation
  • Multi-Campaign
  • Multi-Language
  • Open Rate Tracking
  • QR Codes
  • Reputation Management
  • 2-Way Messaging
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Automated Responses
  • Campaign Scheduling
  • Contact Management
  • Customer Segmentation
  • Customizable Templates
  • Drip Campaigns
  • Engagement Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Polls/Voting
  • Reporting/Analytics
  • Scheduled Messaging
  • Shortcodes
  • SMS Messaging
  • Text-to-Win
  • Third-Party Integrations
See All features
Hide SMS Marketing Software Features -

Twilio

16/34
Show SMS Marketing Software Features +
SimpleTexting
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Twilio
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SimpleTexting
  • By Sinch
  • Located in Belgium
Twilio
  • By Twilio
  • Located in United States
  • Founded in 2008
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